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Programmatic Manager

NBCUniversal
Full-time
On-site
New York, New York, United States
🌐 Digital Marketing

πŸ“Œ Core Information

πŸ”Ή Job Title: Programmatic Manager

πŸ”Ή Company: NBCUniversal

πŸ”Ή Location: New York, New York, United States

πŸ”Ή Job Type: Full-time

πŸ”Ή Category: Entertainment Providers

πŸ”Ή Date Posted: May 19, 2025

πŸ”Ή Experience Level: 2-5 years

πŸ”Ή Remote Status: Hybrid (3 days in-office)

πŸš€ Job Overview

Key aspects of this role include:

  • Managing day-to-day operations and team members
  • Communicating technical issues to non-technical stakeholders
  • Providing training and support to Sales and Sales Operations
  • Developing strategic relationships with business partners and vendors
  • Improving workflows and processes for enhanced product output

ASSUMPTION: This role requires a balance of technical understanding and strong communication skills to bridge the gap between technical teams and non-technical stakeholders.

πŸ“‹ Key Responsibilities

βœ… Manage day-to-day team operations, including onboarding and development of direct reports

βœ… Communicate technical issues and deal escalations in a clear and understandable manner

βœ… Provide training and support to Sales and Sales Operations as needed

βœ… Develop and maintain strategic relationships with business partners and vendors

βœ… Establish and improve workflows, processes, and goals for measuring and enhancing product output

βœ… Contribute to leadership meetings and strategic planning for the Sales Operations organization

ASSUMPTION: This role involves a mix of management, communication, and process improvement tasks, requiring a versatile skill set.

🎯 Required Qualifications

Education: Bachelor's degree or equivalent experience required

Experience: 3+ years in Digital Ad Operations, with 1+ year in the Programmatic field

Required Skills:

  • Understanding of the Indirect Demand ecosystem
  • Familiarity with work management tools, preferably Jira and Confluence
  • Proven ability to understand and communicate using technical language

Preferred Skills:

  • Knowledge of FreeWheel and Magnite SSP
  • Prior experience working directly with DSP and/or SSP partners
  • Fluency in Microsoft Excel
  • Documentation enthusiast
  • Excellent communication skills and attention to detail
  • Experience working for a large-scale media company, specifically within/ supporting Advertising Sales

ASSUMPTION: Given the role's focus on communication and process improvement, strong interpersonal and organizational skills are crucial.

πŸ’° Compensation & Benefits

Salary Range: $95,000 - $130,000 (bonus eligible)

Benefits:

  • Medical, dental, and vision insurance
  • 401(k)
  • Paid leave
  • Tuition reimbursement
  • Variety of discounts and perks

Working Hours: Full-time, with flexibility for weekend work during live events

ASSUMPTION: The salary range provided is based on industry standards for a mid-level Programmatic Manager role in the New York area.

πŸ“Œ Applicant Insights

πŸ” Company Context

Industry: NBCUniversal is a leading media and entertainment company, owning and operating various entertainment and news brands, film and television studios, and theme parks.

Company Size: 10,001+ employees, offering a large-scale work environment with diverse opportunities.

Founded: NBCUniversal was founded in 2004, following the acquisition of Universal Studios by General Electric's NBC.

Company Description:

  • Creates and distributes world-class content across various platforms
  • Owns and operates leading entertainment and news brands
  • Produces and distributes filmed entertainment and programming
  • Has world-renowned theme parks and attractions

Company Specialties:

  • Entertainment and news content creation and distribution
  • Filmed entertainment and programming production and distribution
  • Theme parks and attractions

Company Website: NBCUniversal

ASSUMPTION: NBCUniversal's size and diverse portfolio offer applicants a wide range of career development opportunities.

πŸ“Š Role Analysis

Career Level: Mid-level management role with potential for growth within the organization

Reporting Structure: Reports to the Senior Manager, Programmatic Sales Operations

Work Arrangement: Hybrid, contributing from the office a minimum of three days per week

Growth Opportunities:

  • Potential to advance within the Advertising Platforms & Operations team
  • Possibility to expand into other areas of NBCUniversal's extensive portfolio
  • Chance to develop leadership and management skills

ASSUMPTION: This role offers growth opportunities through team management, process improvement, and potential expansion into other areas of the company.

🌍 Location & Work Environment

Office Type: Corporate office environment with on-site and hybrid work arrangements

Office Location(s): New York, New York, United States

Geographic Context:

  • New York City offers a vibrant and diverse cultural scene
  • Access to various entertainment, dining, and recreational options
  • Well-connected by public transportation

Work Schedule: Full-time, with flexibility for weekend work during live events

ASSUMPTION: The New York office location provides ample opportunities for professional networking and personal growth.

πŸ’Ό Interview & Application Insights

Typical Process:

  • Online application submission
  • Phone or video screen with the hiring manager
  • In-person interview with an NBCUniversal employee at one of their locations
  • Final decision and offer

Key Assessment Areas:

  • Technical knowledge of programmatic advertising and ad operations
  • Communication skills and ability to explain technical concepts to non-technical stakeholders
  • Problem-solving and process improvement skills
  • Leadership and team management abilities

Application Tips:

  • Highlight relevant experience and achievements in digital ad operations and programmatic advertising
  • Tailor your resume and cover letter to emphasize skills and experiences relevant to the role's responsibilities
  • Prepare examples of how you've communicated technical concepts to non-technical team members or stakeholders

ATS Keywords: Programmatic, Ad Operations, Digital Advertising, Sales Operations, Workflow Improvement, Technical Communication, Team Management

ASSUMPTION: The interview process will focus on assessing the candidate's technical knowledge, communication skills, and problem-solving abilities, as well as their fit with the company culture.

πŸ› οΈ Tools & Technologies

  • Jira
  • Confluence
  • Microsoft Excel
  • FreeWheel
  • Magnite SSP
  • DSPs and SSPs (depending on prior experience)

ASSUMPTION: Familiarity with the listed tools and technologies is essential for success in this role.

πŸ‘” Cultural Fit Considerations

Company Values:

  • Inclusive culture
  • Commitment to giving back to communities
  • Focus on creating and delivering a wide range of content reflecting the world

Work Style:

  • Collaborative and team-oriented
  • Adaptable and flexible, with the ability to work in a fast-paced environment
  • Strong communication and interpersonal skills

Self-Assessment Questions:

  • How do you ensure clear and effective communication of technical concepts to non-technical stakeholders?
  • Can you provide an example of a time when you improved a workflow or process to enhance product output?
  • How do you approach managing and developing team members in a fast-paced environment?

ASSUMPTION: NBCUniversal values candidates who are strong communicators, adaptable, and committed to the company's mission of creating and delivering diverse content.

⚠️ Potential Challenges

  • Managing multiple priorities and deadlines in a fast-paced environment
  • Communicating effectively with both technical and non-technical stakeholders
  • Balancing team management responsibilities with individual task execution
  • Adapting to changes in the dynamic digital advertising landscape

ASSUMPTION: These challenges can be overcome with strong organizational skills, effective communication, and a willingness to adapt and learn.

πŸ“ˆ Similar Roles Comparison

  • Unlike other Ad Operations roles, this position focuses specifically on programmatic guaranteed and private marketplace deals
  • Requires a unique balance of technical knowledge, communication skills, and process improvement abilities
  • Offers growth opportunities within the Advertising Platforms & Operations team and NBCUniversal's extensive portfolio

ASSUMPTION: This role's focus on programmatic advertising and its unique blend of responsibilities set it apart from other Ad Operations positions.

πŸ“ Sample Projects

  • Improving the onboarding process for new team members
  • Developing and implementing a training program for Sales and Sales Operations on programmatic deal delivery issues
  • Streamlining the workflow for managing indirect demand campaign delivery

ASSUMPTION: These sample projects demonstrate the role's focus on process improvement, communication, and team management.

❓ Key Questions to Ask During Interview

  • Can you describe the team structure and how this role fits within it?
  • How does this role contribute to the overall success of the Advertising Platforms & Operations team?
  • What are the most significant challenges facing the team currently, and how can this role help address them?
  • How does NBCUniversal support the professional development and growth of its employees?
  • What is the company's approach to work-life balance, especially for hybrid roles like this one?

ASSUMPTION: Asking these questions will help applicants better understand the role, the team, and the company culture.

πŸ“Œ Next Steps for Applicants

To apply for this position:

  • Submit your application through this link
  • Tailor your resume and cover letter to highlight relevant experience and skills for this role
  • Prepare examples of how you've communicated technical concepts to non-technical stakeholders and improved workflows or processes
  • Follow up with the hiring manager after one week if you haven't heard back

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.