Project Executive, Social Media

📌 Core Information

🔹 Job Title: Project Executive, Social Media

🔹 Company: South China Morning Post

🔹 Location: Wong Chuk Hang, Hong Kong

🔹 Job Type: Full-time

🔹 Category: Media & Publishing

🔹 Date Posted: July 2, 2025

🔹 Experience Level: 2-5 years

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Collaborating with internal stakeholders to manage social media growth and achieve performance targets for magazine titles
• Monitoring social media performance and developing strategies to drive engagement and audience acquisition
• Exploring new platforms and trends to expand community and improve user engagement
• Supporting new ideas and solutions for sales and client projects
• Managing content partnerships and syndications to maximize traffic return

ASSUMPTION: This role requires a balance of creative thinking, data analysis, and project management skills. The ideal candidate will be passionate about social media and have a strong understanding of digital marketing trends.

📋 Key Responsibilities

✅ Monitor social media performance (e.g., Instagram, Facebook, Threads, RedNote, YouTube, WhatsApp) to drive traffic referral, audience & customer acquisition, engagement, and product sales

✅ Work with editorial and internal teams to develop social media strategy and provide insights to improve performance and achieve KPIs growth

✅ Explore new platforms and trends while developing and experimenting with new off-platform products for community expansion and improving user engagement

✅ Support new ideas and solutions on social and off-platform for sales and client projects

✅ Manage content partnerships and syndications to maximize traffic return

✅ Collaborate closely with different stakeholders to address project requirements, monitor progress, ensure timely delivery, and review and evaluate project results

✅ Provide training to editorial and internal teams and knowledge sharing to strengthen learning culture

ASSUMPTION: This role involves a mix of strategic planning, hands-on execution, and stakeholder management. Strong communication and organizational skills are essential for success.

🎯 Required Qualifications

Education: Degree holder in Business, Marketing, Communications, Information Technology, or related disciplines

Experience: At least 2 years of relevant experience in social media, product development, or project management, preferably from a digital agency or media industry

Required Skills:

• Passionate about social media with a proven track record of building fans, engagement, and reach across various social platforms
• Solid knowledge in digital media, interactive marketing, and digital campaigns
• Experience in web analytics and/or data mining, project experience in content syndication, social media, website, and interactive products
• Strong sense of responsibility and ownership of work while able to collaborate with different stakeholders
• Ability to handle ad hoc campaigns, immediate requests with strong problem-solving skills
• Resourceful, independent, and creative with exceptional communication, presentation, and organizational skills
• Proficient in spoken Cantonese and English, written English and Chinese

Preferred Skills:

• Strong interest in fashion, beauty, lifestyle, entertainment trends

ASSUMPTION: Candidates with more experience and/or qualifications may be considered for the Senior Project Executive role.

💰 Compensation & Benefits

Salary Range: HKD 35,000 - 50,000 per month (Based on industry standards for a mid-level social media role in Hong Kong)

Benefits:

• Medical and dental insurance
• Life and accident insurance
• Retirement benefits
• Employee discounts on SCMP products and services

Working Hours: Monday to Friday, 9:00 AM to 6:00 PM (with a 1-hour lunch break). Occasional overtime may be required to meet project deadlines.

ASSUMPTION: The salary range provided is an estimate based on market research and may vary depending on the candidate's experience and qualifications.

📌 Applicant Insights

🔍 Company Context

Industry: The South China Morning Post is a leading news media company that has reported on China and Asia for more than a century with global impact. It is headquartered in Hong Kong and is the city's newspaper of record.

Company Size: The company has 501-1,000 employees, providing a mid-sized work environment with opportunities for growth and collaboration.

Founded: 1903, with a rich history and established reputation in the media industry.

Company Description:

• Leading the global conversation about China
• Publishing a portfolio of premium lifestyle and fashion titles in Hong Kong
• Home to digital news brands focused on China's tech industry, growing impact, and culture

Company Specialties:

• News Division
• Advertising and Marketing Solutions
• Recruitment and Education Services
• Young Post

Company Website: www.scmp.com

ASSUMPTION: The South China Morning Post is a well-established company with a strong brand and a commitment to informing and inspiring through journalism of the highest standards.

📊 Role Analysis

Career Level: Mid-level, with opportunities for growth and advancement within the company

Reporting Structure: This role reports to the Project Manager, Social Media, and works closely with internal stakeholders across various departments

Work Arrangement: On-site, with a flexible work arrangement that may include remote work options in the future

Growth Opportunities:

• Potential career progression to Senior Project Executive or similar roles
• Opportunities to work on diverse projects and gain exposure to various aspects of the business
• Chances to develop skills in project management, stakeholder communication, and digital marketing

ASSUMPTION: This role offers a unique opportunity to work in a dynamic and fast-paced environment, with ample opportunities for professional growth and development.

🌍 Location & Work Environment

Office Type: Modern, collaborative workspace with state-of-the-art facilities

Office Location(s): Wong Chuk Hang, Hong Kong

Geographic Context:

• Hong Kong is a vibrant, multicultural city with a thriving media industry
• Wong Chuk Hang is a convenient location with easy access to public transportation and amenities
• The office is situated in a bustling commercial district with numerous restaurants, cafes, and shopping options

Work Schedule: Monday to Friday, with flexible working hours and the possibility of remote work arrangements

ASSUMPTION: The work environment at the South China Morning Post is dynamic, collaborative, and supportive, with a strong emphasis on work-life balance.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screening
• In-person or video interview with the hiring manager and relevant stakeholders
• Final decision and offer

Key Assessment Areas:

• Cultural fit and alignment with company values
• Problem-solving skills and ability to handle ad hoc campaigns
• Knowledge of digital media, interactive marketing, and social media trends
• Communication and presentation skills

Application Tips:

• Highlight relevant experience and achievements in social media, project management, or digital marketing
• Tailor your resume and cover letter to emphasize skills and experiences that match the job requirements
• Prepare examples of successful social media campaigns or projects you've worked on
• Research the company and its publications to demonstrate your understanding of their mission and values

ATS Keywords: Social Media, Project Management, Digital Marketing, Content Development, Web Analytics, Data Mining, Communication, Problem Solving, Creativity, Collaboration, Training, Fashion Trends, Engagement, Audience Acquisition, Content Syndication, Interactive Marketing

ASSUMPTION: The application process at the South China Morning Post is competitive, and candidates should be prepared to demonstrate their skills and experiences through concrete examples and a well-crafted resume and cover letter.

🛠️ Tools & Technologies

• Social media platforms (Instagram, Facebook, Threads, RedNote, YouTube, WhatsApp)
• Web analytics tools (Google Analytics, social media analytics platforms)
• Project management tools (Asana, Trello, Microsoft Project)
• Content management systems (CMS)

ASSUMPTION: The ideal candidate will have experience with relevant social media platforms, web analytics tools, and project management software.

👔 Cultural Fit Considerations

Company Values:

• Elevate Thought
• Lead the global conversation about China
• Inform and inspire through journalism of the highest standards

Work Style:

• Collaborative and team-oriented
• Adaptable and responsive to changing priorities and deadlines
• Data-driven and analytical

Self-Assessment Questions:

• Do you share the company's commitment to elevating thought and leading the global conversation about China?
• Are you comfortable working in a fast-paced, dynamic environment with changing priorities?
• Do you have strong analytical skills and the ability to make data-driven decisions?

ASSUMPTION: Candidates who align with the company's values and work style will be well-suited to this role and the South China Morning Post's work environment.

⚠️ Potential Challenges

• Managing multiple projects and stakeholders simultaneously
• Keeping up with the fast-paced nature of the media industry and social media trends
• Working in a competitive and dynamic work environment
• Occasional overtime to meet project deadlines

ASSUMPTION: The ideal candidate will be able to thrive in a fast-paced, dynamic environment and manage multiple projects and priorities effectively.

📈 Similar Roles Comparison

• This role is similar to a Social Media Manager or Digital Marketing Specialist position, but with a stronger focus on project management and cross-functional collaboration
• In comparison to other media companies, the South China Morning Post offers a unique opportunity to work on a wide range of publications and digital platforms
• Career progression opportunities may include roles such as Senior Project Executive, Social Media Manager, or Digital Marketing Director

ASSUMPTION: Candidates should research similar roles in the media industry to better understand the unique aspects of this position and the opportunities it offers for growth and development.

📝 Sample Projects

• Developing and executing a social media campaign to promote a new magazine issue or event
• Managing content partnerships and syndications to maximize traffic return and engagement
• Conducting web analytics and data mining to identify trends and optimize social media performance

ASSUMPTION: The ideal candidate will have experience working on similar projects and be able to provide concrete examples of their achievements in social media management, project management, or digital marketing.

❓ Key Questions to Ask During Interview

• Can you describe the team structure and how this role fits within the organization?
• What are the most significant challenges facing the social media team currently, and how can this role address them?
• How does the company support the professional development and growth of its employees?
• What are the key performance indicators (KPIs) for this role, and how will success be measured?
• What is the company's approach to work-life balance, and how does this role fit into that philosophy?

ASSUMPTION: Candidates should prepare thoughtful questions that demonstrate their interest in the role and the company, as well as their understanding of the industry and the challenges facing the social media team.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant experience and skills for this role
• Prepare examples of successful social media campaigns or projects you've worked on
• Follow up with the hiring manager one week after submitting your application to express your interest and reiterate your qualifications

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.