📌 Core Information
🔹 Job Title: Programmatic Media Buyer - Ignite
🔹 Company: Townsquare Ignite
🔹 Location: Charlotte, NC
🔹 Job Type: Remote (This is a remote position that requires you to work closely and collaboratively with a team)
🔹 Category: Advertising & Marketing
🔹 Date Posted: April 9, 2025
🔹 Experience Level: 2-5 years
🔹 Remote Status: Remote (United States)
🚀 Job Overview
Key aspects of this role include:
- Managing programmatic campaigns and translating complex data into easy-to-read visuals
- Collaborating with sales and account management teams to deliver on client goals
- Optimizing campaign performance and exceeding clients' goals through creative problem-solving
- Providing insights and feedback on media buying platforms to improve functionality
ASSUMPTION: This role requires strong analytical skills, a solid understanding of programmatic media, and excellent communication skills to succeed.
📋 Key Responsibilities
✅ Perform hands-on analyses of programmatic campaigns (Display, Video, CTV, Native, etc)
✅ Implement and optimize programmatic campaigns to successfully execute the defined strategy and achieve business results
✅ Monitor and analyze campaign performance, prepare detailed performance reports, and present recommendations to continuously improve pacing, margin, and performance
✅ Provide insights and feedback on media buying platforms to improve functionality
✅ Assist in the development of internal training curriculum as it relates to programmatic principles, methodologies, and tools
ASSUMPTION: This role involves a mix of data analysis, campaign management, and client communication, requiring a well-rounded skill set.
🎯 Required Qualifications
Education: 4-year college degree or comparable work experience required
Experience: 2+ years of experience in programmatic media
Required Skills:
- Extensive experience buying media through various DSPs
- Manages time effectively; focuses on urgent and important tasks; avoids procrastination; follows up; shows strong attention to detail; meets deadlines
- Exceptional Communicator with experience leading interdepartmental projects
- Actively listens; clearly and effectively conveys information; uses professional telephone skills; demonstrates effective business writing skills; shows excellent grasp of grammar
- Exhibits good interpersonal skills; collaborates with others; maintains composure when faced with difficult situations and personalities
- Advanced Excel skills
Preferred Skills:
- Experience with Townsquare Ignite's proprietary advertising technology platform
- Familiarity with multiple digital advertising buying platforms
ASSUMPTION: While not explicitly stated, having experience with relevant tools and platforms would be beneficial for this role.
💰 Compensation & Benefits
Salary Range: Based on industry standards for a Programmatic Media Buyer role with 2-5 years of experience in the Charlotte, NC area, the estimated salary range is $60,000 - $80,000 per year. This is an estimate and the actual salary may vary based on the candidate's qualifications and the company's compensation structure.
Benefits:
- 3 weeks of PTO (+ 9 paid holidays)
- Medical, Dental, and Vision Insurance
- 401(k) Retirement Plan
- Casual, high-energy work environment
- Opportunity for upward mobility
- Company provided laptop
- Competitive salary + bonus program
Working Hours: Full-time, typically Monday - Friday, 9:00 AM - 5:00 PM EST, with flexibility for remote work
ASSUMPTION: The salary range provided is an estimate based on market research and may vary based on the candidate's qualifications and the company's compensation structure.
📌 Applicant Insights
🔍 Company Context
Industry: Advertising Services
Company Size: 10,001+ employees (Large enterprise with a dynamic and competitive work environment)
Founded: 2010 (With a history of growth and expansion in the digital advertising industry)
Company Description:
- Townsquare Ignite is a customer-centric, data-driven technology provider of cross-platform advertising solutions
- They leverage the widest variety of DSPs and data partners available to deliver personalized solutions to meet clients' needs at the local, mid-market, and national levels
- Their competitive advantage lies in first-party data collection, proprietary advertising technology, integration with multiple platforms, massive reach, targeted solutions, multi-platform delivery, and creative support
Company Specialties:
- Programmatic
- Hyper-Local Mobile
- Audience Targeting
- and Search
Company Website: http://www.townsquareignite.com
ASSUMPTION: Townsquare Ignite is a well-established company in the digital advertising industry, offering a dynamic work environment and opportunities for professional growth.
📊 Role Analysis
Career Level: Mid-level (Requires 2-5 years of experience in programmatic media)
Reporting Structure: This role reports directly to the Sales and Account Management team, working closely with them to deliver on client goals
Work Arrangement: Remote (Requires close collaboration with the team, despite being a remote position)
Growth Opportunities:
- Internal promotions and upward mobility within the company
- Expanding skills and knowledge in programmatic media and digital advertising
- Gaining experience working with a diverse range of clients and campaigns
ASSUMPTION: This role offers opportunities for professional growth and development within the company.
🌍 Location & Work Environment
Office Type: Hybrid (While this is a remote position, the company has offices in New York, NY, and Charlotte, NC)
Office Location(s): 900 3rd Avenue, New York, NY 10022, US; 200 South Tryon St., Charlotte, NC 28202, US
Geographic Context:
- Charlotte, NC is a major city in the southeastern United States, offering a mix of urban and suburban living
- The city has a humid subtropical climate, with mild winters and hot, humid summers
- Charlotte is known for its vibrant arts and culture scene, professional sports teams, and numerous parks and green spaces
Work Schedule: Full-time, typically Monday - Friday, 9:00 AM - 5:00 PM EST, with flexibility for remote work
ASSUMPTION: The work environment for this remote position is casual and high-energy, with a focus on collaboration and teamwork.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screen with the hiring manager
- In-depth interview with the sales and account management team
- Final interview with the director of programmatic media
Key Assessment Areas:
- Programmatic media buying experience and expertise
- Analytical skills and data interpretation
- Communication and interpersonal skills
- Problem-solving and creative thinking
Application Tips:
- Tailor your resume and cover letter to highlight your programmatic media buying experience and relevant skills
- Demonstrate your analytical skills and ability to interpret data in your application materials
- Showcase your communication and interpersonal skills, as well as your ability to work collaboratively with a team
ATS Keywords: Programmatic Media Buying, Campaign Management, Data Analysis, Client Relationship Management, Media Buying Platforms, Training Development, Communication Skills, Interpersonal Skills, Attention to Detail, Time Management, Excel Skills
ASSUMPTION: The application process for this role is competitive, and candidates should highlight their relevant experience and skills to increase their chances of success.
🛠️ Tools & Technologies
- Various Demand-Side Platforms (DSPs)
- Excel
- Townsquare Ignite's proprietary advertising technology platform
ASSUMPTION: Familiarity with relevant tools and platforms, such as various DSPs and Excel, is essential for success in this role.
👔 Cultural Fit Considerations
Company Values:
- Customer-centric
- Data-driven
- Collaborative
Work Style:
- Dynamic and competitive work environment
- Focus on teamwork and collaboration
- Opportunities for professional growth and development
Self-Assessment Questions:
- Do you have a strong background in programmatic media buying and excellent analytical skills?
- Are you comfortable working remotely and collaborating with a team in a dynamic work environment?
- Do you have strong communication and interpersonal skills, and can you maintain composure when faced with difficult situations and personalities?
ASSUMPTION: Candidates who are strong communicators, collaborative team players, and have a solid background in programmatic media buying are likely to be a good fit for this role.
⚠️ Potential Challenges
- Managing multiple campaigns and clients simultaneously, requiring strong time management and prioritization skills
- Working remotely, which may require self-motivation and discipline
- Keeping up with the fast-paced and ever-evolving digital advertising industry
- Dealing with difficult clients or campaign performance issues, requiring strong problem-solving and communication skills
ASSUMPTION: These challenges can be overcome with strong time management, communication, and problem-solving skills, as well as a willingness to adapt and learn in a dynamic work environment.
📈 Similar Roles Comparison
- This role is similar to other Programmatic Media Buyer positions, but may offer more opportunities for growth and development within a larger organization
- Compared to other roles in the digital advertising industry, this position may require a stronger focus on client relationship management and collaboration with a sales team
- Career path comparison: This role can lead to senior programmatic media buying positions, management roles, or other specialized digital advertising roles within the company
ASSUMPTION: While this role shares similarities with other Programmatic Media Buyer positions, its unique aspects and opportunities for growth make it a compelling choice for qualified candidates.
📝 Sample Projects
- Developing and implementing a strategic campaign plan for a major client, optimizing performance and exceeding client goals
- Analyzing campaign performance data and presenting insights to the sales and account management team to inform future campaign strategies
- Assisting in the development of internal training materials to educate the team on programmatic principles, methodologies, and tools
ASSUMPTION: These sample projects demonstrate the range of responsibilities and skills required for success in this role, from strategic planning and data analysis to team collaboration and training development.
❓ Key Questions to Ask During Interview
- Can you describe the typical day-to-day responsibilities of this role?
- How does this role collaborate with the sales and account management team to deliver on client goals?
- What opportunities are there for professional growth and development within the company?
- How does the company support remote workers and foster a collaborative work environment?
- Can you provide examples of how the company has adapted to changes in the digital advertising industry?
ASSUMPTION: Asking these questions can help candidates better understand the role, the company culture, and the opportunities for professional growth and development.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your programmatic media buying experience and relevant skills
- Prepare for interview questions related to your programmatic media buying experience, analytical skills, and communication skills
- Research the company and industry to demonstrate your knowledge and enthusiasm for the role
- Follow up with the hiring manager within one week of your interview to express your interest in the position
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
