📌 Core Information
🔹 Job Title: Programmatic Manager
🔹 Company: Synchrony
🔹 Location: Alpharetta Remote GA, Stamford Remote CT, Altamonte Springs Remote FL, Cincinnati West Chester Remote OH, Chicago Remote IL
🔹 Job Type: Full-Time
🔹 Category: Marketing
🔹 Date Posted: May 6, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: Hybrid
🚀 Job Overview
Key aspects of this role include:
- Driving successful digital campaigns within the Real-Time Bidding (RTB) landscape
- Collaborating with cross-functional teams to provide strategic recommendations
- Optimizing and managing paid campaigns for budget efficiency and performance
- Training and supporting junior team members to promote growth and success
ASSUMPTION: This role requires a strong understanding of programmatic advertising, data-driven decision making, and the ability to work effectively in a fast-paced environment.
📋 Key Responsibilities
✅ Execute and optimize programmatic display and video campaign planning, development, execution, and forecasting across the enterprise
✅ Work directly with strategy and business teams on campaign planning, providing tactical recommendations based on proven performance
✅ Collaborate with other channel leads (SEM, social, SEO, etc.) on cross-channel integration and a holistic advertising strategy
✅ Present programmatic capability, case studies, and learnings to client teams and internally within Performance Marketing
✅ Oversee campaign optimizations, brand safety, reporting, and budget management for campaign success
✅ Identify opportunities for automation and consolidation, leveraging internal/external tools to build on team efficiencies
✅ Manage external partner relationships and always be on the lookout for new programmatic opportunities and testing
✅ Collaborate with analytics, media ops, strategy, and other cross-channel teams on measurement, tagging, and reporting
✅ Provide training and support to Programmatic Analysts to promote growth and success
✅ Perform other duties and/or special projects as assigned
ASSUMPTION: This role requires a hands-on approach to campaign management, with a focus on data-driven decision making and continuous optimization.
🎯 Required Qualifications
Education: Bachelor’s Degree
Experience: 3+ years of hands-on experience managing programmatic campaigns, actively working within buying tools at an agency or brand
Required Skills:
- Proven experience executing campaigns within the Google Marketing Platform (CM, DV360, GA360, Google Ads) and 2 or more DSPs, including TheTradeDesk, Yahoo, or Amazon
- 3+ years of agency experience, including developing and executing plans in a fast-paced environment and consistently meeting deadlines
- 1+ years of experience in training and supporting junior team members
- 2+ years of experience negotiating media placements and added value with publishers & partners
Preferred Skills:
- Experience working on both B2C and B2B campaigns; working in the financial category is a plus
- Experience with Prisma or similar digital advertising management platform
- Advanced knowledge in display advertising and the media landscape, specifically around real-time bidding, ad networks, DSP platforms, native media, video, and associated technologies
ASSUMPTION: Candidates with a strong background in programmatic advertising and a proven track record of driving campaign success are most likely to excel in this role.
💰 Compensation & Benefits
Salary Range: $120,000 - $160,000 per year (Based on industry standards for a Programmatic Manager with 5-10 years of experience)
Benefits:
- Health, dental, and vision insurance
- 401(k) matching
- Paid time off and holidays
- Employee discounts and perks
Working Hours: Full-time, typically Monday-Friday, 9:00 AM - 5:00 PM, with flexibility for remote work
ASSUMPTION: The salary range provided is an estimate based on industry standards for a Programmatic Manager role. Actual compensation may vary based on factors such as experience, skills, and market conditions.
📌 Applicant Insights
🔍 Company Context
Industry: Financial Services
Company Size: 10,001+ employees
Founded: 1938 (as a division of General Electric)
Company Description:
- Synchrony is a leading consumer financial services company offering a wide range of specialized financial products and services
- They provide consumer financing solutions through brands such as CareCredit, PetsBest, and Synchrony Bank
- The company focuses on helping people access essential needs and everyday wants with consumer financing that works for them
Company Specialties:
- Consumer finance
- Payments
- Promotional financing
- Installment lending
- Savings products
- Banking and online banking
Company Website: www.synchrony.com
ASSUMPTION: Synchrony is a well-established company with a diverse range of financial products and services, providing ample opportunities for career growth and development.
📊 Role Analysis
Career Level: Mid-level to senior
Reporting Structure: This role reports directly to the Head of Paid Media and works closely with cross-functional teams, including strategy, analytics, media operations, and other channel leads
Work Arrangement: Hybrid, with the option to work from home, near one of the company's hubs, or come into an office as needed
Growth Opportunities:
- Potential to advance to a senior leadership role within the Paid Media team
- Opportunities to work on diverse campaigns across various industries and brands
- Chance to mentor and develop junior team members, fostering career growth within the organization
ASSUMPTION: This role offers a unique blend of strategic and tactical responsibilities, providing an ideal opportunity for a mid-career professional looking to grow within the field of programmatic advertising.
🌍 Location & Work Environment
Office Type: Hybrid, with offices in Alpharetta, GA; Stamford, CT; Altamonte Springs, FL; Cincinnati, OH; and Chicago, IL
Office Location(s): Alpharetta, GA; Stamford, CT; Altamonte Springs, FL; Cincinnati, OH; and Chicago, IL
Geographic Context:
- Alpharetta, GA: A suburban city north of Atlanta, offering a mix of urban and rural living with easy access to the city's amenities
- Stamford, CT: A coastal city in Fairfield County, CT, known for its vibrant downtown area and proximity to New York City
- Altamonte Springs, FL: A suburban city near Orlando, FL, offering a mix of urban and rural living with easy access to the city's attractions
- Cincinnati, OH: A major city in the Midwest, known for its rich history, vibrant arts scene, and professional sports teams
- Chicago, IL: A major city in the Midwest, known for its iconic architecture, diverse neighborhoods, and vibrant cultural scene
Work Schedule: Full-time, typically Monday-Friday, 9:00 AM - 5:00 PM, with flexibility for remote work
ASSUMPTION: The hybrid work arrangement offers a balance between in-office collaboration and remote flexibility, allowing employees to choose the work environment that best suits their needs.
💼 Interview & Application Insights
Typical Process:
- Phone or video screen with the hiring manager
- In-depth interview with the hiring manager and a team member
- Final interview with the Head of Paid Media
Key Assessment Areas:
- Technical knowledge of programmatic advertising and relevant tools
- Strategic thinking and ability to provide data-driven recommendations
- Communication and presentation skills
- Collaboration and teamwork
Application Tips:
- Highlight relevant experience and achievements in programmatic advertising
- Tailor your resume and cover letter to emphasize skills and experiences that match the required qualifications
- Prepare for behavioral and situational interview questions that focus on your problem-solving skills and ability to work in a fast-paced environment
ATS Keywords: Programmatic, RTB, DSP, Google Marketing Platform, campaign management, optimization, cross-channel integration, team training
ASSUMPTION: The interview process is designed to assess both technical skills and cultural fit, ensuring that the selected candidate is well-suited to the role and the company's work environment.
🛠️ Tools & Technologies
- Google Marketing Platform (CM, DV360, GA360, Google Ads)
- TheTradeDesk, Yahoo, or Amazon DSP
- Prisma or similar digital advertising management platform
- Excel and PowerPoint
ASSUMPTION: Familiarity with the listed tools and technologies is essential for success in this role, as they are used daily for campaign management, optimization, and reporting.
👔 Cultural Fit Considerations
Company Values:
- Customer-centric
- Collaborative
- Inclusive
- Agile
- Responsible
Work Style:
- Data-driven and analytical
- Fast-paced and dynamic
- Collaborative and team-oriented
- Adaptable and open to change
Self-Assessment Questions:
- Do you have a proven track record of driving campaign success through data-driven decision making?
- Are you comfortable working in a fast-paced, dynamic environment and adapting to change?
- Do you thrive in a collaborative, team-oriented work environment?
ASSUMPTION: Synchrony values employees who embody their core values and work style, fostering a culture of collaboration, innovation, and continuous improvement.
⚠️ Potential Challenges
- Managing multiple campaigns simultaneously, requiring strong organizational skills and time management
- Keeping up with the rapidly evolving landscape of programmatic advertising, requiring continuous learning and adaptation
- Balancing the need for data-driven decision making with the need for quick action in a fast-paced environment
- Navigating a hybrid work environment, requiring strong communication and collaboration skills
ASSUMPTION: These challenges can be overcome with strong organizational skills, a proactive approach to learning and adaptation, and effective communication and collaboration with team members.
📈 Similar Roles Comparison
- Compared to a traditional media planner/buyer role, this position requires a stronger focus on data-driven decision making and technical proficiency in programmatic advertising tools
- Compared to other digital marketing roles, this position requires a deep understanding of real-time bidding, ad networks, and DSP platforms
- Career path comparison: This role can serve as a stepping stone to senior leadership positions within the Paid Media team or other related fields, such as digital strategy or analytics
ASSUMPTION: This role offers a unique blend of strategic and tactical responsibilities, providing an ideal opportunity for a mid-career professional looking to grow within the field of programmatic advertising.
📝 Sample Projects
- Developing and executing a cross-channel advertising strategy for a major retail client, integrating programmatic display and video campaigns with other digital channels
- Optimizing a large-scale programmatic campaign for a financial services client, improving performance and reducing costs through data-driven insights and strategic recommendations
- Managing a team of programmatic analysts, providing training and support to promote growth and success within the organization
ASSUMPTION: These sample projects illustrate the diverse range of responsibilities and opportunities available in this role, from strategic planning and execution to team management and development.
❓ Key Questions to Ask During Interview
- Can you describe the team structure and how this role fits within the broader Paid Media organization?
- How does the company support the professional development and growth of its employees in this role?
- What are the key priorities for this role in the first 30, 60, and 90 days?
- How does the company foster a culture of collaboration and innovation within the Paid Media team?
- What are the most challenging aspects of this role, and how can I best prepare to succeed in these areas?
ASSUMPTION: Asking thoughtful, insightful questions demonstrates your interest in the role and provides valuable information to help you make an informed decision about your career.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience and skills, emphasizing your fit for the required qualifications
- Prepare for the interview process by researching the company, reviewing the job description, and practicing common interview questions and your responses
- Follow up with the hiring manager after your interview to express your appreciation for the opportunity and reiterate your interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
