Project Trainee - Expert Marketing

📌 Core Information

🔹 Job Title: Project Trainee - Expert Marketing

🔹 Company: Haleon

🔹 Location: Karachi, Sindh, Pakistan

🔹 Job Type: Full-time

🔹 Category: Marketing

🔹 Date Posted: July 8, 2025

🔹 Experience Level: Entry-level (0-1 year)

🔹 Remote Status: Hybrid (Home office model)

🚀 Job Overview

Key aspects of this role include:

• Collaborating with agencies to create and deploy marketing assets
• Supporting brand launches and strategic planning
• Executing digital marketing strategies and leading events
• Analyzing competitor landscape and refining marketing strategies

ASSUMPTION: This role is ideal for recent graduates or early-career professionals seeking to gain experience in marketing, with a focus on event management, digital marketing, and strategic planning.

📋 Key Responsibilities

✅ Collaborate with creative, digital, and production agencies to create, launch, and deploy marketing assets (e.g., EDAs, leave-behinds, digital content) and organize events for key brands, including Panadol and CAC.

✅ Work closely with cross-functional teams, including medical, sales, and digital teams, to align marketing activities with overall business objectives.

✅ Support the Expert Marketing Manager in planning brand launches by assessing market dynamics, identifying key opportunities and challenges, and developing strategic plans to ensure a successful introduction to the market.

✅ Assist in the execution of digital marketing strategies, including managing webinars, WhatsApp communications, email campaigns, and other digital touchpoints to enhance HCP engagement and reach.

✅ Lead the execution of star events like Global Pain Awareness Week, World Pharmacy Day, World Osteoporosis Month and participation in major conferences, while managing monthly onground and expert plans for key brands to ensure seamless delivery of all initiatives like Lunch & Learns

✅ Support and brainstorm new initiatives while analysing competitor landscape insights to refine and enhance marketing strategies and lead current content audits for value addition.

ASSUMPTION: The role requires strong communication, coordination, and project management skills, as well as the ability to work effectively in a team and independently.

🎯 Required Qualifications

Education: Bachelor’s degree in marketing/ communications or a similar field

Experience: 0-1 Year

Required Skills:

• Excellent communication & coordination skills
• Able to work both individually and as a team player
• Self-motivated able to handle multiple projects

Preferred Skills:

• Experience with digital marketing tools and platforms
• Familiarity with event management software
• Knowledge of the pharmaceutical industry

ASSUMPTION: While not explicitly stated, having a strong academic record and relevant coursework would be beneficial for this role.

💰 Compensation & Benefits

Salary Range: The salary range for this role in Karachi, Pakistan is typically PKR 50,000 - 70,000 per month for entry-level marketing positions, according to industry standards. This estimate may vary based on individual performance and company-specific compensation structures.

Benefits:

• Home office model (Hybrid work arrangement)
• Opportunity to work with global brands and gain international experience
• Potential for career growth and development within the company

Working Hours: Full-time position with standard office hours (9:00 AM - 5:00 PM, Monday - Friday), with flexibility for event and project requirements.

ASSUMPTION: The salary range provided is an estimate based on market research and may vary based on individual performance and company-specific compensation structures.

📌 Applicant Insights

🔍 Company Context

Industry: Consumer Goods and Consumer Health. Haleon is a global leader in consumer health, with a portfolio of category-leading brands such as Sensodyne, Panadol, Centrum, TUMS, Advil, Otrivin, and Voltaren.

Company Size: 10,001+ employees. As a large organization, Haleon offers a wide range of opportunities for career growth and development.

Founded: 2022. Haleon was formed following the separation of GSK's consumer health business from its pharmaceuticals and vaccines divisions.

Company Description:

• Haleon is a new world-leading consumer company, shaped by its employees and focused on improving everyday health for millions of people.
• The company combines deep human understanding and trusted science to make everyday health more inclusive, more achievable, and more sustainable.
• Haleon is committed to creating a working experience that encourages employees to lead happier, healthier, more productive lives.

Company Specialties:

• Consumer Goods and Consumer Health

Company Website: https://www.haleon.com/

ASSUMPTION: Haleon's focus on everyday health and well-being is reflected in its commitment to employee well-being and work-life balance.

📊 Role Analysis

Career Level: Entry-level. This role is an excellent starting point for a career in marketing, offering a wide range of responsibilities and opportunities for growth.

Reporting Structure: The Project Trainee will report directly to the Expert Marketing Manager and work closely with cross-functional teams, including medical, sales, and digital teams.

Work Arrangement: Hybrid (Home office model). Employees can work remotely or specific local arrangements, with the employee and manager agreeing on the circumstances in which working from the office is required.

Growth Opportunities:

• Gain experience working with global brands and international teams
• Develop skills in event management, digital marketing, and strategic planning
• Potential for career progression within the marketing department or other areas of the business

ASSUMPTION: The hybrid work arrangement offers flexibility and work-life balance, while also providing opportunities for in-person collaboration and learning.

🌍 Location & Work Environment

Office Type: Haleon's Karachi office is a modern, collaborative workspace designed to foster creativity and productivity.

Office Location(s): Karachi, Sindh, Pakistan

Geographic Context:

• Karachi is the largest city in Pakistan, with a vibrant culture and a thriving business environment.
• The city offers a mix of traditional and modern amenities, with numerous shopping centers, restaurants, and entertainment options.
• Karachi has a subtropical climate, with hot summers and mild winters.

Work Schedule: Standard office hours (9:00 AM - 5:00 PM, Monday - Friday), with flexibility for event and project requirements.

ASSUMPTION: The work environment at Haleon's Karachi office is dynamic and collaborative, with a focus on employee well-being and work-life balance.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screening with the HR department
• In-person or virtual interview with the hiring manager and/or team members
• Background check and offer extension

Key Assessment Areas:

• Communication and interpersonal skills
• Problem-solving and analytical thinking
• Cultural fit and alignment with company values
• Technical skills related to marketing and event management

Application Tips:

• Tailor your resume and cover letter to highlight relevant skills and experiences for this role
• Demonstrate your understanding of Haleon's mission and values in your application materials
• Prepare for behavioral and situational interview questions that focus on your problem-solving skills and ability to work effectively in a team

ATS Keywords: Marketing, Event Management, Digital Marketing, Strategic Planning, Brand Launch, HCP Engagement, Competitor Analysis, Content Audit

ASSUMPTION: The interview process at Haleon is designed to assess candidates' skills, cultural fit, and potential for growth within the organization.

🛠️ Tools & Technologies

• Microsoft Office Suite (Word, Excel, PowerPoint)
• Project management tools (e.g., Asana, Trello, Microsoft Project)
• Digital marketing platforms (e.g., Google Analytics, social media management tools)
• Event management software (e.g., Cvent, Eventbrite)

ASSUMPTION: The tools and technologies required for this role may vary depending on the specific projects and initiatives the Project Trainee is working on.

👔 Cultural Fit Considerations

Company Values:

• Better everyday health with humanity
• Inclusive and diverse workforce
• Agile working culture

Work Style:

• Collaborative and team-oriented
• Adaptable and responsive to change
• Focused on delivering results and driving business impact

Self-Assessment Questions:

• Do you share Haleon's commitment to improving everyday health with humanity?
• Are you comfortable working in a dynamic, collaborative environment with a diverse team?
• Do you have a proven track record of delivering results and driving business impact in a fast-paced, changing environment?

ASSUMPTION: Haleon's commitment to diversity, inclusion, and agile working culture creates an environment where employees can thrive and bring their authentic selves to work.

⚠️ Potential Challenges

• Managing multiple projects and deadlines simultaneously
• Working with cross-functional teams and stakeholders with varying priorities and expectations
• Adapting to a fast-paced, changing work environment
• Developing and implementing strategic plans for brand launches and events

ASSUMPTION: The Project Trainee role may present challenges related to time management, prioritization, and adaptability, as well as the need to develop and implement strategic plans for brand launches and events.

📈 Similar Roles Comparison

• This role is similar to Marketing Coordinator or Event Coordinator positions in other organizations, but with a greater emphasis on strategic planning and cross-functional collaboration.
• In comparison to other marketing roles, this position offers a broader range of responsibilities and opportunities for growth within the marketing department and the organization as a whole.
• Career progression in this role could lead to positions such as Marketing Manager, Brand Manager, or other leadership roles within the marketing department or other areas of the business.

ASSUMPTION: This role offers a unique opportunity to gain experience in various aspects of marketing, with a focus on event management, digital marketing, and strategic planning, while also providing opportunities for career growth and development within the organization.

📝 Sample Projects

• Planning and executing a successful brand launch event for a new product
• Developing and implementing a digital marketing campaign to enhance HCP engagement and reach
• Conducting a content audit and identifying opportunities for value addition and optimization

ASSUMPTION: The specific projects the Project Trainee will work on may vary depending on the current initiatives and priorities of the Expert Marketing department and the broader organization.

❓ Key Questions to Ask During Interview

• Can you describe the team structure and dynamics within the Expert Marketing department?
• How does Haleon support the professional development and growth of its employees, particularly in entry-level roles?
• What are the key priorities and initiatives for the Expert Marketing department in the coming months?
• How does Haleon measure the success of its brand launches and marketing campaigns, and how can I contribute to these efforts?
• What are the most challenging aspects of working in a hybrid (home office) model, and how does Haleon support its employees in managing this work arrangement?

ASSUMPTION: Asking thoughtful, insightful questions during the interview process demonstrates your interest in the role and your commitment to contributing to Haleon's success.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant skills and experiences for this role
• Prepare for behavioral and situational interview questions that focus on your problem-solving skills and ability to work effectively in a team
• If selected for an interview, be prepared to discuss your approach to marketing, event management, and strategic planning, as well as your understanding of Haleon's mission and values
• Follow up with the hiring manager or HR department within one week of submitting your application to confirm receipt and inquire about the status of your application

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.