📌 Core Information
🔹 Job Title: Programmatic Supply Manager
🔹 Company: MiQ Digital
🔹 Location: New York City, NY
🔹 Job Type: Full-time
🔹 Category: Advertising Services
🔹 Date Posted: April 15, 2025
🔹 Experience Level: 0-2 years
🔹 Remote Status: On-site (with remote OK)
🚀 Job Overview
Key aspects of this role include:
- Managing and cultivating relationships with DSPs, SSPs, and publishers
- Analyzing industry trends and inventory allocation
- Driving revenue growth and optimizing inventory distribution
- Collaborating with internal teams to integrate new supply onto campaigns
- Supporting new business pitches and strategic accounts
ASSUMPTION: This role requires a strong understanding of programmatic advertising and experience working with SSPs, DSPs, and publishers. Excellent communication and analytical skills are also crucial for success in this position.
📋 Key Responsibilities
✅ Manage and cultivate relationships with DSPs, SSPs, and publishers to ensure high-quality standards across the network
✅ Analyze trends in inventory allocation and performance at a platform, SSP, format, and publisher level to inform relationships and develop strategy
✅ Drive revenue growth on omnichannel diversified supply offerings, collaborating with sales and marketing to ensure MiQ’s packages and solutions meet market demand
✅ Stay up-to-date with industry developments and best practices in programmatic supply management
✅ Collaborate with trading, account management, sales, and analytics teams to integrate new supply onto campaigns, update supply templates, and drive adoption of inventory based on MiQ’s needs
✅ Support new business pitches and strategic accounts with inventory curation or platform capabilities
✅ Maintain global best practices in supply optimization related to quality, trust, brand safety, and inventory diversification
✅ Establish support processes for sales, trading, and client services on topics related to supply
✅ Attend strategic client meetings related to supply/DSP offerings, including QBRs and pitches for top clients, being a champion for omnichannel activation
✅ Identify potential new opportunities with partnerships and ensure those relationships support key growth, monetization, and product initiatives of the company
✅ Build new and improved processes to ensure the Programmatic Partnerships team works efficiently with internal and external stakeholders
ASSUMPTION: This role requires a high level of organization, attention to detail, and the ability to manage multiple projects and deadlines simultaneously. Strong communication and interpersonal skills are also essential for success in this position.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Advertising, Business, or a related field
Experience: 1-2 years of experience in digital advertising, inventory management, yield management, or trading
Required Skills:
- Proven experience working with SSPs, DSPs, and programmatic marketplaces
- Able to make actionable and informed decisions, effective communicator
- Demonstrated ability to work in an analytical, hands-on, rapidly changing environment
- Proven problem solver with a ‘make it happen’ attitude
- Experience with AppNexus, DV360, and The Trade Desk preferred
Preferred Skills:
- Fluency in SQL or other data analysis tools
- Experience with data visualization tools (e.g., Tableau, Power BI)
ASSUMPTION: While a degree in a related field is preferred, MiQ values relevant experience and skills over formal education. Candidates with a strong background in programmatic advertising and a proven track record of success may be considered even without a relevant degree.
💰 Compensation & Benefits
Salary Range: $80,000 - $95,000 per year
Benefits:
- Health benefits - covering medical, dental, vision with HSA and FSA options
- Company paid basic life and long-term disability plans
- An Employee Assistance Program (EAP)
- Paid maternity and paternity leave
- A Nursing Mother’s Program
- Generous PTO policy in addition to paid holidays
- Tax Free Benefits (Commuter/Health/Dependent Care)
- Inter-office travel opportunities and a company-sponsored trip
- Continuous education and training
- An open office and casual work atmosphere
Working Hours: Full-time (40 hours per week)
ASSUMPTION: The salary range provided is specific to New York City and may vary for positions outside of the city. MiQ offers a competitive bonus and commission structure, which will be discussed during the first few conversations with the Talent team and Hiring Managers.
📌 Applicant Insights
🔍 Company Context
Industry: MiQ operates in the Advertising Services industry, focusing on programmatic media solutions for marketers and agencies. The company specializes in enterprise analytics, technology platforms, and brand and performance solutions.
Company Size: MiQ is a mid-sized company with 501-1,000 employees globally. This size allows for a more agile and collaborative work environment while still offering the resources and opportunities of a larger organization.
Founded: MiQ was founded in 2010 and has since grown to become a leading player in the programmatic advertising industry.
Company Description:
- MiQ is not your average programmatic media partner, with excellence being a core value of the company
- The company leverages the best buying platforms, ad inventory, and audience intelligence to deliver first-class service and unmatched performance on brand and agency ad campaigns
- MiQ’s technology puts sophisticated AI in the hands of industry experts to make unbiased decisions that never compromise on reach, ROI, quality, or insight
- The company has the largest footprint of TV data and solutions across all channels and verticals, leading the programmatic industry and making it better
Company Specialties:
- Enterprise Analytics
- Technology platform
- Programmatic
- Brand Solutions
- Performance Solutions
- Media Analytics
- Omnichannel
- Marketing
- Advertising
- Data Science
- and Analytics
Company Website: https://www.wearemiq.com
ASSUMPTION: MiQ’s focus on excellence, data-driven decision-making, and continuous innovation has contributed to its success in the competitive programmatic advertising industry.
📊 Role Analysis
Career Level: This role is suitable for early-career professionals looking to establish themselves in the programmatic advertising industry or experienced candidates seeking to transition into a more specialized role within the field.
Reporting Structure: The Programmatic Supply Manager will report directly to the Senior Director of Programmatic Partnerships, providing opportunities for close collaboration and mentorship.
Work Arrangement: This role is primarily on-site, with remote work arrangements considered on a case-by-case basis. The position may require occasional travel to meet with clients and partners.
Growth Opportunities:
- As MiQ continues to expand, there will be opportunities for the Programmatic Supply Manager to take on more responsibilities and advance within the company
- The role offers exposure to various aspects of the programmatic advertising industry, allowing for the development of a well-rounded skill set
- MiQ’s commitment to continuous education and training provides opportunities for professional growth and development
ASSUMPTION: Success in this role may lead to opportunities in senior management, business development, or specialized roles within the programmatic advertising industry.
🌍 Location & Work Environment
Office Type: MiQ’s New York City office is a modern, collaborative workspace designed to foster creativity and productivity.
Office Location(s): 261 5th Ave, Floor 26, New York, NY 10016
Geographic Context:
- New York City is a major hub for the advertising industry, offering ample opportunities for networking and professional growth
- The city’s diverse cultural scene and vibrant nightlife provide ample opportunities for entertainment and leisure
- New York City is known for its high cost of living, but MiQ offers competitive compensation and benefits packages to attract and retain top talent
Work Schedule: The Programmatic Supply Manager will work standard business hours, with flexibility to accommodate meetings with clients and partners as needed.
ASSUMPTION: While the role is primarily on-site, MiQ’s remote work arrangements may provide flexibility for employees who prefer to work from home occasionally.
💼 Interview & Application Insights
Typical Process:
- Initial phone or video screen with a member of the Talent team
- In-depth behavioral and skills-based interview with the Hiring Manager
- Final interview with the Senior Director of Programmatic Partnerships
- Background check and offer extension
Key Assessment Areas:
- Programmatic advertising knowledge and experience
- Analytical and problem-solving skills
- Communication and interpersonal skills
- Adaptability and cultural fit
Application Tips:
- Highlight relevant experience working with SSPs, DSPs, and programmatic marketplaces
- Demonstrate a strong understanding of the programmatic advertising industry and its trends
- Showcase your analytical skills and problem-solving approach through examples from previous roles
- Prepare questions about the role, the team, and MiQ’s company culture to ask during the interview
ATS Keywords: Programmatic advertising, SSPs, DSPs, inventory management, yield management, trading experience, analytical skills, communication skills, problem-solving, data analysis, project management, collaboration, negotiation, agility, innovation
ASSUMPTION: MiQ’s hiring process is designed to assess candidates’ technical skills, cultural fit, and alignment with the company’s core values. The company is looking for individuals who are passionate, determined, and committed to driving excellence in the programmatic advertising industry.
🛠️ Tools & Technologies
- AppNexus
- DV360
- The Trade Desk
- SQL or other data analysis tools
- Data visualization tools (e.g., Tableau, Power BI)
- Microsoft Office Suite
- Google Workspace
ASSUMPTION: Familiarity with the tools and technologies listed above is preferred but not required. MiQ provides training and resources to help employees develop the skills they need to succeed in their roles.
👔 Cultural Fit Considerations
Company Values:
- Passion – We love and live what we do
- Determination – We always find a way to ‘figure it out’
- Unity – We hold each other accountable. We win and lose as a team
- Agility – We anticipate the unexpected, embrace and adapt to change
- Courage – We dare to think unconventionally
Work Style:
- MiQ values a collaborative and inclusive work environment where everyone’s ideas are heard and considered
- The company encourages open communication, active listening, and constructive feedback
- MiQ fosters a culture of continuous learning and growth, with a strong emphasis on professional development
- The company values work-life balance and offers flexible work arrangements to support employees’ personal and professional needs
Self-Assessment Questions:
- How do you align with MiQ’s core values, particularly ‘Courage’ and ‘Agility’ in the context of this role?
- How do you approach working in a collaborative, inclusive team environment, and how do you handle feedback and constructive criticism?
- How do you balance your personal and professional responsibilities, and how do you ensure you maintain a healthy work-life balance?
ASSUMPTION: MiQ’s company culture is built on a foundation of passion, determination, unity, agility, and courage. The company seeks individuals who embody these values and are committed to driving excellence in the programmatic advertising industry.
⚠️ Potential Challenges
- The fast-paced and dynamic nature of the programmatic advertising industry can be challenging, requiring adaptability and quick decision-making
- The role may involve managing multiple projects and deadlines simultaneously, requiring strong organizational skills and attention to detail
- Working with a diverse range of clients and partners may present unique challenges and require strong interpersonal and communication skills
- The competitive nature of the advertising industry may present challenges in driving revenue growth and maintaining market share
- The role may require occasional travel to meet with clients and partners, which can be demanding and time-consuming
ASSUMPTION: Success in this role requires a proactive and solutions-oriented approach to challenges, with a strong focus on continuous learning and improvement.
📈 Similar Roles Comparison
- Compared to other roles in programmatic advertising, this position places a greater emphasis on inventory management, yield optimization, and strategic partnerships
- The role requires a strong understanding of both the buy and sell sides of the programmatic advertising industry
- Compared to other roles in the industry, this position offers more opportunities for collaboration and cross-functional work with various internal teams
- The role may require more frequent communication with clients and partners, presenting unique challenges and opportunities for relationship-building and account management
ASSUMPTION: While this role shares similarities with other positions in the programmatic advertising industry, its unique focus on inventory management, yield optimization, and strategic partnerships sets it apart and offers a distinct career path for professionals in the field.
📝 Sample Projects
- Developing and implementing a new inventory allocation strategy to improve yield and drive revenue growth
- Negotiating with SSPs and DSPs to secure favorable terms and optimize inventory distribution
- Analyzing industry trends and market data to inform strategic partnerships and inventory curation
- Collaborating with internal teams to integrate new supply onto campaigns and optimize inventory distribution based on MiQ’s needs
- Supporting new business pitches and strategic accounts with inventory curation or platform capabilities
ASSUMPION: The projects listed above are examples of the types of initiatives the Programmatic Supply Manager may work on. The specific projects and priorities will vary depending on the company’s needs and the individual’s strengths and interests.
❓ Key Questions to Ask During Interview
- Can you describe a typical day or week in this role, and how would my responsibilities evolve over time?
- How does MiQ support the professional development and growth of its employees, particularly in this role?
- Can you provide examples of how the company has adapted to changes in the programmatic advertising industry, and how this role has evolved as a result?
- How does MiQ measure the success of its Programmatic Supply Managers, and what are the key performance indicators (KPIs) for this role?
- Can you describe the team dynamics and work culture of the Programmatic Partnerships team, and how does this role fit into the broader organization?
ASSUMPTION: Asking thoughtful and insightful questions during the interview process demonstrates your interest in the role and your commitment to understanding the company and its culture.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through the provided link
- Tailor your resume and cover letter to highlight your relevant experience working with SSPs, DSPs, and programmatic marketplaces
- Prepare for interviews by researching MiQ’s company culture and values, and practicing your responses to common behavioral and skills-based interview questions
- Follow up with the hiring team after your interview to express your interest in the role and ask any remaining questions
- If you are offered the position, consider negotiating your salary and benefits package based on your research and understanding of the industry standard for this role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
