📌 Core Information
🔹 Job Title: Programmatic Media Senior Lead
🔹 Company: PMG
🔹 Location: Dallas, TX & New York, NY
🔹 Job Type: Full-Time
🔹 Category: Advertising & Marketing
🔹 Date Posted: May 6, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: Remote OK
🚀 Job Overview
Key aspects of this role include:
- Strategic leadership for clients’ programmatic campaigns
- Tactical campaign execution and optimization
- Direct client engagement and stakeholder management
- Performance monitoring and trend analysis
- Innovation and training in programmatic advertising
- Mentoring and team leadership
- Relationship building with media partners
- Integration of technical solutions and custom strategies
ASSUMPTION: This role requires a balance of strategic thinking and hands-on execution, with a focus on driving results and client satisfaction. It involves both internal team management and external client relationship building.
📋 Key Responsibilities
✅ Lead the strategic direction for clients’ programmatic campaigns, ensuring alignment with broader PMG service offerings to drive exceptional results and client satisfaction.
✅ Oversee tactical campaign execution, optimizing creative strategies, audience targeting, and inventory selection to meet and exceed client goals.
✅ Engage directly with senior client stakeholders, guiding high-level business and strategy discussions to ensure programmatic media aligns with their broader business objectives.
✅ Monitor and evaluate campaign performance, identifying trends, risks, and growth opportunities while driving strategic optimizations to maximize results.
✅ Champion programmatic innovation and training within PMG, including leading adoption of the proprietary technology platform, Alli, to perform data analysis, create custom reporting tools, and drive smarter decision-making.
✅ Mentor and coach junior team members, supporting their professional growth while ensuring flawless execution and continuous optimization of campaigns.
✅ Build and nurture relationships with media partners to stay at the forefront of platform advancements, beta opportunities, and emerging innovations.
✅ Integrate technical solutions and custom strategies, tailoring them to client-specific business needs to deliver measurable outcomes.
ASSUMPTION: This role involves a mix of strategic planning, hands-on campaign management, and team leadership, with a focus on driving results and client satisfaction.
🎯 Required Qualifications
Education: Bachelor’s degree or equivalent experience
Experience: 7+ years of experience in digital media and programmatic advertising
Required Skills:
- Advanced expertise in programmatic advertising, marketing planning and analysis, and marketing metrics
- Strong understanding of analytics and database marketing
- Proficiency in ad exchanges, ad servers, and demand side platforms (DSPs)
- Expertise in leveraging various channels (CTV, OLV, display, audio, native, DOOH, app)
- Proficiency in Microsoft Excel and SQL
- Strong familiarity with measurement systems
Preferred Skills:
- Experience with Alli or similar marketing intelligence platforms
- Fluency in additional languages
ASSUMPTION: Candidates should have a strong background in digital media and programmatic advertising, with advanced expertise in marketing metrics and data analysis.
💰 Compensation & Benefits
Salary Range: $120,000 - $160,000 per year (Estimated based on industry standards for a Senior Lead role in digital media and programmatic advertising in Dallas, TX & New York, NY)
Benefits:
- Professional Development
- Generous PTO
- Parental Leave
- Retirement Plans
- Fertility and Family Support
- Pet Insurance
- Lifestyle Spending Accounts
- Annual Bonus
- Volunteering Opportunities
- AI Enterprise License
Working Hours: Full-time, with flexibility for remote work
ASSUMPTION: The salary range is estimated based on industry standards for a Senior Lead role in digital media and programmatic advertising in the specified locations. Benefits are comprehensive and reflect the company's commitment to employee well-being and professional development.
📌 Applicant Insights
🔍 Company Context
Industry: PMG is a global independent marketing services and technology company, specializing in digital marketing, advertising, and media planning/buying. They work with prominent brands like Apple, Nike, and Whole Foods.
Company Size: PMG has 501-1,000 employees globally, with offices in Dallas, Austin, Dusseldorf, London, Brighton, and New York.
Founded: PMG was founded in 2010 and has since grown to become a leading digital marketing agency, receiving multiple awards and recognitions.
Company Description:
- PMG is driven by shared success, bringing together business strategy and transformation, creative, media, and insights, all powered by their proprietary marketing operating system, Alli.
- Their team is committed to continuous improvement, business integrity, and cultivating dynamic relationships with clients and partners.
- PMG has been named Agency of the Year multiple times and ranks among Fast Company’s Best Workplaces for Innovators.
Company Specialties:
- Digital Marketing
- SEO
- Paid Search
- Advertising
- Media Planning & Buying
- Brand Media
- Content Marketing
- Influencer Marketing
- Social Media
- Brand Strategy
- Creative Design & Development
- Ecommerce Consulting
- Mobile Development
- Local Optimization
- Technology
- Data Analytics
Company Website: https://www.pmg.com
ASSUMPTION: PMG is a well-established digital marketing agency with a strong reputation and extensive experience working with prominent brands. Their comprehensive range of services and commitment to innovation make them a competitive player in the industry.
📊 Role Analysis
Career Level: Senior Lead, with potential for growth into management or director-level roles
Reporting Structure: This role reports directly to the Head of Programmatic or a similar senior leadership position within the company's programmatic media team.
Work Arrangement: Remote OK, with flexibility for remote work and the option to work from one of PMG's global office hubs.
Growth Opportunities:
- Potential to advance into management or director-level roles within the programmatic media team or broader digital marketing organization
- Opportunities to lead innovation and training initiatives, driving strategic change within the company
- Chance to work with a diverse range of clients and industries, gaining exposure to various business models and marketing challenges
ASSUMPTION: This role offers significant growth potential, with opportunities to advance within the programmatic media team or broader digital marketing organization. It also provides exposure to a diverse range of clients and industries, fostering a well-rounded skill set and understanding of the digital marketing landscape.
🌍 Location & Work Environment
Office Type: PMG has multiple office hubs worldwide, including in Dallas, Austin, Dusseldorf, London, Brighton, and New York. This role can be based out of any of these locations or performed remotely.
Office Location(s): 2601 Olive St, Floor 19, Dallas, Texas 75201, US & 110 Fifth Ave, 7th Fl., New York, New York 10011, US
Geographic Context:
- Dallas, TX: A vibrant city with a thriving digital marketing scene, offering a mix of urban and suburban living options
- New York, NY: A global hub for advertising and marketing, providing unparalleled networking and professional development opportunities
Work Schedule: Full-time, with flexibility for remote work and the option to work from one of PMG's global office hubs
ASSUMPTION: This role offers flexibility in terms of location, with the option to work from one of PMG's global office hubs or remotely. Both Dallas, TX and New York, NY provide unique geographic contexts and work environments, with their own sets of advantages and opportunities.
💼 Interview & Application Insights
Typical Process:
- Phone or video screen with the PMG talent acquisition team
- In-depth phone or video interview with the hiring manager or a senior team member
- Final on-site or virtual interview with the PMG leadership team
Key Assessment Areas:
- Strategic thinking and problem-solving skills
- Technical proficiency in programmatic advertising and digital media
- Leadership and mentoring abilities
- Communication and stakeholder management skills
- Cultural fit and alignment with PMG's core values
Application Tips:
- Highlight relevant experience and achievements in programmatic advertising and digital media
- Tailor your resume and cover letter to emphasize your strategic thinking, leadership, and communication skills
- Prepare examples of campaign strategies, optimizations, and results-driven initiatives
- Research PMG's clients, industry, and company culture to demonstrate your understanding and enthusiasm for the role
ATS Keywords: Programmatic Advertising, Digital Media, Marketing Strategy, Campaign Optimization, Leadership, Mentoring, Stakeholder Management, Strategic Thinking, Data Analysis, Marketing Metrics, Alli, Marketing Intelligence Platform
ASSUMPTION: The interview process focuses on assessing strategic thinking, technical proficiency, leadership, communication, and cultural fit. Applicants should highlight their relevant experience, achievements, and enthusiasm for the role, tailoring their application materials accordingly.
🛠️ Tools & Technologies
- Alli (PMG's proprietary marketing intelligence platform)
- Ad exchanges (e.g., Google Display Network, Facebook Ads, LinkedIn Ads)
- Ad servers (e.g., Google Ad Manager, AppNexus)
- Demand side platforms (DSPs) (e.g., Google Display & Video 360, The Trade Desk)
- Microsoft Excel
- SQL
- Measurement systems (e.g., Google Analytics, Adobe Analytics)
ASSUMPTION: This role requires proficiency in various ad exchanges, ad servers, DSPs, and measurement systems, as well as familiarity with PMG's proprietary marketing intelligence platform, Alli.
👔 Cultural Fit Considerations
Company Values:
- Inclusive: PMG is committed to fostering an inclusive environment where everyone feels valued and respected
- Curious: PMG encourages continuous learning and growth, both personally and professionally
- Bold: PMG empowers employees to take risks, innovate, and challenge the status quo
- Collaborative: PMG believes in working together to achieve shared success
- Accountable: PMG holds itself and its team members accountable for delivering results and driving client satisfaction
Work Style:
- PMG offers a flexible, remote-friendly work environment with a focus on results and outcomes
- The company values work-life balance and provides generous PTO and parental leave benefits
- PMG fosters a dynamic, fast-paced work environment with a strong emphasis on innovation and continuous improvement
Self-Assessment Questions:
- Do you actively seek out diverse perspectives and foster an inclusive environment?
- Are you committed to continuous learning and growth, both personally and professionally?
- Do you feel comfortable taking risks, innovating, and challenging the status quo?
- Are you able to work collaboratively and drive shared success?
- Do you hold yourself and others accountable for delivering results and driving client satisfaction?
ASSUMPTION: PMG values employees who are inclusive, curious, bold, collaborative, and accountable. Applicants should assess their alignment with these values and work style preferences before applying.
⚠️ Potential Challenges
- Managing multiple client relationships and stakeholder expectations simultaneously
- Keeping up with the rapidly evolving programmatic advertising landscape and emerging technologies
- Balancing strategic thinking and hands-on campaign management responsibilities
- Working remotely and maintaining productivity in a flexible work environment
ASSUMPTION: This role presents unique challenges, including managing multiple client relationships, staying current with industry trends, balancing strategic and tactical responsibilities, and working remotely in a flexible environment.
📈 Similar Roles Comparison
- Unlike traditional media planning and buying roles, this position requires a strong focus on programmatic advertising and data-driven decision-making
- Compared to other senior lead roles, this position offers significant growth potential within the programmatic media team or broader digital marketing organization
- Career paths may include advancing into management or director-level roles, leading innovation and training initiatives, or specializing in programmatic advertising and data analysis
ASSUMPTION: This role differs from traditional media planning and buying roles in its focus on programmatic advertising and data-driven decision-making. It offers significant growth potential and a range of career paths within the digital marketing industry.
📝 Sample Projects
- Developing and executing a full-funnel programmatic campaign strategy for a major retail client, driving measurable results and ROI
- Optimizing audience targeting and inventory selection for a B2B client's programmatic campaign, improving click-through rates and conversions by 25% within three months
- Creating custom reporting tools using Alli to analyze campaign performance and identify trends, enabling data-driven optimizations and strategic decision-making
ASSUMPTION: These sample projects demonstrate the strategic thinking, technical proficiency, and leadership skills required for this role, as well as the ability to drive results and client satisfaction through programmatic advertising.
❓ Key Questions to Ask During Interview
- Can you describe the team structure and dynamics within the programmatic media team?
- How does PMG support the professional growth and development of its employees?
- What are the most pressing challenges facing the programmatic advertising industry, and how is PMG addressing them?
- How does PMG foster a culture of innovation and continuous improvement?
- What are the key priorities for this role in the first 30, 60, and 90 days?
ASSUMPTION: These interview questions focus on understanding the team structure, professional development opportunities, industry challenges, innovation culture, and role priorities, providing valuable insights into the position and company.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to emphasize your strategic thinking, leadership, and communication skills, as well as your relevant experience in programmatic advertising and digital media
- Prepare examples of campaign strategies, optimizations, and results-driven initiatives to demonstrate your technical proficiency and problem-solving abilities
- Follow up with the PMG talent acquisition team one week after submitting your application to inquire about your application status
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
