📌 Core Information
🔹 Job Title: Programmatic Manager
🔹 Company: NBCUniversal
🔹 Location: New York, New York, United States
🔹 Job Type: Full-time, Hybrid
🔹 Category: Advertising & Marketing
🔹 Date Posted: May 19, 2025
🔹 Experience Level: 2-5 years
🔹 Remote Status: On-site (Hybrid)
🚀 Job Overview
Key aspects of this role include:
- Managing day-to-day operations and team members
- Communicating technical issues to non-technical stakeholders
- Providing training and support to Sales and Sales Operations
- Developing strategic relationships with business partners and vendors
- Improving workflows and processes for enhanced product output
ASSUMPTION: This role requires a strong understanding of both technical and non-technical aspects of programmatic advertising, as well as excellent communication skills to bridge the gap between the two.
📋 Key Responsibilities
✅ Manage day-to-day team operations, including onboarding and development of direct reports
✅ Communicate technical issues and deal escalations in a clear and understandable manner to non-technical stakeholders
✅ Provide training and troubleshooting support to Sales and Sales Operations on programmatic deal delivery issues, creative specs, and nuances across ad servers, DSPs, and tag vendors
✅ Develop and maintain strategic relationships with business partners and vendors
✅ Oversee the Indirect Demand Campaign Manager and manage the Indirect Demand Business
✅ Establish and improve workflows, processes, and goals for measuring and improving product output
✅ Contribute to Leadership meetings and strategic planning for the Sales Operations organization
ASSUMPTION: This role involves a high degree of collaboration and communication, requiring the ability to work effectively with both technical and non-technical team members and stakeholders.
🎯 Required Qualifications
Education: Bachelor's degree or equivalent experience required
Experience: 3+ years of Digital Ad Operations experience, with 1+ years in the Programmatic field and understanding of the Indirect Demand ecosystem
Required Skills:
- Familiarity with work management and documentation tools, preferably Jira and Confluence
- Proven ability to understand and communicate using technical language
- Understanding of the Programmatic landscape and Indirect Demand ecosystem
Preferred Skills:
- Knowledge of FreeWheel and Magnite SSP
- Prior experience working directly with DSP and/or SSP partners
- Fluency in Microsoft Excel
- Documentation enthusiast
- Excellent communication skills and attention to detail
- Experience working for a large-scale media company, specifically within/ supporting Advertising Sales
ASSUMPTION: Given the hybrid nature of this role, candidates should be comfortable working in an office environment and collaborating with on-site team members.
💰 Compensation & Benefits
Salary Range: $95,000 - $130,000 (bonus eligible)
Benefits:
- Medical, Dental, and Vision Insurance
- 401(k)
- Paid Leave
- Tuition Reimbursement
- Discounts and Perks
Working Hours: Full-time, typically 40 hours per week, with flexibility for weekends if supporting live events
ASSUMPTION: The salary range provided is based on industry standards for similar roles within the Advertising & Marketing sector in the New York area.
📌 Applicant Insights
🔍 Company Context
Industry: Entertainment Providers. NBCUniversal is a leading media and entertainment company, creating and distributing world-class content across various platforms and bringing it to life through theme parks and consumer experiences.
Company Size: 10,001+ employees. As a large organization, NBCUniversal offers extensive resources and opportunities for career growth and development.
Founded: NBCUniversal was founded in 2004, following the acquisition of Universal Studios by General Electric. It has since grown into a global media and entertainment powerhouse.
Company Description:
- Owns and operates leading entertainment and news brands, including NBC, NBC News, MSNBC, CNBC, NBC Sports, Telemundo, NBC Local Stations, Bravo, USA Network, and Peacock
- Produces and distributes premier filmed entertainment and programming through Universal Filmed Entertainment Group and Universal Studio Group
- Has world-renowned theme parks and attractions through Universal Destinations & Experiences
Company Specialties:
- Content creation and distribution
- Theme parks and consumer experiences
- Advertising and marketing
Company Website: http://www.NBCUniversal.com
ASSUMPTION: NBCUniversal's diverse portfolio of brands and businesses offers applicants a wide range of career opportunities and growth potential.
📊 Role Analysis
Career Level: Mid-level. This role is suitable for candidates with 2-5 years of experience in Digital Ad Operations and a strong understanding of the Programmatic landscape.
Reporting Structure: The Programmatic Manager will report to the Senior Manager, Programmatic Sales Operations and oversee the Indirect Demand Campaign Manager.
Work Arrangement: Hybrid. This role requires contributing from the office a minimum of three days per week.
Growth Opportunities:
- Potential to advance within the Advertising & Marketing department or explore opportunities within NBCUniversal's diverse portfolio of brands and businesses
- Chance to develop leadership and management skills by overseeing direct reports and contributing to strategic planning
- Opportunity to gain experience working with a wide range of stakeholders, including business partners, vendors, and internal teams
ASSUMPTION: Given NBCUniversal's size and diverse portfolio, there are ample opportunities for career growth and development within the organization.
🌍 Location & Work Environment
Office Type: Corporate office. NBCUniversal's headquarters is located in New York City, offering a dynamic and fast-paced work environment.
Office Location(s): 1221 Avenue of The Americas, New York, NY 10020
Geographic Context:
- New York City is a major hub for the media and entertainment industry, offering numerous networking and professional development opportunities
- The office is conveniently located in Midtown Manhattan, with easy access to public transportation and various amenities
- New York City offers a diverse and vibrant culture, with numerous attractions, restaurants, and entertainment options
Work Schedule: Full-time, typically 40 hours per week, with flexibility for weekends if supporting live events
ASSUMPTION: The office environment at NBCUniversal's headquarters is likely to be fast-paced, collaborative, and dynamic, reflecting the company's status as a leading media and entertainment organization.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screen with the hiring manager
- In-person interview with the hiring manager and/or team members
- Final interview with the senior leadership team
Key Assessment Areas:
- Technical knowledge of programmatic advertising and the Indirect Demand ecosystem
- Communication skills and ability to bridge the gap between technical and non-technical stakeholders
- Leadership and management skills, particularly in team development and workflow improvement
Application Tips:
- Highlight relevant experience in Digital Ad Operations and the Programmatic landscape
- Tailor your resume and cover letter to emphasize skills and experiences that match the required and preferred qualifications
- Prepare examples of your ability to communicate technical issues to non-technical stakeholders and provide training and support
ATS Keywords: Programmatic, Digital Ad Operations, Indirect Demand, Workflow Improvement, Technical Communication, Training, Sales Operations, Team Management
ASSUMPTION: Given NBCUniversal's size and the competitive nature of the media and entertainment industry, the application and interview process may be rigorous and involve multiple rounds of assessments.
🛠️ Tools & Technologies
- Jira and Confluence for work management and documentation
- FreeWheel and Magnite SSP for programmatic advertising
- Microsoft Excel for data analysis and reporting
ASSUMPTION: The specific tools and technologies used in this role may evolve over time as NBCUniversal continues to innovate and adapt to the changing media landscape.
👔 Cultural Fit Considerations
Company Values:
- Innovation: NBCUniversal encourages creativity and continuous learning to stay ahead in the rapidly evolving media and entertainment industry
- Collaboration: The company fosters a culture of teamwork and cross-functional collaboration to drive success
- Excellence: NBCUniversal strives for excellence in all aspects of its business, from content creation to advertising and marketing
Work Style:
- Fast-paced: The media and entertainment industry is dynamic and ever-changing, requiring employees to be adaptable and responsive to new challenges and opportunities
- Collaborative: NBCUniversal values teamwork and cross-functional collaboration to drive innovation and success
- Data-driven: The company uses data and analytics to inform decision-making and optimize performance
Self-Assessment Questions:
- Do you have a strong understanding of the Programmatic landscape and the Indirect Demand ecosystem?
- Are you comfortable communicating technical issues to non-technical stakeholders and providing training and support?
- Do you thrive in a fast-paced, collaborative work environment, and are you able to manage multiple priorities and deadlines effectively?
ASSUMPTION: NBCUniversal's culture is likely to be fast-paced, innovative, and collaborative, reflecting the dynamic nature of the media and entertainment industry.
⚠️ Potential Challenges
- Managing multiple priorities and deadlines in a fast-paced work environment
- Communicating effectively with both technical and non-technical stakeholders
- Adapting to changes in the media landscape and evolving technologies
- Balancing the demands of managing direct reports and contributing to strategic planning
ASSUMPTION: Given the dynamic nature of the media and entertainment industry, this role may present unique challenges and opportunities for growth and development.
📈 Similar Roles Comparison
- Compared to related roles in Advertising & Marketing, this position places a stronger emphasis on technical knowledge of programmatic advertising and the ability to communicate effectively with non-technical stakeholders
- Within NBCUniversal, this role offers opportunities for career growth and development within the Advertising & Marketing department or across the company's diverse portfolio of brands and businesses
- Career paths for this role may include advancing to senior management positions within Advertising & Marketing or transitioning to other departments within NBCUniversal
ASSUMPTION: Given NBCUniversal's size and diverse portfolio, there are numerous opportunities for career growth and development within the organization.
📝 Sample Projects
- Developing and implementing a new workflow or process to improve product output and efficiency
- Providing training and support to Sales and Sales Operations on programmatic deal delivery issues, creative specs, and nuances across ad servers, DSPs, and tag vendors
- Managing a team project to optimize campaign performance and maximize revenue for a high-profile client
ASSUMPTION: The specific projects and responsibilities for this role may evolve over time as NBCUniversal continues to innovate and adapt to the changing media landscape.
❓ Key Questions to Ask During Interview
- What are the most significant challenges facing the team currently, and how can this role help address them?
- How does this role fit into the overall structure of the Advertising & Marketing department and NBCUniversal as a whole?
- What opportunities are there for professional development and growth within this role and the department?
- How does the company support work-life balance for employees in this role?
- What are the key priorities for this role in the first 30, 60, and 90 days?
ASSUMPTION: Asking thoughtful and insightful questions during the interview process demonstrates your interest in the role and commitment to success.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience in Digital Ad Operations and the Programmatic landscape
- Prepare examples of your ability to communicate technical issues to non-technical stakeholders and provide training and support
- Follow up with the hiring manager one week after submitting your application to express your continued interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
