📌 Core Information
🔹 Job Title: Programmatic Strategist
🔹 Company: Omnicom Media Group US
🔹 Location: New York, United States
🔹 Job Type: Full-time, Hybrid
🔹 Category: Advertising & Marketing
🔹 Date Posted: July 2, 2025
🔹 Experience Level: 2-5 years
🔹 Remote Status: Hybrid (3 days in-office, 2 days remote)
🚀 Job Overview
Key aspects of this role include:
- Collaborating with cross-functional teams to build innovative media strategies
- Activating and optimizing campaigns across various DSPs in real-time
- Managing and negotiating programmatic partnerships
- Developing custom executions and added-value elements
- Providing rich insights to clients through cross-channel digital team collaboration
ASSUMPTION: This role requires a strong understanding of programmatic media buying, data analysis, and cross-functional team collaboration to succeed.
📋 Key Responsibilities
✅ Collaborate with cross-functional teams to build innovative media strategies that exceed client expectations
✅ Activate campaigns within various DSPs and manage the ongoing real-time optimization of live media to ensure client KPIs are met and/or exceeded
✅ Manage and negotiate programmatic partnerships across DSPs, data providers, inventory sources
✅ Develop programs and partnerships that optimize new-to-market opportunities, custom executions, and/or optimal added-value elements
✅ Work in collaboration with cross-channel digital team to ensure media buys are being properly measured to deliver rich insights to our clients
✅ Manage the work of junior team members and foster their professional growth
ASSUMPTION: This role involves a mix of strategic planning, tactical execution, and team management, requiring strong organizational skills and the ability to multitask.
🎯 Required Qualifications
Education: Bachelor’s degree; Communications, Advertising, or Marketing major preferred
Experience: 2-3 years of experience in digital media investment; programmatic experience required; search & social knowledge a plus; experience with financial accounts a plus
Required Skills:
- Hands-on experience within media buying systems such as: The Trade Desk, DV360, Google Ads, CM360, and Meta
- Analytical thinking with a competency in mathematical concepts
- Solid team player with collaborative mindset and desire to continuously learn and contribute
- Highly organized; ability to meet tight deadlines and handle multiple projects simultaneously
- Possess strong written and verbal communication skills
Preferred Skills:
- Experience with Microsoft Office (Excel, Outlook, PowerPoint and Word)
ASSUMPTION: Candidates with a strong foundation in digital media investment, programmatic experience, and a collaborative mindset will thrive in this role.
💰 Compensation & Benefits
Salary Range: $65,000 - $80,000 USD per year
Benefits:
- Health Insurance
- Vision Insurance
- Dental Insurance
- 401(k)
- Healthcare Flexible Spending Account
- Dependent Care Flexible Spending Account
- Vacation Days
- Sick Days
- Personal Days
- Paid Parental Leave
- Paid Medical Leave
- STD/LTD Insurance Benefits
Working Hours: Full-time, 40 hours per week
ASSUMPTION: The salary range provided is an estimate based on industry standards for similar roles and experience levels in the New York area.
📌 Applicant Insights
🔍 Company Context
Industry: Advertising & Marketing
Company Size: 10,001+ employees (Enterprise-level)
Founded: 1986 (as Omnicom Group Inc.)
Company Description:
- Omnicom Media Group (OMG) is the media services division of Omnicom Group Inc.
- OMG delivers transformational experiences for consumers, clients, and talent through its full-service media agencies OMD, PHD, and Hearts & Science.
- Ptarmigan Media, a part of OMG, specializes in media services for the financial services sector.
Company Specialties:
- Media Planning & Buying
- Programmatic Advertising
- Data-Driven Marketing
- Cross-Channel Digital Marketing
Company Website: www.omnicommediagroup.com
ASSUMPTION: Working at Omnicom Media Group offers opportunities to collaborate with global brands, work with cutting-edge technology, and grow within a large, established organization.
📊 Role Analysis
Career Level: Mid-level (2-5 years of experience)
Reporting Structure: This role reports to the Director of Programmatic Strategy and may have supervisory responsibilities for junior team members.
Work Arrangement: Hybrid (3 days in-office, 2 days remote)
Growth Opportunities:
- Advancement to Senior Programmatic Strategist or similar roles
- Expansion into other areas of media strategy or account management
- Potential to work on global accounts and gain international experience
ASSUMPTION: This role offers opportunities for professional growth through mentorship, skill development, and exposure to diverse clients and projects.
🌍 Location & Work Environment
Office Type: Modern, collaborative office space
Office Location(s): 195 Broadway, 28th Floor, New York, NY 10007, US
Geographic Context:
- New York City offers a vibrant, multicultural environment with numerous amenities and attractions
- Easy access to public transportation, with multiple subway lines and bus routes nearby
- Close proximity to various dining, shopping, and entertainment options
Work Schedule: Monday-Friday, 9:00 AM - 5:00 PM (with flexibility for remote work)
ASSUMPTION: The hybrid work arrangement provides a balance between in-office collaboration and remote flexibility, catering to different work preferences.
💼 Interview & Application Insights
Typical Process:
- Phone or video screen with the hiring manager
- In-depth interview with the Director of Programmatic Strategy and other team members
- Final interview with the Head of Programmatic Strategy or another senior leader
Key Assessment Areas:
- Programmatic media buying expertise
- Analytical and problem-solving skills
- Collaboration and communication skills
- Cultural fit and alignment with company values
Application Tips:
- Highlight relevant experience and achievements in digital media investment and programmatic advertising
- Tailor your resume and cover letter to emphasize skills and experiences that match the required qualifications
- Prepare examples of successful media strategies and campaigns you've worked on, focusing on results and impact
ATS Keywords: Programmatic, media strategy, digital media investment, DSP, real-time optimization, cross-functional team, data analysis
ASSUMPTION: The interview process will focus on assessing the candidate's technical skills, strategic thinking, and cultural fit within the team and organization.
🛠️ Tools & Technologies
- The Trade Desk
- DV360
- Google Ads
- CM360
- Meta (formerly Facebook Ads)
- Microsoft Office (Excel, Outlook, PowerPoint, Word)
ASSUMPTION: Familiarity with these tools and technologies is essential for success in this role, and candidates should be prepared to discuss their experience with them during the interview process.
👔 Cultural Fit Considerations
Company Values:
- Collaboration
- Innovation
- Integrity
- Excellence
Work Style:
- Fast-paced and dynamic
- Collaborative and team-oriented
- Data-driven and strategic
Self-Assessment Questions:
- Do you thrive in a fast-paced, collaborative environment?
- Are you comfortable working with large datasets and drawing insights from them?
- Do you enjoy working with diverse teams and stakeholders to develop and execute strategic plans?
ASSUMPTION: Candidates who align with Omnicom Media Group's values and work style will be more likely to succeed and find fulfillment in this role.
⚠️ Potential Challenges
- Managing multiple projects and deadlines simultaneously
- Keeping up with the fast-paced nature of the digital advertising industry
- Collaborating effectively with cross-functional teams and stakeholders
- Adapting to changes in the work arrangement (e.g., in-office days may increase over time)
ASSUMPTION: These challenges can be overcome with strong organizational skills, adaptability, and a proactive approach to communication and collaboration.
📈 Similar Roles Comparison
- Programmatic Strategist vs. Media Planner/Buyer: The Programmatic Strategist role focuses more on data-driven, real-time optimization and less on traditional media planning and buying.
- Industry-specific context: This role requires a strong understanding of the financial services sector and its unique B2B2C marketplace.
- Career path comparison: This role can serve as a stepping stone to senior programmatic strategy roles, account management positions, or other specialized media strategy roles within the organization.
ASSUMPTION: Candidates should consider their long-term career goals and how this role can support their growth within the organization when comparing it to similar roles.
📝 Sample Projects
- Developing a programmatic strategy for a global financial services client, including audience segmentation, targeting, and optimization tactics
- Negotiating a custom partnership with a data provider to enhance targeting and measurement capabilities for a regional financial services campaign
- Collaborating with the cross-channel digital team to integrate programmatic media buys with other digital channels (e.g., search, social, display) to maximize overall campaign performance
ASSUMPTION: These sample projects illustrate the strategic, collaborative, and tactical nature of the role and the impact it can have on client campaigns and business outcomes.
❓ Key Questions to Ask During Interview
- Can you describe the team structure and dynamics within the programmatic strategy group?
- How does the company support the professional growth and development of its employees in this role?
- What are the most rewarding aspects of working on programmatic strategy for financial services clients, according to current team members?
- How does the company approach work-life balance, especially with the hybrid work arrangement?
- What are the biggest challenges facing the programmatic strategy team currently, and how can this role contribute to addressing them?
ASSUMPTION: Asking thoughtful, insightful questions demonstrates the candidate's interest in and understanding of the role, team, and organization.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Prepare examples of successful media strategies and campaigns you've worked on, focusing on results and impact
- Follow up with the hiring manager one week after submitting your application to express your continued interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
