📌 Core Information
🔹 Job Title: Programmatic Product Consultant
🔹 Company: Dentsu
🔹 Location: Milan, Lombardy, Italy
🔹 Job Type: Full-Time
🔹 Category: Advertising Services
🔹 Date Posted: April 8, 2025
🔹 Experience Level: Mid-Senior level (2-5 years)
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Contributing to internal product development and innovation
- Collaborating with client management teams to understand campaign needs
- Developing and executing product strategies for media campaigns
- Monitoring and optimizing campaign performance
- Providing insights and troubleshooting with all stakeholders
ASSUMPTION: This role requires a strong understanding of the digital ecosystem, with a focus on programmatic and biddable platforms. The ideal candidate will have a strategic mindset and be proactive in driving product evolution and innovation.
📋 Key Responsibilities
✅ Contribute to internal product development and innovation
✅ Collaborate with client management teams to understand campaign needs and formulate product strategies
✅ Develop and execute product strategies for media campaigns
✅ Monitor and optimize campaign performance
✅ Provide insights, reporting, and troubleshooting with all stakeholders
ASSUMPTION: The role requires a balance of strategic thinking, technical proficiency, and strong communication skills. The ideal candidate will be comfortable working in a dynamic, fast-paced environment and collaborating with cross-functional teams.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Advertising, or a related field
Experience: 2-5 years of experience in online marketing and advertising solutions, with a focus on programmatic buying
Required Skills:
- Familiarity with the digital ecosystem and main platforms (programmatic / biddable)
- Excellent verbal and written communication skills
- Detail-oriented, self-motivated, and able to work in a team
- Proactive approach to driving product evolution and innovation
Preferred Skills:
- Knowledge of adtech solutions and a curiosity for continuous learning
- Experience with data analysis and campaign optimization
ASSUMPTION: Candidates with a strong background in digital marketing and a solid understanding of programmatic buying will be best suited for this role. Experience with adtech solutions and data analysis is a plus.
💰 Compensation & Benefits
Salary Range: €35,000 - €50,000 per year (AI-estimated, based on market research for mid-level digital marketing roles in Milan)
Benefits:
- Competitive benefits package
- Opportunities for professional growth and development
- Dynamic and collaborative work environment
Working Hours: Full-time (40 hours per week), with flexibility for remote work as needed
ASSUMPTION: The salary range provided is an estimate based on market research for mid-level digital marketing roles in Milan. The actual salary may vary depending on the candidate's experience and qualifications.
📌 Applicant Insights
🔍 Company Context
Industry: Dentsu operates in the advertising services industry, focusing on marketing communications, advertising, media planning, and media buying. They specialize in people-based marketing, creative services, innovation, data, and technology.
Company Size: Dentsu is a large organization with over 10,000 employees globally. This size offers opportunities for career growth and exposure to diverse projects.
Founded: Dentsu was founded in 1901 and has since grown into a global leader in the advertising industry.
Company Description:
- Dentsu is a global media, creative, and digital agency that helps brands connect with consumers through modern creativity, data, and technology.
- The company is committed to driving sustainable growth for its clients and creating meaningful experiences for consumers.
- Dentsu's approach is centered around understanding people better than anyone else and using those insights to create effective marketing strategies.
Company Specialties:
- Media planning and buying
- Creative services
- Innovation and technology
- Data analysis and insights
Company Website: https://www.dentsu.com/
ASSUMPTION: Dentsu's extensive experience and global presence provide applicants with opportunities to work on diverse projects and gain exposure to international markets.
📊 Role Analysis
Career Level: Mid-Senior level (2-5 years of experience)
Reporting Structure: The Programmatic Product Consultant will report directly to the Media Product & Innovation team within Dentsu Italy.
Work Arrangement: This role is based in Milan, with on-site work required. However, there may be opportunities for remote work as needed.
Growth Opportunities:
- Exposure to diverse projects and clients within the global Dentsu network
- Opportunities for professional development and training in adtech solutions
- Potential career progression within the Media Product & Innovation team or other departments
ASSUMPTION: The Programmatic Product Consultant role offers opportunities for professional growth and development within Dentsu's dynamic and collaborative work environment.
🌍 Location & Work Environment
Office Type: Dentsu's Milan office is a modern, collaborative workspace designed to foster creativity and innovation.
Office Location(s): Via Crespi, 23, 20154 Milan, Italy
Geographic Context:
- Milan is the second-largest city in Italy and a major economic hub for the country.
- The city is known for its fashion, design, and finance industries, as well as its rich cultural heritage.
- Milan offers a high quality of life, with numerous cultural attractions, restaurants, and shopping opportunities.
Work Schedule: The work schedule for this role is full-time, with standard business hours. However, there may be flexibility for remote work as needed.
ASSUMPTION: Milan offers a vibrant and dynamic work environment, with numerous cultural attractions and professional networking opportunities.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening
- In-depth interview with the hiring manager and team members
- Final interview with the department head or HR representative
Key Assessment Areas:
- Technical proficiency in programmatic buying and digital marketing
- Strategic thinking and problem-solving skills
- Communication and collaboration skills
- Cultural fit and alignment with Dentsu's values
Application Tips:
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Demonstrate your understanding of the digital ecosystem and programmatic buying platforms
- Showcase your strategic thinking and problem-solving skills through examples from your past experiences
- Prepare questions to ask the interviewer about the role, team, or company to demonstrate your interest and engagement
ATS Keywords: Programmatic Buying, Digital Ecosystem, Product Development, Data Analysis, Client Management, Campaign Monitoring, Optimization, Communication, Teamwork, Customer Service, Innovation, Adtech Solutions, Proactivity, Detail-oriented, Self-motivated, Curiosity
ASSUMPTION: The application process for this role may involve several stages, with a focus on assessing the candidate's technical proficiency, strategic thinking, and cultural fit.
🛠️ Tools & Technologies
- Programmatic buying platforms (e.g., Google Display & Video 360, The Trade Desk, AppNexus)
- Data analysis tools (e.g., Google Analytics, Tableau, Power BI)
- Project management software (e.g., Asana, Trello, Jira)
- Communication and collaboration tools (e.g., Slack, Microsoft Teams, Google Workspace)
ASSUMPTION: The tools and technologies required for this role may vary depending on the specific projects and clients the candidate works with. However, a strong understanding of programmatic buying platforms and data analysis tools is essential.
👔 Cultural Fit Considerations
Company Values:
- Innovation
- Collaboration
- Integrity
- Excellence
- Diversity
Work Style:
- Dynamic and fast-paced
- Collaborative and team-oriented
- Results-driven and focused on continuous improvement
Self-Assessment Questions:
- Do you thrive in a dynamic and fast-paced work environment?
- Are you comfortable working collaboratively with cross-functional teams?
- Do you have a strong desire to learn and adapt to new technologies and trends in the digital marketing industry?
ASSUMPTION: Dentsu values candidates who are innovative, collaborative, and results-driven, with a strong desire to learn and adapt in a dynamic work environment.
⚠️ Potential Challenges
- Keeping up with the fast-paced and ever-evolving digital marketing landscape
- Balancing multiple projects and clients with varying needs and priorities
- Working in a dynamic and sometimes unpredictable work environment
- Adapting to new tools and technologies as they emerge in the market
ASSUMPTION: The Programmatic Product Consultant role may present challenges related to the fast-paced nature of the digital marketing industry and the need to adapt to new tools and technologies.
📈 Similar Roles Comparison
- Compared to a Media Planner/Buyer role, this position focuses more on product development and strategy, rather than day-to-day campaign execution
- In the digital marketing industry, this role is similar to a Product Manager or Product Owner position, with a focus on digital and programmatic environments
- Career progression in this role may lead to positions such as Senior Product Consultant, Product Manager, or even transition into other areas of the business, such as account management or strategy
ASSUMPTION: This role offers opportunities for career growth and development within Dentsu's global network, with potential progression into various departments and positions.
📝 Sample Projects
- Developing and executing a product strategy for a large-scale programmatic campaign for a major retail client
- Collaborating with the data analysis team to optimize campaign performance and identify trends in the market
- Working with the creative team to develop innovative and engaging ad units for a mobile app campaign
ASSUMPTION: The specific projects the Programmatic Product Consultant works on will vary depending on the clients and campaigns they are assigned to. However, the role will involve a mix of strategic planning, data analysis, and collaboration with cross-functional teams.
❓ Key Questions to Ask During Interview
- What are the key priorities for this role in the first 30, 60, and 90 days?
- How does this role fit into the overall structure of the Media Product & Innovation team and Dentsu Italy?
- What opportunities are there for professional development and growth within this role and the wider organization?
- How does Dentsu support its employees in staying up-to-date with the latest trends and technologies in the digital marketing industry?
- What is the typical work-life balance for this role, and how does Dentsu support its employees in maintaining a healthy work-life balance?
ASSUMPTION: Asking thoughtful and engaging questions during the interview process demonstrates your interest in the role and provides valuable insights into the company culture and work environment.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Prepare for the interview by researching Dentsu's company culture, values, and recent projects
- Prepare questions to ask the interviewer about the role, team, or company to demonstrate your interest and engagement
- Follow up with the hiring manager within one week of the interview to express your appreciation for the opportunity and reiterate your interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
