Programmatic Trader

📌 Core Information

🔹 Job Title: Programmatic Trader

🔹 Company: The Shipyard

🔹 Location: Columbus, Ohio, United States (Hybrid)

🔹 Job Type: Full-Time

🔹 Category: Advertising Services

🔹 Date Posted: May 1, 2025

🔹 Experience Level: 2-5 years

🔹 Remote Status: Hybrid (In-office on Tuesdays & Thursdays)

🚀 Job Overview

Key aspects of this role include:

• Developing strategic Programmatic recommendations and managing campaigns
• Communicating campaign optimizations and performance insights to clients
• Collaborating with internal teams and external partners
• Keeping up with new Programmatic technology trends

ASSUMPTION: This role requires a balance of strategic thinking, data analysis, and strong communication skills. The ideal candidate will be comfortable working independently and collaboratively to drive campaign results.

📋 Key Responsibilities

✅ Develop effective campaign strategies with internal and external client teams

✅ Provide advanced actionable insights and implement them to see campaigns take shape

✅ Create, own, execute, and optimize Programmatic campaigns within demand-side platforms

✅ Monitor campaign performance, optimize, and communicate campaign traction to internal teams and external clients

✅ Keep up with new and innovative Programmatic technology trends

✅ Curate audience data from various sources to effectively reach campaigns’ target audiences

✅ Plan and successfully manage campaign and channel budgets

✅ Collaborate with the broader in-house Media team to build capability and/or make strategic shift recommendations within platforms

ASSUMPTION: This role involves a high degree of multitasking and requires strong organizational skills to manage multiple clients and tasks effectively.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Advertising, or a related field (or equivalent experience)

Experience: 4-5 years of equivalent work experience in a Programmatic Trader or similar role.

Required Skills:

• Data-driven mindset with an analytical approach
• Strong collaboration and communication skills (verbal and written)
• Operational discipline and detail-oriented approach
• Ability to work in a fast-paced environment and adapt to changing conditions

Preferred Skills:

• Experience with specific Demand Side Platforms (e.g., Google Display & Video 360, The Trade Desk, AppNexus)
• Familiarity with data management platforms (DMPs)
• Knowledge of programmatic creative and dynamic creative optimization

ASSUMPTION: While experience with specific platforms is preferred, the ideal candidate will have transferable skills and be eager to learn new tools.

💰 Compensation & Benefits

Salary Range: $86,000 - $97,300 (USD) per year

Benefits:

• Open PTO
• Flexible work hours and remote work
• Paid holidays + holiday closure between Christmas Eve and New Year’s Day
• Company-paid medical, dental, and vision insurance
• Life insurance and disability benefits
• 401k program with employer matching
• 6 weeks paid parental leave
• Employee bonus referrals
• Dog-friendly offices
• Company-provided snacks and beverages (including beer/wine)

Working Hours: Full-time, 40 hours per week

ASSUMPTION: The salary range provided is an estimate based on industry standards for a Programmatic Trader role with 4-5 years of experience in Columbus, Ohio.

📌 Applicant Insights

🔍 Company Context

Industry: The Shipyard operates in the advertising services industry, focusing on building performance-driven brands that audiences can’t help but love.

Company Size: The Shipyard has 201-500 employees, providing a mid-sized agency environment where applicants can make a significant impact.

Founded: The Shipyard was founded in 2014 and has since grown to four cities across the United States.

Company Description:

• Leading, independent agency building performance-driven brands
• Aligns bold creativity with individual consumer motivations
• Methodically engineers brand love throughout the consumer journey
• Activates the synergistic power of brand building and performance marketing

Company Specialties:

• Brand Strategy
• Brand Campaign Development
• Tradigital Media Planning and Buying
• Performance Marketing
• Content at Scale
• Social Media Marketing
• Data Science & Optimization
• Campaign Analytics
• DMP/DSP
• SEO/SEM
• Design
• In-House Production
• Quantitative/Qualitative Measurement
• Brand Activations
• Global Expansion
• Web Development

Company Website: theshipyard.com

ASSUMPTION: The Shipyard's focus on data-driven decision-making and innovative approaches to brand building sets it apart in the advertising industry.

📊 Role Analysis

Career Level: This role is suitable for mid-career professionals with 4-5 years of experience in a similar role.

Reporting Structure: The Programmatic Trader will report directly to the Media Director and collaborate with various internal teams and external clients.

Work Arrangement: This is a hybrid role, requiring in-office attendance on Tuesdays and Thursdays. The remaining days can be worked remotely.

Growth Opportunities:

• Potential career progression into senior roles within the Media team or other departments
• Expanding skills and knowledge in Programmatic advertising and related technologies
• Gaining experience working with diverse clients and teams across multiple locations

ASSUMPTION: The Shipyard's growth and expansion present numerous opportunities for career advancement and skill development.

🌍 Location & Work Environment

Office Type: The Shipyard's Columbus office is a collaborative, creative workspace designed to foster innovation and teamwork.

Office Location(s): 580 North High Street, Suite 500, Columbus, Ohio 43215, US

Geographic Context:

• Columbus is the capital and largest city in Ohio, offering a vibrant urban environment with a relatively low cost of living compared to other major cities
• The city is home to a diverse range of industries, including education, healthcare, technology, and logistics
• Columbus has a robust arts and culture scene, with numerous museums, galleries, and performance venues

Work Schedule: The standard workweek is Monday through Friday, with flexible hours and the option to work remotely on certain days.

ASSUMPTION: Columbus' urban environment and diverse industry base provide a stimulating work environment for applicants with varied interests.

💼 Interview & Application Insights

Typical Process:

• Phone or video screen with the Media Director
• In-depth interview with the Media Director and a member of the Media team
• Final interview with the Head of Media

Key Assessment Areas:

• Data analysis and problem-solving skills
• Communication and presentation skills
• Understanding of Programmatic advertising and relevant technologies
• Cultural fit and alignment with The Shipyard's values

Application Tips:

• Highlight relevant experience and achievements in your resume, focusing on data-driven results and campaign optimizations
• Tailor your cover letter to demonstrate your understanding of The Shipyard's unique approach to brand building and your enthusiasm for the role
• Prepare for interview questions by researching The Shipyard's clients, campaigns, and industry trends

ATS Keywords: Programmatic, Trader, Demand Side Platforms, Campaign Optimization, Data-Driven, Media Planning, Collaboration, Communication, Budget Management

ASSUMPTION: The Shipyard's interview process is designed to assess both technical skills and cultural fit, with a focus on finding candidates who can thrive in a dynamic, collaborative environment.

🛠️ Tools & Technologies

• Google Display & Video 360
• The Trade Desk
• AppNexus
• Data management platforms (e.g., Adobe Audience Manager, Oracle BlueKai)
• Tag management systems (e.g., Google Tag Manager)
• Analytics tools (e.g., Google Analytics, Adobe Analytics)

ASSUMPTION: Familiarity with these tools is preferred but not required. The ideal candidate will be eager to learn and adapt to new technologies as needed.

👔 Cultural Fit Considerations

Company Values:

• Courageous
• Curious
• Collaborative
• Accountable
• Inclusive

Work Style:

• Data-driven and analytical
• Adaptable and open to feedback
• Collaborative and team-oriented
• Proactive and self-motivated

Self-Assessment Questions:

• Do you thrive in a fast-paced, dynamic environment where priorities may shift quickly?
• Are you comfortable working with data and using it to inform decision-making?
• Do you enjoy collaborating with diverse teams and stakeholders to achieve common goals?

ASSUMPTION: The Shipyard values candidates who embody their core values and can contribute to a positive, inclusive work environment.

⚠️ Potential Challenges

• Managing multiple clients and campaigns simultaneously, requiring strong organizational skills
• Keeping up with the rapidly evolving Programmatic advertising landscape
• Adapting to changing client needs and market conditions
• Balancing the need for data-driven decision-making with the importance of creative problem-solving

ASSUMPTION: These challenges can be overcome by a proactive, adaptable, and detail-oriented candidate with strong communication skills.

📈 Similar Roles Comparison

• Unlike traditional media planning roles, this position focuses specifically on Programmatic advertising and requires a deep understanding of demand-side platforms and data management
• Compared to other Programmatic roles, this position offers the opportunity to work with a diverse range of clients and collaborate with a talented, multidisciplinary team
• Career progression in this role could lead to senior positions within the Media team or other departments, providing opportunities for growth and skill development

ASSUMPTION: This role offers a unique blend of strategic thinking, data analysis, and collaboration, making it an attractive opportunity for experienced Programmatic professionals.

📝 Sample Projects

• Developing and executing a Programmatic campaign for a retail client, targeting specific audience segments and optimizing performance based on real-time data
• Collaborating with the creative team to develop dynamic creative assets for a Programmatic campaign, improving click-through rates and conversions
• Analyzing campaign performance data to identify trends and insights, and using those findings to inform future campaign strategies

ASSUMPTION: These sample projects illustrate the data-driven, collaborative nature of the Programmatic Trader role and the opportunity to make a significant impact on campaign performance.

❓ Key Questions to Ask During Interview

• Can you describe the team structure and dynamics within the Media department?
• How does The Shipyard approach client relationships, and what is the expected level of client interaction for this role?
• What opportunities are there for professional development and growth within the Media team and the agency as a whole?
• How does The Shipyard support work-life balance for its employees?
• What are the most challenging aspects of working in a hybrid environment, and how does The Shipyard address those challenges?

ASSUMPTION: Asking thoughtful, informed questions demonstrates your interest in the role and provides valuable insights into The Shipyard's work environment and culture.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume to highlight relevant experience and skills, focusing on data-driven results and campaign optimizations
• Write a cover letter that demonstrates your understanding of The Shipyard's unique approach to brand building and your enthusiasm for the role
• Prepare for interview questions by researching The Shipyard's clients, campaigns, and industry trends
• Follow up with the hiring manager one week after submitting your application to express your continued interest in the position

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.