📌 Core Information
🔹 Job Title: Programmatic Manager, GMP
🔹 Company: Brainlabs
🔹 Location: Buenos Aires, Argentina
🔹 Job Type: On-site
🔹 Category: Advertising Services
🔹 Date Posted: April 10, 2025
🔹 Experience Level: 2-5 years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Delivering best-in-class work for clients using GMP knowledge and experience in DV360 and CM360
- Defining campaign delivery plans and promoting innovative concepts
- Mentoring others in the practice and sharing knowledge within the agency
- Working closely with clients to map them on a digital maturity framework and move them forward through technology adoption
ASSUMPTION: This role requires a strong understanding of the GMP stack and a proven track record of campaign execution. The ideal candidate will be comfortable working with clients and mentoring others.
📋 Key Responsibilities
✅ Using knowledge of Display & Video 360 and Campaign Manager 360 to advise clients and deliver highly successful campaigns
✅ Working with clients to map them on a digital maturity framework and move them forward through technology adoption
✅ Proactively identifying opportunities within client accounts and sharing them with clients
✅ Being a point of contact for clients on day-to-day tasks and deliverables
✅ Actively contributing to developing best-practice roadmaps for the GMP offering
✅ Mentoring others across the practice and sharing knowledge within the agency
ASSUMPTION: The role involves a mix of client-facing work, campaign execution, and mentoring, requiring strong communication and organizational skills.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Advertising, or a related field
Experience: 2+ years of experience in campaign execution, with a strong track record of success in the GMP stack
Required Skills:
- Proven experience in campaign execution using DV360 and CM360
- Strong understanding of other digital channels and how they work together
- Excellent communication, presentation, and data analysis skills
- Strong attention to detail and process orientation
- Ability to manage multiple projects simultaneously
Preferred Skills:
- Experience with automation, processes, and technology adoption/development
- Fluency in Spanish
ASSUMPTION: While a Bachelor's degree is preferred, relevant experience may be considered equivalent. Fluency in Spanish is not required but may be beneficial for this role.
💰 Compensation & Benefits
Salary Range: Based on industry standards for a Programmatic Manager role in Buenos Aires, the estimated salary range is ARS 150,000 - ARS 250,000 per month (USD 1,000 - USD 1,670).
Benefits:
- Competitive benefits package
- Opportunities for professional development and growth
- Dynamic and collaborative work environment
Working Hours: Full-time, 40 hours per week
ASSUMPTION: The salary range is an estimate based on market research and may vary depending on the candidate's experience and qualifications.
📌 Applicant Insights
🔍 Company Context
Industry: Brainlabs is a global, independent, full-service media agency focused on high-performance advertising. They specialize in PPC, Google Analytics, programmatic, paid social, CRO, SEO, and more.
Company Size: Brainlabs has 501-1,000 employees worldwide, providing a mid-sized company environment with ample opportunities for growth and collaboration.
Founded: Brainlabs was founded in 2012 and has since grown into a leading global media agency.
Company Description:
- Brainlabs is a new breed of global media agency, independent, full-service, and obsessed with high-performance.
- Their approach is built on three core pillars: exceptional talent, winning methodologies, and cutting-edge technology.
- They recruit outstanding people and develop their expertise, organizing them into dedicated Industry teams centered around their clients.
Company Specialties:
- PPC
- Google Analytics
- Programmatic
- Paid Social
- CRO
- SEO
- Google Marketing Platform
- Consultancy
- Tech
- Creative
- Data Science
- Data Strategy
- Influencer
- Media Strategy
- Media Planning
- Organic Social
- DOOH
- Retail Media
- TV & Audio
Company Website: http://www.brainlabsdigital.com
ASSUMPTION: Brainlabs' focus on high-performance advertising and commitment to continuous development make it an attractive choice for professionals seeking a dynamic work environment.
📊 Role Analysis
Career Level: This role is suitable for experienced professionals looking to take on a management position in programmatic advertising.
Reporting Structure: The Programmatic Manager reports to the Associate Director, GMP.
Work Arrangement: This is an on-site position, with an estimated start date in April/May 2025.
Growth Opportunities:
- Mentoring and knowledge-sharing opportunities within the agency
- Potential for career progression within the GMP practice or other departments
- Chance to work on diverse client accounts and projects
ASSUMPTION: This role offers strong growth potential for candidates looking to advance their careers in programmatic advertising.
🌍 Location & Work Environment
Office Type: Brainlabs' Buenos Aires office is a collaborative and dynamic workspace.
Office Location(s): Buenos Aires, Argentina
Geographic Context:
- Buenos Aires is the capital and largest city of Argentina, offering a vibrant cultural scene and a diverse range of amenities.
- The city is known for its rich history, beautiful architecture, and lively nightlife.
- Buenos Aires has a subtropical climate, with mild winters and warm summers.
Work Schedule: The work schedule is Monday to Friday, 9:00 AM to 6:00 PM, with a one-hour lunch break.
ASSUMPTION: Buenos Aires offers a dynamic and engaging work environment, with a rich cultural scene and a diverse range of amenities.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Skills interview with the team
- Final interview with the hiring manager
Key Assessment Areas:
- Technical knowledge of DV360 and CM360
- Campaign execution and optimization skills
- Communication and presentation skills
- Problem-solving and analytical skills
Application Tips:
- Highlight relevant experience and achievements in campaign execution using DV360 and CM360
- Tailor your resume and cover letter to emphasize skills and experiences relevant to this role
- Prepare examples of successful campaign optimizations and data-driven decision-making
ATS Keywords: DV360, CM360, campaign execution, programmatic advertising, GMP stack, client communication, mentoring, data analysis, process optimization
ASSUMPTION: The application process for this role is comprehensive and designed to assess the candidate's technical skills, communication abilities, and cultural fit.
🛠️ Tools & Technologies
- Display & Video 360 (DV360)
- Campaign Manager 360 (CM360)
- Google Marketing Platform (GMP) stack
- Data analysis and visualization tools
ASSUMPTION: Familiarity with the GMP stack and relevant data analysis tools is essential for this role.
👔 Cultural Fit Considerations
Company Values:
- High-Performance: Brainlabs is obsessed with delivering results and continuous improvement
- Collaboration: They foster a collaborative and inclusive work environment
- Expertise: Brainlabs values deep expertise and continuous learning
Work Style:
- Dynamic and fast-paced work environment
- Strong focus on data-driven decision-making
- Opportunities for mentoring and knowledge-sharing
Self-Assessment Questions:
- Do you thrive in a dynamic, fast-paced work environment?
- Are you comfortable working with clients and mentoring others?
- Do you have a strong attention to detail and a process-oriented mindset?
ASSUMPTION: Brainlabs values candidates who are passionate about high-performance advertising, collaborative, and committed to continuous learning.
⚠️ Potential Challenges
- Managing multiple projects and clients simultaneously
- Keeping up with the fast-paced nature of the advertising industry
- Working in a dynamic and sometimes demanding work environment
- Adapting to a new culture and work environment in Buenos Aires
ASSUMPTION: These challenges can be overcome with strong organizational skills, adaptability, and a commitment to continuous learning.
📈 Similar Roles Comparison
- This role is similar to a Senior Programmatic Specialist or Programmatic Team Lead, but with a greater emphasis on client communication and mentoring
- In comparison to other advertising roles, this position requires a strong focus on campaign execution and optimization using the GMP stack
- Career progression may include moving into a more senior management role or specializing in a specific aspect of programmatic advertising
ASSUMPTION: This role offers a unique blend of client communication, campaign execution, and mentoring responsibilities, making it an attractive choice for experienced programmatic advertising professionals.
📝 Sample Projects
- Developing and executing a campaign strategy for a new client using DV360 and CM360
- Optimizing an existing campaign to improve performance and reduce costs
- Mentoring a junior team member on best practices for campaign execution and optimization
ASSUMPTION: These sample projects illustrate the range of responsibilities and skills required for this role, from campaign execution and optimization to mentoring and knowledge-sharing.
❓ Key Questions to Ask During Interview
- What are the most challenging aspects of this role, and how can I best prepare for them?
- How does Brainlabs support the professional development and growth of its employees?
- What are the key priorities for this role in the first 30, 60, and 90 days?
- How does Brainlabs approach work-life balance, and what resources are available to support employees?
- What are the most rewarding aspects of working at Brainlabs, according to current employees?
ASSUMPTION: These questions are designed to help candidates better understand the role, the company culture, and the opportunities for professional growth and development.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link: https://job-boards.eu.greenhouse.io/brainlabs/jobs/4572185101
- Tailor your resume and cover letter to highlight your relevant experience and skills in campaign execution using DV360 and CM360
- Prepare examples of successful campaign optimizations and data-driven decision-making
- Follow up with the hiring manager one week after submitting your application to express your interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
