Programmatic Specialist

📌 Core Information

🔹 Job Title: Programmatic Specialist

🔹 Company: Louder (via Fulcrum)

🔹 Location: Melbourne, Victoria, Australia

🔹 Job Type: Full-time, Hybrid

🔹 Category: Marketing & Advertising

🔹 Date Posted: April 8, 2025

🔹 Experience Level: Mid-level (2-5 years)

🔹 Remote Status: On-site (Melbourne-based)

🚀 Job Overview

Key aspects of this role include:

• Managing CM360 and DV360 campaigns, ensuring seamless execution and performance.
• Troubleshooting platform issues and providing swift resolutions.
• Analyzing campaign data and delivering strategic recommendations to improve performance.
• Project managing new client onboarding and maintaining strong client relationships.
• Acting as a strategic advisor, helping clients navigate the complexities of programmatic advertising.

ASSUMPTION: This role requires a balance of technical expertise and client-facing skills, with a focus on problem-solving and campaign optimization.

📋 Key Responsibilities

✅ Own and optimize programmatic campaigns using CM360 and DV360, ensuring seamless execution and performance.

✅ Troubleshoot platform issues confidently, providing swift resolutions without hand-holding.

✅ Analyze campaign data and deliver strategic recommendations to improve performance.

✅ Ensure accuracy in campaign setup, billing, and reporting, maintaining high data integrity.

✅ Project manage new client onboarding, ensuring seamless integration into programmatic platforms.

✅ Lead monthly check-ins with clients and quarterly business reviews, delivering actionable insights and optimization opportunities.

✅ Solve for business and marketing objectives through technology solutions and architecture frameworks.

✅ Act as a strategic advisor, helping clients navigate the complexities of programmatic advertising. Stay ahead of industry trends and programmatic best practices.

✅ Maintain and update programmatic supply solutions, including inventory and yield management.

ASSUMPTION: This role involves a mix of technical tasks, client management, and strategic advisory, requiring strong multitasking skills.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Advertising, or a related field (or equivalent experience).

Experience: 3+ years of experience in programmatic media, ideally within an agency or consultancy.

Required Skills:

• Strong technical expertise in CM360 and DV360.
• Excellent client-facing skills, with the confidence to present insights and recommendations.
• Highly organized and proactive, thriving in a fast-paced, self-directed environment.
• Problem-solving mindset, with the ability to diagnose and resolve technical challenges independently.

Preferred Skills:

• Experience with Google Studio, Google Web Designer, or Meta Ads.

ASSUMPTION: Candidates should have a solid foundation in programmatic media and be comfortable working with the specified platforms. Excellent communication skills are crucial for success in this role.

💰 Compensation & Benefits

Salary Range: AUD 85,000 - 110,000 per annum (based on industry standards for mid-level programmatic specialists in Melbourne).

Benefits:

• Hybrid working arrangements.
• A Life Development Plan, tailored to career and personal growth.
• Innovation Days, a dedicated day every fortnight to brainstorm and "tinker."
• A Mid-Year Bash, bringing the team together for a few days of fun.

Working Hours: Full-time, with standard business hours (flexible arrangements may be available).

ASSUMPTION: The salary range is estimated based on market research and may vary depending on the candidate's experience and skills.

📌 Applicant Insights

🔍 Company Context

Industry: Louder is an independent digital marketing consultancy, specializing in programmatic media, advanced data solutions, and strategic consulting.

Company Size: Louder is a mid-sized company with 51-200 employees, providing a collaborative and innovative environment where every team member contributes to solving complex challenges.

Founded: Louder's founding date is not specified, but they have established themselves as a leading digital marketing consultancy in Australia.

Company Description:

• Louder partners with leading Australian brands to transform their approach to digital advertising.
• They empower clients to optimize campaigns and drive measurable results through expertise in programmatic media, advanced data solutions, and strategic consulting.
• Louder fosters a collaborative and innovative environment, committed to growth, adaptability, and client success in the ever-evolving digital landscape.

Company Specialties:

• Programmatic media.
• Advanced data solutions.
• Strategic consulting.

Company Website: wearefulcrum.com

ASSUMPTION: Louder is a well-established consultancy with a strong focus on digital marketing and programmatic advertising. They value collaboration and innovation, providing an environment for growth and professional development.

📊 Role Analysis

Career Level: This role is suitable for mid-level professionals with 2-5 years of experience in programmatic media.

Reporting Structure: The Programmatic Specialist will report directly to the Hiring Manager and work closely with the client services team.

Work Arrangement: This is a hybrid role, with a mix of on-site (Melbourne-based) and remote work.

Growth Opportunities:

• Exposure to the full programmatic lifecycle, from onboarding to strategic advisory.
• Potential to work with a diverse range of clients and industries.
• Opportunities for professional development and career progression within the company.

ASSUMPTION: This role offers a mix of technical challenges and client interaction, providing opportunities for growth and learning in the programmatic advertising field.

🌍 Location & Work Environment

Office Type: Louder's office is located in Melbourne, Victoria, Australia.

Office Location(s): The specific address of Louder's office is not provided.

Geographic Context:

• Melbourne is the capital city of the state of Victoria and the second-most populous city in Australia.
• The city is known for its cultural diversity, vibrant arts scene, and high quality of life.
• Melbourne has a temperate oceanic climate, with warm summers and cool winters.

Work Schedule: The work schedule is full-time, with standard business hours (flexible arrangements may be available).

ASSUMPTION: The Melbourne office provides a collaborative and innovative work environment, with opportunities for professional growth and development.

💼 Interview & Application Insights

Typical Process:

• A phone screen with a Talent Partner.
• A two-way recorded video interview with the Talent Partner.
• An interview with the Hiring Manager.
• A technical challenge (paired session).
• A reference check.

Key Assessment Areas:

• Technical expertise in CM360 and DV360.
• Problem-solving skills and ability to troubleshoot platform challenges.
• Excellent client-facing skills and communication abilities.
• Organizational skills and ability to manage multiple campaigns and projects.

Application Tips:

• Highlight relevant experience and achievements in programmatic media and campaign optimization.
• Tailor your resume and cover letter to emphasize skills and experiences that match the required qualifications.
• Prepare for the technical challenge by brushing up on your knowledge of CM360 and DV360.
• Research Louder and the digital marketing industry to demonstrate your enthusiasm and understanding of the role.

ATS Keywords: Programmatic media, CM360, DV360, campaign optimization, client relationships, data analysis, technical troubleshooting, project management, strategic advisory, inventory management, yield management, Google Ads, Google Studio, Google Web Designer, Meta Ads.

ASSUMPTION: The interview process is designed to assess the candidate's technical skills, problem-solving abilities, and client-facing skills, as well as their cultural fit with the company.

🛠️ Tools & Technologies

• CM360.
• DV360.
• Google Studio (bonus).
• Google Web Designer (bonus).
• Meta Ads (bonus).

ASSUMPTION: Familiarity with the specified tools and technologies is essential for success in this role. Candidates should have a strong working knowledge of CM360 and DV360, with experience in other related tools being a bonus.

👔 Cultural Fit Considerations

Company Values:

• Collaboration.
• Innovation.
• Client success.

Work Style:

• Proactive and self-directed.
• Problem-solving mindset.
• Excellent communication skills.

Self-Assessment Questions:

• How do you approach troubleshooting platform issues, and can you provide an example of a challenging issue you've resolved?
• Describe a time when you had to manage multiple campaigns or projects simultaneously. How did you ensure their successful execution?
• How do you stay up-to-date with industry trends and programmatic best practices, and how have you applied this knowledge in previous roles?

ASSUMPTION: Louder values candidates who are collaborative, innovative, and committed to client success. Strong problem-solving skills and a proactive work style are essential for this role.

⚠️ Potential Challenges

• Managing multiple campaigns and clients simultaneously may require strong organizational skills and time management.
• Troubleshooting platform issues may involve working with external vendors or support teams, requiring excellent communication skills and patience.
• The fast-paced nature of the role may require adaptability and the ability to manage changing priorities.
• The role involves working with clients, which may require navigating diverse personalities and expectations.

ASSUMPTION: These challenges are inherent in the role and require strong organizational skills, adaptability, and excellent communication skills to overcome.

📈 Similar Roles Comparison

• This role differs from other programmatic specialist positions in its focus on strategic advisory and client relationships, requiring strong client-facing skills and a problem-solving mindset.
• In the digital marketing industry, Louder is known for its expertise in programmatic media and advanced data solutions, providing a unique opportunity for candidates to work with a leading consultancy.
• Career progression in this role may involve moving into a senior programmatic specialist or programmatic manager position, with opportunities for further growth within the company.

ASSUMPTION: This role offers a unique blend of technical expertise and client management, providing opportunities for growth and learning in the digital marketing industry.

📝 Sample Projects

• Optimizing a CM360 campaign for a retail client, improving click-through rates by 25% and reducing cost-per-acquisition by 15%.
• Leading a quarterly business review for a financial services client, identifying opportunities for improved performance and implementing data-driven strategies to achieve their marketing objectives.
• Managing the onboarding of a new e-commerce client, ensuring a seamless integration into the programmatic platforms and delivering a successful launch campaign.

ASSUMPTION: These sample projects demonstrate the range of responsibilities and challenges faced by a Programmatic Specialist at Louder, requiring a mix of technical expertise, problem-solving skills, and client management abilities.

❓ Key Questions to Ask During Interview

• Can you describe the team structure and how this role fits within the organization?
• How does Louder support the professional development and growth of its employees?
• Can you provide an example of a challenging programmatic campaign and how the team approached it?
• How does Louder measure the success of its programmatic campaigns, and what key performance indicators (KPIs) are used?
• What is the company culture like at Louder, and how does this role contribute to the team's success?

ASSUMPTION: These questions are designed to provide insight into the role, the team, and the company culture, helping candidates make an informed decision about their application.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link.
• Tailor your resume and cover letter to highlight your relevant experience and skills, emphasizing your fit for the role.
• Prepare for the technical challenge by brushing up on your knowledge of CM360 and DV360.
• Research Louder and the digital marketing industry to demonstrate your enthusiasm and understanding of the role.
• Follow up with the hiring manager one week after submitting your application to express your interest and reiterate your qualifications.

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.