Programmatic Strategy Lead, Pregnancy & Parenting

📌 Core Information 🔹 Job Title: Programmatic Strategy Lead, Pregnancy & Parenting 🔹 Company: Everyday Health - Division 🔹 Location: New York, NY, United States 🔹 Job Type: Full-Time 🔹 Category: Advertising & Marketing 🔹 Date Posted: May 22, 2025 🔹 Experience Level: Mid-Senior (2-5 years) 🔹 Remote Status: Remote OK --- 🚀 Job Overview Key aspects of this role include: - Developing and executing programmatic strategies to maximize revenue and eCPM performance across multiple digital properties. - Collaborating with various teams to build and test custom ad revenue programs and contribute to the overall revenue strategy. - Leveraging strong analytical skills and experience with programmatic advertising platforms to drive data-driven decisions. - Working closely with SSP partners to provide recommendations and insights around third-party revenue performance. - Managing and optimizing programmatic deals, both PMP and PG deals, to maximize revenue potential. ASSUMPTION: This role requires a strong background in programmatic advertising, with a focus on revenue optimization and strategic planning. A keen understanding of RTB/Programmatic landscape and experience with Google Ad Manager (DFP) are essential for success in this position. --- 📋 Key Responsibilities ✅ Revenue Optimization: Maximize revenue and eCPM performance for third-party revenue across the entire portfolio of digital properties. ✅ SSP Partner Collaboration: Work closely with SSP partners to provide recommendations and insights around third-party revenue performance. ✅ Bid Analysis & Reporting: Monitor partner performance through in-depth bid analysis reporting and integrations. ✅ SSP Platform Management: Assist with setup and management of existing and future SSP platforms and third-party partners. ✅ Revenue Strategy Evolution: Contribute to the evolution of overall revenue strategy with A/B testing and analysis. ✅ Ad Quality Maintenance: Monitor and maintain ad quality across the portfolio of partners, including updating blacklists, acceptable file size, waterfall length, and network requests. ✅ Custom Ad Revenue Programs: Collaborate across departments to build and test custom ad revenue programs. ✅ Programmatic Deal Offerings: Work closely with Sales and Customer Success teams to come up with new and innovative programmatic deal offerings. ✅ Reporting Tools Development: Further the development of existing reporting tools and create new tools to optimize and test product changes and revenue impacts. ✅ Revenue Trend Analysis: Help inform the direct monetization team on CPM, impression, and revenue trends through data-driven insights. ASSUMPTION: The role requires a strong analytical background and problem-solving skills to effectively manage and optimize programmatic revenue streams. --- 🎯 Required Qualifications Education: - Bachelor's degree in business, mathematics, science, technical field, or equivalent experience. Experience: - 2+ years of experience in Pricing, Yield Management, and/or Sales Analytics for digital Ad Agency, Publisher, Ad Tech Vendor (preferred). Required Skills: - Strong knowledge and experience working within Google Ad Manager (DFP) for trafficking and reporting. - Hands-on experience working with SSPs, header-bidding (Prebid/Index Exchange/Amazon), and/or other RTB platforms. - Strong analytical background with experience in BI tools (Domo, Tableau, Looker, etc.) preferred. - Intermediate to Advanced Microsoft Excel Skills (Pivot Table, VLOOKUP, SUMIF, etc.). - Keen understanding of RTB/Programmatic landscape. - Experience building revenue models and data visualization. - Ability to understand complex systems and processes. - Experience with set up and management of Programmatic Deals, both PMP and PG deals. Preferred Skills: - Experience with set up and management of Google Ad Manager (DFP) for trafficking and reporting. - Familiarity with the Pregnancy & Parenting vertical. ASSUMPTION: A strong background in programmatic advertising, with a focus on revenue optimization and strategic planning, is crucial for success in this role. Candidates with relevant experience in digital ad agencies or related roles are preferred. --- 💰 Compensation & Benefits Salary Range: $80,000 to $90,000 per year. Individual pay within the compensation range for this business unit-specific role is determined based on a variety of factors, including experience, scope of the role, capabilities to perform the role, education and training, as well as business and company performance. Benefits: - Medical, Dental, Vision, Life, and Disability Insurance - Flexible Spending Accounts - 401(k) with Company Match - Employee Stock Purchase Plan - Pregnancy and Parental Leave - Family Planning Support via Maven - Flexible Time Off - Volunteer Time Off - Fitness Reimbursement - Employee Resource Groups - Company-sponsored Events Working Hours: Full-time position with a standard 40-hour workweek. Flexible hours may be required to meet project deadlines or address urgent business needs. ASSUMPTION: The salary range provided is an estimate based on industry standards for similar roles and may vary depending on the candidate's experience, skills, and the company's performance. The benefits package is competitive and designed to support the well-being and work-life balance of employees. --- 📌 Applicant Insights 🔍 Company Context Industry: Internet Publishing Company Size: 501-1,000 employees Founded: 1999 (as Everyday Health, Inc.) Company Description: Everyday Health Group is a recognized leader in patient and provider education and services, attracting an engaged audience of over 74 million health consumers and over 890,000 U.S. practicing physicians and clinicians. Our mission is to drive better clinical and health outcomes through decision-making informed by highly relevant information, data, and analytics. We empower healthcare professionals and consumers with trusted content and services delivered through our world-class brands, including Everyday Health®, DailyOM®, Lose It!®, Castle Connolly Top Doctors®, What to Expect®, BabyCenter®, MedPage Today®, PRIME® Education, and Health eCareers®. Company Specialties: Healthcare Information Services, Digital Health Media, Consumer Health Education, Medical Education, and Healthcare Provider Education. Company Website: ASSUMPTION: Everyday Health Group is a well-established company in the digital health media and information services industry. Working for Everyday Health Group offers opportunities to collaborate with experienced professionals and contribute to the company's mission of empowering healthcare professionals and consumers with trusted content and services. --- 📊 Role Analysis Career Level: Mid-Senior (2-5 years) Reporting Structure: This role reports directly to the Director of Programmatic Strategy. Work Arrangement: This role is remote-friendly, with a flexible work arrangement that allows for a blend of on-site and remote work. The specific work arrangement will be determined based on the candidate's preferences and the company's needs. Growth Opportunities: - Opportunities to collaborate with cross-functional teams and contribute to the company's overall revenue strategy. - Potential to advance to a senior or director-level role within the programmatic strategy or revenue management teams. - Exposure to various aspects of the digital advertising and media industry, fostering well-rounded professional development. ASSUMPTION: This role offers a unique opportunity to work at the intersection of programmatic advertising, data analysis, and strategic planning. Candidates with a strong analytical background and a keen interest in digital media operations and online advertising will find this role particularly appealing. --- 🌍 Location & Work Environment Office Type: Hybrid (a combination of on-site and remote work) Office Location(s): New York, NY, United States (with potential for remote work) Geographic Context: - New York, NY: A bustling city with a diverse population, offering a wide range of cultural, entertainment, and dining options. Known for its fast-paced lifestyle and competitive job market. Work Schedule: Full-time position with a standard 40-hour workweek. Flexible hours may be required to meet project deadlines or address urgent business needs. ASSUMPTION: The hybrid work environment offers the best of both worlds, allowing employees to enjoy the benefits of working on-site while also having the flexibility to work remotely when needed. The New York office location provides easy access to public transportation and numerous amenities. --- 💼 Interview & Application Insights Typical Process: 1. Online application submission through the provided link. 2. Phone or video screening with the hiring manager or a member of the HR team. 3. In-depth phone or video interview with the hiring manager and/or other team members. 4. Final on-site or virtual interview with key stakeholders. Key Assessment Areas: - Technical skills and experience with programmatic advertising platforms. - Analytical and problem-solving skills. - Ability to work collaboratively in a team environment. - Strategic thinking and revenue optimization mindset. - Cultural fit and alignment with the company's values. Application Tips: - Tailor your resume and cover letter to highlight relevant skills and experiences for this role. - Prepare for behavioral interview questions that focus on your problem-solving skills, teamwork, and revenue optimization strategies. - Familiarize yourself with the company's mission, values, and recent projects to demonstrate your enthusiasm and cultural fit. ATS Keywords: Google Ad Manager, SSP, Header Bidding, RTB Platforms, BI Tools, Microsoft Excel, Pricing, Yield Management, Sales Analytics, Programmatic Strategy, Revenue Optimization, Data Visualization, Programmatic Deals, PMP, PG Deals. ASSUMPTION: The interview process for this role will focus on assessing the candidate's technical skills, analytical background, and cultural fit with the company. Candidates should be prepared to discuss their experience with programmatic advertising platforms, revenue optimization strategies, and collaborative teamwork. --- 🛠️ Tools & Technologies - Google Ad Manager (DFP) - SSPs (e.g., AppNexus, OpenX, Rubicon Project) - Header Bidding (e.g., Prebid, Index Exchange, Amazon) - RTB Platforms (e.g., Google Display & Video 360, The Trade Desk) - BI Tools (e.g., Domo, Tableau, Looker) - Microsoft Excel - Google Workspace (e.g., Google Docs, Sheets, Slides) - Project Management Tools (e.g., Asana, JIRA, Trello) ASSUMPTION: The tools and technologies listed are commonly used in the programmatic advertising industry. Candidates should be familiar with these tools and be prepared to discuss their experience with them during the interview process. --- 👔 Cultural Fit Considerations Company Values: - Collaborative: We work together to achieve our goals and support each other's success. - Problem-Solving: We approach challenges with a solutions-oriented mindset and a commitment to finding the best possible outcomes. - Entrepreneurial: We take initiative, innovate, and continuously seek to improve our processes and products. - Data-Driven: We make informed decisions based on data and analytics to optimize our performance and drive results. - Customer-Focused: We prioritize the needs and preferences of our users and strive to provide them with the best possible experiences. Work Style: - Collaborative: We work closely with cross-functional teams to achieve our goals and support each other's success. - Problem-Solving: We approach challenges with a solutions-oriented mindset and a commitment to finding the best possible outcomes. - Data-Driven: We make informed decisions based on data and analytics to optimize our performance and drive results. - Fast-Paced: We work efficiently and effectively to meet tight deadlines and deliver high-quality results. - Innovative: We continuously seek to improve our processes and products by embracing new technologies and approaches. Self-Assessment Questions: 1. How do you approach working collaboratively with cross-functional teams to achieve shared goals? 2. Can you provide an example of a time when you used data to drive a decision or improve a process? 3. How do you stay up-to-date with the latest trends and technologies in the programmatic advertising industry? 4. How do you balance working efficiently to meet deadlines with maintaining a high level of quality in your work? 5. Can you describe a time when you identified a problem and developed an innovative solution to address it? ASSUMPTION: Candidates should be prepared to discuss their alignment with the company's values and work style during the interview process. Demonstrating a strong cultural fit and a commitment to the company's mission will be essential for success in this role. --- ⚠️ Potential Challenges 1. Rapidly Evolving Industry: The programmatic advertising industry is constantly evolving, with new technologies and platforms emerging regularly. Candidates should be prepared to adapt to change and continuously learn new tools and techniques. 2. Data Overload: The role involves working with large datasets and complex reporting tools. Candidates should be comfortable managing and analyzing large amounts of data to identify trends and insights. 3. Collaborative Environment: This role requires close collaboration with various teams, including sales, customer success, and product development. Candidates should be comfortable working in a cross-functional team environment and navigating different priorities and perspectives. 4. Tight Deadlines: The role may require working under tight deadlines to meet project milestones or address urgent business needs. Candidates should be able to manage their time effectively and prioritize tasks accordingly. ASSUMPTION: These potential challenges highlight the importance of finding a candidate with strong analytical skills, a collaborative work style, and a commitment to continuous learning and adaptation in a rapidly evolving industry. --- 📈 Similar Roles Comparison 1. Role Differences: Unlike other programmatic strategy roles, this position focuses specifically on the Pregnancy & Parenting vertical. Candidates should be prepared to work on niche-specific programmatic strategies and revenue optimization tactics. 2. Industry Context: The digital health media and information services industry is highly competitive, with a wide range of players offering similar content and services. Candidates should be prepared to work in a dynamic and competitive environment. 3. Career Path Comparison: This role offers opportunities for career growth within the programmatic strategy or revenue management teams. Candidates should be prepared to take on increasing responsibilities and advance to senior or director-level roles as their experience and skills develop. ASSUMPTION: Understanding the unique aspects of this role and the industry context will help candidates tailor their application and interview responses to highlight their relevant skills and experiences. --- 📝 Sample Projects 1. Revenue Optimization Strategy: Develop and implement a comprehensive revenue optimization strategy for the Pregnancy & Parenting vertical, leveraging data-driven insights and collaborative teamwork to maximize eCPM performance and drive revenue growth. 2. Custom Ad Revenue Program: Collaborate with cross-functional teams to build and test a custom ad revenue program tailored to the unique needs and preferences of the Pregnancy & Parenting audience, driving incremental revenue and enhancing user experience. 3. Programmatic Deal Offerings: Work closely with the Sales and Customer Success teams to create innovative programmatic deal offerings that cater to the specific needs of advertisers targeting the Pregnancy & Parenting vertical, driving revenue growth and strengthening client relationships. ASSUMPTION: These sample projects illustrate the diverse range of responsibilities and initiatives candidates can expect to work on in this role. A strong analytical background and a commitment to collaborative problem-solving will be essential for success in these projects. --- ❓ Key Questions to Ask During Interview 1. Role Responsibilities: Can you describe the day-to-day responsibilities of this role and how they align with my skills and experience? 2. Team Structure: How is the programmatic strategy team structured, and how will I collaborate with other teams within the organization? 3. Revenue Optimization Strategies: What are some of the most effective revenue optimization strategies currently in use for the Pregnancy & Parenting vertical, and how can I contribute to their evolution? 4. Data-Driven Decision Making: How does the company use data to inform programmatic strategy and revenue optimization, and what tools and technologies are employed to facilitate this process? 5. Career Growth: What opportunities exist for career growth and professional development within the programmatic strategy or revenue management teams? ASSUMPTION: Asking thoughtful and insightful questions during the interview process demonstrates your interest in the role and commitment to understanding the company's mission and culture. Tailoring your questions to the specific aspects of the role and the company will help you make a more informed decision about your fit for the position. --- 📝 Next Steps for Applicants To apply for this position: 1. Submit your application through the provided link: [Application URL] 2. Tailor your resume and cover letter to highlight relevant skills and experiences for this role. 3. Prepare for behavioral interview questions that focus on your problem-solving skills, teamwork, and revenue optimization strategies. 4. Familiarize yourself with the company's mission, values, and recent projects to demonstrate your enthusiasm and cultural fit. 5. Follow up with the hiring manager or HR representative within one week of submitting your application to express your continued interest in the role. ⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions. --- 📌 Applicant Insights