📌 Core Information
🔹 Job Title: Project Marketing Manager
🔹 Company: Vicinity Centres
🔹 Location: Chatswood Chase CMO, Chatswood NSW 2067, Australia
🔹 Job Type: Full-time
🔹 Category: Marketing
🔹 Date Posted: 2025-06-16
🔹 Experience Level: 5-10 years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Driving marketing and communications activities for development projects
- Managing marketing campaigns and retailer engagement strategies
- Collaborating with various stakeholders to position projects compellingly
- Delivering events, activations, and PR initiatives to engage consumers
- Monitoring and reporting on social and digital activity
ASSUMPTION: This role requires a high level of organization, strong communication skills, and the ability to manage multiple projects simultaneously.
📋 Key Responsibilities
✅ Develop and implement marketing strategies for development projects
✅ Manage marketing campaigns, events, and activations from inception to completion
✅ Collaborate with development teams, stakeholders, and marketing services to deliver projects
✅ Lead retailer engagement strategies and programs
✅ Monitor and report on social and digital activity, providing insights and recommendations
✅ Manage project pages of the centre website and support additional digital requirements
✅ Create launch and stabilisation activity plans in collaboration with the Brand Experience Executive
ASSUMPTION: This role involves a mix of strategic planning, hands-on execution, and stakeholder management. It requires strong project management skills and the ability to work effectively in a team.
🎯 Required Qualifications
Education: Relevant tertiary qualification preferred
Experience: Proven experience in retail marketing, with a focus on development or project-specific marketing
Required Skills:
- Proven experience managing marketing projects end-to-end
- Strong collaboration and stakeholder engagement skills
- Excellent reporting and financial management capabilities
- Passion for the retail and shopping centre industry
- Strong organizational, compliance, and time management skills
- Ability to work effectively in a team and develop/maintain strategic relationships
Preferred Skills:
- Experience with event implementation and management
- Proofreading and editing skills
- Customer service skills
- Financial acumen and proven performance driving commercial results
ASSUMPTION: Candidates with a strong retail marketing background and experience managing marketing projects will be best suited for this role.
💰 Compensation & Benefits
Salary Range: AUD 90,000 - 110,000 per annum (Based on industry standards for a Marketing Manager with 5-10 years of experience in the retail sector)
Benefits:
- Flexible working options
- Birthday leave and purchased additional leave
- $1,000 worth of VCX securities
- Internal mentoring program
- Generous parental leave
Working Hours: Full-time, Monday to Friday, with flexibility for event and project requirements
ASSUMPTION: The salary range is an estimate based on industry standards for a Marketing Manager with the required experience level in the retail sector. Actual salary may vary based on candidate's qualifications and the company's compensation structure.
📌 Applicant Insights
🔍 Company Context
Industry: Real Estate, specifically retail property management
Company Size: 1,001-5,000 employees, providing a large and diverse work environment with ample opportunities for growth and collaboration
Founded: 2015, with a history of evolving and reimagining retail destinations across Australia
Company Description:
- Vicinity Centres owns and manages some of Australia's most recognisable and loved retail destinations
- The company is committed to creating meaningful places where communities connect through retail, residential, and office spaces
- Vicinity Centres focuses on data-led decision-making and has a nationwide development pipeline
Company Specialties:
- Retail property management
- Destination development and redevelopment
- Data-driven retail strategy
Company Website: vicinity.com.au
ASSUMPTION: Vicinity Centres is a large, established company with a strong focus on retail property management and destination development. It offers a dynamic work environment with opportunities for growth and collaboration.
📊 Role Analysis
Career Level: Mid-level to senior, with opportunities for growth and progression within the marketing team and the broader organization
Reporting Structure: Reports directly to the Head of Brand, Marketing and Experience, with close collaboration with the Brand Experience Executive and other marketing team members
Work Arrangement: On-site, with flexibility for remote work when required for events or project-specific tasks
Growth Opportunities:
- Progression within the marketing team or broader organization
- Expanding skills and expertise in retail marketing and project management
- Gaining experience in stakeholder engagement and collaboration
ASSUMPTION: This role offers opportunities for career growth and development within a large, established organization. It provides a platform to expand skills and expertise in retail marketing and project management.
🌍 Location & Work Environment
Office Type: Modern, professional office environment with a focus on collaboration and innovation
Office Location(s): Chatswood Chase CMO, Chatswood NSW 2067, Australia
Geographic Context:
- Chatswood is a vibrant, multicultural suburb on Sydney's North Shore
- The office is located in the heart of Chatswood's retail precinct, offering easy access to public transportation and amenities
- The area is known for its diverse range of retail, dining, and entertainment options
Work Schedule: Full-time, Monday to Friday, with flexibility for event and project requirements
ASSUMPTION: The Chatswood Chase CMO office provides a modern, collaborative work environment in a vibrant retail precinct. The location offers easy access to public transportation and a wide range of amenities.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening with the Talent Acquisition team
- Face-to-face or video interview with the hiring manager and/or team members
- Final interview with the Head of Brand, Marketing and Experience
- Background check and reference checks (if required)
Key Assessment Areas:
- Marketing and project management skills
- Stakeholder engagement and collaboration
- Communication and presentation skills
- Problem-solving and analytical skills
- Cultural fit and alignment with Vicinity Centres' values
Application Tips:
- Tailor your resume and cover letter to highlight relevant marketing and project management experience
- Demonstrate your understanding of the retail industry and Vicinity Centres' business
- Prepare examples of marketing campaigns or projects you've managed from inception to completion
- Research Vicinity Centres' values and be prepared to discuss how your personal values align with the company's
ATS Keywords: Project Marketing, Retail Marketing, Development Marketing, Event Management, Stakeholder Engagement, Marketing Strategy, Marketing Campaigns, Retail Industry, Vicinity Centres
ASSUMPTION: The application process for this role is likely to be competitive, so it's essential to tailor your application materials and prepare thoroughly for interviews.
🛠️ Tools & Technologies
- Microsoft Office Suite (Word, Excel, PowerPoint)
- Project management tools (e.g., Asana, Trello, Microsoft Project)
- Marketing automation and CRM platforms (e.g., Salesforce, HubSpot, Marketo)
- Social media management tools (e.g., Hootsuite, Buffer)
- Google Analytics and other data analysis tools
ASSUMPTION: Familiarity with relevant marketing and project management tools is essential for success in this role.
👔 Cultural Fit Considerations
Company Values:
- Respect: We listen to and acknowledge each other's views and have difficult conversations with care
- Integrity: We back our words with the right actions and do the right thing, no matter the situation
- Customer Focus: We nurture a genuine connection with our customers and consider their needs when making decisions
- Collaboration: We invite the right people to the table and balance consensus with decisive actions
- Excellence: We always strive to improve and share our challenges and celebrate the wins
Work Style:
- Collaborative and team-oriented
- Focused on delivering high-quality work and driving results
- Adaptable and responsive to change
- Committed to continuous learning and improvement
Self-Assessment Questions:
- Do you have experience working in a collaborative, team-oriented environment?
- Are you comfortable managing multiple projects simultaneously and prioritizing tasks effectively?
- Do you have a strong customer focus and a passion for delivering exceptional customer experiences?
- Are you committed to continuous learning and improvement, and do you actively seek feedback to enhance your skills and performance?
ASSUMPTION: Vicinity Centres values a diverse and inclusive work environment, and candidates who demonstrate a strong fit with the company's values and work style will be most successful in this role.
⚠️ Potential Challenges
- Managing multiple projects simultaneously and balancing competing priorities
- Working in a fast-paced, dynamic retail environment
- Collaborating with various stakeholders, including development teams, marketing services, and legal and governance teams
- Adapting to changes in project scope, timelines, and priorities
ASSUMPTION: This role presents unique challenges and opportunities for growth and development. Successful candidates will be adaptable, resilient, and capable of thriving in a dynamic, fast-paced environment.
📈 Similar Roles Comparison
- This role is unique in its focus on development marketing and project management within the retail industry
- Similar roles may include Marketing Manager - Retail, Marketing Manager - Property, or Project Manager - Marketing
- Career progression may include roles such as Senior Marketing Manager, Head of Marketing, or General Manager within the retail or property sectors
ASSUMPTION: This role offers a unique opportunity to gain experience in development marketing and project management within the retail industry. It provides a strong foundation for career progression within the marketing and property sectors.
📝 Sample Projects
- Managing the marketing campaign for a major retail development project, including event planning, PR initiatives, and digital marketing activities
- Collaborating with the development team to create and implement a retailer engagement strategy for a redevelopment project
- Leading the marketing efforts for a grand opening event, including coordinating with vendors, managing event logistics, and ensuring a successful launch
ASSUMPTION: These sample projects illustrate the diverse range of responsibilities and opportunities available in this role, highlighting the importance of strong project management, stakeholder engagement, and marketing skills.
❓ Key Questions to Ask During Interview
- Can you describe the typical timeline for a development marketing project, from inception to launch?
- How does the marketing team collaborate with the development team, and what are the key milestones in the project management process?
- What are the primary challenges faced by the marketing team when working on development marketing projects, and how are they addressed?
- How does Vicinity Centres support the professional development and growth of its marketing team members?
- What are the key performance indicators (KPIs) used to measure the success of development marketing campaigns, and how are they tracked and reported?
ASSUMPTION: Asking thoughtful, informed questions during the interview process demonstrates your interest in the role and your commitment to understanding the company's culture and expectations.
📝 Next Steps for Applicants
To apply for this position:
- Submit your application through the following link: https://vicinity.wd3.myworkdayjobs.com/VicinityExternalCareers/job/Chatswood-Chase-CMO/Project-Marketing-Manager_R006604
- Tailor your resume and cover letter to highlight your relevant marketing and project management experience
- Prepare examples of marketing campaigns or projects you've managed from inception to completion
- Research Vicinity Centres' values and be prepared to discuss how your personal values align with the company's
- Follow up with the Talent Acquisition team one week after submitting your application to inquire about the status of your application
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
