📌 Core Information
🔹 Job Title: Programmatic Manager
🔹 Company: Dentsu
🔹 Location: London, London, City of, United Kingdom
🔹 Job Type: Full-Time
🔹 Category: Advertising Services
🔹 Date Posted: 2025-05-28
🔹 Experience Level: 5-10 years
🔹 Remote Status: Hybrid
🚀 Job Overview
Key aspects of this role include:
- Leading and managing the implementation and execution of Display campaigns
- Day-to-day communication with clients to achieve their goals
- Developing, executing, and optimizing high-performance programmatic campaigns
- Managing junior team members and working closely with clients and internal stakeholders
- Shaping dentsu’s AI-driven media strategies
ASSUMPTION: This role requires a strategic, data-driven expert with a passion for innovation, audience targeting, and automation. The ideal candidate will have significant experience in programmatic advertising and strong proficiency in at least two DSPs.
📋 Key Responsibilities
✅ Plan, manage, and optimize multi-channel programmatic campaigns across Display, CTV, Digital Audio, DOOH, and Retail Media
✅ Leverage first-party data strategies and emerging ad technologies to improve targeting and campaign efficiency
✅ Ensure compliance with privacy laws (GDPR, CCPA) while implementing AI-driven audience segmentation
✅ Monitor performance KPIs, optimize bids and budgets, and drive measurable business results
✅ Support and mentor junior traders to ensure best-in-class campaign execution
✅ Function as a go-to expert for programmatic best practices within the team
✅ Collaborate closely with internal stakeholders, client teams, and platform partners to align strategies
✅ Utilize Looker Studio, Excel, and SQL for data analysis and reporting
✅ Translate complex programmatic insights into clear, actionable business recommendations
✅ Stay ahead of industry trends, AI advancements, and new media buying innovations
✅ Build strong relationships with key clients, media owners, and tech partners
✅ Present campaign strategies and performance updates to both technical and non-technical stakeholders
✅ Contribute to the evolution of dentsu’s programmatic product offering and workflow improvements
ASSUMPTION: The responsibilities listed above are subject to change based on business needs and may evolve over time. The ideal candidate will be adaptable and able to handle new challenges as they arise.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Advertising, or a related field (or equivalent experience)
Experience: Significant experience (5-10 years) in programmatic advertising, digital marketing, or AdTech with strong proficiency in at least two DSPs (e.g., DV360, The Trade Desk, Amazon DSP)
Required Skills:
- Proven ability to execute and optimize multi-channel campaigns (Display, CTV, Digital Audio, DOOH, Retail Media) with a solid understanding of audience targeting and campaign optimization
- Strong data analysis and reporting skills using tools such as Excel, Looker Studio, and SQL, with the ability to transform complex programmatic data into clear, actionable insights for stakeholders
- In-depth knowledge of privacy regulations (GDPR, CCPA) and their impact on ad buying
- Excellent communication skills for effective collaboration with clients, internal teams, and media partners in dynamic environments
- Demonstrated critical thinking skills and a process-driven mindset to ensure high-quality campaign execution
- Experience in mentoring junior team members, strong stakeholder management skills, and active participation in industry events or thought leadership initiatives
Preferred Skills:
- Experience with AI-driven AdTech solutions and automation in programmatic media buying, combined with familiarity in first-party data strategies and privacy-first marketing approaches
- Additional skills in SQL, Python, or other advanced analytics tools to derive deeper data insights
- Exposure to omnichannel marketing strategies (cross-device and cross-channel planning) with a proven ability to pitch innovative ideas and contribute to business development
ASSUMPTION: While the preferred skills listed above are not required for this role, candidates who possess these skills will have a competitive advantage and may be better equipped to succeed in this dynamic and innovative environment.
💰 Compensation & Benefits
Salary Range: £50,000 - £70,000 per annum (Estimated based on industry standards for a role of this level and location)
Benefits:
- Private Medical Insurance and Dental Cover
- 25 days Annual Leave + Birthday Off
- Wellness and Volunteer Days
- Life Assurance and Critical Illness Cover
- Pension scheme and financial education support
- Cycle to Work, EV Car Scheme, Season Ticket Loans
- Hybrid working options (role-dependent)
Working Hours: Full-time (37.5 hours per week, flexible working hours available)
ASSUMPTION: The salary range provided is an estimate based on industry standards for a role of this level and location. The actual salary may vary depending on the candidate's experience, qualifications, and other factors.
📌 Applicant Insights
🔍 Company Context
Industry: Advertising Services
Company Size: 10,001+ employees
Founded: 1901 (Tokyo, Japan)
Company Description:
- Dentsu is an integrated growth and transformation partner to the world’s leading organizations, delivering end-to-end experience transformation (EX) by integrating its services across Media, CXM and Creative, while its business transformation (BX) mindset pushes the boundaries of transformation and sustainable growth for brands, people, and society.
- Dentsu UKI offers a range of benefits to support employees through all stages of their career with the company, including private medical insurance, dental cover, annual leave, wellness and volunteer days, life assurance, critical illness cover, pension scheme, financial education support, cycle to work, EV car scheme, season ticket loans, and hybrid working options (role-dependent).
Company Specialties:
- Marketing communications
- Advertising
- Media planning
- Media buying
- People-Based Marketing
- Creative
- Innovation
- Data
- and Technology
Company Website: https://www.dentsu.com/uk/en
ASSUMPTION: Dentsu is a global leader in the advertising industry, with a strong presence in the UK and a reputation for innovation and excellence. The company offers a comprehensive range of benefits to support employees at all stages of their careers.
📊 Role Analysis
Career Level: Mid-level to Senior
Reporting Structure: The Programmatic Manager will report directly to the Head of Programmatic and will manage junior traders within the team.
Work Arrangement: Hybrid (2-3 days per week in the office, with flexible remote work options)
Growth Opportunities:
- Progression to a Senior Programmatic Manager or similar leadership role
- Expansion of responsibilities to include additional channels or platforms
- Opportunities to work on large-scale, high-profile client campaigns
ASSUMPTION: This role offers significant opportunities for career growth and development within the company. The ideal candidate will be proactive, ambitious, and eager to take on new challenges as they arise.
🌍 Location & Work Environment
Office Type: Modern, collaborative workspace with state-of-the-art technology and amenities
Office Location(s): 10 Triton Street, Regents Place, London, NW1 3BF, GB
Geographic Context:
- London is a vibrant, multicultural city with a thriving advertising industry
- The office is located in the heart of the city, with easy access to public transportation and nearby amenities
- The city offers a wide range of cultural, entertainment, and recreational opportunities
Work Schedule: Full-time (37.5 hours per week, flexible working hours available)
ASSUMPTION: The office environment at Dentsu is designed to foster collaboration, creativity, and innovation. The company offers flexible working arrangements to support employees' work-life balance.
💼 Interview & Application Insights
Typical Process:
- Online application and resume screening
- Phone or video call with the HR team
- In-person or virtual interview with the hiring manager and a member of the team
- Final interview with the Head of Programmatic
Key Assessment Areas:
- Programmatic campaign management and optimization skills
- Data analysis and reporting capabilities
- Communication and stakeholder management skills
- Cultural fit and alignment with Dentsu's values
Application Tips:
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Demonstrate your understanding of the role and the company by researching Dentsu's mission, values, and recent campaigns
- Prepare examples of your programmatic campaign strategies and results to discuss during the interview
ATS Keywords: Programmatic, Display, CTV, Digital Audio, DOOH, Retail Media, DV360, The Trade Desk, Amazon DSP, AI, Data Analysis, Stakeholder Management, Campaign Optimization
ASSUMPTION: The application process at Dentsu is designed to assess candidates' technical skills, cultural fit, and alignment with the company's values. The interview process may vary depending on the role and the candidate's experience level.
🛠️ Tools & Technologies
- DV360
- The Trade Desk
- Amazon DSP
- Looker Studio
- Excel
- SQL
- AI-driven AdTech solutions
ASSUMPTION: The tools and technologies listed above are subject to change based on business needs and may evolve over time. The ideal candidate will be adaptable and able to learn new tools as they arise.
👔 Cultural Fit Considerations
Company Values:
- Innovation
- Collaboration
- Integrity
- Diversity
- Excellence
Work Style:
- Dynamic and fast-paced
- Collaborative and team-oriented
- Data-driven and results-focused
- Innovative and forward-thinking
Self-Assessment Questions:
- Do you thrive in a dynamic, fast-paced environment?
- Are you comfortable working collaboratively with a diverse team?
- Do you have a proven track record of driving measurable business results through data-driven insights?
ASSUMPTION: Dentsu is a dynamic, innovative, and collaborative workplace that values diversity, integrity, and excellence. The ideal candidate will be adaptable, proactive, and eager to take on new challenges as they arise.
⚠️ Potential Challenges
- Managing multiple campaigns and stakeholders simultaneously
- Keeping up with the latest industry trends and AI advancements
- Balancing work-life responsibilities in a hybrid work environment
- Navigating a large, global organization with diverse teams and cultures
ASSUMPTION: The Programmatic Manager role at Dentsu presents unique challenges and opportunities for growth and development. The ideal candidate will be proactive, adaptable, and eager to take on new challenges as they arise.
📈 Similar Roles Comparison
- This role differs from other programmatic management roles in its focus on AI-driven media strategies and the opportunity to shape dentsu's programmatic product offering
- Dentsu's global presence and large-scale client campaigns offer unique opportunities for career growth and development
- This role may require more frequent travel and on-site presence than other hybrid or remote roles
ASSUMPTION: The Programmatic Manager role at Dentsu is unique in its focus on AI-driven media strategies and the opportunity to shape the company's programmatic product offering. The ideal candidate will be proactive, adaptable, and eager to take on new challenges as they arise.
📝 Sample Projects
- Developing and executing a multi-channel programmatic campaign for a major retail client, driving a 20% increase in online sales
- Implementing AI-driven audience segmentation strategies for a financial services client, resulting in a 15% increase in click-through rates
- Optimizing a CTV campaign for a streaming service client, achieving a 15% reduction in cost per acquisition
ASSUMPTION: The sample projects listed above are intended to illustrate the types of campaigns and initiatives the ideal candidate might work on in this role. The actual projects and responsibilities may vary depending on business needs and priorities.
❓ Key Questions to Ask During Interview
- What are the key priorities for this role in the first 30-60-90 days?
- How does this role fit into the broader programmatic team and the company's overall strategy?
- What opportunities are there for career growth and development within the team and the company?
- How does the company support work-life balance for employees in hybrid and remote work arrangements?
- What are the key challenges facing the programmatic team and the company as a whole, and how can this role contribute to addressing them?
ASSUMPTION: The key questions listed above are intended to help candidates better understand the role, the team, and the company. The ideal candidate will be proactive, curious, and eager to learn more about the opportunities and challenges presented by this role.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Prepare examples of your programmatic campaign strategies and results to discuss during the interview
- Research Dentsu's mission, values, and recent campaigns to demonstrate your understanding of the company
- Follow up with the HR team one week after submitting your application to inquire about the status of your application
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
