📌 Core Information
🔹 Job Title: Programmatic Specialist
🔹 Company: Mars United Commerce
🔹 Location: New York, New York, United States
🔹 Job Type: Full-Time, Hybrid
🔹 Category: Advertising Services
🔹 Date Posted: May 7, 2025
🔹 Experience Level: 2-5 years
🔹 Remote Status: On-site with hybrid flexibility
🚀 Job Overview
Key aspects of this role include:
- Managing digital media campaigns, including tagging, activation, and optimization
- Executing hands-on DSP buys and campaign management for large accounts
- Collaborating with cross-functional teams to develop strategic buying solutions
- Staying current with retailer tagging requirements and industry trends
- Fostering relationships across departments and with clients
ASSUMPTION: This role requires a diverse skill set, balancing technical tasks, project management, and budgeting. The ideal candidate will have experience in programmatic buying and campaign management, with a strong understanding of cross-channel tracking, optimization, and attribution.
📋 Key Responsibilities
✅ Manage client Programmatic media campaigns, from strategy development to optimization and reporting
✅ Develop strategies across all HOK solutions to achieve campaign KPIs
✅ Provide programmatic subject matter expertise to inform opportunities for publisher buying types, creative recommendations, and ad format recommendations
✅ Evaluate media recommendations and clearly identify key media deliverables
✅ Regularly communicate with Media and Client Management teams on campaign health, reporting, and recommendations
ASSUMPTION: This role involves managing multiple campaigns simultaneously, requiring strong organizational skills and the ability to prioritize tasks effectively.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Advertising, or a related field
Experience: 2+ years in a hands-on role managing Programmatic campaigns
Required Skills:
- Advanced understanding of Programmatic Buying
- Working knowledge of display, video, social, and/or DSP partners (DV360, TTD, Yahoo, Meta)
- Expertise in cross-channel and cross-device tracking, optimization, and attribution
- Ability to handle multiple competing priority initiatives at once
- Strong analytical and problem-solving skills
Preferred Skills:
- Experience with WMC DSS
- Fluency in Spanish
ASSUMPTION: While a Bachelor's degree is preferred, relevant experience and a strong portfolio may be considered in lieu of formal education.
💰 Compensation & Benefits
Salary Range: $49,000 - $71,645 USD annually
Benefits:
- Comprehensive group health plans
- Parental leave program
- Flexible paid time off
- Employee assistance program
- Ongoing wellness support initiatives
- Financial health advice
- Tuition support and assistance
- Flexible work environment
Working Hours: Full-time, with flexible hybrid work arrangement
ASSUMPTION: The salary range provided is based on market research for similar roles in the New York area. Benefits are subject to change and may vary based on employment status.
📌 Applicant Insights
🔍 Company Context
Industry: Mars United Commerce is a global commerce marketing practice that aligns people, technology, and intelligence to make the business of its clients better today than it was yesterday. They specialize in creating impact, multicultural marketing, measurement, marketing analytics, shopper marketing, digital commerce, and commerce marketing.
Company Size: Mars United Commerce has 501-1,000 employees, providing a mid-sized company environment with opportunities for collaboration and growth.
Founded: The company was founded by Marilyn Barnett and has since grown into a global leader in its field.
Company Description:
- Mars United Commerce is a global commerce marketing practice that aligns people, technology, and intelligence to make the business of its clients better today than it was yesterday.
- The company's worldwide capabilities coalesce into four key disciplines: Strategy & Analytics, Content & Experiences, Digital Commerce, and Retail Consultancy.
- These disciplines are powered by Marilyn®, an industry-leading technology platform that helps marketers understand the total business impact of their commerce marketing activation.
Company Specialties:
- Creating Impact
- Multicultural Marketing
- Measurement
- Marketing Analytics
- Shopper Marketing
- Digital Commerce
- and Commerce Marketing
Company Website: Mars United Commerce
ASSUMPTION: Mars United Commerce is a well-established company with a strong reputation in the advertising services industry. Their global presence and comprehensive service offerings make them an attractive employer for professionals seeking to grow their careers in commerce marketing.
📊 Role Analysis
Career Level: This role is at the mid-level career stage, requiring a balance of technical expertise and strategic thinking.
Reporting Structure: The Programmatic Specialist reports directly to the Vice President, Retail Media & Data Strategy and collaborates with the AdTech Team, Media, and Client Leadership teams.
Work Arrangement: This is a hybrid role, with a combination of on-site and remote work. The specific arrangement may vary based on the needs of the team and the individual employee.
Growth Opportunities:
- Expanding skills and expertise in programmatic buying and digital media campaign management
- Advancing to a senior or management role within the programmatic team or broader marketing organization
- Exploring opportunities in related disciplines, such as strategy, analytics, or content creation
ASSUMPTION: This role offers significant growth potential for the right candidate, with opportunities to develop expertise, take on more responsibility, and advance their career within the organization.
🌍 Location & Work Environment
Office Type: Mars United Commerce's New York office is a modern, collaborative workspace designed to facilitate teamwork and innovation.
Office Location(s): 70 West 40th St, 13th Floor, New York, NY 10018, United States
Geographic Context:
- New York City is a major hub for the advertising and marketing industries, providing ample opportunities for professional growth and networking.
- The city offers a diverse range of cultural, recreational, and dining options, making it an attractive place to live and work.
- New York's competitive job market may require candidates to demonstrate their unique value proposition to stand out from other applicants.
Work Schedule: The hybrid work arrangement allows for flexibility in scheduling, with a combination of on-site and remote work.
ASSUMPTION: The New York office provides a dynamic and stimulating work environment, with ample opportunities for professional growth and development.
💼 Interview & Application Insights
Typical Process:
- Online application and resume screening
- Phone or video call with the hiring manager
- In-person or virtual interview with the team
- Final interview with senior leadership
- Background check and offer
Key Assessment Areas:
- Technical expertise in programmatic buying and digital media campaign management
- Problem-solving and analytical skills
- Communication and collaboration skills
- Cultural fit and alignment with Mars United Commerce's values
Application Tips:
- Tailor your resume and cover letter to highlight relevant skills and experiences for this role
- Prepare for behavioral and situational interview questions that assess your problem-solving skills and ability to work collaboratively
- Research Mars United Commerce and the advertising industry to demonstrate your knowledge and enthusiasm for the role
ATS Keywords: Programmatic Buying, Digital Media Campaigns, Campaign Management, DSP Strategy Development, Quality Assurance, Cross-Channel Tracking, Optimization, Attribution, Client Communication, Data Analysis, Relationship Building, Critical Thinking, Media Recommendations, Ad Format Recommendations
ASSUMPTION: The interview process for this role will focus on assessing the candidate's technical expertise, problem-solving skills, and cultural fit with Mars United Commerce.
🛠️ Tools & Technologies
- DSP platforms (e.g., DV360, TTD, Yahoo, Meta)
- Tag management systems (e.g., Google Tag Manager)
- Analytics tools (e.g., Google Analytics)
- Project management software (e.g., Asana, Trello)
- Microsoft Office Suite
ASSUMPTION: The specific tools and technologies used in this role may vary based on the client and project requirements.
👔 Cultural Fit Considerations
Company Values:
- Create Impact: We strive to make a meaningful difference in the world, for our clients, our people, and our communities.
- Embrace Entrepreneurship: We foster a culture of innovation, risk-taking, and continuous learning.
- Collaborate with Purpose: We work together, leveraging our diverse strengths and expertise to achieve common goals.
- Practice Inclusive Leadership: We promote a culture of respect, diversity, and inclusion, where everyone has a voice and the opportunity to grow.
Work Style:
- Mars United Commerce values a dynamic, fast-paced work environment that encourages collaboration and innovation.
- The company fosters a culture of continuous learning and professional development.
- Employees are expected to be self-starters, able to work independently and in teams, and adaptable to change.
Self-Assessment Questions:
- Do you thrive in a fast-paced, dynamic work environment?
- Are you comfortable working collaboratively with diverse teams to achieve common goals?
- Do you have a growth mindset and a commitment to continuous learning?
ASSUMPTION: Candidates who align with Mars United Commerce's values and work style will be most successful in this role and within the organization.
⚠️ Potential Challenges
- The fast-paced nature of the role may require candidates to manage multiple competing priorities and adapt quickly to changes in the market or client needs.
- The role may involve working with tight deadlines and managing high-pressure situations, requiring strong time management and organizational skills.
- Candidates may face competition from other applicants with relevant experience and expertise in programmatic buying and digital media campaign management.
- The role may require candidates to work with complex data and tools, necessitating strong analytical and technical skills.
ASSUMPTION: While this role presents unique challenges, it also offers significant opportunities for professional growth and development.
📈 Similar Roles Comparison
- Compared to other programmatic specialist roles, this position offers a unique blend of technical expertise, project management, and strategic thinking requirements.
- The role provides an opportunity to work with a global leader in the advertising services industry, offering ample opportunities for professional growth and development.
- This role may require more frequent collaboration with cross-functional teams and clients, compared to more specialized or technical roles.
ASSUMPTION: This role offers a unique combination of technical expertise, project management, and strategic thinking requirements, making it an attractive opportunity for the right candidate.
📝 Sample Projects
- Developing and executing a comprehensive digital media campaign strategy for a major retail client, including DSP strategy, QA, campaign creation, management, optimization, and reporting
- Collaborating with the AdTech Team to implement and manage a tagging spec library, ensuring compliance with retailer tagging requirements and maintaining accurate and up-to-date records
- Working with the Media and Client Leadership teams to develop strategic buying solutions that align with business needs and achieve campaign KPIs
ASSUMPTION: These sample projects illustrate the diverse range of responsibilities and collaborative nature of the Programmatic Specialist role at Mars United Commerce.
❓ Key Questions to Ask During Interview
- What are the key priorities for this role in the first 30-60-90 days?
- How does this role collaborate with other teams and departments within Mars United Commerce?
- What opportunities are there for professional growth and development within the programmatic team or broader marketing organization?
- How does Mars United Commerce support work-life balance for its employees?
- What are the most challenging aspects of this role, and how can I best prepare to succeed in them?
ASSUMPTION: Asking thoughtful and insightful questions during the interview process demonstrates your interest in the role and commitment to success.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight relevant skills and experiences for this role
- Prepare for behavioral and situational interview questions that assess your problem-solving skills and ability to work collaboratively
- Research Mars United Commerce and the advertising industry to demonstrate your knowledge and enthusiasm for the role
- Follow up with the hiring manager one week after submitting your application to express your continued interest in the position
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
