Programmatic Lead

📌 Core Information

🔹 Job Title: Programmatic Lead

🔹 Company: Renuity

🔹 Location: Charlotte, North Carolina, United States

🔹 Job Type: Full-Time

🔹 Category: Marketing

🔹 Date Posted: May 23, 2025

🔹 Experience Level: 5-10 years

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Developing and implementing a programmatic strategy aligned with business goals
• Building retargeting strategies and programmatic channels across various platforms
• Data-driven segmentation, look-alike modeling, and customer cluster models
• Automation, A/B testing, and optimization of ads and lead flow
• Collaborating with cross-functional teams and managing external vendors

ASSUMPTION: This role requires a strategic mindset, strong analytical skills, and a deep understanding of ad platforms and data-driven marketing.

📋 Key Responsibilities

✅ Develop and implement a programmatic strategy that aligns with business goals

✅ Build retargeting strategies and programmatic channels for Google, Meta, and other platforms

✅ Data-driven segmentation, look-alike modeling, and customer cluster models to optimize MC%/CPL targets

✅ Automate redundant tasks and utilize AI for content and ad creation

✅ Streamline ad creation, integrate channels, and develop reporting and insights

✅ Implement A/B and MVT testing, CRO system, and content strategy for lead quality and flow

✅ Combine identity resolution solutions with 1st party data to enhance customer models

ASSUMPTION: This role involves a high level of autonomy and requires strong project management skills to balance multiple responsibilities.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field

Experience: 5-10 years of experience in programmatic advertising, with a proven track record of driving growth and optimizing campaigns

Required Skills:

• Expertise in Google Ads, Facebook Ads Manager, Instagram, and other relevant social channels
• Strong analytical skills and data-driven decision-making
• Proven ability to manage budgets and communicate effectively with stakeholders
• Experience with data visualization tools and web analytics platforms
• Familiarity with automation tools and A/B testing

Preferred Skills:

• Experience with customer data platforms (CDP) and data management platforms (DMP)
• Knowledge of SQL or other programming languages
• Experience in the home improvement industry

ASSUMPTION: Candidates with experience in programmatic advertising and a strong understanding of data-driven marketing are most likely to succeed in this role.

💰 Compensation & Benefits

Salary Range: $120,000 - $160,000 per year (Based on industry standards for a Programmatic Lead with 5-10 years of experience in the Charlotte, NC area)

Benefits:

• Medical, vision, and dental insurance
• 401k matching up to 6%
• Paid holidays
• Career advancement opportunities

Working Hours: Full-time, typically 40 hours per week

ASSUMPTION: The salary range is estimated based on industry standards and may vary depending on the candidate's experience and skills.

📌 Applicant Insights

🔍 Company Context

Industry: Renuity operates in the consumer services industry, specifically in the home improvement sector. The company is a national leader in the direct-to-consumer home improvement industry, dedicated to transforming spaces and enhancing lives.

Company Size: Renuity has 1,001-5,000 employees, making it a mid-sized company. This size allows for a structured yet agile work environment, with opportunities for growth and collaboration.

Founded: Renuity was founded in 2018 and has since grown rapidly through strategic acquisitions. The company is backed by private equity and has a dynamic, fast-paced, and collaborative work culture.

Company Description:

• Renuity is a national leader in the direct-to-consumer home improvement industry
• The company operates under the Renuity brand and through a network of trusted regional companies
• Renuity is focused on unifying its brands, streamlining operations, and delivering exceptional service to homeowners nationwide

Company Specialties:

• Home organization
• Window and door replacement
• Bathroom and kitchen remodeling
• Roofing and siding

Company Website: renuityhome.com

ASSUMPTION: Renuity's focus on growth and innovation creates an exciting work environment with ample opportunities for career advancement.

📊 Role Analysis

Career Level: This role is at the senior individual contributor level, with the potential to grow into a management position as the company expands.

Reporting Structure: The Programmatic Lead will report directly to the Director of Marketing and collaborate with cross-functional teams, including sales, product, and operations.

Work Arrangement: This is an on-site position based in Charlotte, NC. The role may require occasional travel to other Renuity offices or industry events.

Growth Opportunities:

• As Renuity continues to grow, there will be opportunities for the Programmatic Lead to take on more responsibilities and potentially manage a team
• The company encourages internal promotions and provides training and development opportunities to support career growth

ASSUMPTION: The Programmatic Lead will have the opportunity to make a significant impact on Renuity's marketing strategy and contribute to the company's continued success.

🌍 Location & Work Environment

Office Type: Renuity's Charlotte office is a modern, collaborative workspace with a mix of open and private work areas.

Office Location(s): 1447 S Tryon St, Charlotte, North Carolina 28203, US

Geographic Context:

• Charlotte is the most populous city in North Carolina and the 33rd-most populous city in the United States
• The city is known for its vibrant cultural scene, professional sports teams, and numerous parks and green spaces
• Charlotte has a humid subtropical climate, with mild winters and hot, humid summers

Work Schedule: The standard workweek is Monday through Friday, with core hours of 9:00 AM to 5:00 PM. However, the role may require occasional flexibility to accommodate meetings or project deadlines.

ASSUMPTION: The Programmatic Lead will enjoy a dynamic and collaborative work environment, with opportunities to connect with colleagues and industry peers.

💼 Interview & Application Insights

Typical Process:

• Phone or video screen with the Talent Acquisition team
• In-depth interview with the Director of Marketing and other cross-functional stakeholders
• Case study or project presentation to showcase the candidate's strategic thinking and problem-solving skills
• Final interview with the CEO or another executive leader

Key Assessment Areas:

• Strategic thinking and problem-solving
• Data analysis and interpretation
• Communication and presentation skills
• Cultural fit and alignment with Renuity's values

Application Tips:

• Highlight relevant experience and achievements in programmatic advertising and data-driven marketing
• Tailor your resume and cover letter to emphasize your skills and qualifications for this specific role
• Prepare a case study or project presentation that demonstrates your ability to develop and implement a successful programmatic strategy

ATS Keywords: Programmatic, Retargeting, Data-Driven, Segmentation, Look-Alike Modeling, Customer Cluster Models, Automation, A/B Testing, CRO, Web Analytics, Data Visualization

ASSUMPTION: The interview process will focus on assessing the candidate's strategic thinking, data analysis skills, and cultural fit with Renuity's values and work environment.

🛠️ Tools & Technologies

• Google Ads
• Facebook Ads Manager
• Instagram
• Data visualization tools (e.g., Tableau, Power BI)

• Web analytics platforms (e.g., Google Analytics)
• Automation tools (e.g., AdRoll, Marin Software)
• Customer data platforms (CDP) and data management platforms (DMP)

ASSUMPTION: The Programmatic Lead will be expected to be proficient in the tools and technologies listed above and be open to learning new tools as needed.

👔 Cultural Fit Considerations

Company Values:

• Customer-centric
• Innovative
• Collaborative
• Accountable
• Growth-oriented

Work Style:

• Dynamic and fast-paced
• Collaborative and cross-functional
• Data-driven and results-focused
• Adaptable and open to change

Self-Assessment Questions:

• Do you thrive in a dynamic, fast-paced work environment?
• Are you comfortable working collaboratively with cross-functional teams?
• Do you have a strong data-driven approach to decision-making?
• Are you open to learning new tools and technologies as needed?

ASSUMPTION: Candidates who are a strong cultural fit with Renuity's values and work style will be most successful in this role.

⚠️ Potential Challenges

• The role may require occasional travel, which could be a challenge for candidates who prefer a fully remote work arrangement
• The fast-paced and dynamic work environment may be overwhelming for candidates who prefer a more structured or predictable work environment
• The role involves a high level of autonomy and requires strong project management skills, which may be challenging for candidates who prefer a more structured or supervised work environment
• The home improvement industry can be seasonal, which may impact the workload and priorities throughout the year

ASSUMPTION: Candidates who are adaptable, open to change, and comfortable with a high level of autonomy will be best suited to this role.

📈 Similar Roles Comparison

• Compared to other programmatic roles, this position has a stronger focus on data-driven segmentation, look-alike modeling, and customer cluster models
• This role requires a deeper understanding of ad platforms and a stronger emphasis on automation and A/B testing
• Career paths in this role may include growth into management positions or specialized expertise in data analysis and optimization

ASSUMPTION: Candidates who are interested in the unique aspects of this role and the opportunities for growth within Renuity will be most attracted to this position.

📝 Sample Projects

• Developing a retargeting strategy for Google, Meta, and other platforms to drive incremental growth for the business
• Building a programmatic channel for Renuity's Home Organization business, including YouTube, Native, and retargeting strategies
• Implementing A/B and MVT testing to optimize lead quality and flow, and developing a CRO system and content strategy

ASSUMPTION: These sample projects are designed to showcase the candidate's ability to develop and implement a successful programmatic strategy, with a focus on data-driven decision-making and optimization.

❓ Key Questions to Ask During Interview

• Can you describe the company's growth strategy and how this role contributes to that growth?
• How does Renuity support the professional development and career growth of its employees?
• What is the company's approach to work-life balance, and how does that manifest in this role?
• How does Renuity measure the success of its programmatic campaigns, and how does this role contribute to that measurement?
• What are the biggest challenges facing the programmatic team, and how does this role help address those challenges?

ASSUMPTION: These questions are designed to help the candidate better understand the role, the company, and the team dynamics, allowing them to make an informed decision about the opportunity.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link: https://jobs.ashbyhq.com/closetamerica/6a919beb-000a-4c8f-869d-1c3214cc7d16
• Tailor your resume and cover letter to highlight your relevant experience and skills for this role
• Prepare a case study or project presentation that demonstrates your ability to develop and implement a successful programmatic strategy
• Follow up with the Talent Acquisition team one week after submitting your application to inquire about the status of your application

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.