📌 Core Information
🔹 Job Title: Programmatic Media Buyer
🔹 Company: Townsquare Media
🔹 Location: Charlotte, NC
🔹 Job Type: Remote (Solely)
🔹 Category: Advertising Services
🔹 Date Posted: April 3, 2025
🔹 Experience Level: 2-5 years
🔹 Remote Status: Remote (Solely)
🚀 Job Overview
Key aspects of this role include:
- Managing programmatic campaigns across various DSPs
- Translating complex data into easy-to-read visuals for the team
- Collaborating with sales and account management teams to deliver on client goals
- Optimizing campaign performance and exceeding client goals through creative problem-solving
ASSUMPTION: This role requires strong analytical skills, excellent communication, and the ability to manage time effectively to balance multiple campaigns and projects.
📋 Key Responsibilities
✅ Perform hands-on analyses of programmatic campaigns (Display, Video, CTV, Native, etc.)
✅ Implement and optimize programmatic campaigns to execute defined strategies and achieve business results
✅ Monitor and analyze campaign performance, prepare detailed performance reports, and present recommendations to continuously improve pacing, margin, and performance
✅ Provide insights and feedback on media buying platforms to improve functionality
✅ Assist in the development of internal training curriculum as it relates to programmatic principles, methodologies, and tools
ASSUMPTION: This role requires a strong understanding of programmatic media buying, data analysis, and excellent communication skills to effectively collaborate with internal teams and clients.
🎯 Required Qualifications
Education: 4-year college degree or comparable work experience required
Experience: 2+ years of experience in programmatic media
Required Skills:
- Extensive experience buying media through various DSPs
- Advanced Excel skills
- Exceptional communication skills, including leading interdepartmental projects
- Good interpersonal skills, maintaining composure when faced with difficult situations and personalities
- Ability to manage time effectively, focus on urgent and important tasks, and avoid procrastination
Preferred Skills:
- Experience with Townsquare Ignite's proprietary advertising technology platform
- Fluency in Spanish (for targeting Hispanic audiences)
ASSUMPTION: Candidates with experience in programmatic media buying, strong analytical skills, and excellent communication skills will be well-suited for this role.
💰 Compensation & Benefits
Salary Range: $60,000 - $80,000 per year (Based on industry standards for a Programmatic Media Buyer with 2-5 years of experience in the Charlotte, NC area)
Benefits:
- 3 weeks of PTO (+ 9 paid holidays)
- Medical, Dental, and Vision Insurance
- 401(k) Retirement Plan
- Casual, high-energy work environment
- Opportunity for upward mobility
- Company provided laptop
- Competitive salary + bonus program
Working Hours: Full-time (40 hours per week) with flexible scheduling to accommodate campaign needs
ASSUMPTION: The salary range is estimated based on industry standards for a Programmatic Media Buyer with the given experience level in the Charlotte, NC area.
📌 Applicant Insights
🔍 Company Context
Industry: Advertising Services
Company Size: 1,001-5,000 employees (Large company with ample opportunities for growth and collaboration)
Founded: 2010 (Established company with a history of success in the industry)
Company Description:
- Townsquare Media is a community-focused digital media, digital marketing solutions, and radio company focused outside the Top 50 markets in the U.S.
- Their assets include Townsquare Interactive, a digital marketing services subscription business providing websites, search engine optimization, social platforms, and online reputation management for approximately 21,900 SMBs.
- Townsquare IGNITE, a proprietary digital programmatic advertising technology with an in-house demand and data management platform.
- Townsquare Media, their portfolio of 322 local terrestrial radio stations in 67 cities with corresponding local news and entertainment websites and apps, including legendary brands such as WYRK.com, WJON.com, and NJ101.5.com, along with a network of national music brands including XXLmag.com, TasteofCountry.com, UltimateClassicRock.com, and Loudwire.com.
Company Specialties:
- Radio
- Online advertising
- Live events
- National advertising
- Local advertising
- Programmatic Advertising
- Digital Marketing
Company Website: http://www.townsquaremedia.com
ASSUMPTION: Townsquare Media offers a dynamic work environment with opportunities for growth and collaboration across various departments and brands.
📊 Role Analysis
Career Level: Mid-level (2-5 years of experience)
Reporting Structure: Reports directly to the Director of Programmatic Media Buying
Work Arrangement: Remote (Solely) with flexible scheduling to accommodate campaign needs
Growth Opportunities:
- Potential for internal promotions and career advancement within the company
- Opportunity to develop and refine skills in programmatic media buying, data analysis, and client management
- Exposure to various aspects of the advertising industry, including radio, digital marketing, and live events
ASSUMPTION: This role offers ample opportunities for growth and development within the company, as well as exposure to various aspects of the advertising industry.
🌍 Location & Work Environment
Office Type: Remote (Solely)
Office Location(s): Charlotte, NC
Geographic Context:
- Charlotte, NC is the largest city in North Carolina and the 17th-most populous city in the United States
- The city is known for its vibrant arts and culture scene, professional sports teams, and numerous Fortune 500 companies
- Charlotte offers a diverse range of neighborhoods and communities, with a cost of living that is generally lower than other major metropolitan areas in the Southeast
Work Schedule: Full-time (40 hours per week) with flexible scheduling to accommodate campaign needs
ASSUMPTION: The remote work arrangement allows for flexibility and a better work-life balance, while the Charlotte location offers a vibrant and diverse urban environment with numerous amenities and opportunities for personal and professional growth.
💼 Interview & Application Insights
Typical Process:
- Phone or video screen with the hiring manager
- Technical assessment or case study to evaluate programmatic media buying skills
- Final interview with the Director of Programmatic Media Buying and other team members
Key Assessment Areas:
- Programmatic media buying skills and experience
- Data analysis and interpretation
- Communication and presentation skills
- Problem-solving and critical thinking
- Cultural fit and alignment with company values
Application Tips:
- Highlight relevant programmatic media buying experience and achievements in your resume
- Tailor your cover letter to demonstrate your understanding of the role and how your skills and experience make you a strong fit
- Prepare for the technical assessment or case study by reviewing recent campaign data and trends in programmatic media buying
- Research Townsquare Media and the Charlotte market to show your enthusiasm for the opportunity and understanding of the company and its target audience
ATS Keywords: Programmatic Media Buying, DSP, Campaign Management, Data Analysis, Client Relationship Management, Excel Skills, Communication, Presentation, Problem-Solving, Townsquare Media, Charlotte, NC
ASSUMPTION: The interview process will focus on evaluating the candidate's programmatic media buying skills, data analysis, communication, and cultural fit, as well as their understanding of the role and the company.
🛠️ Tools & Technologies
- Google Analytics
- Google Ads Manager
- Facebook Ads Manager
- DSPs (e.g., The Trade Desk, AppNexus, Google Display & Video 360)
- Excel
- PowerPoint
ASSUMPTION: Familiarity with these tools and technologies is essential for success in this role, as they are used daily for campaign management, data analysis, and reporting.
👔 Cultural Fit Considerations
Company Values:
- Collaboration
- Innovation
- Accountability
- Integrity
- Customer Focus
Work Style:
- Results-driven
- Data-informed
- Adaptable and responsive to change
- Strong communicator and team player
- Proactive and solutions-oriented
Self-Assessment Questions:
- How do you approach collaborating with cross-functional teams to achieve shared goals?
- Can you provide an example of a time when you used data to inform a strategic decision and drive results?
- How do you handle unexpected challenges or changes in your work, and how do you ensure that you continue to meet your objectives?
ASSUMPTION: Candidates who align with Townsquare Media's values and work style, and can demonstrate their ability to collaborate effectively, make data-driven decisions, and adapt to change, will be strong fits for this role.
⚠️ Potential Challenges
- Managing multiple campaigns simultaneously, requiring strong time management and prioritization skills
- Keeping up with the rapidly evolving programmatic media buying landscape, including new platforms, features, and best practices
- Dealing with difficult clients or internal stakeholders, requiring strong communication and conflict resolution skills
- Working remotely, which may require additional self-motivation and discipline to maintain productivity and focus
ASSUMPTION: These challenges can be overcome with strong time management, communication, and adaptability skills, as well as a proactive and solutions-oriented mindset.
📈 Similar Roles Comparison
- This role is similar to other Programmatic Media Buyer positions, but may offer more opportunities for growth and collaboration within a larger company
- Unlike some other roles, this position focuses specifically on programmatic media buying and does not include additional responsibilities such as account management or sales
- Career path for this role may include advancement to Senior Programmatic Media Buyer, Programmatic Media Buying Manager, or other leadership positions within the company
ASSUMPTION: This role offers unique opportunities for growth and collaboration within a large company, with a focus on programmatic media buying and a clear career path for advancement.
📝 Sample Projects
- Developing and implementing a targeted programmatic campaign to drive brand awareness for a new product launch
- Optimizing a retargeting campaign to improve conversion rates and reduce cost per acquisition
- Analyzing campaign performance data to identify trends and insights, and presenting recommendations to the team and client to improve results
ASSUMPTION: These sample projects demonstrate the range of responsibilities and skills required for success in this role, from campaign development and implementation to data analysis and presentation.
❓ Key Questions to Ask During Interview
- What are the key priorities for this role in the first 30-60-90 days?
- How does this role collaborate with other departments, such as sales and account management?
- What opportunities are there for growth and development within the company?
- How does Townsquare Media support work-life balance for remote employees?
- What are the most challenging aspects of this role, and how can I best prepare to succeed in them?
ASSUMPTION: These questions demonstrate the candidate's interest in the role, the company, and their eagerness to succeed, while also providing valuable insights into the position and the company culture.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume to highlight relevant programmatic media buying experience and skills
- Write a cover letter that demonstrates your understanding of the role and how your skills and experience make you a strong fit
- Prepare for the technical assessment or case study by reviewing recent campaign data and trends in programmatic media buying
- Follow up with the hiring manager one week after submitting your application to express your continued interest in the position
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
