📌 Core Information
🔹 Job Title: Programmatic Lead
🔹 Company: DEPT®
🔹 Location: Skopje, Skopje, Macedonia
🔹 Job Type: Hybrid
🔹 Category: Marketing
🔹 Date Posted: 2025-07-04
🔹 Experience Level: 5-10 years
🔹 Remote Status: On-site/Hybrid
🚀 Job Overview
Key aspects of this role include:
- Leading and growing the programmatic team while driving client objectives
- Developing and delivering programmatic buying services to clients
- Collaborating with international offices to align services and opportunities
- Creating strategic proposals and campaign plans for programmatic channels
- Presenting complex results in clear language to various stakeholders
ASSUMPTION: This role requires a balance of strategic thinking, leadership, and technical expertise in programmatic advertising.
📋 Key Responsibilities
✅ Developing and delivering services within Programmatic buying to our clients
✅ Overall commercial responsibility for the team’s growth
✅ Setting ambitious targets for the team and devising plans to achieve them
✅ Actively leading and developing ways of working within Programmatic
✅ Collaborating with international offices to align services and opportunities
✅ Constantly looking for the latest opportunities that add value for the customer
✅ Devise strategies and manage campaigns for great clients
✅ Translate the results into insights, advice and new plans that can be presented clearly at every level
ASSUMPTION: This role involves a mix of strategic planning, team leadership, and hands-on campaign management.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field
Experience: Extensive, relevant programmatic experience (5-10 years)
Required Skills:
- Proven experience with Google Ads (Display/Video), DSPs (e.g. Adform, Tradedesk, DV360), GMP, and Analytics
- Experience with, and willingness to engage in commercial and pitch activity
- Ability to translate and present complex results in clear language
- Analytical, flexible, and able to work independently
- Experience with creating strategic proposals and campaign plans for programmatic channels
- Experience with the Dutch and/or Nordic publisher landscape
- Proven experience in guiding and developing other people
Preferred Skills:
- Experience with additional marketing channels
- Fluency in additional languages
ASSUMPTION: Candidates should have a strong background in programmatic advertising and a proven track record in leading teams and driving client objectives.
💰 Compensation & Benefits
Salary Range: €50,000 - €70,000 per year (based on industry standards for a Programmatic Lead with 5-10 years of experience in the Netherlands)
Benefits:
- Hybrid working: choice to work from the office or remotely
- Monthly public transportation card
- Health and wellness benefits through a Sportmaster card
- Profit-sharing bonuses at the end of each year
- Referral bonus upon each successful hire
- Refreshments provided in the office
- Training and development opportunities
- Global annual DEPT® Cares Month
Working Hours: Full-time (40 hours per week)
ASSUMPTION: The salary range is estimated based on industry standards for a Programmatic Lead role in the Netherlands. Actual compensation may vary based on individual qualifications and experience.
📌 Applicant Insights
🔍 Company Context
Industry: DEPT® is a pioneering technology and marketing services company that creates end-to-end digital experiences for brands such as Google, KFC, Philips, Audi, Twitch, Patagonia, eBay, and more.
Company Size: DEPT® has 4,000+ digital specialists across 30+ locations on 5 continents, making it big enough to cope with global clients but small enough to care about individual employees.
Founded: DEPT® was founded in 2015 and has since grown into a global leader in digital marketing and technology services.
Company Description:
- DEPT® is committed to making a positive impact on the planet and has been Climate Neutral and B Corporation certified since 2021.
- The company invests in innovation, leveraging proprietary tech, data, and knowledge platforms for all its clients worldwide.
- DEPT®'s culture is 'big enough to cope and small enough to care,' allowing it to work for any brand in the world with the speed, agility, flexibility, and personal relationships of a boutique agency.
Company Specialties:
- Digital Craftmanship
- Campaigns
- Social
- Data Driven Marketing
- B2B Marketing
- Digital Marketing
- Creativity
- Technology
- Strategy
- Digital
- Brand
- Advertising
- Design
- Data
- Intelligence
- Organisation
- UX
- Agency
- Content
- Digital Products
- and AI
Company Website: https://www.deptagency.com
ASSUMPTION: DEPT®'s global presence and diverse range of clients offer unique opportunities for growth and exposure to various industries and markets.
📊 Role Analysis
Career Level: This role is at the senior management level, requiring strategic thinking, leadership, and technical expertise in programmatic advertising.
Reporting Structure: The Programmatic Lead will report directly to the Head of Paid Media or a similar role and will oversee the programmatic team.
Work Arrangement: This role is based in Skopje, Macedonia, with a hybrid work arrangement, allowing for both on-site and remote work.
Growth Opportunities:
- Potential to grow the programmatic team and take on additional responsibilities
- Opportunities to work with international offices and gain exposure to global clients
- Possibility to transition into a more senior role, such as Head of Paid Media or a similar position, as the team and company continue to grow
ASSUMPTION: This role offers significant growth potential for the right candidate, with opportunities to expand the team, take on additional responsibilities, and advance within the organization.
🌍 Location & Work Environment
Office Type: DEPT®'s office in Skopje is a modern, collaborative workspace designed to foster creativity and productivity.
Office Location(s): Partizanski Odredi 26A/1, Skopje, Skopje 1000, MK
Geographic Context:
- Skopje is the capital and largest city of the Republic of North Macedonia, with a population of over 500,000 people.
- The city is known for its rich history, vibrant culture, and beautiful architecture.
- Skopje offers a relatively low cost of living compared to other European capitals, with affordable housing, dining, and entertainment options.
Work Schedule: The hybrid work arrangement allows for flexibility in scheduling, with core hours from 9:00 AM to 5:00 PM local time.
ASSUMPTION: Skopje offers a unique blend of history, culture, and affordability, making it an attractive location for both work and leisure.
💼 Interview & Application Insights
Typical Process:
- Online application review
- Phone or video screening
- On-site or virtual interview with the hiring manager
- Final interview with the team or additional stakeholders
- Background check and offer
Key Assessment Areas:
- Technical expertise in programmatic advertising
- Leadership and team management skills
- Strategic thinking and planning
- Communication and presentation skills
- Cultural fit with DEPT®'s values and work environment
Application Tips:
- Tailor your resume and cover letter to highlight your relevant programmatic experience and leadership skills
- Prepare for behavioral interview questions that focus on your experience leading teams and driving client objectives
- Research DEPT®'s company culture and values to demonstrate your cultural fit
- Be prepared to discuss your strategic approach to programmatic advertising and team leadership
ATS Keywords: Programmatic, Google Ads, DSPs, Analytics, Leadership, Team Management, Strategic Planning, Communication, Presentation, DEPT®
ASSUMPTION: The interview process will focus on assessing your technical expertise, leadership skills, and cultural fit with DEPT®'s values and work environment.
🛠️ Tools & Technologies
- Google Ads (Display/Video)
- DSPs (e.g. Adform, Tradedesk, DV360)
- GMP
- Analytics
- Microsoft Office Suite
- Project management tools (e.g. Asana, Trello)
- Communication and collaboration tools (e.g. Slack, Microsoft Teams)
ASSUMPTION: Familiarity with the listed tools and technologies is essential for success in this role.
👔 Cultural Fit Considerations
Company Values:
- Pioneering: Always leaning forward, thinking of what we can create tomorrow that does not exist today
- Boutique: Big enough to cope, small enough to care
- Open: Open to new ideas, open to feedback, open to change
- Inclusive: Inclusive in our hiring, inclusive in our culture, inclusive in our work
- Respectful: Respectful to each other, respectful to our clients, respectful to our planet
Work Style:
- Collaborative: DEPT® values a team-based approach to work, with regular communication and coordination among team members
- Agile: DEPT® operates in an agile manner, allowing for flexibility and adaptability in response to changing client needs and market trends
- Data-driven: DEPT® uses data to inform decision-making and drive results for clients
- Creative: DEPT® encourages innovation and creativity in all aspects of its work
Self-Assessment Questions:
- Do you align with DEPT®'s values, particularly the emphasis on pioneering and being open to new ideas?
- Are you comfortable working in a collaborative, agile environment that prioritizes data-driven decision-making and creativity?
- Do you thrive in a role that requires both strategic thinking and hands-on campaign management?
ASSUMPTION: DEPT®'s values and work style require candidates who are open to new ideas, collaborative, agile, data-driven, and creative.
⚠️ Potential Challenges
- Managing a team remotely, with some members based in other locations
- Balancing strategic planning with hands-on campaign management
- Keeping up with the latest trends and developments in programmatic advertising
- Dealing with client expectations and feedback, which can sometimes be challenging or demanding
- Working in a fast-paced, dynamic environment that requires adaptability and flexibility
ASSUMPTION: These challenges require strong leadership, communication, and time management skills, as well as the ability to thrive in a fast-paced, dynamic environment.
📈 Similar Roles Comparison
- Compared to other programmatic lead roles, this position offers a unique blend of strategic planning, team leadership, and hands-on campaign management
- DEPT®'s global presence and diverse range of clients provide exposure to various industries and markets, offering opportunities for growth and learning
- This role requires a higher level of strategic thinking and leadership than more junior programmatic roles, but offers less direct client management than account manager or similar positions
ASSUMPTION: This role offers a unique blend of responsibilities and opportunities for growth, making it an attractive choice for experienced programmatic professionals looking to advance their careers.
📝 Sample Projects
- Developing and executing a strategic programmatic campaign for a major retail client, driving significant increases in sales and brand awareness
- Leading a team to optimize programmatic campaigns for a global tech company, resulting in improved performance and cost efficiency
- Collaborating with international offices to create a standardized programmatic approach for a multinational client, ensuring consistency and best practices across all markets
ASSUMPTION: These sample projects demonstrate the strategic, leadership, and technical skills required for success in this role.
❓ Key Questions to Ask During Interview
- What are the biggest challenges facing the programmatic team currently, and how can this role help address them?
- How does DEPT® support the professional growth and development of its employees?
- What are the key priorities for this role in the first 30, 60, and 90 days?
- How does DEPT® measure the success of its programmatic campaigns, and how can this role contribute to improving those metrics?
- What are the opportunities for collaboration and knowledge-sharing with international offices, and how can this role facilitate those connections?
ASSUMPTION: These questions will help you better understand the role's priorities, expectations, and opportunities for growth and collaboration.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through the following link: https://job-boards.greenhouse.io/dept/jobs/7044787
- Tailor your resume and cover letter to highlight your relevant programmatic experience and leadership skills
- Prepare for behavioral interview questions that focus on your experience leading teams and driving client objectives
- Research DEPT®'s company culture and values to demonstrate your cultural fit
- Be prepared to discuss your strategic approach to programmatic advertising and team leadership
- Follow up with the hiring manager one week after submitting your application to express your interest and reiterate your qualifications
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
