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Project Manager, Content Marketing

Adtalem Global Education
Full-time
On-site
Chicago, Illinois, United States
πŸ” SEO & Content Marketing

πŸ“Œ Core Information

πŸ”Ή Job Title: Project Manager, Content Marketing

πŸ”Ή Company: Adtalem Global Education

πŸ”Ή Location: Chicago, IL & Columbia, MD

πŸ”Ή Job Type: Full-time, Hybrid (4 in-office days, 1 remote day)

πŸ”Ή Category: Education Administration Programs

πŸ”Ή Date Posted: April 14, 2025

πŸ”Ή Experience Level: 5-10 years

πŸ”Ή Remote Status: On-site with hybrid option

πŸš€ Job Overview

Key aspects of this role include:

  • Managing complex projects and workflows for content marketing across multiple medical schools
  • Collaborating with internal teams and external agencies to ensure brand consistency and timely delivery
  • Optimizing processes and improving efficiency in project management
  • Analyzing campaign performance and providing data-driven insights

ASSUMPTION: This role requires a high level of organization, attention to detail, and strong communication skills to manage multiple projects and stakeholders effectively.

πŸ“‹ Key Responsibilities

βœ… Lead and optimize status updates, workflow, prioritization, and planning processes across initiatives

βœ… Develop and manage creative briefs in conjunction with Institutional Marketing and product marketing

βœ… Oversee and manage the delivery of paid digital, social, and email creative needs

βœ… Coordinate and streamline workflows with the social team across various platforms

βœ… Act as a liaison with various internal functional departments to facilitate information gathering and process adherence

βœ… Manage creative budgets and execution of authorized plans, purchase orders, and vendor payments

βœ… Establish and monitor campaign performance KPIs, and design and implement scorecards, reports, and other tracking tools

βœ… Maintain and optimize a comprehensive DAM portal for organized storage and accessibility of creative assets

ASSUMPTION: This role involves a high degree of multitasking and requires strong project management skills to balance multiple responsibilities and deadlines.

🎯 Required Qualifications

Education: Bachelor's Degree Required (preferably in Marketing, Business Administration, or a related field)

Experience: A minimum of 5-8 years of project management/account management and progressive marketing experience is required. Agency experience is a plus.

Required Skills:

  • Highly organized and process-driven
  • Proven project management and account management expertise
  • Strong marketing and creative workflow understanding
  • Budget management and financial acumen
  • Strong communication and collaboration skills
  • Experience with digital marketing channels
  • Interest in higher education marketing, specifically medical and veterinary fields
  • Ability to work cross-functionally
  • Experience with DAM systems

Preferred Skills:

  • Experience working in an agency environment
  • Fluency in additional languages

ASSUMPTION: Candidates with experience in higher education marketing or agency environments will have a competitive edge in this role.

πŸ’° Compensation & Benefits

Salary Range: $70,696 - $124,230 (based on experience and location)

Benefits:

  • Health, dental, vision, life, and disability insurance
  • 401k Retirement Program with 6% employer match
  • Flexible Time Off (FTO) Policy
  • 12 Paid Holidays

Working Hours: Full-time, 40 hours per week

ASSUMPTION: The salary range provided is an estimate based on industry standards for similar roles and may vary depending on the candidate's experience and qualifications.

πŸ“Œ Applicant Insights

πŸ” Company Context

Industry: Education Administration Programs

Company Size: 10,001+ employees

Founded: Not specified

Company Description:

  • Adtalem Global Education is a national leader in post-secondary education and a leading provider of professional talent to the healthcare industry.
  • The company educates and empowers students with the knowledge and skills to become leaders in their communities and make a lasting impact on public health, well-being, and beyond.
  • Adtalem is the parent organization of American University of the Caribbean School of Medicine, Chamberlain University, Ross University School of Medicine, Ross University School of Veterinary Medicine, and Walden University.

Company Specialties:

  • Education
  • Healthcare
  • Medical and Veterinary Schools

Company Website: http://www.adtalem.com

ASSUMPTION: Adtalem Global Education is a large, established organization with a strong focus on education and healthcare, providing ample opportunities for career growth and development.

πŸ“Š Role Analysis

Career Level: Mid-level to senior project management role within the marketing department

Reporting Structure: Reports to the Director of Content & Creative Center of Excellence

Work Arrangement: Hybrid, with four in-office days and one remote day per week

Growth Opportunities:

  • Potential to take on more responsibilities and advance within the marketing department
  • Opportunities to work on diverse projects across multiple medical schools
  • Chance to develop skills in higher education marketing and project management

ASSUMPTION: This role offers opportunities for professional growth and development within a large, established organization.

🌍 Location & Work Environment

Office Type: Hybrid (4 in-office days, 1 remote day)

Office Location(s): Chicago, IL & Columbia, MD

Geographic Context:

  • Chicago, IL: A large city with a vibrant culture, diverse neighborhoods, and a strong job market
  • Columbia, MD: A suburban city with a high quality of life, excellent schools, and a short commute to Washington D.C.

Work Schedule: Monday - Thursday: In-office, Friday: Remote

ASSUMPTION: The hybrid work arrangement offers a balance between in-office collaboration and remote flexibility.

πŸ’Ό Interview & Application Insights

Typical Process:

  • Online application submission
  • Phone or video screen with the Talent Acquisition Team
  • In-depth interview with the hiring manager and/or team members
  • Final interview with the Director of Content & Creative Center of Excellence

Key Assessment Areas:

  • Project management skills and experience
  • Marketing and creative workflow understanding
  • Budget management and financial acumen
  • Communication and collaboration skills
  • Interest in higher education marketing

Application Tips:

  • Tailor your resume and cover letter to highlight relevant experience and skills for this role
  • Demonstrate your understanding of higher education marketing and project management
  • Showcase your ability to manage complex projects and workflows

ATS Keywords: Project Management, Account Management, Marketing, Creative Workflow, Budget Management, Communication, Collaboration, Digital Marketing, Higher Education Marketing, Cross-Functional Work, Digital Asset Management, Analytics, Process Optimization, Workflow Management, Detail Orientation, Fast-Paced Environment

ASSUMPTION: Applicants should tailor their application materials to highlight relevant skills and experience, and be prepared to discuss their project management approach and higher education marketing insights during the interview process.

πŸ› οΈ Tools & Technologies

  • Project management tools (e.g., Asana, Trello, Jira)
  • Marketing automation platforms (e.g., HubSpot, Marketo, Pardot)
  • Creative brief and asset management tools (e.g., Workamajig, inMotion)
  • Analytics and reporting tools (e.g., Google Analytics, Tableau, Power BI)

ASSUMPTION: Familiarity with relevant project management, marketing, and analytics tools is essential for success in this role.

πŸ‘” Cultural Fit Considerations

Company Values:

  • Student-centered
  • Inclusive
  • Collaborative
  • Innovative
  • Accountable

Work Style:

  • Fast-paced and dynamic
  • Collaborative and team-oriented
  • Data-driven and analytical
  • Results-focused and accountable

Self-Assessment Questions:

  • How do you ensure the smooth execution of complex projects with tight deadlines?
  • Can you provide an example of a time when you optimized a workflow or improved a process?
  • How do you approach working with multiple stakeholders and managing their expectations?

ASSUMPTION: Applicants should assess their fit with Adtalem's values and work style, and be prepared to discuss their approach to project management, process optimization, and stakeholder communication during the interview process.

⚠️ Potential Challenges

  • Managing multiple projects and deadlines simultaneously
  • Balancing the needs of various stakeholders, including internal teams and external agencies
  • Adapting to a fast-paced and dynamic work environment
  • Working with a diverse range of creative and marketing channels

ASSUMPTION: Applicants should be prepared to discuss their strategies for managing multiple priorities, balancing stakeholder needs, and adapting to a fast-paced work environment.

πŸ“ˆ Similar Roles Comparison

  • This role is similar to an Account Manager or Project Manager in an agency environment, but with a focus on higher education marketing and a broader range of responsibilities
  • Compared to other project management roles, this position offers a unique opportunity to work across multiple medical schools and impact the education of future healthcare professionals
  • Career progression may include moving into a senior project management role or transitioning into a more specialized marketing or communications role within the organization

ASSUMPTION: Applicants should consider the unique aspects of this role and how it compares to other project management or account management positions in the industry.

πŸ“ Sample Projects

  • Managing the creative and content development process for a multi-channel marketing campaign promoting a new medical school program
  • Collaborating with internal teams and external agencies to refresh the brand identity and visual guidelines for a medical school
  • Analyzing campaign performance data to optimize marketing strategies and improve enrollment outcomes

ASSUMPTION: Applicants should be prepared to discuss their experience with similar projects and how they approached managing the creative and content development process, collaborating with stakeholders, and analyzing campaign performance data.

❓ Key Questions to Ask During Interview

  • How does this role fit into the overall marketing strategy for the medical schools?
  • What are the biggest challenges facing the marketing department, and how can this role help address them?
  • How does the company support the professional development and growth of its employees?
  • What are the key priorities for this role in the first 90 days?
  • How does the company measure the success of its marketing campaigns, and what are the key KPIs for this role?

ASSUMPTION: Applicants should use the interview process to gain a deeper understanding of the role, the company, and the marketing department's goals and challenges.

πŸ“Œ Next Steps for Applicants

To apply for this position:

  • Submit your application through this link
  • Tailor your resume and cover letter to highlight relevant experience and skills for this role
  • Prepare for interview questions related to project management, marketing, and higher education
  • Research Adtalem Global Education and the medical schools to demonstrate your interest and understanding of the organization
  • Follow up with the Talent Acquisition Team after your interview to express your enthusiasm for the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.