📌 Core Information
🔹 Job Title: Programmatic Manager
🔹 Company: NBCUniversal
🔹 Location: New York, NY
🔹 Job Type: Full-time, Hybrid
🔹 Category: Advertising & Marketing
🔹 Date Posted: May 19, 2025
🔹 Experience Level: Mid-level (2-5 years)
🔹 Remote Status: On-site (Hybrid)
🚀 Job Overview
Key aspects of this role include:
- Managing day-to-day operations of the Programmatic Ad Operations team
- Communicating technical issues to non-technical stakeholders
- Providing training and support to Sales and Sales Operations teams
- Developing strategic relationships with business partners and vendors
- Improving workflows and processes to enhance product output
ASSUMPTION: This role requires a strong understanding of the programmatic landscape and the ability to communicate complex technical concepts effectively.
📋 Key Responsibilities
✅ Manage day-to-day team operations, including onboarding and development of direct reports
✅ Communicate technical issues and deal escalations in a clear and concise manner
✅ Provide training and troubleshooting support to Sales and Sales Operations teams
✅ Develop and maintain strategic relationships with business partners and vendors
✅ Establish and improve workflows, processes, and goals for measuring and improving product output
✅ Contribute to leadership meetings and strategic planning for the Sales Operations organization
ASSUMPTION: This role involves a significant amount of cross-functional collaboration and requires strong communication skills.
🎯 Required Qualifications
Education: Bachelor's degree or equivalent experience required
Experience: 3+ years of Digital Ad Operations experience, with at least 1 year in the Programmatic field
Required Skills:
- Proven ability to understand and communicate using technical language
- Familiarity with work management and documentation tools, preferably Jira and Confluence
- Understanding of the Indirect Demand ecosystem
Preferred Skills:
- Knowledge of FreeWheel and Magnite SSP
- Prior experience working directly with DSP and/or SSP partners
- Fluency in Microsoft Excel
- Documentation enthusiast
- Excellent communication skills and attention to detail
- Experience working for a large-scale media company, specifically within / supporting Advertising Sales
ASSUMPTION: While not explicitly stated, proficiency in English is likely required for this role.
💰 Compensation & Benefits
Salary Range: $95,000 - $130,000 (bonus eligible)
Benefits:
- Medical, dental, and vision insurance
- 401(k) plan
- Paid leave
- Tuition reimbursement
- Variety of discounts and perks
Working Hours: Full-time, with a hybrid work arrangement (minimum of 3 days per week in the office)
ASSUMPTION: The salary range provided is an estimate based on industry standards for similar roles in the New York area.
📌 Applicant Insights
🔍 Company Context
Industry: Entertainment Providers. NBCUniversal is a leading media and entertainment company, creating and distributing world-class content across various platforms.
Company Size: 10,001+ employees. As a large company, NBCUniversal offers extensive resources and opportunities for career growth.
Founded: NBCUniversal was founded in 2004, following the acquisition of Universal Studios by General Electric.
Company Description:
- Owns and operates leading entertainment and news brands, including NBC, NBC News, MSNBC, CNBC, NBC Sports, Telemundo, NBC Local Stations, Bravo, USA Network, and Peacock
- Produces and distributes premier filmed entertainment and programming through Universal Filmed Entertainment Group and Universal Studio Group
- Has world-renowned theme parks and attractions through Universal Destinations & Experiences
Company Specialties:
- Content creation and distribution
- Advertising sales and operations
- Theme park and consumer experiences
Company Website: NBCUniversal.com
ASSUMPTION: NBCUniversal's diverse portfolio of brands and businesses offers applicants a wide range of career opportunities.
📊 Role Analysis
Career Level: Mid-level. This role is suitable for candidates with 2-5 years of experience in digital ad operations and programmatic advertising.
Reporting Structure: The Programmatic Manager reports to the Senior Manager, Programmatic Sales Operations.
Work Arrangement: Hybrid. This role requires a minimum of 3 days per week in the office, with the remaining days worked remotely.
Growth Opportunities:
- Potential to advance to a senior or management role within the team or organization
- Opportunities to work on high-profile projects and events
- Chance to develop expertise in a fast-growing and dynamic industry
ASSUMPTION: As a large company with a diverse range of brands and businesses, NBCUniversal offers numerous opportunities for career growth and development.
🌍 Location & Work Environment
Office Type: Hybrid. This role requires a minimum of 3 days per week in the office, with the remaining days worked remotely.
Office Location(s): 1221 Avenue of The Americas, New York, NY 10020
Geographic Context:
- New York City is a major global hub for media, entertainment, and advertising
- The office is located in Midtown Manhattan, offering easy access to public transportation and various amenities
- The city offers a vibrant cultural scene, with numerous museums, theaters, and events
Work Schedule: Full-time, with a hybrid work arrangement (minimum of 3 days per week in the office)
ASSUMPTION: The hybrid work arrangement offers flexibility while still providing opportunities for in-person collaboration and networking.
💼 Interview & Application Insights
Typical Process:
- Online application and resume screening
- Phone or video screen with a member of the HR team
- In-person interview with the hiring manager and/or team members
- Final interview with a senior leader or HR representative
Key Assessment Areas:
- Technical knowledge of programmatic advertising and digital ad operations
- Communication skills and ability to explain technical concepts to non-technical stakeholders
- Problem-solving and process improvement skills
- Cultural fit and alignment with NBCUniversal's values
Application Tips:
- Highlight relevant experience and achievements in digital ad operations and programmatic advertising
- Tailor your resume and cover letter to emphasize your understanding of the role and company
- Prepare for behavioral and situational interview questions that focus on your problem-solving, communication, and teamwork skills
ATS Keywords: Programmatic, Digital Ad Operations, Indirect Demand, Communication, Training, Workflow Improvement, Technical Understanding, Microsoft Excel
ASSUMPTION: As a large company with a structured HR process, NBCUniversal likely uses Applicant Tracking Systems (ATS) to manage and screen applications. Including relevant keywords in your resume can help your application pass through the ATS and increase your chances of being considered.
🛠️ Tools & Technologies
- Jira and Confluence (work management and documentation tools)
- FreeWheel and Magnite SSP (advertising technology platforms)
- Microsoft Excel (data analysis and reporting)
ASSUMPTION: Familiarity with these tools and technologies is likely required for this role, as they are commonly used in the digital ad operations and programmatic advertising industries.
👔 Cultural Fit Considerations
Company Values:
- Respect and Inclusion
- Integrity
- Accountability
- Creativity
- Excellence
Work Style:
- Collaborative and team-oriented
- Fast-paced and dynamic
- Focused on innovation and continuous improvement
Self-Assessment Questions:
- Do you thrive in a collaborative, fast-paced environment?
- Are you comfortable communicating complex technical concepts to non-technical stakeholders?
- Do you have a strong work ethic and a commitment to excellence?
ASSUMPTION: NBCUniversal values a diverse and inclusive workforce, and candidates who can demonstrate a strong cultural fit with the company's values and work style are likely to be successful in this role.
⚠️ Potential Challenges
- Managing a team and providing guidance and support to direct reports
- Communicating effectively with non-technical stakeholders
- Keeping up with the fast-paced and ever-evolving nature of the programmatic advertising industry
- Balancing the demands of a hybrid work arrangement
ASSUMPTION: These challenges are common to roles of this nature and can be overcome with strong communication skills, adaptability, and a commitment to continuous learning and development.
📈 Similar Roles Comparison
- This role is similar to a Programmatic Operations Manager or Programmatic Campaign Manager, but with a focus on indirect demand and managing a team
- Unlike other roles in the programmatic advertising industry, this role requires a strong understanding of the indirect demand ecosystem
- Career progression in this role could lead to senior or management positions within the team or organization
ASSUMPTION: While this role shares similarities with other programmatic advertising roles, its focus on indirect demand and team management makes it unique within the industry.
📝 Sample Projects
- Managing a team to execute a high-profile programmatic guaranteed or private marketplace deal
- Developing and implementing a new workflow or process to improve product output
- Providing training and support to Sales and Sales Operations teams on a new advertising technology platform
ASSUMPTION: These sample projects are representative of the types of tasks and responsibilities that the Programmatic Manager may be required to perform in this role.
❓ Key Questions to Ask During Interview
- What are the key priorities for this role in the first 30, 60, and 90 days?
- How does this role fit into the overall structure of the Advertising Platforms & Operations team?
- What opportunities are there for professional development and growth within the team or organization?
- How does NBCUniversal support work-life balance for employees in hybrid roles?
- What is the company's approach to innovation and continuous improvement in the programmatic advertising industry?
ASSUMPTION: Asking these questions can help you better understand the role, the team, and the company, and demonstrate your interest and enthusiasm for the position.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link: https://jobs.smartrecruiters.com/NBCUniversal3/744000060367415-programmatic-manager
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Prepare for behavioral and situational interview questions that focus on your problem-solving, communication, and teamwork skills
- Follow up with the hiring manager or HR representative within one week of submitting your application
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
