Programmatic Manager

📌 Core Information

🔹 Job Title: Programmatic Manager

🔹 Company: Univision

🔹 Location: Ciudad de México (Santa Fe)

🔹 Job Type: Full-Time

🔹 Category: Sales

🔹 Date Posted: 2025-07-29

🔹 Experience Level: 5-10 years

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Maximizing advertising revenue through efficient programmatic management
• Designing and implementing monetization strategies for video inventory
• Optimizing pricing and performance through dynamic pricing strategies
• Collaborating with cross-functional teams to improve content monetization

ASSUMPTION: This role requires a strong understanding of programmatic advertising, data analysis, and strategic thinking to maximize revenue and optimize performance.

📋 Key Responsibilities

✅ Design and implement the strategy for monetizing programmatic inventory, focusing on Open Exchange and direct deals

✅ Optimize pricing and fill rate by dynamically adjusting floor prices and demand sources

✅ Segment and label inventory to increase its attractiveness and value in the Open Exchange

✅ Monitor campaign performance and troubleshoot technical issues with Ad Operations and Engineering teams

✅ Support direct sales teams by providing programmatic insights and positioning the platform's AVOD channel

✅ Generate performance reports and extract actionable insights to identify trends, growth opportunities, and areas for improvement

✅ Contribute to inventory and demand projections to plan future sales strategies

ASSUMPTION: This role requires a high level of autonomy and the ability to work effectively with various teams to achieve revenue goals.

🎯 Required Qualifications

Education: Bachelor's degree in Business, Marketing, or a related field (or equivalent experience)

Experience: 5 years of experience in programmatic advertising, with a focus on Open Exchange and direct deals

Required Skills:

• Advanced English proficiency
• Proficient in data interpretation and analysis
• Advanced Excel skills
• Experience in dynamic pricing strategies and yield optimization
• Knowledge of inventory segmentation, classification, and packaging

• Ability to forecast inventory availability and demand
• Experience in campaign trafficking and creative delivery
• Strong problem-solving skills and ability to troubleshoot technical issues
• Up-to-date knowledge of programmatic advertising trends

Preferred Skills:

• Experience with yield optimization tools
• Fluency in Spanish

ASSUMPTION: Candidates should have a strong background in programmatic advertising and a proven track record of maximizing revenue and optimizing performance.

💰 Compensation & Benefits

Salary Range: $80,000 - $120,000 USD per year (based on experience and market rates for programmatic management roles in Mexico)

Benefits:

• Legal Benefits
• Superior Benefits

Working Hours: Full-time, Monday-Friday, with flexibility for occasional remote work

ASSUMPTION: The salary range is an estimate based on market rates for similar roles in the programmatic advertising industry in Mexico.

📌 Applicant Insights

🔍 Company Context

Industry: Univision is a leading media and entertainment company, focusing on Spanish-language content across news, sports, music, and entertainment.

Company Size: Univision has 1,001-5,000 employees, providing a mid-sized company environment with opportunities for growth and collaboration.

Founded: Univision was founded in 1961 and has since grown to become the leading Spanish-language media company in the United States.

Company Description:

• Univision is the #1 network among U.S. Hispanics for more than three decades
• Offers a wide range of content, including news, sports, music, and entertainment
• Home to popular shows like "Despierta America," "Noticiero Univision," "El Gordo y La Flaca," and "Desiguales"
• Broadcasts Liga MX, UEFA Champions League, and other sporting events
• Delivers the biggest moments in Latin music through award shows like Premio Lo Nuestro and the Latin GRAMMY Awards

Company Specialties:

• Spanish-Language Media Company
• Digital and Marketing Services
• Research and Broadcasting
• News, Entertainment, and Sports

Company Website: https://www.univision.com/

ASSUMPTION: Univision's extensive experience and leadership in the Spanish-language media industry provide a strong foundation for growth and innovation in the programmatic advertising space.

📊 Role Analysis

Career Level: Mid-level to senior, with the opportunity to grow within the organization

Reporting Structure: This role reports directly to the Sales Manager and collaborates with cross-functional teams, including Ad Operations, Engineering, and Product

Work Arrangement: Primarily on-site, with flexibility for occasional remote work

Growth Opportunities:

• Advancement to senior roles within the programmatic advertising team
• Expansion into other areas of the business, such as digital marketing or content creation
• Opportunities to work on high-profile projects and events

ASSUMPTION: This role offers a unique opportunity to grow within a dynamic and innovative organization, with potential for career advancement and exposure to various aspects of the media and entertainment industry.

🌍 Location & Work Environment

Office Type: Modern, collaborative office space in the Santa Fe district of Ciudad de México

Office Location(s): Ciudad de México (Santa Fe)

Geographic Context:

• Ciudad de México is the capital and most populous city in Mexico, offering a vibrant cultural scene and diverse neighborhoods
• The Santa Fe district is a modern, upscale area with numerous shopping, dining, and entertainment options
• The office is easily accessible by public transportation and major highways

Work Schedule: Monday-Friday, with standard business hours and occasional flexibility for remote work

ASSUMPTION: The office environment at Univision is designed to foster collaboration and innovation, with state-of-the-art facilities and a focus on employee well-being.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screening
• In-person or virtual interview with the hiring manager and relevant team members
• Final interview with the Sales Manager or another senior leader

Key Assessment Areas:

• Programmatic advertising knowledge and experience
• Data analysis and interpretation skills
• Strategic thinking and problem-solving abilities
• Communication and collaboration skills

Application Tips:

• Highlight relevant experience and achievements in programmatic advertising
• Include specific examples of data analysis and optimization strategies
• Tailor your resume and cover letter to emphasize your fit for the role and Univision's mission

ATS Keywords: Programmatic advertising, Open Exchange, dynamic pricing, yield optimization, inventory management, campaign trafficking, data analysis, Spanish language

ASSUMPTION: The application process at Univision is designed to assess candidates' technical skills, strategic thinking, and cultural fit within the organization.

🛠️ Tools & Technologies

• Programmatic platforms (e.g., Google Ad Manager, The Trade Desk, AppNexus)
• Data analysis tools (e.g., Excel, Google Analytics, Tableau)
• Project management tools (e.g., Asana, Trello, Jira)
• Communication and collaboration tools (e.g., Slack, Microsoft Teams, Google Workspace)

ASSUMPTION: Candidates should have experience with industry-standard programmatic platforms and data analysis tools, as well as a willingness to learn and adapt to new technologies as needed.

👔 Cultural Fit Considerations

Company Values:

• Innovation
• Collaboration
• Integrity
• Diversity
• Excellence

Work Style:

• Dynamic and fast-paced environment
• Focus on teamwork and collaboration
• Data-driven decision-making
• Opportunities for professional growth and development

Self-Assessment Questions:

• How do you stay up-to-date with the latest trends and best practices in programmatic advertising?
• Can you describe a time when you optimized inventory or pricing strategies to maximize revenue?
• How do you approach working with cross-functional teams to achieve common goals?

ASSUMPTION: Candidates should be able to demonstrate a strong cultural fit with Univision's values and work style, as well as a passion for the company's mission and content.

⚠️ Potential Challenges

• Managing a high volume of data and campaigns simultaneously
• Adapting to changes in the programmatic landscape and industry trends
• Balancing the needs of multiple stakeholders, including sales teams, Ad Operations, and Engineering
• Occasional travel or remote work may be required for events or client meetings

ASSUMPTION: Candidates should be prepared to manage a dynamic workload and adapt to changes in the programmatic advertising industry, while also balancing the needs of various internal and external stakeholders.

📈 Similar Roles Comparison

• Unlike traditional sales roles, this position focuses on programmatic advertising and inventory management
• Requires a strong background in data analysis and optimization strategies
• Offers opportunities for career growth and exposure to various aspects of the media and entertainment industry

ASSUMPTION: This role is unique within the industry, offering a blend of programmatic advertising expertise, data-driven decision-making, and collaboration with cross-functional teams.

📝 Sample Projects

• Optimizing pricing strategies for a major sporting event to maximize revenue
• Developing and implementing a dynamic inventory segmentation strategy for a new content vertical
• Collaborating with the sales team to create a targeted programmatic campaign for a key client

ASSUMPTION: These sample projects illustrate the range of responsibilities and collaborative opportunities available in this role, from strategic planning to tactical execution.

❓ Key Questions to Ask During Interview

• How does this role contribute to Univision's overall business strategy and growth?
• What are the most significant challenges facing the programmatic advertising team, and how can this role help address them?
• How does Univision support the professional development and growth of its employees?
• What opportunities are there for collaboration with other departments or teams within the organization?
• How does Univision approach work-life balance and employee well-being?

ASSUMPTION: These interview questions are designed to assess the organization's strategic vision, team dynamics, and commitment to employee growth and well-being.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through the following link: Univision Job Application
• Tailor your resume and cover letter to highlight your relevant experience and fit for the role
• Prepare for interviews by researching Univision's content, values, and industry trends
• Follow up with the hiring manager or HR representative within one week of submitting your application

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.