📌 Core Information
🔹 Job Title: Programmatic Manager
🔹 Company: Dentsu
🔹 Location: Dublin, Ireland
🔹 Job Type: Full-Time, Permanent
🔹 Category: Advertising Services
🔹 Date Posted: May 16, 2025
🔹 Experience Level: 2-5 years
🔹 Remote Status: Hybrid
🚀 Job Overview
Key aspects of this role include:
- Managing programmatic campaigns for a portfolio of clients
- Optimizing campaigns against KPIs and delivering insightful reporting
- Collaborating with planning teams to formulate programmatic strategies
- Building and maintaining strong relationships with clients and suppliers
- Staying up-to-date with changes in the digital marketing landscape
ASSUMPTION: This role requires a strong understanding of programmatic media and a broad understanding of other digital marketing channels. It also demands analytical and problem-solving skills, as well as some client and people management experience.
📋 Key Responsibilities
✅ Manage the delivery and optimization of programmatic campaigns against campaign KPIs
✅ Work with planning teams to assist in the formulation of programmatic strategies
✅ Deliver insightful reporting and analysis to inform optimization recommendations and future campaign strategies
✅ Be proactive with client accounts, ensuring best practice, innovation, and a test-and-learn approach
✅ Function as the programmatic expert to display planning teams to realize a programmatic-first approach
✅ Work with the Programmatic Director to identify and act on recommendations and opportunities for revenue growth
✅ Build and develop excellent working relationships with display planning teams and deliver a high standard of service to them and their clients
✅ Stay abreast of changes in the digital marketing landscape as they relate to display and programmatic media
✅ Manage, mentor, and develop direct reports
ASSUMPTION: The role involves a mix of strategic planning, campaign management, and team leadership, requiring a balance of analytical, interpersonal, and management skills.
🎯 Required Qualifications
Education: Relevant degree or equivalent experience
Experience: 2-5 years of experience in programmatic media, with some client and people management experience
Required Skills:
- Strong knowledge of the display and programmatic landscape
- Ability to produce programmatic plans to a high standard with accompanying rationales
- High degree of numeracy and literacy
- Competent in Excel and PowerPoint
- Strong attention to detail
- Analytical and strategic ability
- Ability to manage and inspire others
- Effective organization and time management skills
- Makes relationships count
Preferred Skills:
- Financial acumen
- Effective time management, delegation, and project management skills
ASSUMPTION: While a relevant degree is preferred, equivalent experience in programmatic media will also be considered. Strong analytical and problem-solving skills are essential for this role.
💰 Compensation & Benefits
Salary Range: €55,000 - €70,000 per annum (Estimated based on industry standards for the role, experience level, and location)
Benefits:
- Pension Plans
- Income Protection
- Life Assurance
- Discounted Healthcare
- Travel Insurance
- Paid Family Friendly Leave
- Phased Return to Work
- Christmas Vouchers
- Further Educational Assistance
- Employee Assistance Programme
- Company Phone After Probation
- Bike to Work Scheme
- TaxSaver Tickets
- Christmas Savings Scheme
- Birthday Off
- Company Closure Days at Christmas and Easter
- Holiday Allowance Scheme
- Mental Health and Wellbeing Days
Working Hours: 40 hours per week, with flexible working arrangements
ASSUMPTION: The salary range provided is an estimate based on industry standards for the role, experience level, and location. The actual salary may vary based on the candidate's skills, experience, and qualifications.
📌 Applicant Insights
🔍 Company Context
Industry: Advertising Services
Company Size: 10,001+ employees (Global)
Founded: 1901 (Global)
Company Description:
- Dentsu is a global advertising and marketing communications company
- They offer a wide range of services, including media planning, media buying, creative, innovation, data, and technology
- Dentsu is committed to helping brands predict and plan for disruptive future opportunities and create new paths to growth in the sustainable economy
Company Specialties:
- Marketing communications
- Advertising
- Media planning
- Media buying
- People-Based Marketing
- Creative
- Innovation
- Data
- and Technology
Company Website: https://www.dentsu.com/
ASSUMPTION: Dentsu is a large, global company with a strong presence in the advertising industry. They offer a wide range of services and have a strong focus on innovation and data-driven marketing.
📊 Role Analysis
Career Level: Mid-level to senior role, with potential for career progression within the company and the global network
Reporting Structure: Reports directly to the Programmatic Director
Work Arrangement: Hybrid, with a blend of office and remote work agreed upon by each team
Growth Opportunities:
- Internal promotions and career progression within Dentsu Ireland and the global network
- Global mobility opportunities within the Dentsu network
- Regular coffee roulette and award ceremonies to facilitate networking and professional development
ASSUMPTION: This role offers significant opportunities for career growth and development within a large, global organization.
🌍 Location & Work Environment
Office Type: Modern, collaborative office space
Office Location(s): Two Haddington Buildings, 20-38 Haddington Road, Dublin 4, Ireland
Geographic Context:
- Dublin is the capital and largest city of Ireland
- It is a major international hub for the technology and financial services industries
- Dublin offers a high quality of life, with a vibrant culture, rich history, and numerous amenities
Work Schedule: Flexible working arrangements, with a focus on results and output rather than hours worked
ASSUMPTION: Dublin is a dynamic, multicultural city with a strong focus on technology and innovation, making it an ideal location for a role in the advertising industry.
💼 Interview & Application Insights
Typical Process:
- Online application and resume screening
- Phone or video call interview with the hiring manager
- On-site or virtual interview with the team
- Final interview with the Programmatic Director
Key Assessment Areas:
- Programmatic media knowledge and expertise
- Analytical and problem-solving skills
- Client management and relationship-building skills
- Cultural fit and alignment with Dentsu's values
Application Tips:
- Highlight relevant programmatic media experience and achievements in your resume
- Prepare for behavioral and situational interview questions related to programmatic campaign management and client relationship management
- Research Dentsu's values and company culture to demonstrate your fit with the organization
ATS Keywords: Programmatic, campaign management, KPIs, optimization, reporting, analysis, client relationship, display planning, innovation, test and learn, revenue growth, team leadership, digital marketing, advertising services
ASSUMPTION: The application process for this role is likely to be competitive, with a strong focus on programmatic media knowledge and expertise, as well as client management and relationship-building skills.
🛠️ Tools & Technologies
- Programmatic media platforms (e.g., Google Display & Video 360, The Trade Desk, AppNexus)
- Data visualization tools (e.g., Tableau, Power BI)
- Excel and PowerPoint
- Project management tools (e.g., Asana, Trello, JIRA)
ASSUMPTION: This role requires proficiency in programmatic media platforms, data visualization tools, and project management tools to effectively manage campaigns and teams.
👔 Cultural Fit Considerations
Company Values:
- Collaboration
- Creativity
- Curiosity
- Courage
- Craftsmanship
- Cultural Fluency
- Diversity
- Empowerment
- Excellence
- Integrity
- Innovation
- Learning
- Optimism
- Performance
- Proactiveness
- Responsibility
- Sustainability
- Teamwork
- Transparency
- Trust
Work Style:
- Collaborative and team-oriented
- Focused on results and output
- Flexible and adaptable
- Innovative and creative
- Data-driven and analytical
Self-Assessment Questions:
- Do you thrive in a collaborative, team-oriented environment?
- Are you comfortable working in a flexible, adaptable manner?
- Do you have a strong attention to detail and a high degree of numeracy and literacy?
- Are you comfortable managing and inspiring others?
- Do you have a strong commitment to continuous learning and professional development?
ASSUMPTION: Dentsu values a diverse, inclusive, and collaborative work environment, with a strong focus on innovation, creativity, and continuous learning.
⚠️ Potential Challenges
- Managing multiple client campaigns simultaneously, requiring strong organizational and time management skills
- Keeping up-to-date with the rapidly evolving digital marketing landscape, particularly in the programmatic media space
- Balancing the demands of client management, campaign optimization, and team leadership
- Working effectively in a hybrid work environment, requiring strong communication and collaboration skills
ASSUMPTION: This role presents unique challenges related to the dynamic nature of the digital marketing landscape, the demands of client management, and the requirements of a hybrid work environment.
📈 Similar Roles Comparison
- Compared to other programmatic campaign manager roles, this position offers a broader range of responsibilities, including client management, team leadership, and strategic planning
- In the advertising services industry, Dentsu is a large, global organization with a strong focus on innovation and data-driven marketing
- Career progression opportunities within Dentsu Ireland and the global network are significant, with a high proportion of roles filled by internal promotions
ASSUMPTION: This role offers a unique blend of strategic planning, campaign management, and team leadership, with significant opportunities for career growth and development within a large, global organization.
📝 Sample Projects
- Developing and executing a programmatic campaign strategy for a new client, from brief to campaign close, with a focus on achieving specific KPIs
- Optimizing an existing programmatic campaign to improve performance against KPIs, using data analysis and insights to inform strategy
- Managing a team to deliver a high standard of service to display planning teams and their clients, ensuring a programmatic-first approach for display within the group
ASSUMPTION: These sample projects reflect the strategic, analytical, and team leadership aspects of the role, as well as the focus on achieving specific campaign KPIs.
❓ Key Questions to Ask During Interview
- Can you describe the team structure and dynamics within the programmatic team, and how this role fits into the broader organization?
- How does Dentsu support the professional development and growth of its employees, particularly in this role?
- What are the key priorities for this role in the first 30, 60, and 90 days?
- How does Dentsu foster a culture of innovation and continuous learning, and how does this role contribute to that culture?
- What are the key challenges facing the programmatic team, and how can this role help address them?
ASSUMPTION: These interview questions are designed to provide insight into the team dynamics, company culture, and priorities for this role, as well as the opportunities for professional growth and development.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Customize your resume to highlight relevant programmatic media experience and achievements
- Prepare a cover letter that demonstrates your understanding of the role and your fit with Dentsu's values and company culture
- If applicable, prepare examples of your programmatic campaign work or other relevant projects to showcase your skills and expertise
- Follow up with the hiring manager one week after submission to inquire about the status of your application
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
