📌 Core Information
🔹 Job Title: Projektleiterin / Projektleiter Marketing und Kommunikation (a) 80-100%
🔹 Company: Mediclinic
🔹 Location: Hirslanden Klinik St. Anna, Luzern, Switzerland
🔹 Job Type: Full-time
🔹 Category: Marketing & Communication
🔹 Date Posted: 2025-07-04
🔹 Experience Level: 2-5 years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Serving as a key contact for marketing and communication inquiries
- Planning content for various channels, including web, social media, video, and print
- Developing and accompanying communication concepts and strategies for projects and departments
- Overseeing web projects and digital signage
- Supporting and mentoring learning professionals in the marketing and communication department
- Representing the department in the technical support of online info evenings for the birth world
ASSUMPTION: This role requires a high level of self-motivation, independence, and strong communication skills to effectively manage multiple projects and stakeholders.
📋 Key Responsibilities
✅ Serve as a key contact for marketing and communication inquiries, planning content for various channels
✅ Develop and accompany communication concepts and strategies for projects and departments
✅ Oversee web projects and digital signage
✅ Support and mentor learning professionals in the marketing and communication department
✅ Represent the department in the technical support of online info evenings for the birth world
ASSUMPTION: This role involves a high degree of multitasking and requires strong organizational skills to manage multiple projects and deadlines.
🎯 Required Qualifications
Education: A background in marketing and communication
Experience: 2-5 years of professional experience in marketing and communication
Required Skills:
- Strong communication and interpersonal skills
- Excellent organizational skills and the ability to manage multiple projects
- Proficient in InDesign and Photoshop
- Experience with CMS, SEO, and SEA
- Fluency in German and English
Preferred Skills:
- Experience in healthcare marketing
- Familiarity with the local market and target audience
ASSUMPTION: While not explicitly stated, a strong understanding of the local market and target audience would be beneficial for this role.
💰 Compensation & Benefits
Salary Range: CHF 80,000 - 100,000 per year (based on industry standards for similar roles in Switzerland)
Benefits:
- Discounted meals
- Free coffee
- Free fruit
Working Hours: Full-time (40 hours per week)
ASSUMPTION: The salary range is an estimate based on industry standards for similar roles in Switzerland. The actual salary may vary depending on the candidate's experience and qualifications.
📌 Applicant Insights
🔍 Company Context
Industry: Healthcare & Hospitals
Company Size: 5,001-10,000 employees (Mediclinic International)
Founded: 1983 (Mediclinic International)
Company Description:
- Mediclinic Middle East is part of Mediclinic International, a private hospital group with operations in Southern Africa, Switzerland, and the United Arab Emirates
- The company operates seven hospitals and over 20 clinics with more than 900 inpatient beds in the United Arab Emirates
- Mediclinic puts science at the heart of its care approach, focusing on providing the best possible facilities with international-standard technology, backed-up by sound medical expertise and the empathy of its nursing staff
Company Specialties:
Company Website: http://www.mediclinic.ae
ASSUMPTION: As a large international healthcare provider, Mediclinic offers a wide range of career opportunities and benefits.
📊 Role Analysis
Career Level: Mid-level professional
Reporting Structure: This role reports directly to the Co-Leadership of Marketing and Communication
Work Arrangement: On-site, full-time
Growth Opportunities:
- Potential to grow into a leadership role within the marketing and communication department
- Opportunities to work on diverse projects and gain experience in various aspects of marketing and communication
- Possibility to develop skills in project management, team leadership, and strategic planning
ASSUMPTION: This role offers significant opportunities for professional growth and development within the marketing and communication department.
🌍 Location & Work Environment
Office Type: Hospital-based office
Office Location(s): Hirslanden Klinik St. Anna, Luzern
Geographic Context:
- Luzern is a city in central Switzerland, located on the shores of Lake Lucerne
- The city is known for its high quality of life, beautiful natural surroundings, and rich cultural heritage
- Luzern is well-connected by road, rail, and air, with easy access to major cities in Switzerland and neighboring countries
Work Schedule: Standard office hours, with flexibility for project demands
ASSUMPTION: The work environment is likely to be dynamic and fast-paced, with a strong focus on collaboration and teamwork.
💼 Interview & Application Insights
Typical Process:
- Online application
- Phone or video screening
- On-site interview with the Co-Leadership of Marketing and Communication
- Final interview with the HR Rekrutierungspartnerin
Key Assessment Areas:
- Communication and interpersonal skills
- Organizational skills and project management abilities
- Cultural fit and alignment with company values
- Technical skills in marketing and communication tools
Application Tips:
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Be prepared to discuss your experience with marketing and communication tools, as well as your understanding of the local market and target audience
- Demonstrate your enthusiasm for the role and your fit with the company's culture and values
ATS Keywords: Marketing, Communication, Project Management, Content Planning, Digital Channels, InDesign, Photoshop, CMS, SEO, SEA, Teamwork, Empathy, Texting
ASSUMPTION: The application process is likely to be competitive, with a strong focus on cultural fit and relevant experience.
🛠️ Tools & Technologies
- InDesign
- Photoshop
- CMS
- SEO
- SEA
ASSUMPTION: Familiarity with these tools and technologies is essential for success in this role.
👔 Cultural Fit Considerations
Company Values:
- Patient-centered care
- Expertise and innovation
- Collaboration and teamwork
- Empathy and compassion
Work Style:
- Dynamic and fast-paced
- Collaborative and team-oriented
- Focused on results and continuous improvement
- Flexible and adaptable to changing priorities and demands
Self-Assessment Questions:
- Do you have a strong patient focus and a commitment to providing high-quality care?
- Are you comfortable working in a dynamic, fast-paced environment and adapting to changing priorities?
- Do you have strong communication and interpersonal skills, and the ability to work effectively in a team?
ASSUMPTION: Cultural fit is likely to be a critical factor in the hiring process, with a strong emphasis on values alignment and teamwork.
⚠️ Potential Challenges
- The role may require working on multiple projects simultaneously, with tight deadlines and high expectations
- The work environment may be demanding and fast-paced, with a need for strong organizational skills and adaptability
- The role may require occasional weekend or evening work to support events and projects
- The role may involve working with diverse stakeholders, including internal teams, external partners, and patients, requiring strong communication and interpersonal skills
ASSUMPTION: These challenges are inherent to the role and require a strong, adaptable, and organized individual to succeed.
📈 Similar Roles Comparison
- This role is similar to a Marketing and Communication Manager, with a focus on project management and content planning
- In comparison to other marketing and communication roles, this position offers a unique blend of project management, strategic planning, and hands-on content creation
- Career progression in this role may lead to leadership positions within the marketing and communication department or related fields
ASSUMPTION: This role offers a unique blend of responsibilities and opportunities for professional growth and development.
📝 Sample Projects
- Developing and implementing a comprehensive marketing and communication strategy for a new hospital wing or service line
- Managing a team to create and execute a multi-channel marketing campaign for a major hospital event or initiative
- Collaborating with internal teams to create and distribute patient education materials and resources
ASSUMPTION: These sample projects demonstrate the breadth and depth of responsibilities in this role, requiring strong project management, communication, and strategic planning skills.
❓ Key Questions to Ask During Interview
- Can you describe the team structure and dynamics within the marketing and communication department?
- How does this role fit into the overall organizational structure and strategy of the hospital?
- What are the key priorities and challenges facing the marketing and communication department in the near future?
- What opportunities are there for professional growth and development within the department or the organization as a whole?
- How does the hospital support work-life balance for its employees?
ASSUMPTION: These questions will help you better understand the role, the team, and the organization, and demonstrate your interest and engagement in the position.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through the online application portal
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Prepare examples of your past marketing and communication projects and their outcomes
- Follow up with the HR Rekrutierungspartnerin one week after submitting your application to inquire about the status of your application
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
