📌 Core Information
🔹 Job Title: Programmatic Marketing Strategist
🔹 Company: QVC Group, Inc.
🔹 Location: QVC - West Chester - Studio Park, West Chester, PA, USA
🔹 Job Type: Full-Time
🔹 Category: Marketing
🔹 Date Posted: April 30, 2025
🔹 Experience Level: Mid-Senior level (5-10 years)
🔹 Remote Status: Hybrid (Remote work not permitted in NYC at this time)
🚀 Job Overview
Key aspects of this role include:
- Managing programmatic campaigns across multiple platforms to drive impactful advertising results.
- Collaborating with media planning, analytics, and creative teams to ensure campaign success.
- Analyzing audience engagement, conversion, and return on investment to generate insights.
- Troubleshooting ad delivery and quality assurance to maintain campaign effectiveness.
- Implementing bid adjustments, audience segmentation, and creative testing to optimize campaigns.
ASSUMPTION: This role requires a strong background in digital media buying and programmatic advertising to effectively manage campaigns and drive results.
📋 Key Responsibilities
✅ Setup and execute campaigns across platforms like Google DV360, The Trade Desk, Xandr.
✅ Analyze audience engagement, conversion, and return on investment for insights.
✅ Manage and troubleshoot ad delivery and quality assurance.
✅ Coordinate with media planning, analytics, and creative teams.
✅ Implement bid adjustments, audience segmentation, and creative testing.
✅ Perform QA checks on creative assets and tracking.
✅ Collaborate with partners and vendors to resolve issues.
✅ Maintain relationships with Demand-Side Platforms for campaign effectiveness.
ASSUMPTION: This role requires strong analytical skills and the ability to work effectively with cross-functional teams to ensure campaign success.
🎯 Required Qualifications
Education: Bachelor's in Marketing, Business, or related field.
Experience: 4+ years of experience in programmatic advertising or digital media buying.
Required Skills:
- Proficient in Demand-Side Platforms like Google DV360, The Trade Desk, Xandr.
- Experience researching and generating leads to convert data into insights.
- Experience in multichannel programmatic campaigns (display/video/CTV/audio).
- Familiarity with dynamic creative optimization (DCO) strategies.
- Knowledge of brand safety and audience activation through Data Management Platforms.
Preferred Skills:
- Experience with data visualization tools (e.g., Tableau, Power BI).
- Fluency in additional languages (Spanish, French, German, etc.).
ASSUMPTION: Candidates with a strong background in digital media buying and programmatic advertising, along with relevant experience and skills, are best suited for this role.
💰 Compensation & Benefits
Salary Range: $80,000 - $120,000 per year (Based on industry standards for a mid-senior level marketing role in the United States)
Benefits:
- Health Care Benefits (starting on day 1)
- 401(k)
- Paid Time Off
- Tuition Reimbursement
- Employee Assistance Program
- Parental Leave
- Paid Volunteer Hours
- Company Discounts
Working Hours: Full-time (40 hours per week)
ASSUMPTION: The salary range provided is an estimate based on industry standards for similar roles in the United States. Actual compensation may vary based on experience, skills, and other factors.
📌 Applicant Insights
🔍 Company Context
Industry: Retail, specifically live social shopping and video-driven commerce.
Company Size: 10,001+ employees (Fortune 500 company)
Founded: 1986 (QVC's founding date)
Company Description:
- QVC Group, Inc. is a Fortune 500 company with six leading retail brands – QVC®, HSN®, Ballard Designs®, Frontgate®, Garnet Hill®, and Grandin Road®.
- The company brings innovative products, compelling content, and unforgettable moments to millions of shoppers worldwide via social platforms, streaming apps, ecommerce sites, and TV channels.
- QVC Group is committed to creating a diverse, inclusive, and belonging workplace for all team members.
Company Specialties:
- Retail
- ecommerce
- Broadcasting
- Multimedia
- Global
- Multiplatform
- e-commerce
- And vcommerce
Company Website: http://www.qvcgrp.com
ASSUMPTION: QVC Group's extensive experience in the retail industry and commitment to innovation make it an attractive employer for marketing professionals.
📊 Role Analysis
Career Level: Mid-Senior level (5-10 years of experience)
Reporting Structure: Reports to Manager Programmatic Social
Work Arrangement: Hybrid (Remote work not permitted in NYC at this time)
Growth Opportunities:
- Potential career progression within the marketing department or broader organization.
- Opportunities to work on diverse projects and campaigns across multiple brands.
- Access to professional development resources and training opportunities.
ASSUMPTION: This role offers strong growth potential for marketing professionals looking to advance their careers in a dynamic and innovative retail environment.
🌍 Location & Work Environment
Office Type: Hybrid (Remote work not permitted in NYC at this time)
Office Location(s): QVC - West Chester - Studio Park, West Chester, PA, USA
Geographic Context:
- West Chester, PA, is located in the Philadelphia metropolitan area, offering a mix of urban and suburban living.
- The area is known for its historic sites, cultural attractions, and outdoor recreation opportunities.
- West Chester is home to a diverse and vibrant community with a strong sense of local pride.
Work Schedule: Full-time (40 hours per week), with flexible hours and the ability to work remotely (except in NYC)
ASSUMPTION: The hybrid work arrangement and location in West Chester, PA, offer a balance between in-office collaboration and remote flexibility for qualified candidates.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screen with the hiring manager
- In-person or virtual interview with the hiring manager and team members
- Final interview with the director or another senior leader
- Background check and offer extension
Key Assessment Areas:
- Digital media buying and programmatic advertising expertise
- Analytical skills and data-driven decision-making
- Collaboration and communication skills
- Problem-solving and troubleshooting abilities
- Cultural fit and alignment with QVC Group's values
Application Tips:
- Highlight relevant experience and skills in digital media buying and programmatic advertising.
- Tailor your resume and cover letter to emphasize your fit for this role and QVC Group's company culture.
- Prepare for behavioral and situational interview questions focused on problem-solving, collaboration, and data analysis.
ATS Keywords: Programmatic Advertising, Digital Media Buying, Campaign Management, Data Analysis, Demand-Side Platforms, Google DV360, The Trade Desk, Xandr, Brand Safety, Audience Activation
ASSUMPTION: Applicants should tailor their application materials and interview preparation to emphasize their relevant skills and experience in digital media buying and programmatic advertising.
🛠️ Tools & Technologies
- Google DV360
- The Trade Desk
- Xandr
- Data Management Platforms (e.g., Adobe Audience Manager, Oracle BlueKai)
- Data visualization tools (e.g., Tableau, Power BI)
ASSUMPTION: Familiarity with these tools and platforms is essential for success in this role, and candidates should highlight their relevant experience during the application and interview process.
👔 Cultural Fit Considerations
Company Values:
- Drive Progress
- Act With Empathy
- Be Brave
- Embrace the Future
- Do What’s Right
Work Style:
- Collaborative and team-oriented
- Data-driven and analytical
- Adaptable and responsive to change
- Results-focused and goal-oriented
Self-Assessment Questions:
- Do you thrive in a collaborative, team-based environment?
- Are you comfortable working with data and using it to drive decision-making?
- Can you adapt to changes in the market and adjust your strategies accordingly?
- Do you have a strong commitment to ethical business practices and doing what's right?
ASSUMPTION: Candidates who align with QVC Group's values and work style are more likely to succeed in this role and contribute to the company's ongoing success.
⚠️ Potential Challenges
- Managing multiple campaigns across various platforms simultaneously
- Keeping up with the fast-paced and ever-evolving digital advertising landscape
- Collaborating effectively with cross-functional teams and stakeholders
- Working in a hybrid environment, balancing remote and in-office work
ASSUMPTION: Candidates should be prepared to manage multiple priorities, adapt to change, and collaborate effectively with team members to overcome these potential challenges.
📈 Similar Roles Comparison
- This role is similar to a Digital Media Buyer or Programmatic Specialist, but with a greater emphasis on strategy and campaign management.
- Compared to other marketing roles, this position requires a strong focus on data analysis and optimization.
- Career progression may include roles such as Senior Programmatic Marketing Strategist, Marketing Manager, or Director of Marketing.
ASSUMPTION: Candidates should consider how this role compares to similar positions in the industry and how it aligns with their career goals and aspirations.
📝 Sample Projects
- Developing and executing a multichannel programmatic campaign to drive brand awareness and conversions
- Analyzing campaign performance data to identify trends and optimize strategies
- Collaborating with creative teams to develop and test dynamic creative assets
- Managing relationships with Demand-Side Platforms to ensure campaign effectiveness and compliance with brand safety standards
ASSUMPTION: These sample projects illustrate the types of tasks and responsibilities candidates can expect in this role and provide insight into the skills and knowledge required for success.
❓ Key Questions to Ask During Interview
- Can you describe the team structure and dynamics for this role?
- How does this role contribute to the overall marketing strategy and goals for QVC Group?
- What are the most significant challenges facing the programmatic marketing team currently, and how can this role help address them?
- How does QVC Group support the professional development and growth of its marketing team members?
- What are the key performance indicators (KPIs) for this role, and how will success be measured?
ASSUMPTION: Asking these questions demonstrates a candidate's interest in the role, the team, and the company's overall success, and provides valuable insights into the position and its requirements.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience and skills in digital media buying and programmatic advertising.
- Prepare for behavioral and situational interview questions focused on problem-solving, collaboration, and data analysis.
- Research QVC Group's company culture and values to demonstrate your fit for the role and the organization.
- Follow up with the hiring manager or talent acquisition team within one week of submitting your application to express your interest and reiterate your qualifications.
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
