📌 Core Information
🔹 Job Title: Programmatic Trader (Advertising)
🔹 Company: MiQ Digital
🔹 Location: Toronto, Ontario, Canada
🔹 Job Type: Full-time
🔹 Category: Advertising
🔹 Date Posted: April 17, 2025
🔹 Experience Level: Intermediate (2-5 years)
🔹 Remote Status: Hybrid (On-site and remote work)
🚀 Job Overview
Key aspects of this role include:
- Managing a portfolio of clients to ensure optimal pacing towards KPIs
- Working across multiple technology platforms including DSPs, internal BI, ad servers, etc.
- Providing strategic recommendations for new campaigns and finding creative solutions to solve clients' advertising goals
- Using data, analysis, and trading expertise to deliver campaigns and maintain performance
- Balancing portfolio growth objectives with margin/profitability objectives across various campaign types
ASSUMPTION: This role requires a strong balance of commercial acumen, analytical skills, and client management abilities. The ideal candidate will be comfortable working with data and technology platforms while also maintaining strong client relationships.
📋 Key Responsibilities
✅ Manage a portfolio of clients, ensuring they are all pacing optimally towards agreed-upon KPIs
✅ Work across multiple technology platforms, including DSPs, internal BI, ad servers, etc.
✅ Provide scoping, pricing, and strategy recommendations for new campaigns and find creative solutions to solve clients' advertising goals
✅ Use data, analysis, and trading expertise to deliver campaigns and maintain performance
✅ Balance portfolio growth objectives with margin/profitability objectives across various campaign types
✅ End-to-end campaign ownership, performance monitoring, and insight consideration
✅ Use data to enhance buying decisions, resulting in overachievement vs. client-stated KPIs and internal profit objectives
✅ Seamlessly communicate with commercial teams on product/capabilities positioning
✅ Take initiative to support others and deliver teaching/training sessions
✅ Involvement in testing and innovation projects within the team
ASSUMPTION: This role requires a high level of autonomy and initiative. The ideal candidate will be proactive in managing their portfolio, seeking out opportunities for improvement, and driving innovation within the team.
🎯 Required Qualifications
Education: Bachelor's degree in a related field (e.g., Marketing, Business, Statistics, or a similar discipline)
Experience: At least 2+ years of experience trading programmatic campaigns
Required Skills:
- Strong mathematical and analytical skills
- Ability to work with large datasets in Excel files and internal BI tools
- Strong ability to troubleshoot and problem-solve
- Excellent communication and presentation skills
- Alignment with MiQ's core values/culture
- Can-do attitude to provide energy, drive, and enthusiasm
- Dream to grow your career as the company scales
Preferred Skills:
- Experience working with specific DSPs (e.g., Google Display & Video 360, The Trade Desk, AppNexus, etc.)
- Knowledge of advertising industry trends and best practices
- Fluency in additional languages (beneficial but not required)
ASSUMPTION: While a degree is preferred, relevant experience and a strong portfolio may be considered in lieu of formal education. Additionally, while experience with specific DSPs is beneficial, MiQ is willing to train the right candidate on their preferred platforms.
💰 Compensation & Benefits
Salary Range: CAD 65,000 - CAD 90,000 per year (Based on industry standards for intermediate-level programmatic traders in Toronto)
Benefits:
- Competitive compensation that includes bonus and profit share
- No copay benefits from day one (single or family) - medical, dental, vision
- 25 vacation days
- 2 extra paid days of Inclusion Leave per year
- 6 months paid parental leave
- RRSP matching contribution plan
- Wellness benefits including free access to benefits provider Cyno
- Awesome opportunities for growth
- Flexible work environment with both remote and in-office attendance
- 2 weeks virtual orientation to learn about the business and meet the broader team upon joining MiQ
Working Hours: Full-time (40 hours/week) with flexible hours and a hybrid work arrangement
ASSUMPTION: The salary range provided is an estimate based on industry standards for similar roles in Toronto. The actual salary may vary depending on the candidate's experience and skills.
📌 Applicant Insights
🔍 Company Context
Industry: MiQ Digital operates in the advertising services industry, focusing on programmatic media buying for marketers and agencies.
Company Size: MiQ has 501-1,000 employees globally, providing a mid-sized company environment with opportunities for growth and collaboration.
Founded: MiQ was founded in 2010, with headquarters in New York City, and has since expanded to multiple locations worldwide.
Company Description:
- MiQ is a global programmatic media partner for marketers and agencies, providing first-class service and unmatched performance on brand and agency ad campaigns.
- The company leverages an agnostic approach, utilizing the best buying platforms, ad inventory, and audience intelligence to deliver exceptional results.
- MiQ's technology puts sophisticated AI in the hands of industry experts, ensuring unbiased decisions that never compromise on reach, ROI, quality, or insight.
Company Specialties:
- Enterprise Analytics
- Technology platform
- Programmatic
- Brand Solutions
- Performance Solutions
- Media Analytics
- Omnichannel
- Marketing
- Advertising
- Data Science
- and Analytics
Company Website: wearemiq.com
ASSUMPTION: MiQ's focus on data-driven decision-making, innovation, and client-centric approach makes it an attractive employer for candidates interested in the advertising and technology industries.
📊 Role Analysis
Career Level: This role is at the intermediate level, requiring 2-5 years of experience in programmatic campaign trading.
Reporting Structure: The Programmatic Trader reports directly to the Trading Manager and works closely with the Commercial and Data teams.
Work Arrangement: This role follows a hybrid work arrangement, with both remote and on-site work required.
Growth Opportunities:
- Progression to senior roles within the Trading department or other teams, such as Commercial or Data.
- Expanding responsibilities and portfolio size as the company grows.
- Opportunities to work on special projects and innovation initiatives.
ASSUMPTION: MiQ's global presence and commitment to growth provide ample opportunities for career advancement and professional development.
🌍 Location & Work Environment
Office Type: MiQ's Toronto office is a hybrid work environment, with both on-site and remote work options available.
Office Location(s): 60 Adelaide St East, 9th Floor, Toronto, Ontario M5C 3E4, Canada
Geographic Context:
- Toronto is a multicultural city with a vibrant tech industry, offering a diverse range of cultural experiences and amenities.
- The city has a humid continental climate, with warm summers and cold winters.
- Toronto is well-connected by public transportation, making it easy to commute to the office.
Work Schedule: Full-time (40 hours/week) with flexible hours and a hybrid work arrangement
ASSUMPTION: The hybrid work arrangement allows for a good work-life balance, while the central location of the office provides easy access to public transportation and nearby amenities.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screen with the Talent Acquisition team
- Technical assessment or case study
- Final interview with the hiring manager and/or team members
- Background check and offer extension
Key Assessment Areas:
- Technical skills and experience in programmatic campaign trading
- Analytical and problem-solving abilities
- Communication and presentation skills
- Cultural fit and alignment with MiQ's core values
Application Tips:
- Tailor your resume and cover letter to highlight relevant experience and skills for this role.
- Be prepared to discuss specific examples of your experience with programmatic campaign trading and data analysis.
- Research MiQ's company culture and values to demonstrate your fit with the organization.
ATS Keywords: Programmatic, Campaign Trading, Data Analysis, Client Management, Commercial Experience, DSPs, Ad Servers, Internal BI, ATS, Job Description
ASSUMPTION: MiQ's application process is designed to assess the candidate's technical skills, cultural fit, and alignment with the company's values. The process may vary depending on the role and the candidate's experience.
🛠️ Tools & Technologies
- DSPs (e.g., Google Display & Video 360, The Trade Desk, AppNexus, etc.)
- Internal BI tools
- Ad servers (e.g., Google Ad Manager, AppNexus, etc.)
- Excel
- PowerPoint
- Project management tools (e.g., Asana, Trello, etc.)
ASSUMPTION: While specific tools and technologies may vary, MiQ provides training and support to help employees develop the necessary skills to excel in their roles.
👔 Cultural Fit Considerations
Company Values:
- We do what we love - Passion
- We figure it out - Determination
- We anticipate the unexpected - Agility
- We always unite - Unite
- We dare to be unconventional - Courage
Work Style:
- Collaborative and team-oriented
- Data-driven and analytical
- Innovative and adaptable
- Client-focused and commercially minded
Self-Assessment Questions:
- Do you share MiQ's core values, and how have you demonstrated them in your previous roles?
- How do you approach working with data and technology platforms to deliver optimal campaign performance?
- Can you provide an example of a time when you had to balance client growth objectives with margin/profitability objectives, and how did you approach it?
ASSUMPTION: MiQ's company culture emphasizes collaboration, innovation, and a passion for the work. Candidates who align with these values and demonstrate a strong work ethic are likely to succeed in the organization.
⚠️ Potential Challenges
- Managing a large portfolio of clients and ensuring optimal pacing towards KPIs can be challenging and time-consuming.
- Working with multiple technology platforms may require continuous learning and adaptation to new tools and features.
- Balancing commercial objectives with margin/profitability objectives may require difficult trade-offs and prioritization decisions.
- The hybrid work arrangement may present challenges in maintaining work-life balance and effective communication with remote team members.
ASSUMPTION: While these challenges exist, MiQ provides the necessary resources and support to help employees overcome them and succeed in their roles.
📈 Similar Roles Comparison
- Compared to other programmatic trader roles, this position offers a unique blend of commercial and data-driven responsibilities, requiring strong analytical skills and client management abilities.
- In the advertising industry, MiQ is known for its innovative approach to programmatic media buying and commitment to delivering exceptional results for clients.
- Career progression in this role may lead to senior positions within the Trading department or other teams, such as Commercial or Data, providing opportunities for growth and development within the organization.
ASSUMPTION: While this role shares similarities with other programmatic trader positions, MiQ's unique approach to programmatic media buying and commitment to innovation set it apart from other employers in the industry.
📝 Sample Projects
- Developing and implementing a new campaign strategy for a key client to improve performance and achieve KPIs
- Conducting a comprehensive analysis of a client's ad spend and optimizing their campaign structure to maximize ROI
- Collaborating with the Data team to create custom reports and dashboards for clients, providing insights to inform campaign strategy and performance
ASSUMPTION: These sample projects demonstrate the range of responsibilities and skills required for the Programmatic Trader role at MiQ. Actual projects may vary depending on the client's needs and the team's priorities.
❓ Key Questions to Ask During Interview
- Can you describe the team structure and dynamics within the Trading department?
- How does MiQ support the professional development and growth of its employees?
- What are the most challenging aspects of working in a hybrid environment, and how does MiQ address them?
- How does MiQ approach innovation and staying ahead of industry trends in programmatic media buying?
- What are the key priorities for this role in the first 30-60-90 days?
ASSUMPTION: Asking these questions will help you better understand the role, the team, and the company culture, enabling you to make an informed decision about your fit with the organization.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight relevant experience and skills for this role, emphasizing your ability to manage client portfolios, work with data and technology platforms, and deliver exceptional campaign performance.
- Prepare for the technical assessment or case study by brushing up on your programmatic campaign trading and data analysis skills.
- Research MiQ's company culture and values to demonstrate your fit with the organization and prepare thoughtful questions for the interview.
- Follow up with the hiring manager or talent acquisition team one week after submitting your application to express your interest in the role and inquire about the status of your application.
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
