📌 Core Information
🔹 Job Title: Project Marketing Manager
🔹 Company: Knight Frank
🔹 Location: Kuala Lumpur, Malaysia
🔹 Job Type: Full-Time
🔹 Category: Real Estate
🔹 Date Posted: 2025-07-30
🔹 Experience Level: 2-5 years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Serving as the main liaison with developers and key stakeholders
- Planning and executing marketing campaigns for residential property projects
- Driving and monitoring sales performance for assigned projects
- Coordinating launch strategies, roadshows, exhibitions, and digital campaigns
- Collaborating with internal teams and international offices
ASSUMPTION: This role requires a balance of strong communication skills, organizational skills, and the ability to work independently under pressure. It also involves a deep understanding of the real estate market and campaign execution.
📋 Key Responsibilities
✅ Serve as the main liaison with developers and key stakeholders
✅ Plan and execute marketing campaigns for residential property projects – both locally and overseas
✅ Drive and monitor sales performance for assigned projects
✅ Coordinate launch strategies, roadshows, exhibitions, and digital campaigns
✅ Collaborate with internal teams and international offices to ensure brand and campaign consistency
ASSUMPTION: The role may require occasional travel for international projects and events.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field
Experience: Minimum 2 years of experience in real estate project marketing
Required Skills:
- Proven track record in delivering sales results and managing developer relationships
- Strong understanding of the real estate market and campaign execution
- Proactive, well-organized, and able to work independently under pressure
- Excellent communication skills
Preferred Skills:
- Fluency in additional languages (e.g., Mandarin, Bahasa Malaysia)
- Experience working with international teams
ASSUMPTION: Candidates with experience in luxury real estate or high-end residential projects may have an advantage.
💰 Compensation & Benefits
Salary Range: RM 80,000 - RM 120,000 per annum (Based on experience and market standards for real estate project marketing roles in Kuala Lumpur)
Benefits:
- Attractive remuneration and performance-based incentives
- Opportunity to work on high-profile developments in the UK, Malaysia, Australia, Thailand, and beyond
- Competitive salary
Working Hours: Full-time (40 hours per week), with flexibility for project demands
ASSUMPTION: The salary range is an estimate based on market research and may vary depending on the candidate's experience and qualifications.
📌 Applicant Insights
🔍 Company Context
Industry: Knight Frank is a leading independent global real estate consultancy specializing in residential and commercial property, with a strong presence in luxury real estate.
Company Size: Knight Frank has over 500 offices worldwide, employing over 18,000 people. This size offers opportunities for international exposure and career growth.
Founded: 1896, with a rich history and established reputation in the real estate industry.
Company Description:
- Knight Frank provides a comprehensive range of property services, including residential and commercial sales, lettings, property management, and consultancy.
- The company operates in key markets across the globe, offering a unique blend of local expertise and international connections.
- Knight Frank is committed to responsible business practices, with a focus on sustainability and community engagement.
Company Specialties:
- Residential and Commercial property
- International and Investment property
- Country Houses
- Equestrian
- Farms and Estates
- Land
- Hotels
- Retail
- Healthcare
- Student
- Industrial
- Consultancy
- Planning
- Development
- Tenant Rep
- Leasehold Reform
- and Research
Company Website: http://www.knightfrank.com
ASSUMPTION: Knight Frank's extensive global network and diverse service offerings provide ample opportunities for career growth and development.
📊 Role Analysis
Career Level: This role is suitable for mid-career professionals seeking to advance their project marketing career in the real estate industry.
Reporting Structure: The Project Marketing Manager will report directly to the Head of Project Marketing and work closely with internal teams, international offices, and external stakeholders.
Work Arrangement: The role is primarily on-site, with flexibility for remote work when required for specific projects or events.
Growth Opportunities:
- Progression to senior roles within the project marketing team
- Expansion into international markets or specialist areas
- Development of leadership and management skills
ASSUMPTION: Successful candidates will have the opportunity to work on high-profile projects and gain exposure to international markets, contributing to their professional growth and development.
🌍 Location & Work Environment
Office Type: Modern, collaborative office space with a professional and dynamic atmosphere.
Office Location(s): Kuala Lumpur, Malaysia
Geographic Context:
- Kuala Lumpur is a bustling, multicultural city with a thriving real estate market.
- The city offers a mix of urban and natural environments, with easy access to amenities and attractions.
- Malaysia's strategic location in Southeast Asia provides opportunities for international travel and exposure.
Work Schedule: Standard office hours with flexibility for project demands and international time zones.
ASSUMPTION: The Kuala Lumpur office provides a vibrant and multicultural work environment, fostering collaboration and innovation.
💼 Interview & Application Insights
Typical Process:
- Online application and resume screening
- Phone or video call interview to assess communication skills and cultural fit
- In-person or virtual interview with the hiring manager and/or team members to discuss the role and company in more detail
- Final interview or assessment, depending on the role and company requirements
Key Assessment Areas:
- Communication skills and ability to build relationships with stakeholders
- Understanding of the real estate market and campaign execution
- Problem-solving skills and ability to work independently
- Cultural fit and alignment with Knight Frank's values
Application Tips:
- Highlight relevant experience in real estate project marketing and sales performance
- Tailor your resume and cover letter to emphasize your understanding of the role and company
- Prepare examples of successful marketing campaigns and their outcomes
- Research Knight Frank's values and be ready to discuss how your personal values align with theirs
ATS Keywords: Real Estate, Project Marketing, Sales Performance, Campaign Execution, Developer Relationships, Communication, Organization, Independence, Luxury Real Estate, International Projects
ASSUMPTION: Knight Frank's application process is designed to assess candidates' skills, experience, and cultural fit, ensuring the best possible match for the role and the company.
🛠️ Tools & Technologies
- Microsoft Office Suite (Word, Excel, PowerPoint)
- CRM software (e.g., Salesforce, HubSpot)
- Project management tools (e.g., Asana, Trello)
- Marketing automation tools (e.g., Mailchimp, Hootsuite)
ASSUMPTION: The required tools and technologies may vary depending on the specific needs of the role and the company's internal systems.
👔 Cultural Fit Considerations
Company Values:
- Integrity
- Respect
- Expertise
- Innovation
- Collaboration
Work Style:
- Proactive and self-motivated
- Strong communication and interpersonal skills
- Ability to work independently and in a team environment
- Adaptable and resilient
Self-Assessment Questions:
- How do you demonstrate integrity in your professional life?
- Can you provide an example of a time when you had to adapt to a new work environment or team dynamic?
- How do you balance working independently and collaborating with others to achieve common goals?
ASSUMPTION: Knight Frank values diversity and inclusion, fostering a work environment where employees can thrive and reach their full potential.
⚠️ Potential Challenges
- Managing multiple projects and stakeholders simultaneously
- Adapting to the unique requirements and demands of international projects
- Balancing the need for creativity and innovation with the constraints of brand guidelines and company policies
- Occasional travel and flexibility for project demands
ASSUMPTION: Successful candidates will be able to navigate these challenges effectively, leveraging their skills, experience, and the support of their team and the wider organization.
📈 Similar Roles Comparison
- Unlike traditional marketing roles, this position focuses specifically on real estate project marketing, requiring a deep understanding of the real estate market and industry trends
- Compared to other real estate roles, this position offers exposure to international markets and high-profile developments
- Career progression in this role may lead to senior marketing roles within the company or related industries
ASSUMPTION: This role offers unique opportunities for growth and development within the real estate industry, with a focus on project marketing and international exposure.
📝 Sample Projects
- Launching a luxury residential development in Kuala Lumpur, targeting high-net-worth individuals and international investors
- Coordinating a roadshow series for an overseas property developer, showcasing their projects to potential buyers in key markets
- Managing the marketing campaign for a mixed-use development, targeting both residential and commercial buyers
ASSUMPTION: These sample projects illustrate the diverse and challenging nature of the role, requiring a balance of creativity, strategic thinking, and strong execution skills.
❓ Key Questions to Ask During Interview
- Can you describe the team structure and how this role fits within it?
- What are the key priorities for this role in the first 90 days?
- How does Knight Frank support the professional development and growth of its employees?
- What are the most challenging aspects of working on international projects, and how does the company address them?
- How does Knight Frank foster a culture of innovation and collaboration within its teams?
ASSUMPTION: These questions are designed to provide insight into the role, the team, and the company, helping candidates make an informed decision about their application and potential fit.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Prepare examples of successful marketing campaigns and their outcomes, demonstrating your ability to drive sales performance and manage developer relationships
- Follow up with the hiring manager or HR representative within one week of submitting your application, expressing your interest in the role and asking about next steps
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
