Programmatic Media Specialist

📌 Core Information 🔹 Job Title: Programmatic Media Specialist 🔹 Company: OMG23 (Omnicom Media Group) 🔹 Location: Burbank, California 🔹 Job Type: Hybrid (3 days in-office, 2 days remote) 🔹 Category: Advertising & Marketing 🔹 Date Posted: April 7, 2025 🚀 Job Overview Key aspects of this role include: - Monitoring and co-managing campaign performance - Collaborating with cross-functional teams - Developing a deep understanding of client goals and objectives - Working with various teams to ensure successful campaign executions - Optimizing campaigns to meet client objectives ASSUMPTION: This role requires strong analytical skills, attention to detail, and the ability to work effectively in a fast-paced environment. 📋 Key Responsibilities 🔅 Campaign Management - Hands-on learning of programmatic campaign execution and optimizations across multiple DSPs - Effectively co-manage and prioritize multiple live campaigns across channels, with multiple platforms - Develop pacing documents to keep track of multiple campaign flights and budgets - Complete trafficking workbooks and maintain internal resource documents - Troubleshoot technical issues and deliver reports 🔅 Client and Account Management - Manage internal and client deliverables, day-to-day communication, and campaign documentation - Maintain a current understanding of the account vertical and relevant industry news and updates - Collaborate with internal teams and vendors to develop a high-level understanding of employed technologies 🔅 Analytics and Insights - Execute basic reporting analysis based on identified campaign KPIs - Collaborate with internal Operations and Analytics teams to ensure proper tagging, placement naming conventions, and trafficking processes are followed ASSUMPTION: This role requires strong analytical skills, attention to detail, and the ability to work effectively in a fast-paced environment. 🎯 Required Qualifications Education: - Bachelor’s degree Experience: - 1+ years of relevant programmatic experience in digital media, advertising, strategy, or partnership Required Skills: - Experience with DV360 (required); experience with additional programmatic buying platforms including The Trade Desk and Amazon (preferred but not required) - Experience managing display, video, and dOOH self-serve programmatic channels - Proficient in Microsoft Excel Preferred Skills: - Excellent communication skills, both written and verbal - Demonstrated ability to articulate and communicate clearly when participating in internal and client-facing meetings ASSUMPTION: Candidates should have a strong background in programmatic media and digital advertising, with a focus on campaign management and optimization. 💰 Compensation & Benefits Salary Range: - $60,000 - $69,000 USD per year Benefits: - Health insurance, vision insurance, dental insurance - 401(k), Healthcare Flexible Spending Account, Dependent Care Flexible Spending Account - Vacation days, sick days, personal days, paid parental leave, paid medical leave - STD/LTD insurance benefits Working Hours: - Full-time (40 hours per week) ASSUMPTION: The salary range provided is an estimate based on industry standards for this role, experience level, and location. The actual salary may vary based on relevant experience, other job-related qualifications/skills, and geographic location. 🔍 Company Context Industry: Advertising Services Company Size: 201-500 employees Founded: 2014 Company Description: OMG23 is the Omnicom Media Group agency dedicated to Walt Disney Studios, Disney+, and multiple television networks. At OMG23, we have the privilege of partnering with Disney on the planning, buying, and implementation of its integrated ad campaigns for some of the entertainment industry’s most iconic brands. Our Walt Disney Studios team works on titles that include a wide variety of blockbuster films distributed under the Walt Disney Studios, Marvel Studios, Lucasfilm, Pixar Animation Studios, Walt Disney Animation Studios, 20th Century, and Searchlight banners. We are also proud to be Disney’s Agency of Record for their premier television networks, including ABC, ABC News, Disney Channels, Freeform, National Geographic, and FX. We live movies and TV. If you do too, please check out our position listings on LinkedIn and consider joining our team! Company Specialties: - Media Planning & Buying - Digital Marketing - Brand Strategy Company Website: https://omnicommediagroup.com/careers/us/omg23/ ASSUMPTION: OMG23 is a well-established agency within the Omnicom Media Group, offering a dynamic work environment with a strong focus on entertainment advertising. 📊 Role Analysis Career Level: Mid-level Reporting Structure: This role reports directly to the Senior Analyst, Programmatic and works closely with various teams, including Programmatic, Ad Operations, and Analytics. Work Arrangement: This is a hybrid role based in Burbank, California, requiring three days per week in the office and two days remote. Growth Opportunities: - Opportunities for career progression within the agency - Exposure to various teams and projects, fostering a well-rounded skill set - Potential to work on high-profile campaigns for iconic entertainment brands ASSUMPTION: This role offers strong growth potential within the agency, with opportunities to work on high-profile campaigns and collaborate with various teams. 🌍 Location & Work Environment Office Type: Hybrid (3 days in-office, 2 days remote) Office Location(s): - 4000 W Alameda Ave, Burbank, California 91505, US Geographic Context: - Burbank is located in the Greater Los Angeles area, offering a suburban environment with easy access to Hollywood and other entertainment industry hubs. - The office is situated near major highways and public transportation, providing convenient commuting options. Work Schedule: - Monday - Friday, 9:00 AM - 5:00 PM (with flexibility for remote work) ASSUMPTION: The hybrid work arrangement offers a balance between on-site collaboration and remote flexibility, with the potential for in-office days to increase based on business needs. 💼 Interview & Application Insights Typical Process: 1. Online application submission 2. Phone or video screening with the hiring manager 3. In-person or virtual interview with the hiring team 4. Final interview with the senior leadership team Key Assessment Areas: - Technical skills and experience with programmatic platforms - Problem-solving abilities and attention to detail - Communication skills and ability to work effectively in a team environment - Cultural fit and alignment with company values Application Tips: - Tailor your resume to highlight relevant programmatic experience and skills - Prepare for behavioral interview questions that focus on problem-solving, teamwork, and adaptability - Research the company and its clients to demonstrate your enthusiasm and understanding of the role ATS Keywords: Programmatic, Campaign Management, Optimization, DV360, The Trade Desk, Amazon, Microsoft Excel, Analytics, Client Management, Teamwork, Attention to Detail, Problem-Solving ASSUMPTION: The interview process will focus on assessing your technical skills, problem-solving abilities, and cultural fit, with a strong emphasis on your programmatic experience and attention to detail. 🛠️ Tools & Technologies - DV360 - The Trade Desk - Amazon Advertising Platform - Microsoft Excel - Google Analytics - Google Ads Manager - Social media platforms (e.g., Facebook Ads, LinkedIn Ads) ASSUMPTION: This role requires proficiency in various programmatic platforms, with a strong focus on DV360, The Trade Desk, and Amazon Advertising Platform. Familiarity with Microsoft Excel and other relevant tools is also essential. 👔 Cultural Fit Considerations Company Values: - Collaboration: We believe in the power of teamwork and the importance of fostering a collaborative environment. - Innovation: We encourage creativity and continuous learning to drive progress and improve our services. - Integrity: We uphold the highest ethical standards and strive to maintain transparency and honesty in all our actions. - Quality: We are committed to delivering exceptional work and exceeding client expectations. Work Style: - Collaborative: We value teamwork and encourage open communication and knowledge-sharing. - Adaptable: We embrace change and are open to adjusting our approach to meet evolving needs. - Detail-oriented: We prioritize accuracy and attention to detail in all our work. - Proactive: We take initiative and actively seek opportunities to improve processes and drive results. Self-Assessment Questions: 1. Can you provide an example of a time when you had to adapt to a significant change in a project or campaign, and how did you handle it? 2. How do you approach maintaining a high level of attention to detail when managing multiple campaigns simultaneously? 3. Can you describe a situation where you had to collaborate with multiple teams to achieve a common goal, and how did you ensure successful communication and coordination? ASSUMPTION: OMG23 values candidates who are collaborative, adaptable, detail-oriented, and proactive, with a strong commitment to delivering high-quality work and fostering a positive work environment. ⚠️ Potential Challenges 1. Workload fluctuations: Campaign demands can vary significantly, requiring the ability to manage shifting priorities and workloads. 2. Tight deadlines: Campaign timelines can be tight, necessitating strong time management and organizational skills. 3. Technical issues: Troubleshooting technical issues can be complex and time-consuming, requiring patience and persistence. 4. Client expectations: Clients may have high expectations and demanding timelines, which can be challenging to meet consistently. ASSUMPTION: This role may present challenges related to workload fluctuations, tight deadlines, technical issues, and managing client expectations. Strong time management, organizational skills, and the ability to work effectively under pressure are essential for success in this role. 📈 Similar Roles Comparison 1. Role differences: Unlike similar roles in media planning or buying, this role focuses specifically on programmatic campaign management and optimization. 2. Industry context: The entertainment industry's unique dynamics and high-profile campaigns can present both opportunities and challenges not found in other industries. 3. Career path comparison: This role can serve as a stepping stone to more senior positions within the agency or the broader advertising industry, with potential opportunities to specialize in specific areas or move into management roles. ASSUMPTION: This role offers a unique blend of programmatic campaign management and optimization within the entertainment industry, with strong potential for career growth and specialization. 📝 Sample Projects 1. Campaign optimization: Develop and implement strategies to optimize campaign performance across multiple platforms and channels, maximizing ROI and minimizing waste. 2. Cross-channel analysis: Analyze campaign performance across various channels (e.g., display, video, dOOH) to identify trends, optimize allocations, and improve overall campaign efficiency. 3. Client-specific projects: Collaborate with clients to understand their unique objectives and develop tailored campaign strategies that align with their brand values and business goals. ASSUMPTION: Sample projects in this role may involve campaign optimization, cross-channel analysis, and client-specific projects, requiring strong analytical skills, attention to detail, and a deep understanding of the client's objectives and brand values. ❓ Key Questions to Ask During Interview 1. Can you describe the team structure and dynamics within the agency, and how does this role fit into the broader organization? 2. How does the agency support the professional development and growth of its employees? 3. Can you provide an example of a successful campaign managed by the agency, and what contributed to its success? 4. How does the agency approach diversity, equity, and inclusion, and what initiatives are in place to foster a supportive and inclusive work environment? 5. What are the key priorities for this role in the first 30-60-90 days, and how will my performance be evaluated during this period? ASSUMPTION: Asking insightful questions during the interview process demonstrates your interest in the role and the company, and can provide valuable insights into the work environment and expectations. 📌 Next Steps for Applicants To apply for this position: 1. Submit your application through this link. 2. Tailor your resume to highlight relevant programmatic experience and skills. 3. Prepare for behavioral interview questions that focus on problem-solving, teamwork, and adaptability. 4. Research the company and its clients to demonstrate your enthusiasm and understanding of the role. 5. Follow up with the hiring manager one week after submitting your application to inquire about the status of your application. ⚠️ Disclaimer: This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.