📌 Core Information
🔹 Job Title: Programmatic Trading Manager
🔹 Company: carsales
🔹 Location: Sydney, New South Wales, Australia
🔹 Job Type: Full-time
🔹 Category: Technology, Information and Internet
🔹 Date Posted: 2025-04-28
🔹 Experience Level: 2-5 years
🔹 Remote Status: Hybrid (Office, Hybrid or Anywhere)
🚀 Job Overview
Key aspects of this role include:
- Managing digital campaigns for agencies and clients using Audience360's first-party audiences
- Media buying across social channels and programmatically trading display, video, mobile, and other channels
- Optimizing campaigns to achieve and surpass client KPIs, including performance, delivery, and margin
- Collaborating with Trading, Technical, and Account Management teams to communicate requirements and deliver excellent service
- Preparing performance reports and evaluating data to recommend improvements
ASSUMPTION: This role requires a strong understanding of digital media buying, particularly with social platforms and programmatic platforms. Candidates should be comfortable working with data and have excellent analytical skills.
📋 Key Responsibilities
✅ Delivering and executing digital campaigns for our agencies and clients
✅ Media buying across social channels and programmatically trading display, video, mobile, and other channels using proprietary platforms and first-party data
✅ Creating optimisation strategies across our campaigns to achieve and surpass client KPIs including performance, delivery, and margin
✅ Responding promptly to queries on live and upcoming campaigns to deliver an outstanding level of service to internal and external clients
✅ Working closely with the Trading, Technical and Account Management teams to communicate material and technical requirements to our internal and external clients
✅ Preparing campaign performance and analytics reports in a timely and accurate manner
✅ Evaluating data performance and recommending improvements in order to achieve optimal performance
ASSUMPTION: This role involves managing multiple campaigns simultaneously, so strong organizational skills and the ability to multitask are essential.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field (or equivalent experience)
Experience: 2-5 years of experience in digital media buying, with a focus on social platforms and programmatic platforms
Required Skills:
- Proficient in digital media buying, with experience working with social platforms and other buy-side programmatic platforms
- Solid analytical skills, with a strong ability to interpret data and draw insights
- Excellent Excel skills, with experience in data visualisation and interpretation
- Ability to manage multiple activities simultaneously while managing potentially conflicting priorities and stakeholder needs
- Understanding of the Australian media and advertising agency landscape
- Proactive approach to work, with a keen desire to be a contributing member of a collaborative and effective Digital Trading team
- Experience working with internal and external customers
- Ability to deliver results and understand the commercial impact of efforts
Preferred Skills:
- Experience or familiarity with Data Management Platforms and/or use cases of first-party data
ASSUMPTION: Candidates with experience in data management platforms and first-party data will have an advantage in this role.
💰 Compensation & Benefits
Salary Range: AUD 80,000 - 120,000 per annum (based on experience and qualifications)
Benefits:
- Fantastic culture built around company values
- Autonomy to choose where you work from (Office, Hybrid or Anywhere)
- Support from a highly engaged, high-performing team
- 24 weeks paid parental leave for primary caregivers and four weeks paid secondary caregivers leave
- Endless learning and development opportunities, and a range of activities that will help support your mental, emotional, and physical wellbeing
Working Hours: Full-time (40 hours per week), with flexible working options available
ASSUMPTION: The salary range provided is an estimate based on industry standards for a role of this level in Australia. Final compensation will be determined based on the candidate's qualifications and experience.
📌 Applicant Insights
🔍 Company Context
Industry: carsales is a leading provider of exclusive branded audiences derived from Australia's most trusted brands, operating in the technology, information, and internet industry.
Company Size: carsales has 501-1,000 employees, providing a large enough organization to offer growth opportunities while still maintaining a small-company feel.
Founded: carsales was founded in 1997 and has since grown into a global leader in digital marketplaces across Oceania, Asia, and The Americas.
Company Description:
- carsales is committed to making buying and selling a great experience, with a focus on digitising print classifieds and evolving with the new economy
- The company offers close to 800 team members across Australia and New Zealand and is part of CAR Group, an ASX 50 business and a global leader in digital marketplaces
- carsales provides a dynamic workplace experience that transcends a mere list of perks and benefits, offering growth, security, resource, agility, opportunity, and autonomy to its people
Company Specialties:
- Technology
- Digital marketplaces
- Data
- Insights
- Product
- Design
- Software Development
- Machine Learning
- Artificial Intelligence
- Media
Company Website: http://www.carsales.com.au
ASSUMPTION: carsales is a well-established company with a strong focus on technology and innovation, providing a supportive and engaging work environment for its employees.
📊 Role Analysis
Career Level: This role is suitable for candidates with 2-5 years of experience in digital media buying, seeking to advance their career in programmatic trading.
Reporting Structure: The Programmatic Trading Manager will report directly to the Trading Manager and work closely with the Trading, Technical, and Account Management teams.
Work Arrangement: This role offers a hybrid work arrangement, with the flexibility to choose where you work from (Office, Hybrid or Anywhere).
Growth Opportunities:
- carsales offers a dynamic workplace experience that provides opportunities for career growth and development
- The company's global presence and diverse range of specialties offer potential paths for career progression
- carsales' commitment to learning and development opportunities can help employees enhance their skills and advance their careers
ASSUMPTION: This role offers excellent opportunities for career growth and development within a supportive and engaging work environment.
🌍 Location & Work Environment
Office Type: carsales offers a hybrid work arrangement, with the flexibility to choose where you work from (Office, Hybrid or Anywhere).
Office Location(s): Sydney, New South Wales, Australia
Geographic Context:
- Sydney is the largest city in Australia, offering a vibrant and multicultural environment
- The city is known for its iconic landmarks, such as the Sydney Opera House and Sydney Harbour Bridge, as well as its beautiful beaches and parks
- Sydney has a humid subtropical climate, with mild winters and warm summers
Work Schedule: Full-time (40 hours per week), with flexible working options available
ASSUMPTION: The hybrid work arrangement offers employees the flexibility to balance their work and personal lives, while still maintaining a strong connection to the company's culture and values.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening with the hiring manager
- In-depth interview with the trading team
- Final interview with the head of trading
Key Assessment Areas:
- Digital media buying experience and expertise
- Analytical skills and data interpretation
- Campaign management and optimization skills
- Client service and communication skills
- Cultural fit and alignment with company values
Application Tips:
- Highlight relevant experience and achievements in digital media buying and campaign management
- Demonstrate strong analytical skills and data interpretation abilities
- Tailor your resume and cover letter to emphasize your fit with the company's culture and values
- Prepare thoughtful questions to ask during the interview, demonstrating your interest in the role and the company
ATS Keywords: Digital Media Buying, Programmatic Trading, Campaign Management, Data Analysis, Client Service, Social Media, Performance Optimization
ASSUMPTION: The application process for this role is likely to be competitive, so it is essential to tailor your application materials to highlight your relevant experience and skills and demonstrate your fit with the company's culture and values.
🛠️ Tools & Technologies
- Proprietary platforms for media buying and campaign management
- First-party data and Data Management Platforms (DMPs)
- Excel and data visualization tools
- Social media platforms (e.g., Facebook, Instagram, LinkedIn)
- Programmatic platforms (e.g., Google Display & Video 360, The Trade Desk, AppNexus)
ASSUMPTION: Familiarity with the tools and technologies listed above is essential for success in this role. Candidates with experience using these tools will have an advantage in the application process.
👔 Cultural Fit Considerations
Company Values:
- Customer-centric
- Innovative
- Collaborative
- Agile
- Accountable
Work Style:
- Data-driven and analytical
- Collaborative and team-oriented
- Adaptable and responsive to change
- Proactive and solutions-focused
Self-Assessment Questions:
- Do you have a strong understanding of digital media buying, with experience working with social platforms and programmatic platforms?
- Are you comfortable working with data and drawing insights from it to optimize campaigns?
- Do you thrive in a collaborative and dynamic work environment, where you can contribute to a high-performing team?
ASSUMPTION: carsales values employees who are customer-centric, innovative, collaborative, agile, and accountable. Candidates who can demonstrate a strong fit with these values will be more likely to succeed in the application process and thrive in the company's work environment.
⚠️ Potential Challenges
- Managing multiple campaigns simultaneously, requiring strong organizational skills and the ability to multitask
- Working with diverse stakeholders, including internal and external clients, requiring excellent communication and client service skills
- Keeping up with the fast-paced and ever-evolving digital media landscape, requiring a proactive approach to learning and adaptation
- Balancing work and personal life in a hybrid work arrangement, requiring strong time management and prioritization skills
ASSUMPTION: The potential challenges listed above are common to roles in digital media buying and programmatic trading. Candidates who can demonstrate their ability to overcome these challenges will be more likely to succeed in this role.
📈 Similar Roles Comparison
- This role is similar to other programmatic trading manager positions, but may offer more focus on social media channels and first-party data
- carsales' global presence and diverse range of specialties may offer more opportunities for career growth and development compared to smaller or more specialized companies
- This role may offer more responsibility and autonomy compared to entry-level or junior positions in digital media buying or programmatic trading
ASSUMPTION: When comparing this role to similar positions, candidates should consider the company's size, industry, and culture, as well as the specific requirements and responsibilities of the role.
📝 Sample Projects
- Developing and executing a social media campaign for a major client, using Audience360's first-party audiences and proprietary platforms
- Optimizing a programmatic display campaign to improve performance and delivery against client KPIs, using data analysis and performance metrics
- Collaborating with the Technical and Account Management teams to communicate material and technical requirements to internal and external clients, ensuring excellent service and satisfaction
ASSUMPTION: The sample projects listed above are intended to provide an idea of the types of tasks and responsibilities that may be involved in this role. Candidates should be prepared to discuss their relevant experience and achievements in digital media buying and campaign management during the interview process.
❓ Key Questions to Ask During Interview
- Can you describe the typical day-to-day responsibilities of this role, and how they may vary depending on the client or campaign?
- How does the Trading Team collaborate with other departments, such as Technical and Account Management, to ensure excellent service and campaign success?
- What opportunities are there for career growth and development within the Trading Team and the company as a whole?
- How does the company support work-life balance in a hybrid work arrangement?
- What are the most important qualities and skills for success in this role, according to the hiring manager?
ASSUMPTION: The key questions listed above are intended to help candidates better understand the role, the company, and the work environment. Candidates should prepare thoughtful and relevant questions to ask during the interview process, demonstrating their interest in the role and the company.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience and skills, and demonstrate your fit with the company's culture and values
- Prepare for the interview by researching the company and the role, and practicing your responses to common interview questions
- Follow up with the hiring manager after the interview to express your appreciation for the opportunity and reiterate your interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
