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Programmatic Manager

NBCUniversal
Full-time
On-site
New York, United States
🌐 Digital Marketing

πŸ“Œ Core Information

πŸ”Ή Job Title: Programmatic Manager

πŸ”Ή Company: NBCUniversal

πŸ”Ή Location: New York, United States

πŸ”Ή Job Type: Full-time

πŸ”Ή Category: Entertainment Providers

πŸ”Ή Date Posted: 2025-04-08

πŸ”Ή Experience Level: 2-5 years

πŸ”Ή Remote Status: Hybrid (3 days in office)

πŸš€ Job Overview

Key aspects of this role include:

  • Managing day-to-day operations and team members
  • Communicating technical issues to non-technical stakeholders
  • Providing training and support to Sales and Sales Operations
  • Developing strategic relationships with business partners and vendors
  • Improving workflows, processes, and measuring product output

ASSUMPTION: This role requires a balance of technical understanding and strong communication skills to bridge the gap between technical teams and non-technical stakeholders.

πŸ“‹ Key Responsibilities

βœ… Manage day-to-day team operations, including onboarding and development of direct reports

βœ… Communicate technical issues and deal escalations in a clear, non-technical manner

βœ… Provide training on programmatic deal delivery issues, creative specs, and ad server nuances

βœ… Develop and maintain strategic relationships with business partners and vendors

βœ… Oversee the Indirect Demand Campaign Manager and manage the Indirect Demand Business

βœ… Establish and improve workflows, processes, and goals for measuring product output

βœ… Contribute to leadership meetings and strategic planning for the Sales Operations organization

ASSUMPTION: This role involves a mix of management, communication, and process improvement tasks, with a focus on driving efficiency and quality in programmatic ad operations.

🎯 Required Qualifications

Education: Bachelor's degree or equivalent experience required

Experience: 3+ years of Digital Ad Operations experience and 1+ years in the Programmatic field

Required Skills:

  • Understanding of the Indirect Demand ecosystem
  • Familiarity with work management tools (Jira, Confluence)
  • Proven ability to understand and communicate using technical language

Preferred Skills:

  • Knowledge of FreeWheel and Magnite SSP
  • Prior experience working directly with DSP and/or SSP partners
  • Fluency in Microsoft Excel
  • Documentation enthusiast
  • Excellent communication skills and attention to detail
  • Experience working for a large-scale media company in Advertising Sales

ASSUMPTION: Candidates should have a strong foundation in digital ad operations and programmatic advertising, with a willingness to learn and adapt in a dynamic media environment.

πŸ’° Compensation & Benefits

Salary Range: $95,000 - $130,000 (bonus eligible)

Benefits:

  • Medical, dental, and vision insurance
  • 401(k)
  • Paid leave
  • Tuition reimbursement
  • Variety of discounts and perks

Working Hours: Full-time, with flexibility for weekend work during live events

ASSUMPTION: The salary range provided is based on industry standards for similar roles in the entertainment media industry, with consideration for the candidate's experience level and the role's responsibilities.

πŸ“Œ Applicant Insights

πŸ” Company Context

Industry: Entertainment Providers. NBCUniversal is a subsidiary of Comcast Corporation, focusing on creating and distributing world-class content across various platforms, including film, television, streaming, and theme parks.

Company Size: 10,001+ employees. As a large organization, NBCUniversal offers extensive resources and opportunities for career growth and development.

Founded: NBCUniversal was founded in 2004, following the acquisition of Universal Studios by General Electric. It has since grown into a leading entertainment and media company.

Company Description:

  • Owns and operates leading entertainment and news brands, such as NBC, NBC News, MSNBC, CNBC, NBC Sports, Telemundo, NBC Local Stations, Bravo, USA Network, and Peacock
  • Produces and distributes filmed entertainment and programming through Universal Filmed Entertainment Group and Universal Studio Group
  • Has world-renowned theme parks and attractions through Universal Destinations & Experiences

Company Specialties:

  • Content creation and distribution
  • Advertising and marketing
  • Theme parks and consumer experiences

Company Website: http://www.NBCUniversal.com

ASSUMPTION: NBCUniversal's extensive portfolio of brands and content platforms provides applicants with diverse career opportunities and exposure to various aspects of the entertainment and media industry.

πŸ“Š Role Analysis

Career Level: Mid-level. This role offers opportunities for growth and development within the Advertising Platforms & Operations team and the broader NBCUniversal organization.

Reporting Structure: The Programmatic Manager reports to the Senior Manager, Programmatic Sales Operations, and manages the Indirect Demand Campaign Manager.

Work Arrangement: Hybrid, with a minimum of three days in the office per week.

Growth Opportunities:

  • Advancement within the Advertising Platforms & Operations team
  • Expansion into other areas of NBCUniversal's business, such as content creation, distribution, or marketing
  • Potential to take on leadership roles within the organization

ASSUMPTION: This role offers opportunities for career growth and development within NBCUniversal's Advertising Platforms & Operations team and the broader organization.

🌍 Location & Work Environment

Office Type: Corporate office environment in New York City.

Office Location(s): 30 Rockefeller Plaza, New York City, NY 10112-0002, US

Geographic Context:

  • New York City is a major global hub for media, entertainment, and finance
  • The office is located in the heart of Midtown Manhattan, offering easy access to public transportation and various amenities
  • The city offers a diverse range of cultural, social, and recreational opportunities

Work Schedule: Full-time, with flexibility for weekend work during live events. The hybrid work arrangement allows for a balance between in-office collaboration and remote work.

ASSUMPTION: The New York City office provides a dynamic and collaborative work environment, with ample opportunities for professional growth and development within the entertainment media industry.

πŸ’Ό Interview & Application Insights

Typical Process:

  • Online application submission
  • Phone or video screen with the hiring manager
  • In-person interview with the hiring manager and other team members
  • Final interview with the senior leadership team

Key Assessment Areas:

  • Technical knowledge of programmatic advertising and ad operations
  • Communication skills and ability to explain technical concepts to non-technical stakeholders
  • Problem-solving and process improvement skills
  • Leadership and team management abilities

Application Tips:

  • Highlight relevant experience in digital ad operations and programmatic advertising
  • Demonstrate strong communication skills and the ability to explain technical concepts clearly
  • Showcase problem-solving and process improvement initiatives from previous roles
  • Tailor your resume and cover letter to emphasize skills and experiences relevant to this role

ATS Keywords: Programmatic, Ad Operations, Digital Ad Operations, Indirect Demand, Work Management, Jira, Confluence, Communication, Training, Workflow Improvement, Strategic Relationships, Technical Understanding, Excel, Documentation

ASSUMPTION: Applicants should tailor their resumes and cover letters to highlight relevant skills and experiences, focusing on their ability to manage teams, communicate effectively, and drive process improvements in a dynamic media environment.

πŸ› οΈ Tools & Technologies

  • Jira
  • Confluence
  • FreeWheel
  • Magnite SSP
  • Microsoft Excel

ASSUMPTION: Familiarity with these tools and technologies is essential for success in this role, as they are used to manage workflows, document processes, and analyze data within the programmatic ad operations team.

πŸ‘” Cultural Fit Considerations

Company Values:

  • Inclusion
  • Integrity
  • Quality
  • Excellence
  • Collaboration

Work Style:

  • Collaborative and team-oriented
  • Focused on driving results and continuous improvement
  • Adaptable and responsive to change in a dynamic media environment

Self-Assessment Questions:

  • How do you demonstrate inclusion and foster a diverse, equitable, and inclusive work environment?
  • Can you provide an example of a time when you had to explain a complex technical concept to a non-technical audience?
  • How do you approach process improvement and driving efficiency in a team setting?

ASSUMPTION: Applicants should assess their fit with NBCUniversal's company values and work style, focusing on their ability to collaborate effectively, drive results, and adapt to change in a dynamic media environment.

⚠️ Potential Challenges

  • Managing a team in a hybrid work environment, balancing in-office collaboration and remote work
  • Communicating effectively with both technical and non-technical stakeholders
  • Keeping up with the rapidly evolving programmatic advertising landscape
  • Balancing the demands of multiple projects and priorities in a fast-paced media environment

ASSUMPTION: Applicants should be prepared to navigate these challenges and demonstrate their ability to thrive in a dynamic, fast-paced media environment.

πŸ“ˆ Similar Roles Comparison

  • This role focuses more on managing teams and driving process improvements than technical implementation
  • Industry-specific context: NBCUniversal's extensive portfolio of brands and content platforms offers unique opportunities for growth and development within the entertainment and media industry
  • Career path comparison: This role offers opportunities for advancement within the Advertising Platforms & Operations team and the broader NBCUniversal organization

ASSUMPTION: Applicants should consider how this role's focus on team management and process improvement differs from other similar roles in the industry and how it aligns with their career goals and aspirations.

πŸ“ Sample Projects

  • Improving workflows and processes for programmatic deal delivery and creative spec management
  • Developing and delivering training sessions on programmatic ad operations best practices
  • Managing the onboarding and development of direct reports, including the Indirect Demand Campaign Manager

ASSUMPTION: These sample projects illustrate the range of responsibilities and initiatives that the Programmatic Manager may undertake, focusing on team management, process improvement, and communication.

❓ Key Questions to Ask During Interview

  • Can you describe the team structure and dynamics within the Advertising Platforms & Operations team?
  • How does this role contribute to NBCUniversal's overall advertising strategy and business objectives?
  • What opportunities are there for growth and development within the Advertising Platforms & Operations team and the broader NBCUniversal organization?
  • How does the company support work-life balance for employees in hybrid work arrangements?
  • What are the most pressing challenges facing the programmatic ad operations team, and how can this role help address them?

ASSUMPTION: Applicants should ask thoughtful, informed questions that demonstrate their interest in the role and their understanding of the industry and the company's business objectives.

πŸ“Œ Next Steps for Applicants

To apply for this position:

  • Submit your application through this link
  • Tailor your resume and cover letter to highlight relevant skills and experiences, focusing on your ability to manage teams, communicate effectively, and drive process improvements in a dynamic media environment
  • Prepare for interviews by researching NBCUniversal's business, industry trends, and the specific challenges facing the programmatic ad operations team
  • Follow up with the hiring manager after your interview to express your interest in the role and reiterate your qualifications

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.