📌 Core Information
🔹 Job Title: Programmatic Lead
🔹 Company: DEPT®
🔹 Location: Copenhagen, Denmark
🔹 Job Type: Hybrid
🔹 Category: Marketing
🔹 Date Posted: 2025-04-04
🔹 Experience Level: 5-10 years
🔹 Remote Status: On-site (with hybrid option)
🚀 Job Overview
Key aspects of this role include:
- Leading and growing a programmatic team based in The Netherlands and Denmark
- Developing and delivering programmatic buying services to clients
- Setting ambitious targets and devising plans to achieve them
- Collaborating with international offices to offer the best services possible
- Constantly seeking opportunities to add value for clients and being critical of work delivered
ASSUMPTION: This role requires a balance of leadership, strategic thinking, and hands-on campaign management skills. The ideal candidate will have experience in programmatic advertising, team leadership, and client management.
📋 Key Responsibilities
✅ Develop and deliver services within Programmatic buying to our clients
✅ Overall commercial responsibility for the team’s growth
✅ Set ambitious targets for the team, devise a plan to achieve those targets, and ensure efficient achievement of client objectives
✅ Actively lead and develop our ways of working within Programmatic
✅ Collaborate with other international offices to ensure alignment and offer the best services possible
✅ Constantly look for the latest opportunities that add value for the customer and be critical of the work we deliver
✅ Devise strategies and manage campaigns for great clients
✅ Translate results into insights, advice, and new plans that can be presented clearly at every level
ASSUMPTION: The role involves a mix of strategic planning, team management, and hands-on campaign work. The successful candidate will be comfortable switching between these responsibilities and prioritizing tasks accordingly.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field
Experience: 5-10 years of relevant programmatic experience, with at least 2 years in a leadership role
Required Skills:
- Extensive experience with Google Ads (Display/Video), DSPs (e.g., Adform, Tradedesk, DV360), and GMP
- Proven ability to guide and develop team members
- Experience with the Dutch and/or Nordic publisher landscape
- Analytical skills and ability to work independently
- Experience creating strategic proposals and campaign plans for programmatic channels
- Experience with commercial and pitch activity, both making proposals and presenting for clients
- Ability to translate and present complex results in clear language
Preferred Skills:
- Experience with data visualization tools (e.g., Tableau, Power BI)
- Fluency in Danish and/or Dutch
ASSUMPTION: While the role requires a strong background in programmatic advertising, the ideal candidate will also possess excellent leadership, communication, and strategic planning skills.
💰 Compensation & Benefits
Salary Range: €70,000 - €90,000 per year (based on experience and market rates for similar roles in Copenhagen)
Benefits:
- Healthy lunch
- Social events and team activities
- Flexible, hybrid working policy
- Training and development opportunities
- Charity support through the annual DEPT® Cares Month
Working Hours: Full-time (37.5 hours per week) with flexible working hours
ASSUMPTION: The salary range is estimated based on market data for similar roles in Copenhagen. The benefits listed are based on the company's career page and may be subject to change.
📌 Applicant Insights
🔍 Company Context
Industry: DEPT® is a global digital agency specializing in technology, marketing, and creative services. They work with a wide range of clients, from startups to global brands.
Company Size: DEPT® has 4,000+ employees across 30+ locations on 5 continents, making it a large agency with a boutique culture.
Founded: DEPT® was founded in 2015 and has since grown into a leading global digital agency.
Company Description:
- DEPT® is a pioneering technology and marketing services company that creates end-to-end digital experiences for brands.
- Their team of 4,000+ digital specialists delivers pioneering work on a global scale with a boutique culture.
- They are committed to making a positive impact on the planet and have been Climate Neutral and B Corporation certified since 2021.
Company Specialties:
- Digital Craftmanship
- Campaigns
- Social
- Data Driven Marketing
- B2B Marketing
- Digital Marketing
- Creativity
- Technology
- Strategy
- Digital
- Brand
- Advertising
- Design
- Data
- Intelligence
- Organisation
- UX
- Agency
- Content
- Digital Products
- and AI
Company Website: www.deptagency.com
ASSUMPTION: DEPT® is a large, global agency with a strong focus on innovation and digital transformation. They work with a wide range of clients and offer a comprehensive suite of digital services.
📊 Role Analysis
Career Level: This role is at the senior management level, requiring a combination of strategic thinking, leadership, and hands-on campaign management skills.
Reporting Structure: The Programmatic Lead will report directly to the Head of Programmatic or a similar role within the agency.
Work Arrangement: This role is based in Copenhagen, Denmark, with a hybrid working arrangement (2-3 days on-site per week).
Growth Opportunities:
- As DEPT® continues to grow and expand, there may be opportunities for the Programmatic Lead to take on additional responsibilities or move into a more senior role within the agency.
- The successful candidate will have the opportunity to develop their leadership and management skills while working on a wide range of client campaigns.
- DEPT® offers training and development opportunities to help employees grow both personally and professionally.
ASSUMPTION: This role offers significant growth potential for the right candidate, with opportunities to develop leadership skills, take on additional responsibilities, and advance within the agency.
🌍 Location & Work Environment
Office Type: DEPT®'s Copenhagen office is located in Christianshavn, a vibrant and historic neighborhood known for its canals and colorful buildings.
Office Location(s): Langebrogade 6e, 1. sal, 1411 København, Denmark
Geographic Context:
- Copenhagen is the capital and most populous city of Denmark, with a population of approximately 630,000 people.
- The city is known for its high quality of life, with a strong focus on sustainability, culture, and design.
- Copenhagen is a major hub for the tech and digital industries in the Nordics, with a thriving startup scene and a strong presence of international companies.
Work Schedule: The hybrid working arrangement allows for flexible working hours, with the core hours being 9:00 AM - 5:00 PM (CET).
ASSUMPTION: The hybrid working arrangement offers a good balance between on-site collaboration and remote flexibility. The Copenhagen office provides a vibrant and creative work environment, with opportunities for social events and team-building activities.
💼 Interview & Application Insights
Typical Process:
- The application process typically involves an initial phone or video screen, followed by one or more on-site or virtual interviews with members of the DEPT® team.
- Candidates may be asked to complete a case study or assignment as part of the interview process.
- The final stage of the process may involve a presentation or meeting with the Head of Programmatic or a similar role within the agency.
Key Assessment Areas:
- Programmatic advertising expertise and strategic thinking
- Leadership and team management skills
- Client management and presentation skills
- Cultural fit and alignment with DEPT®'s values and work style
Application Tips:
- Highlight your relevant programmatic advertising experience and achievements in your resume and cover letter.
- Demonstrate your leadership and team management skills through examples from your past roles.
- Showcase your ability to think strategically and present complex results clearly and concisely.
- Prepare for behavioral interview questions that focus on your leadership style, decision-making processes, and ability to manage client relationships.
- Research DEPT®'s company culture and values, and be prepared to discuss how your personal values align with theirs.
ATS Keywords: Programmatic Advertising, Google Ads, DSPs, Analytics, Strategic Planning, Leadership, Team Management, Client Relationships, DEPT®
ASSUMPTION: The interview process will focus on assessing the candidate's technical skills, leadership abilities, and cultural fit with DEPT®. Preparation should involve a combination of researching the company, practicing common interview questions, and tailoring responses to the specific role and company culture.
🛠️ Tools & Technologies
- Google Ads (Display/Video)
- DSPs (e.g., Adform, Tradedesk, DV360)
- Google Marketing Platform (GMP)
- Analytics tools (e.g., Google Analytics, Adobe Analytics)
- Data visualization tools (e.g., Tableau, Power BI)
- Project management tools (e.g., Asana, Trello)
- Communication and collaboration tools (e.g., Slack, Microsoft Teams)
ASSUMPTION: The successful candidate will have experience with the tools and technologies listed above, as well as a willingness to learn and adapt to new tools as needed.
👔 Cultural Fit Considerations
Company Values:
- Pioneering: DEPT® is always looking forward, thinking of what they can create tomorrow that does not exist today.
- Curious: DEPT® hires self-driven, talented people who never stop innovating.
- Open: DEPT® is open to new ideas, feedback, and collaboration, both internally and with clients.
Work Style:
- DEPT® has a boutique culture with the speed, agility, flexibility, and personal relationships of a smaller agency.
- The company offers a hybrid working arrangement, allowing for a balance between on-site collaboration and remote flexibility.
- DEPT® encourages a healthy work-life balance and offers a range of benefits to support employee well-being.
Self-Assessment Questions:
- Do you align with DEPT®'s value of being pioneering and curious, and how do you demonstrate these qualities in your work?
- How comfortable are you working in a hybrid environment, and what do you enjoy most about this work arrangement?
- How do you balance your work and personal life, and what steps do you take to ensure a healthy work-life balance?
ASSUMPTION: DEPT® values candidates who are passionate about their work, curious about new ideas, and open to feedback and collaboration. The ideal candidate will be comfortable working in a hybrid environment and prioritizing a healthy work-life balance.
⚠️ Potential Challenges
- The role requires a balance of strategic thinking, leadership, and hands-on campaign management, which can be challenging for some candidates.
- DEPT® is a large, global agency with a fast-paced and dynamic work environment, which may require candidates to adapt quickly and manage multiple priorities.
- The hybrid working arrangement may present challenges for candidates who prefer a fully on-site or fully remote work environment.
- Candidates may face competition from other experienced programmatic advertising professionals looking to advance their careers.
ASSUMPTION: The successful candidate will be able to balance multiple responsibilities, adapt to a dynamic work environment, and thrive in a hybrid working arrangement. They will also be able to manage competition and demonstrate their unique value proposition to the hiring team.
📈 Similar Roles Comparison
- This role is similar to a Senior Programmatic Manager or Programmatic Team Lead position in other agencies or in-house marketing teams.
- However, DEPT®'s global presence and boutique culture set it apart from other agencies, offering candidates the opportunity to work on a wide range of international client campaigns.
- Career paths for this role may include advancing to a Head of Programmatic or similar senior leadership position within the agency, or transitioning into a client-facing role such as a Client Services Director or Account Director.
ASSUMPTION: While this role is similar to other senior programmatic advertising positions, DEPT®'s global presence and boutique culture offer unique opportunities for career growth and development.
📝 Sample Projects
- Developing and executing a comprehensive programmatic advertising strategy for a global e-commerce client, driving significant increases in sales and market share.
- Leading a team to optimize programmatic campaigns for a major financial services client, resulting in improved cost efficiency and increased conversions.
- Managing a team to create and implement a programmatic advertising strategy for a new product launch, exceeding client expectations and driving significant brand awareness.
ASSUMPTION: The successful candidate will have experience managing programmatic advertising campaigns for a variety of clients, with a proven track record of driving results and exceeding client expectations.
❓ Key Questions to Ask During Interview
- Can you describe the team structure and reporting lines for this role?
- How does DEPT® support the growth and development of its employees, particularly in leadership roles?
- What are the key priorities for this role in the first 30-60-90 days?
- How does DEPT® measure the success of its programmatic advertising campaigns, and what key performance indicators (KPIs) are most important?
- What are the biggest challenges facing the programmatic advertising team currently, and how can this role help address them?
ASSUMPTION: Asking thoughtful questions during the interview process demonstrates your interest in the role and helps you better understand the company's culture, priorities, and expectations.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through the following link: https://boards.greenhouse.io/dept/jobs/6778093
- Tailor your resume and cover letter to highlight your relevant programmatic advertising experience and achievements.
- Prepare for behavioral interview questions that focus on your leadership style, decision-making processes, and ability to manage client relationships.
- Research DEPT®'s company culture and values, and be prepared to discuss how your personal values align with theirs.
- If selected for an interview, be ready to present a case study or assignment that demonstrates your strategic thinking and ability to manage programmatic advertising campaigns.
- Follow up with the hiring team one week after your interview to express your continued interest in the role.
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
