📌 Core Information
🔹 Job Title: Programmatic Manager
🔹 Company: NBCUniversal
🔹 Location: New York, New York, United States
🔹 Job Type: Full-time
🔹 Category: Entertainment Providers
🔹 Date Posted: May 19, 2025
🔹 Experience Level: 2-5 years
🔹 Remote Status: Hybrid (3 days per week in the office)
🚀 Job Overview
Key aspects of this role include:
- Managing day-to-day operations of the Programmatic Ad Operations team
- Communicating technical issues to non-technical stakeholders
- Providing training and support to Sales and Sales Operations
- Developing strategic relationships with business partners and vendors
- Improving workflows, processes, and measuring product output
ASSUMPTION: This role requires a balance of technical understanding and strong communication skills to bridge the gap between technical teams and non-technical stakeholders.
📋 Key Responsibilities
✅ Manage day-to-day team operations, including onboarding and development of direct reports
✅ Communicate technical issues and deal escalations in a clear, non-technical manner
✅ Provide training on troubleshooting programmatic deal delivery issues, creative specs, and ad server nuances
✅ Establish and maintain strategic relationships with business partners and vendors
✅ Oversee the Indirect Demand Campaign Manager and manage the Indirect Demand business
✅ Establish and improve workflows, processes, and set goals for measuring product output
✅ Contribute to leadership meetings and strategic planning for the Sales Operations organization
ASSUMPTION: This role involves a mix of team management, technical troubleshooting, and strategic planning, requiring a versatile skill set.
🎯 Required Qualifications
Education: Bachelor's degree or equivalent experience required
Experience: 3+ years of Digital Ad Operations experience and 1+ years in the Programmatic field
Required Skills:
- Understanding of the Indirect Demand ecosystem
- Familiarity with work management tools, preferably Jira and Confluence
- Proven ability to understand and communicate using technical language
Preferred Skills:
- Knowledge of FreeWheel and Magnite SSP
- Prior experience working directly with DSP and/or SSP partners
- Fluency in Microsoft Excel
- Documentation enthusiast
- Excellent communication skills and attention to detail
- Experience working for a large-scale media company, specifically within / supporting Advertising Sales
ASSUMPTION: Candidates with a strong background in Digital Ad Operations and Programmatic, along with excellent communication skills, will be well-suited for this role.
💰 Compensation & Benefits
Salary Range: $95,000 - $130,000 (bonus eligible)
Benefits:
- Medical, Dental, and Vision Insurance
- 401(k)
- Paid Leave
- Tuition Reimbursement
- Discounts and Perks
Working Hours: Full-time, with a hybrid work arrangement (3 days per week in the office)
ASSUMPTION: The salary range provided is based on industry standards for similar roles in the New York area. Benefits are comprehensive and include health insurance, retirement plans, and professional development opportunities.
📌 Applicant Insights
🔍 Company Context
Industry: NBCUniversal is a leading media and entertainment company, operating in the competitive entertainment providers industry.
Company Size: NBCUniversal has 10,001+ employees, providing ample opportunities for career growth and collaboration.
Founded: NBCUniversal was founded in 2004, with a rich history in the media and entertainment industry.
Company Description:
- NBCUniversal creates world-class content across film, television, and streaming, bringing it to life through theme parks and consumer experiences.
- The company owns and operates leading entertainment and news brands, including NBC, NBC News, MSNBC, CNBC, Telemundo, NBC Local Stations, Bravo, USA Network, and Peacock.
- NBCUniversal is committed to improving communities and fostering an inclusive culture.
Company Specialties:
- Content creation and distribution
- Theme parks and attractions
- Advertising sales and operations
Company Website: NBCUniversal.com
ASSUMPTION: NBCUniversal's extensive portfolio of brands and content, along with its commitment to community involvement, makes it an attractive employer in the media and entertainment industry.
📊 Role Analysis
Career Level: This role is at the mid-level, offering opportunities for growth and development within the organization.
Reporting Structure: The Programmatic Manager reports to the Senior Manager, Programmatic Sales Operations, and oversees the Indirect Demand Campaign Manager.
Work Arrangement: This role follows a hybrid work arrangement, with employees contributing from the office a minimum of three days per week.
Growth Opportunities:
- Potential advancement to senior management roles within the Sales Operations organization
- Expansion into other areas of NBCUniversal's advertising technology suite
- Opportunities to work on high-profile, global projects
ASSUMPTION: This role offers strong growth potential, with opportunities to develop leadership skills and gain experience working on large-scale projects.
🌍 Location & Work Environment
Office Type: NBCUniversal's headquarters is located in New York City, offering a dynamic and vibrant work environment.
Office Location(s): 30 Rockefeller Plaza, New York City, NY 10112-0002, US
Geographic Context:
- New York City is a major global hub for media, entertainment, and advertising industries.
- The office is located in Midtown Manhattan, offering easy access to public transportation and numerous amenities.
- The city's diverse culture and vibrant arts scene provide ample opportunities for personal and professional growth.
Work Schedule: Full-time, with a hybrid work arrangement (3 days per week in the office)
ASSUMPTION: Working in New York City offers unique opportunities for networking and collaboration within the media and entertainment industry.
💼 Interview & Application Insights
Typical Process:
- Online application and resume screening
- Phone or video screen with the hiring manager
- In-person interview at NBCUniversal's headquarters
- Final round interviews with key stakeholders
Key Assessment Areas:
- Technical knowledge of Digital Ad Operations and Programmatic
- Communication skills and ability to explain technical concepts to non-technical stakeholders
- Leadership and team management skills
- Problem-solving and process improvement abilities
Application Tips:
- Highlight relevant experience in Digital Ad Operations and Programmatic in your resume and cover letter
- Demonstrate your understanding of the Indirect Demand ecosystem and your ability to communicate technical concepts effectively
- Prepare examples of your experience improving workflows and processes in previous roles
ATS Keywords: Digital Ad Operations, Programmatic, Indirect Demand, Work Management, Jira, Confluence, Technical Communication, Sales Support, Workflow Improvement
ASSUMPTION: NBCUniversal's application process is designed to assess candidates' technical skills, communication abilities, and leadership potential, with a focus on cultural fit and alignment with the company's values.
🛠️ Tools & Technologies
- Jira
- Confluence
- FreeWheel
- Magnite SSP
- Microsoft Excel
ASSUMPTION: Familiarity with these tools and technologies is essential for success in this role, as they are used daily for project management, documentation, and data analysis.
👔 Cultural Fit Considerations
Company Values:
- Inclusive: NBCUniversal champions an inclusive culture and strives to attract and develop a talented, diverse workforce
- Impactful: The company creates world-class content and brings it to life through theme parks and consumer experiences, making a significant impact on audiences and communities
- Collaborative: NBCUniversal fosters a collaborative work environment, with teams working together to create and deliver a wide range of content
Work Style:
- Dynamic: The fast-paced, innovative nature of the media and entertainment industry requires employees to be adaptable and responsive to change
- Collaborative: NBCUniversal values teamwork and encourages employees to work together to achieve common goals
- Results-driven: The company focuses on delivering high-quality content and exceptional customer experiences, with a strong emphasis on achieving results
Self-Assessment Questions:
- Do I thrive in a dynamic, fast-paced work environment?
- Am I able to communicate effectively with both technical and non-technical stakeholders?
- Do I have a proven track record of improving workflows and processes?
ASSUMPTION: NBCUniversal seeks candidates who are adaptable, collaborative, and results-driven, with a strong commitment to the company's values and mission.
⚠️ Potential Challenges
- Managing a team with varying levels of experience and expertise in Digital Ad Operations and Programmatic
- Communicating technical issues and deal escalations to non-technical stakeholders effectively
- Balancing the demands of multiple projects and priorities in a fast-paced, dynamic work environment
- Adapting to changes in the media and entertainment industry, as well as shifts in NBCUniversal's business priorities
ASSUMPTION: These challenges require strong leadership, communication, and adaptability skills, as well as a deep understanding of the Digital Ad Operations and Programmatic landscapes.
📈 Similar Roles Comparison
- This role is unique in its focus on the Indirect Demand ecosystem and the management of the Indirect Demand business
- Compared to other Programmatic Manager roles, this position offers a greater emphasis on strategic relationship building with business partners and vendors
- Career progression in this role may lead to senior management positions within NBCUniversal's Advertising Platforms & Operations team
ASSUMPTION: This role offers a unique blend of technical, leadership, and strategic skills development, with a focus on the Indirect Demand ecosystem and business partner relationships.
📝 Sample Projects
- Managing a team to execute a high-profile, global programmatic guaranteed campaign, ensuring seamless delivery and exceptional customer service
- Developing and implementing a comprehensive training program for Sales and Sales Operations on programmatic deal delivery issues, creative specs, and ad server nuances
- Collaborating with business partners and vendors to optimize workflows, improve processes, and enhance product output
ASSUMPTION: These sample projects demonstrate the range of responsibilities and skills required for success in this role, from team management and technical troubleshooting to strategic planning and process improvement.
❓ Key Questions to Ask During Interview
- Can you describe the team structure and dynamics within the Programmatic Ad Operations team?
- How does this role contribute to NBCUniversal's overall advertising strategy and business goals?
- What opportunities are there for professional development and growth within the Advertising Platforms & Operations team?
- How does NBCUniversal support work-life balance for employees in this role?
- Can you provide an example of a recent project that required innovative problem-solving and process improvement?
ASSUMPTION: Asking these questions will help candidates better understand the role, the team, and the company culture, enabling them to make an informed decision about their fit for the position.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience in Digital Ad Operations and Programmatic, as well as your ability to communicate technical concepts effectively
- Prepare for interview questions that assess your technical knowledge, leadership skills, and cultural fit with NBCUniversal's values
- Follow up with the hiring manager one week after your interview to express your continued interest in the position
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
