📌 Core Information
🔹 Job Title: Programmatic Lead
🔹 Company: DEPT®
🔹 Location: Split, Zagreb
🔹 Job Type: Full-time, Hybrid (5 days/month in office)
🔹 Category: Marketing
🔹 Date Posted: July 4, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: On-site/Hybrid
🚀 Job Overview
Key aspects of this role include:
- Leading and growing the programmatic team as a business
- Driving the direction for the team and facilitating their growth
- Delivering programmatic buying services to clients
- Setting ambitious targets and achieving client objectives
- Collaborating with international offices for aligned services
ASSUMPTION: This role requires a strategic mindset, strong leadership skills, and a deep understanding of programmatic advertising.
📋 Key Responsibilities
✅ Develop and deliver programmatic buying services to clients
✅ Set ambitious targets for the team and achieve client objectives
✅ Lead and develop the team's ways of working within programmatic
✅ Collaborate with international offices for aligned services
✅ Constantly look for opportunities to add value for clients and be critical of work delivered
✅ Devise strategies and manage campaigns for clients
✅ Translate results into insights, advice, and new plans for presentation
ASSUMPTION: This role involves a mix of strategic planning, team leadership, and hands-on campaign management.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field
Experience: Extensive relevant programmatic experience (5-10 years)
Required Skills:
- Proven experience with Google Ads (Display/Video), DSPs (e.g., Adform, The Trade Desk, DV360), and GMP
- Experience with analytics tools
- Strong leadership and team development skills
- Experience with the Dutch and/or Nordic publisher landscape
- Analytical, flexible, and able to work independently
Preferred Skills:
- Experience with creating strategic proposals and campaign plans for programmatic channels
- Experience with commercial and pitch activity
- Ability to translate and present complex results in clear language
ASSUMPTION: Candidates should have a strong background in programmatic advertising and a proven track record in team leadership.
💰 Compensation & Benefits
Salary Range: €60,000 - €80,000 per year (based on experience and industry standards)
Benefits:
- Transparent career development and pay
- Flexible, hybrid working policy (5 days per month in the office)
- Supplemental and additional health insurance
- Pension scheme: third pillar pension fund
- Referral bonus program
- Health contribution and multisport program
- Certified B Corporation since 2021
- Awesome clients and global annual DEPT® Cares Month
- Training, development, and certifications opportunities
Working Hours: Full-time (40 hours/week), with flexible hours and remote work options
ASSUMPTION: The salary range is estimated based on industry standards for a programmatic lead role in the region.
📌 Applicant Insights
🔍 Company Context
Industry: Advertising Services
Company Size: 1,001-5,000 employees (Global)
Founded: 2015 (as a new model of agency with a deep skillset in tech and marketing)
Company Description:
- Pioneering tech and marketing to help brands stay ahead
- Big enough to cope, small enough to care: global opportunities with a boutique agency culture
- Committed to making a positive impact on the planet (Climate Neutral and B Corporation certified)
Company Specialties:
- Digital Craftmanship
- Campaigns
- Social
- Data-Driven Marketing
- B2B Marketing
- Digital Marketing
- Creativity
- Technology
- Strategy
- Digital
- Brand
- Advertising
- Design
- Data
- Intelligence
- Organization
- UX
- Agency
- Content
- Digital Products
- AI
Company Website: www.deptagency.com
ASSUMPTION: DEPT® is a global, full-service digital agency with a strong focus on innovation and making a positive impact.
📊 Role Analysis
Career Level: Mid-Senior level role with growth opportunities
Reporting Structure: Reports directly to the Head of Programmatic or similar role
Work Arrangement: Hybrid (5 days per month in the office, with flexible hours and remote work options)
Growth Opportunities:
- Potential to grow the programmatic team and take on more responsibilities
- Opportunities to work with global clients and collaborate with international offices
- Training, development, and certifications opportunities
ASSUMPTION: This role offers significant growth potential for the right candidate.
🌍 Location & Work Environment
Office Type: Modern, collaborative office space
Office Location(s): Split, Zagreb (with global offices in 30+ locations)
Geographic Context:
- Split and Zagreb are coastal cities in Croatia with a Mediterranean climate
- Known for their historic architecture, cultural events, and coastal beaches
- Good international connections by air and sea
Work Schedule: Full-time (40 hours/week), with flexible hours and remote work options
ASSUMPTION: The office environment is modern and collaborative, with a focus on work-life balance.
💼 Interview & Application Insights
Typical Process:
- Online application and resume screening
- Phone or video call with the HR department
- On-site or virtual interview with the hiring manager and team members
- Final interview with the Head of Programmatic or similar role
Key Assessment Areas:
- Programmatic advertising expertise
- Leadership and team development skills
- Strategic thinking and planning
- Client management and communication skills
- Cultural fit and alignment with company values
Application Tips:
- Highlight relevant programmatic experience and achievements in your resume
- Prepare examples of strategic proposals and campaign plans for programmatic channels
- Research DEPT®'s company culture and values, and be ready to discuss how you align with them
- Prepare questions to ask the interviewer about the team, clients, and growth opportunities
ATS Keywords: Programmatic, Google Ads, DSPs, Analytics, Leadership, Team Development, Strategic Planning, Client Management
ASSUMPTION: The interview process will focus on assessing the candidate's programmatic expertise, leadership skills, and cultural fit.
🛠️ Tools & Technologies
- Google Ads (Display/Video)
- DSPs (e.g., Adform, The Trade Desk, DV360)
- GMP
- Analytics tools (e.g., Google Analytics, Adobe Analytics)
- Project management tools (e.g., Asana, JIRA, Trello)
- Collaboration tools (e.g., Microsoft Office Suite, Google Workspace)
ASSUMPTION: The candidate should have experience with the listed tools and technologies, with a focus on programmatic advertising platforms.
👔 Cultural Fit Considerations
Company Values:
- Pioneering: Always leaning forward, thinking of what we can create tomorrow
- Bold: Taking risks, challenging the status quo, and being confident in our abilities
- Together: Collaborating, supporting, and learning from each other to achieve common goals
- Open: Transparent, honest, and respectful communication
Work Style:
- Hybrid work arrangement (5 days per month in the office)
- Flexible hours and remote work options
- Focus on results and outcomes, rather than hours worked
- Collaborative and supportive team environment
Self-Assessment Questions:
- Do you align with DEPT®'s pioneering spirit and commitment to innovation?
- Are you comfortable working in a hybrid environment and managing your time effectively?
- Do you thrive in a collaborative and supportive team environment?
ASSUMPTION: DEPT® values candidates who are pioneering, bold, and open, with a strong work ethic and a collaborative mindset.
⚠️ Potential Challenges
- Managing a team remotely and ensuring their growth and development
- Balancing strategic planning with hands-on campaign management
- Keeping up with the latest trends and developments in programmatic advertising
- Working with international clients and offices, requiring strong communication and time management skills
ASSUMPTION: The role presents unique challenges that require strong leadership, strategic thinking, and adaptability.
📈 Similar Roles Comparison
- Unlike traditional agency roles, this role focuses on programmatic advertising and requires a deep understanding of the digital landscape
- Compared to in-house roles, this position offers exposure to a wide range of clients and industries
- Career path comparison: This role offers growth opportunities into senior leadership or specialist positions within programmatic advertising
ASSUMPTION: This role is unique in its focus on programmatic advertising and offers growth opportunities tailored to the candidate's interests and skills.
📝 Sample Projects
- Developing and executing a strategic programmatic campaign for a global e-commerce client
- Optimizing a client's programmatic buying strategy to improve ROI and reduce waste
- Collaborating with international offices to deliver consistent programmatic services across multiple regions
ASSUMPTION: The role involves a mix of strategic planning, campaign management, and team leadership, with a focus on delivering results for clients.
❓ Key Questions to Ask During Interview
- What are the biggest challenges facing the programmatic team currently, and how can this role help address them?
- How does the team collaborate with international offices, and what opportunities are there for global exposure?
- What are the key priorities for the team in the first 30, 60, and 90 days in this role?
- How does DEPT® support the growth and development of its employees, particularly in this role?
- What is the company's approach to work-life balance, and how is it enforced in this role?
ASSUMPTION: Asking thoughtful questions demonstrates your interest in the role and shows that you have done your research.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through DEPT®'s careers page
- Highlight your relevant programmatic experience and achievements in your resume
- Prepare examples of strategic proposals and campaign plans for programmatic channels
- Research DEPT®'s company culture and values, and be ready to discuss how you align with them
- Prepare questions to ask the interviewer about the team, clients, and growth opportunities
- Follow up with the HR department one week after submitting your application
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
