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Programmatic Lead

DEPTยฎ
Full-time
On-site
Skopje, Skopje, Macedonia
๐ŸŒ Digital Marketing

๐Ÿ“Œ Core Information

๐Ÿ”น Job Title: Programmatic Lead

๐Ÿ”น Company: DEPTยฎ

๐Ÿ”น Location: Skopje, Skopje, Macedonia

๐Ÿ”น Job Type: Hybrid

๐Ÿ”น Category: Marketing

๐Ÿ”น Date Posted: 2025-07-04

๐Ÿ”น Experience Level: 5-10 years

๐Ÿ”น Remote Status: On-site/Hybrid

๐Ÿš€ Job Overview

Key aspects of this role include:

  • Leading and growing the programmatic team while driving client objectives
  • Developing and delivering programmatic buying services to clients
  • Collaborating with international offices to align services and opportunities
  • Creating strategic proposals and campaign plans for programmatic channels
  • Presenting complex results in clear language to various stakeholders

ASSUMPTION: This role requires a balance of strategic thinking, leadership, and technical expertise in programmatic advertising.

๐Ÿ“‹ Key Responsibilities

โœ… Developing and delivering services within Programmatic buying to our clients

โœ… Overall commercial responsibility for the teamโ€™s growth

โœ… Setting ambitious targets for the team and devising plans to achieve them

โœ… Actively leading and developing ways of working within Programmatic

โœ… Collaborating with international offices to align services and opportunities

โœ… Constantly looking for the latest opportunities that add value for the customer

โœ… Devise strategies and manage campaigns for great clients

โœ… Translate the results into insights, advice and new plans that can be presented clearly at every level

ASSUMPTION: This role involves a mix of strategic planning, team leadership, and hands-on campaign management.

๐ŸŽฏ Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field

Experience: Extensive, relevant programmatic experience (5-10 years)

Required Skills:

  • Proven experience with Google Ads (Display/Video), DSPs (e.g. Adform, Tradedesk, DV360), GMP, and Analytics
  • Experience with, and willingness to engage in commercial and pitch activity
  • Ability to translate and present complex results in clear language
  • Analytical, flexible, and able to work independently
  • Experience with creating strategic proposals and campaign plans for programmatic channels
  • Experience with the Dutch and/or Nordic publisher landscape
  • Proven experience in guiding and developing other people

Preferred Skills:

  • Experience with additional marketing channels
  • Fluency in additional languages

ASSUMPTION: Candidates should have a strong background in programmatic advertising and a proven track record in leading teams and driving client objectives.

๐Ÿ’ฐ Compensation & Benefits

Salary Range: โ‚ฌ50,000 - โ‚ฌ70,000 per year (based on industry standards for a Programmatic Lead with 5-10 years of experience in the Netherlands)

Benefits:

  • Hybrid working: choice to work from the office or remotely
  • Monthly public transportation card
  • Health and wellness benefits through a Sportmaster card
  • Profit-sharing bonuses at the end of each year
  • Referral bonus upon each successful hire
  • Refreshments provided in the office
  • Training and development opportunities
  • Global annual DEPTยฎ Cares Month

Working Hours: Full-time (40 hours per week)

ASSUMPTION: The salary range is estimated based on industry standards for a Programmatic Lead role in the Netherlands. Actual compensation may vary based on individual qualifications and experience.

๐Ÿ“Œ Applicant Insights

๐Ÿ” Company Context

Industry: DEPTยฎ is a pioneering technology and marketing services company that creates end-to-end digital experiences for brands such as Google, KFC, Philips, Audi, Twitch, Patagonia, eBay, and more.

Company Size: DEPTยฎ has 4,000+ digital specialists across 30+ locations on 5 continents, making it big enough to cope with global clients but small enough to care about individual employees.

Founded: DEPTยฎ was founded in 2015 and has since grown into a global leader in digital marketing and technology services.

Company Description:

  • DEPTยฎ is committed to making a positive impact on the planet and has been Climate Neutral and B Corporation certified since 2021.
  • The company invests in innovation, leveraging proprietary tech, data, and knowledge platforms for all its clients worldwide.
  • DEPTยฎ's culture is 'big enough to cope and small enough to care,' allowing it to work for any brand in the world with the speed, agility, flexibility, and personal relationships of a boutique agency.

Company Specialties:

  • Digital Craftmanship
  • Campaigns
  • Social
  • Data Driven Marketing
  • B2B Marketing
  • Digital Marketing
  • Creativity
  • Technology
  • Strategy
  • Digital
  • Brand
  • Advertising
  • Design
  • Data
  • Intelligence
  • Organisation
  • UX
  • Agency
  • Content
  • Digital Products
  • and AI

Company Website: https://www.deptagency.com

ASSUMPTION: DEPTยฎ's global presence and diverse range of clients offer unique opportunities for growth and exposure to various industries and markets.

๐Ÿ“Š Role Analysis

Career Level: This role is at the senior management level, requiring strategic thinking, leadership, and technical expertise in programmatic advertising.

Reporting Structure: The Programmatic Lead will report directly to the Head of Paid Media or a similar role and will oversee the programmatic team.

Work Arrangement: This role is based in Skopje, Macedonia, with a hybrid work arrangement, allowing for both on-site and remote work.

Growth Opportunities:

  • Potential to grow the programmatic team and take on additional responsibilities
  • Opportunities to work with international offices and gain exposure to global clients
  • Possibility to transition into a more senior role, such as Head of Paid Media or a similar position, as the team and company continue to grow

ASSUMPTION: This role offers significant growth potential for the right candidate, with opportunities to expand the team, take on additional responsibilities, and advance within the organization.

๐ŸŒ Location & Work Environment

Office Type: DEPTยฎ's office in Skopje is a modern, collaborative workspace designed to foster creativity and productivity.

Office Location(s): Partizanski Odredi 26A/1, Skopje, Skopje 1000, MK

Geographic Context:

  • Skopje is the capital and largest city of the Republic of North Macedonia, with a population of over 500,000 people.
  • The city is known for its rich history, vibrant culture, and beautiful architecture.
  • Skopje offers a relatively low cost of living compared to other European capitals, with affordable housing, dining, and entertainment options.

Work Schedule: The hybrid work arrangement allows for flexibility in scheduling, with core hours from 9:00 AM to 5:00 PM local time.

ASSUMPTION: Skopje offers a unique blend of history, culture, and affordability, making it an attractive location for both work and leisure.

๐Ÿ’ผ Interview & Application Insights

Typical Process:

  • Online application review
  • Phone or video screening
  • On-site or virtual interview with the hiring manager
  • Final interview with the team or additional stakeholders
  • Background check and offer

Key Assessment Areas:

  • Technical expertise in programmatic advertising
  • Leadership and team management skills
  • Strategic thinking and planning
  • Communication and presentation skills
  • Cultural fit with DEPTยฎ's values and work environment

Application Tips:

  • Tailor your resume and cover letter to highlight your relevant programmatic experience and leadership skills
  • Prepare for behavioral interview questions that focus on your experience leading teams and driving client objectives
  • Research DEPTยฎ's company culture and values to demonstrate your cultural fit
  • Be prepared to discuss your strategic approach to programmatic advertising and team leadership

ATS Keywords: Programmatic, Google Ads, DSPs, Analytics, Leadership, Team Management, Strategic Planning, Communication, Presentation, DEPTยฎ

ASSUMPTION: The interview process will focus on assessing your technical expertise, leadership skills, and cultural fit with DEPTยฎ's values and work environment.

๐Ÿ› ๏ธ Tools & Technologies

  • Google Ads (Display/Video)
  • DSPs (e.g. Adform, Tradedesk, DV360)
  • GMP
  • Analytics
  • Microsoft Office Suite
  • Project management tools (e.g. Asana, Trello)
  • Communication and collaboration tools (e.g. Slack, Microsoft Teams)

ASSUMPTION: Familiarity with the listed tools and technologies is essential for success in this role.

๐Ÿ‘” Cultural Fit Considerations

Company Values:

  • Pioneering: Always leaning forward, thinking of what we can create tomorrow that does not exist today
  • Boutique: Big enough to cope, small enough to care
  • Open: Open to new ideas, open to feedback, open to change
  • Inclusive: Inclusive in our hiring, inclusive in our culture, inclusive in our work
  • Respectful: Respectful to each other, respectful to our clients, respectful to our planet

Work Style:

  • Collaborative: DEPTยฎ values a team-based approach to work, with regular communication and coordination among team members
  • Agile: DEPTยฎ operates in an agile manner, allowing for flexibility and adaptability in response to changing client needs and market trends
  • Data-driven: DEPTยฎ uses data to inform decision-making and drive results for clients
  • Creative: DEPTยฎ encourages innovation and creativity in all aspects of its work

Self-Assessment Questions:

  • Do you align with DEPTยฎ's values, particularly the emphasis on pioneering and being open to new ideas?
  • Are you comfortable working in a collaborative, agile environment that prioritizes data-driven decision-making and creativity?
  • Do you thrive in a role that requires both strategic thinking and hands-on campaign management?

ASSUMPTION: DEPTยฎ's values and work style require candidates who are open to new ideas, collaborative, agile, data-driven, and creative.

โš ๏ธ Potential Challenges

  • Managing a team remotely, with some members based in other locations
  • Balancing strategic planning with hands-on campaign management
  • Keeping up with the latest trends and developments in programmatic advertising
  • Dealing with client expectations and feedback, which can sometimes be challenging or demanding
  • Working in a fast-paced, dynamic environment that requires adaptability and flexibility

ASSUMPTION: These challenges require strong leadership, communication, and time management skills, as well as the ability to thrive in a fast-paced, dynamic environment.

๐Ÿ“ˆ Similar Roles Comparison

  • Compared to other programmatic lead roles, this position offers a unique blend of strategic planning, team leadership, and hands-on campaign management
  • DEPTยฎ's global presence and diverse range of clients provide exposure to various industries and markets, offering opportunities for growth and learning
  • This role requires a higher level of strategic thinking and leadership than more junior programmatic roles, but offers less direct client management than account manager or similar positions

ASSUMPTION: This role offers a unique blend of responsibilities and opportunities for growth, making it an attractive choice for experienced programmatic professionals looking to advance their careers.

๐Ÿ“ Sample Projects

  • Developing and executing a strategic programmatic campaign for a major retail client, driving significant increases in sales and brand awareness
  • Leading a team to optimize programmatic campaigns for a global tech company, resulting in improved performance and cost efficiency
  • Collaborating with international offices to create a standardized programmatic approach for a multinational client, ensuring consistency and best practices across all markets

ASSUMPTION: These sample projects demonstrate the strategic, leadership, and technical skills required for success in this role.

โ“ Key Questions to Ask During Interview

  • What are the biggest challenges facing the programmatic team currently, and how can this role help address them?
  • How does DEPTยฎ support the professional growth and development of its employees?
  • What are the key priorities for this role in the first 30, 60, and 90 days?
  • How does DEPTยฎ measure the success of its programmatic campaigns, and how can this role contribute to improving those metrics?
  • What are the opportunities for collaboration and knowledge-sharing with international offices, and how can this role facilitate those connections?

ASSUMPTION: These questions will help you better understand the role's priorities, expectations, and opportunities for growth and collaboration.

๐Ÿ“Œ Next Steps for Applicants

To apply for this position:

  • Submit your application through the following link: https://job-boards.greenhouse.io/dept/jobs/7044787
  • Tailor your resume and cover letter to highlight your relevant programmatic experience and leadership skills
  • Prepare for behavioral interview questions that focus on your experience leading teams and driving client objectives
  • Research DEPTยฎ's company culture and values to demonstrate your cultural fit
  • Be prepared to discuss your strategic approach to programmatic advertising and team leadership
  • Follow up with the hiring manager one week after submitting your application to express your interest and reiterate your qualifications

โš ๏ธ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.