📌 Core Information
🔹 Job Title: Programmatic Manager
🔹 Company: NBCUniversal
🔹 Location: New York, United States
🔹 Job Type: Full-time, Hybrid
🔹 Category: Advertising & Marketing
🔹 Date Posted: April 8, 2025
🔹 Experience Level: 2-5 years
🔹 Remote Status: On-site (Hybrid)
🚀 Job Overview
Key aspects of this role include:
- Managing a team focused on executing programmatic guaranteed and private marketplace deals
- Collaborating with indirect demand sales team and vendors
- Improving workflows and processes for enhanced product output
- Contributing to strategic planning for sales operations
- Communicating technical issues effectively to non-technical stakeholders
ASSUMPTION: This role requires a strong understanding of programmatic advertising and the ability to manage teams and projects effectively.
📋 Key Responsibilities
✅ Manage day-to-day operations of the indirect demand business and oversee the Indirect Demand Campaign Manager
✅ Communicate technical issues and deal escalations in a clear and understandable manner to non-technical stakeholders
✅ Provide training and troubleshooting support to sales and sales operations teams
✅ Develop and maintain strategic relationships with business partners and vendors
✅ Establish and improve workflows, processes, and goals for measuring and enhancing product output
✅ Contribute to leadership meetings and strategic planning for the sales operations organization
ASSUMPTION: This role involves a mix of technical, managerial, and strategic responsibilities, requiring a versatile skill set.
🎯 Required Qualifications
Education: Bachelor's degree or equivalent experience required
Experience: 3+ years of Digital Ad Operations experience, with 1+ years in the Programmatic field and understanding of the Indirect Demand ecosystem
Required Skills:
- Proven ability to understand and communicate using technical language
- Familiarity with work management and documentation tools, preferably Jira and Confluence
- Understanding of programmatic landscape and indirect demand ecosystem
Preferred Skills:
- Knowledge of FreeWheel and Magnite SSP
- Prior experience working directly with DSP and/or SSP partners
- Fluency in Microsoft Excel
- Documentation enthusiast with excellent communication skills and attention to detail
- Experience working for a large-scale media company, specifically within or supporting advertising sales
ASSUMPTION: Candidates should have a strong foundation in digital ad operations and programmatic advertising, with a willingness to learn and adapt in a dynamic environment.
💰 Compensation & Benefits
Salary Range: $95,000 - $130,000 (bonus eligible)
Benefits:
- Medical, dental, and vision insurance
- 401(k) plan
- Paid leave
- Tuition reimbursement
- Variety of discounts and perks
Working Hours: Full-time, with flexibility for weekend work during live events
ASSUMPTION: The salary range provided is an estimate based on industry standards for similar roles and experience levels. Benefits are subject to change and may vary based on the employee's location and role.
📌 Applicant Insights
🔍 Company Context
Industry: Entertainment Providers
Company Size: 10,001+ employees
Founded: NBCUniversal was founded in 2004, following the acquisition of Universal Studios by NBC.
Company Description:
- NBCUniversal creates world-class content across film, television, streaming, and theme parks
- Owns and operates leading entertainment and news brands, including NBC, NBC News, MSNBC, CNBC, Telemundo, and Peacock
- Strives for diversity, equity, and inclusion, fostering a culture where employees feel supported, embraced, and heard
Company Specialties:
- Content creation and distribution
- Advertising and marketing
- Theme parks and consumer experiences
Company Website: NBCUniversal
ASSUMPTION: NBCUniversal is a large, well-established entertainment company with a diverse range of brands and offerings.
📊 Role Analysis
Career Level: Mid-level management role with potential for growth and development
Reporting Structure: Reports to the Senior Manager, Programmatic Sales Operations
Work Arrangement: Hybrid, with a minimum of three days per week in the office
Growth Opportunities:
- Potential to advance within the sales operations organization
- Chance to develop leadership and management skills
- Opportunity to gain experience in a large-scale media company
ASSUMPTION: This role offers opportunities for professional growth and development within a large and dynamic organization.
🌍 Location & Work Environment
Office Type: Corporate office environment
Office Location(s): 1221 Avenue of The Americas, New York, NY 10020, United States
Geographic Context:
- New York City offers a vibrant and diverse cultural scene
- The office is located in Midtown Manhattan, with easy access to public transportation
- The city provides numerous dining, entertainment, and recreational options
Work Schedule: Full-time, with flexibility for weekend work during live events
ASSUMPTION: The work environment is dynamic and fast-paced, with a focus on collaboration and innovation.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screen with the hiring manager
- In-person interview with an NBCUniversal employee at one of their locations
- Final decision and offer
Key Assessment Areas:
- Technical knowledge of programmatic advertising and digital ad operations
- Communication and interpersonal skills
- Problem-solving and analytical skills
- Leadership and management abilities
Application Tips:
- Highlight relevant experience and skills in your resume and cover letter
- Demonstrate your understanding of the programmatic landscape and indirect demand ecosystem
- Prepare examples of your ability to communicate technical issues effectively to non-technical stakeholders
ATS Keywords: Programmatic, Digital Ad Operations, Indirect Demand, Work Management, Jira, Confluence, Technical Communication, Sales Operations, Workflow Improvement
ASSUMPTION: The application process may involve multiple rounds of interviews, with a focus on assessing the candidate's technical skills and cultural fit.
🛠️ Tools & Technologies
- Jira
- Confluence
- Microsoft Excel
- FreeWheel
- Magnite SSP
ASSUMPTION: Familiarity with these tools is preferred, but not required, as training will be provided.
👔 Cultural Fit Considerations
Company Values:
- Inclusion
- Diversity
- Excellence
Work Style:
- Collaborative
- Innovative
- Fast-paced
Self-Assessment Questions:
- How do you foster a culture of inclusion and diversity in your team?
- Can you provide an example of a time when you had to communicate a complex technical issue to a non-technical audience?
- How do you prioritize and manage multiple projects and deadlines in a fast-paced environment?
ASSUMPTION: NBCUniversal values a diverse and inclusive work environment, with a focus on collaboration and innovation.
⚠️ Potential Challenges
- Managing multiple projects and deadlines in a fast-paced environment
- Communicating effectively with both technical and non-technical stakeholders
- Adapting to changes in the programmatic landscape and industry trends
- Balancing the needs of the indirect demand sales team and vendors
ASSUMPTION: These challenges can be overcome with strong project management, communication, and adaptability skills.
📈 Similar Roles Comparison
- This role is unique in its focus on the indirect demand business within NBCUniversal's advertising platforms and operations team
- Similar roles in other organizations may have a broader focus on programmatic sales or operations, rather than a specific aspect of the business
- Career progression may involve moving into more senior roles within the sales operations organization or transitioning into other areas of the business
ASSUMPTION: This role offers a unique opportunity to specialize in a specific aspect of the programmatic advertising business.
📝 Sample Projects
- Developing and implementing a new workflow for managing indirect demand campaigns
- Creating and delivering training sessions on programmatic deal delivery issues and creative specs
- Collaborating with vendors to optimize programmatic deal performance and troubleshoot technical issues
ASSUMPTION: These projects demonstrate the range of responsibilities and the need for a versatile skill set in this role.
❓ Key Questions to Ask During Interview
- Can you describe the team structure and dynamics within the programmatic sales operations organization?
- How does this role fit into the broader organization and contribute to NBCUniversal's goals?
- What are the most significant challenges facing the programmatic advertising industry, and how does this role address them?
- What opportunities are there for professional growth and development within this role and the organization?
- How does NBCUniversal support work-life balance for its employees?
ASSUMPTION: These questions can help candidates better understand the role, the organization, and the industry, enabling them to make an informed decision about their application.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Customize your resume to highlight relevant experience and skills, such as programmatic advertising, digital ad operations, and indirect demand ecosystem
- Write a cover letter that demonstrates your understanding of the role and your fit for the organization
- Prepare examples of your ability to communicate technical issues effectively to non-technical stakeholders
- Follow up with the hiring manager one week after submitting your application to express your interest and reiterate your qualifications
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
