Programmatic Marketer

📌 Core Information

🔹 Job Title: Programmatic Marketer

🔹 Company: Arrow Electronics

🔹 Location: Bangalore, Karnataka, India

🔹 Job Type: On-site, Full-time

🔹 Category: Marketing and Communications

🔹 Date Posted: May 29, 2025

🔹 Experience Level: Mid-level (2-5 years)

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Strategizing and executing programmatic advertising campaigns across multiple platforms and channels
• Managing real-time bidding (RTB) campaigns and optimizing performance
• Collaborating with cross-functional teams to align with broader marketing objectives
• Analyzing campaign performance and making data-driven decisions to improve effectiveness

ASSUMPTION: This role requires a strong understanding of programmatic advertising technology and a proven track record in campaign management. The ideal candidate will be comfortable working with data and making data-driven decisions to optimize campaign performance.

📋 Key Responsibilities

✅ Develop and execute programmatic advertising strategies that leverage data-driven decision-making

✅ Manage and optimize real-time bidding (RTB) campaigns across multiple platforms and channels

✅ Collaborate with cross-functional teams to ensure alignment with broader marketing objectives

✅ Analyze campaign performance and provide accurate, timely reporting

✅ Continuously improve campaign effectiveness through data analysis and strategic adjustments

✅ Manage relationships with third-party technology partners, DSPs, and publishers

✅ Identify high-value audiences and develop strategies for display and programmatic advertising

ASSUMPTION: This role requires a strong understanding of programmatic advertising systems, including demand-side platforms (DSPs), real-time bidding (RTB), and supply-side platforms (SSPs). The ideal candidate will have experience working with multiple DSP platforms and managing campaigns across a variety of platforms.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field

Experience: 3+ years of experience in programmatic advertising with demonstrated success in campaign management

Required Skills:

• Advanced knowledge of programmatic advertising systems (DSP, DMP, ad serving platforms)
• Strong analytical skills and ability to make data-driven decisions
• Excellent communication skills and ability to be the go-to-person for campaign strategy
• Experience working with multiple DSP platforms
• Experience managing campaigns across a variety of platforms
• Experience supporting real-time bidding (RTB) optimizations and strategy through ad exchange media buying
• Advanced knowledge of audience segmentation and personalized messaging strategies

Preferred Skills:

• Proficiency in Dynamic Creative Optimization (DCO) and real-time trend monitoring
• Experience in holistic marketing campaign analysis and driving effectiveness of interactive campaigns
• Experience with privacy-first advertising approaches and knowledge of evolving regulations
• Experience collaborating with other channel owners (Social, PPC, Affiliates) to improve overall digital marketing performance
• Experience with automated systems for targeting candidates with precision

ASSUMPTION: The required skills for this role are highly specialized and require a deep understanding of programmatic advertising technology. The preferred skills are not required but would be beneficial for an ideal candidate.

💰 Compensation & Benefits

Salary Range: INR 12-15 lakhs per annum (Estimated based on industry standards for mid-level marketing roles in Bangalore)

Benefits:

• Insurance
• Bonus
• Growth Opportunity

Working Hours: Full-time (40 hours/week) with flexible work arrangements

ASSUMPTION: The salary range provided is an estimate based on industry standards for mid-level marketing roles in Bangalore. The actual salary may vary based on the candidate's experience and skills.

📌 Applicant Insights

🔍 Company Context

Industry: Technology, Information, and Internet. Arrow Electronics is a global technology company that provides products, services, and solutions to manufacturers and service providers in various industries.

Company Size: 10,001+ employees. As a large company, Arrow Electronics offers numerous opportunities for career growth and development.

Founded: 1935. Arrow Electronics has a rich history and extensive experience in the technology industry.

Company Description:

• Enables technology solutions that improve business and daily life
• Guides innovation forward for over 210,000 leading technology manufacturers and service providers
• Provides a global network of suppliers, engineers, and manufacturers

Company Specialties:

• Value-added distribution
• Global supply chain management
• Marketing and business development support services
• Emerging technology solutions
• IT asset disposition and value recovery
• Design engineering
• Enterprise mobility
• Data center management

Company Website: arrow.com

ASSUMPTION: Arrow Electronics is a well-established company with a strong presence in the technology industry. It offers a wide range of products and services and has a global network of suppliers, engineers, and manufacturers.

📊 Role Analysis

Career Level: Mid-level. This role requires a minimum of 3 years of experience in programmatic advertising and a strong understanding of programmatic technology and analytics.

Reporting Structure: This role reports directly to the Marketing Manager and collaborates with cross-functional teams to ensure alignment with broader marketing objectives.

Work Arrangement: On-site, full-time with flexible work arrangements. The ideal candidate will be comfortable working in an office environment and collaborating with team members in person.

Growth Opportunities:

• Advancement to Senior Programmatic Marketer or similar roles within the marketing department
• Expansion into other marketing channels or specializations
• Opportunities to work on high-visibility campaigns and projects

ASSUMPTION: As a mid-level role, this position offers opportunities for career growth and development within the marketing department and the broader organization.

🌍 Location & Work Environment

Office Type: On-site, corporate office

Office Location(s): Bangalore, Karnataka, India

Geographic Context:

• Bangalore is the capital of the Indian state of Karnataka and the largest city in the state
• It is a major hub for the technology industry in India
• The city offers a mix of traditional and modern culture, with numerous historical sites, museums, and contemporary attractions

Work Schedule: Full-time (40 hours/week) with flexible work arrangements. The ideal candidate will be comfortable working in a fast-paced, dynamic environment and able to manage multiple tasks and deadlines.

ASSUMPTION: The office environment is a fast-paced, dynamic setting that requires strong communication and collaboration skills. The ideal candidate will be comfortable working in a team and able to manage multiple tasks and deadlines.

💼 Interview & Application Insights

Typical Process:

• Online application and resume screening
• Phone or video screening with the HR department
• On-site or virtual interview with the hiring manager and/or team members
• Final round interview with senior leadership
• Background check and offer

Key Assessment Areas:

• Technical skills and knowledge of programmatic advertising technology
• Analytical skills and ability to make data-driven decisions
• Communication skills and ability to collaborate with cross-functional teams
• Problem-solving skills and ability to think strategically
• Cultural fit and alignment with company values

Application Tips:

• Highlight relevant experience and achievements in programmatic advertising
• Demonstrate a strong understanding of programmatic advertising technology and analytics
• Showcase ability to make data-driven decisions and optimize campaign performance
• Tailor resume and cover letter to emphasize relevant skills and experiences
• Prepare for behavioral and situational interview questions that focus on problem-solving and decision-making skills

ATS Keywords: Programmatic Advertising, Campaign Management, Real-Time Bidding, Demand-Side Platforms, Data Analysis, Audience Segmentation, Marketing Funnels, User Acquisition, Retargeting Strategies, Ad Tech Tools, Dynamic Creative Optimization

ASSUMPTION: The application process for this role is competitive, and the ideal candidate will have a strong background in programmatic advertising and a proven track record of success in campaign management.

🛠️ Tools & Technologies

• Demand-side platforms (DSPs) such as Google Display & Video 360, The Trade Desk, or AppNexus
• Real-time bidding (RTB) platforms such as Google Ad Manager or OpenX
• Ad serving platforms such as Google Ad Manager or Amazon Advertising Platform
• Data management platforms (DMPs) such as Oracle BlueKai or Adobe Audience Manager
• Analytics tools such as Google Analytics or Adobe Analytics
• Tag management systems such as Google Tag Manager or Ensighten

ASSUMPTION: The ideal candidate will have experience working with multiple DSP platforms and managing campaigns across a variety of platforms. They will also be comfortable using analytics tools and tag management systems to optimize campaign performance.

👔 Cultural Fit Considerations

Company Values:

• Innovation
• Customer-centricity
• Integrity
• Collaboration
• Excellence

Work Style:

• Fast-paced and dynamic
• Collaborative and team-oriented
• Data-driven and analytical
• Results-focused and goal-oriented

Self-Assessment Questions:

• How do you stay up-to-date with the latest trends and developments in programmatic advertising?
• Can you provide an example of a time when you had to make a difficult decision based on data analysis?
• How do you prioritize and manage multiple tasks and deadlines in a fast-paced environment?

ASSUMPTION: The ideal candidate will be comfortable working in a fast-paced, dynamic environment and able to manage multiple tasks and deadlines. They will also be a strong communicator and able to collaborate effectively with cross-functional teams.

⚠️ Potential Challenges

• Keeping up with the rapidly evolving programmatic advertising landscape
• Managing multiple campaigns and platforms simultaneously
• Analyzing large datasets and making data-driven decisions under tight deadlines
• Collaborating effectively with cross-functional teams in a fast-paced environment

ASSUMPTION: The ideal candidate will be comfortable working in a fast-paced, dynamic environment and able to manage multiple tasks and deadlines. They will also be a strong communicator and able to collaborate effectively with cross-functional teams.

📈 Similar Roles Comparison

• This role is similar to other programmatic marketing roles but may require more advanced knowledge of programmatic advertising systems and analytics
• It may offer more opportunities for career growth and development within the marketing department and the broader organization
• It may require more experience and specialized skills than entry-level or junior programmatic marketing roles

ASSUMPTION: This role is similar to other programmatic marketing roles but may require more advanced knowledge of programmatic advertising systems and analytics. It may also offer more opportunities for career growth and development within the marketing department and the broader organization.

📝 Sample Projects

• Developing and executing a programmatic advertising campaign for a new product launch
• Optimizing campaign performance for a high-traffic website or mobile app
• Analyzing campaign data to identify trends and opportunities for improvement

ASSUMPTION: These sample projects are intended to illustrate the types of tasks and responsibilities associated with this role. The ideal candidate will have experience working on similar projects and be able to demonstrate their ability to manage multiple tasks and deadlines in a fast-paced environment.

❓ Key Questions to Ask During Interview

• What are the biggest challenges facing the programmatic advertising industry today, and how does this role address them?
• How does this role collaborate with other marketing channels and teams to ensure alignment with broader marketing objectives?
• What opportunities are there for career growth and development within the marketing department and the broader organization?
• How does the company support the professional development of its employees?
• What is the company's approach to work-life balance, and how does this role fit into that philosophy?

ASSUMPTION: These key questions are intended to help the candidate better understand the role, the company, and the work environment. The ideal candidate will be proactive and inquisitive, asking thoughtful questions that demonstrate their interest in the role and the company.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight relevant skills and experiences in programmatic advertising
• Prepare for behavioral and situational interview questions that focus on problem-solving and decision-making skills
• Research the company and the role to demonstrate your interest and enthusiasm
• Follow up with the hiring manager or HR department within one week of submitting your application

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.