Programmatic Manager

📌 Core Information

🔹 Job Title: Programmatic Manager

🔹 Company: Xero

🔹 Location: Sydney, New South Wales, Australia & Melbourne, Victoria, Australia

🔹 Job Type: Permanent

🔹 Category: Marketing

🔹 Date Posted: May 12, 2025

🔹 Experience Level: 5-10 years

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Developing and executing paid programmatic digital media strategies across various platforms to drive measurable results
• Monitoring campaign performance, analyzing key metrics, and collaborating with cross-functional teams to align strategies with broader marketing objectives
• Leading the technical development of the channel, onboarding and leading the implementation of third-party tools, and working with Applied Science to develop in-house bidding and audience-based optimizations
• Planning, launching, and optimizing paid digital programmatic campaigns, including campaign setup, audience targeting, budget allocation, bid management, ad creative development, and A/B testing

ASSUMPTION: This role requires a strong background in paid programmatic marketing, with a focus on driving measurable results and optimizing campaign performance. Candidates should have experience working with various programmatic platforms and be comfortable collaborating with cross-functional teams.

📋 Key Responsibilities

✅ Developing and executing paid programmatic digital media strategies across various platforms to drive measurable results

✅ Monitoring campaign performance, analyzing key metrics, and collaborating with cross-functional teams to align strategies with broader marketing objectives

✅ Leading the technical development of the channel, onboarding and leading the implementation of third-party tools, and working with Applied Science to develop in-house bidding and audience-based optimizations

✅ Planning, launching, and optimizing paid digital programmatic campaigns, including campaign setup, audience targeting, budget allocation, bid management, ad creative development, and A/B testing

✅ Managing tag integration and assignment across CM360 and DV360

✅ Leveraging our CDP/1P & 3P data to create audiences and maximize incrementality through testing

✅ Collaborating with the creative optimization team to develop compelling ad creatives and landing pages that drive conversions

✅ Maintaining a strong level of understanding in relation to business and market segments to ensure recommendations and opportunities are aligned with data and industry trends

✅ Staying up-to-date with industry trends, platform updates, and best practices in paid programmatic advertising to drive innovation and continuous improvement

ASSUMPTION: The key responsibilities of this role are heavily focused on data-driven decision making, campaign optimization, and cross-functional collaboration. Candidates should have a strong background in paid programmatic marketing and be comfortable working with data to drive results.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field

Experience: 5-10 years of experience in growth/performance/programmatic marketing, with a focus on paid programmatic channels

Required Skills:

• Deep experience running data-driven Paid programmatic marketing programs with global reach
• Extensive experience in growth/performance/programmatic marketing
• Previous experience building digital programmatic marketing programs
• Hands-on SQL knowledge & experience
• Previous exposure at a tech/SaaS company with complex conversion funnels
• Proven ability to work cross-functionally to drive Paid Digital Programmatic ROI
• A strong level of understanding in relation to business and market segments to align with data and industry trends
• Deep understanding of tracking technologies and analytics

Preferred Skills:

• Experience with DV360, CM360, or other similar platforms
• Knowledge of the Xero platform and its features

ASSUMPTION: The required qualifications for this role are quite specific, with a strong focus on paid programmatic marketing experience and SQL knowledge. Candidates should have a proven track record of driving results in a similar role and be comfortable working with data to optimize campaign performance.

💰 Compensation & Benefits

Salary Range: Based on industry standards for a Programmatic Manager role in Australia, the estimated salary range is AU$120,000 - AU$160,000 per annum. This is an estimate and the actual salary may vary based on experience and qualifications.

Benefits:

• Paid Leave
• Health Insurance
• Life Insurance
• Income Protection
• Wellbeing Programs
• Employee Resource Groups
• Paid Parental Leave
• Employee Share Plan
• Flexible Working
• Career Development

Working Hours: Full-time position with standard business hours (Monday - Friday, 9:00 AM - 5:00 PM)

ASSUMPTION: The salary range provided is an estimate based on industry standards for a Programmatic Manager role in Australia. The actual salary may vary based on experience and qualifications. The benefits listed are based on the information provided in the job description and may be subject to change.

📌 Applicant Insights

🔍 Company Context

Industry: Software Development, specifically Accounting Software

Company Size: Medium (1,001-5,000 employees)

Founded: 2006

Company Description:

• Xero is a cloud-based accounting software company that helps small businesses manage their finances, invoicing, and payroll
• Xero's platform is used by over 4.2 million subscribers globally
• Xero is committed to helping small businesses succeed by providing them with the tools they need to automate their admin and set business efficiency to cruise control

Company Specialties:

• Accounting
• SaaS
• Banking
• Invoicing
• Design
• Business
• Billing
• Small Business
• Bookkeeping
• Software
• Platform
• Payroll

Company Website: http://www.xero.com

ASSUMPTION: Xero is a well-established company in the accounting software industry, with a strong global presence. Candidates should be familiar with the Xero platform and its features, as well as the company's mission and values.

📊 Role Analysis

Career Level: Mid-level to Senior

Reporting Structure: This role reports directly to the Head of Paid Social & Display

Work Arrangement: On-site, with flexible working arrangements available

Growth Opportunities:

• Potential to move into a leadership role within the Paid Social & Display team or the broader Marketing function
• Opportunities to work on high-impact projects and drive innovation in the paid programmatic space
• Chance to gain exposure to various aspects of the business, including analytics, applied science, and creative optimization

ASSUMPTION: This role offers significant growth opportunities for the right candidate, with the potential to move into a leadership role or gain exposure to various aspects of the business. Candidates should be proactive and eager to take on new challenges to make the most of these opportunities.

🌍 Location & Work Environment

Office Type: Modern, collaborative office spaces with state-of-the-art technology and amenities

Office Location(s): Sydney, New South Wales, Australia & Melbourne, Victoria, Australia

Geographic Context:

• Sydney and Melbourne are two of Australia's largest cities, with vibrant cultures and diverse communities
• Both cities offer a high quality of life, with excellent education, healthcare, and recreational facilities
• The cost of living in both cities is relatively high compared to other parts of Australia

Work Schedule: Standard business hours (Monday - Friday, 9:00 AM - 5:00 PM) with the opportunity for flexible working arrangements

ASSUMPTION: The work environment at Xero is collaborative and modern, with a focus on employee well-being and work-life balance. Candidates should be comfortable working in a fast-paced, dynamic environment and be able to thrive in a team setting.

💼 Interview & Application Insights

Typical Process:

• Online application and resume screening
• Phone or video screen with the Hiring Manager
• In-depth interview with the Paid Social & Display team
• Final interview with the Head of Paid Social & Display

Key Assessment Areas:

• Technical skills and knowledge of paid programmatic marketing
• Data analysis and interpretation skills
• Collaboration and communication skills
• Problem-solving and critical thinking skills
• Cultural fit and alignment with Xero's values

Application Tips:

• Highlight relevant experience and achievements in your resume, with a focus on paid programmatic marketing campaigns and data-driven results
• Tailor your cover letter to demonstrate your understanding of the role and your fit with Xero's mission and values
• Prepare for behavioral and situational interview questions that focus on your problem-solving skills, collaboration, and communication

ATS Keywords: Paid Programmatic, Digital Media Strategies, Campaign Optimization, Data Analysis, Cross-Functional Collaboration, Tracking Technologies, Analytics, Marketing Objectives

ASSUMPTION: The interview process for this role is designed to assess the candidate's technical skills, data analysis and interpretation skills, collaboration and communication skills, problem-solving and critical thinking skills, and cultural fit. Candidates should be prepared to demonstrate their expertise in paid programmatic marketing and their ability to work effectively in a team setting.

🛠️ Tools & Technologies

• DV360
• CM360
• SQL
• Google Analytics
• Adobe Creative Suite
• Xero Platform

ASSUMPTION: The tools and technologies listed are the primary platforms and software used in this role. Candidates should have experience with these tools and be comfortable learning new technologies as needed.

👔 Cultural Fit Considerations

Company Values:

• Human
• Challenging
• Beautiful
• Customer

Work Style:

• Collaborative and team-oriented
• Data-driven and results-focused
• Innovative and forward-thinking
• Customer-centric and passionate about helping small businesses succeed

Self-Assessment Questions:

• Do you thrive in a collaborative, team-oriented environment?
• Are you comfortable working with data to drive results and optimize campaign performance?
• Do you have a passion for helping small businesses succeed and a customer-centric mindset?
• Are you innovative and forward-thinking, with a willingness to challenge the status quo and drive continuous improvement?

ASSUMPTION: Xero's company values and work style are centered around collaboration, data-driven decision making, innovation, and a customer-centric mindset. Candidates should be able to demonstrate their alignment with these values and be prepared to discuss their fit with the company culture in the interview process.

⚠️ Potential Challenges

• Managing a high volume of campaigns and ensuring optimal performance across multiple channels
• Keeping up with industry trends and platform updates in a fast-paced, dynamic environment
• Collaborating effectively with cross-functional teams and stakeholders to align paid programmatic strategies with broader marketing objectives
• Working with complex conversion funnels and understanding the unique needs of small businesses

ASSUMPTION: The potential challenges of this role are related to the fast-paced nature of the industry, the need to manage a high volume of campaigns, and the requirement to collaborate effectively with cross-functional teams. Candidates should be comfortable working in a dynamic environment and be able to thrive under pressure.

📈 Similar Roles Comparison

• This role is similar to a Senior Paid Media Manager or Paid Programmatic Specialist role in a marketing agency or in-house marketing team
• However, this role is unique in its focus on driving measurable results and optimizing campaign performance for a cloud-based accounting software company
• Career progression in this role could lead to a leadership position within the Paid Social & Display team or the broader Marketing function

ASSUMPTION: While this role is similar to other paid programmatic marketing roles, it is unique in its focus on driving measurable results and optimizing campaign performance for a cloud-based accounting software company. Candidates should be aware of the unique aspects of this role and be prepared to discuss their fit with the company and its mission in the interview process.

📝 Sample Projects

• Developing and executing a paid programmatic campaign to drive new user acquisition for Xero's accounting software platform
• Optimizing campaign performance across multiple channels to maximize ROI and minimize CAC
• Collaborating with the creative optimization team to develop compelling ad creatives and landing pages that drive conversions

ASSUMPTION: The sample projects listed are representative of the types of projects a Programmatic Manager at Xero might work on. Candidates should be prepared to discuss their experience with similar projects and their approach to driving results and optimizing campaign performance.

❓ Key Questions to Ask During Interview

• Can you describe the team structure and dynamics within the Paid Social & Display team?
• How does this role collaborate with other teams within the Marketing function and the broader organization?
• What are the key priorities for this role in the first 90 days?
• How does Xero support the professional development and growth of its employees?
• What are the biggest challenges facing the Paid Social & Display team and how can this role help address them?

ASSUMPTION: The key questions to ask during the interview process are designed to help the candidate understand the team dynamics, collaboration opportunities, and growth prospects of the role. Candidates should be proactive in asking questions and demonstrating their interest in the position and the company.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume to highlight your relevant experience and achievements in paid programmatic marketing, with a focus on data-driven results and campaign optimization
• Write a cover letter that demonstrates your understanding of the role and your fit with Xero's mission and values
• Prepare for behavioral and situational interview questions that focus on your problem-solving skills, collaboration, and communication
• Follow up with the Hiring Manager one week after submitting your application to express your interest in the role and inquire about next steps

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.