M

Projektleiterin / Projektleiter Marketing und Kommunikation (a) 80-100%

Mediclinic
Full-time
On-site
Switzerland
🌐 Digital Marketing

πŸ“Œ Core Information

πŸ”Ή Job Title: Projektleiterin / Projektleiter Marketing und Kommunikation (a) 80-100%

πŸ”Ή Company: Mediclinic

πŸ”Ή Location: Hirslanden Klinik St. Anna, Luzern, Switzerland

πŸ”Ή Job Type: Full-time

πŸ”Ή Category: Marketing & Communication

πŸ”Ή Date Posted: 2025-07-04

πŸ”Ή Experience Level: 2-5 years

πŸ”Ή Remote Status: On-site

πŸš€ Job Overview

Key aspects of this role include:

  • Serving as a key contact for marketing and communication inquiries
  • Planning content for various channels, including web, social media, video, and print
  • Developing and accompanying communication concepts and strategies for projects and departments
  • Overseeing web projects and digital signage
  • Supporting and mentoring learning professionals in the marketing and communication department
  • Representing the department in the technical support of online info evenings for the birth world

ASSUMPTION: This role requires a high level of self-motivation, independence, and strong communication skills to effectively manage multiple projects and stakeholders.

πŸ“‹ Key Responsibilities

βœ… Serve as a key contact for marketing and communication inquiries, planning content for various channels

βœ… Develop and accompany communication concepts and strategies for projects and departments

βœ… Oversee web projects and digital signage

βœ… Support and mentor learning professionals in the marketing and communication department

βœ… Represent the department in the technical support of online info evenings for the birth world

ASSUMPTION: This role involves a high degree of multitasking and requires strong organizational skills to manage multiple projects and deadlines.

🎯 Required Qualifications

Education: A background in marketing and communication

Experience: 2-5 years of professional experience in marketing and communication

Required Skills:

  • Strong communication and interpersonal skills
  • Excellent organizational skills and the ability to manage multiple projects
  • Proficient in InDesign and Photoshop
  • Experience with CMS, SEO, and SEA
  • Fluency in German and English

Preferred Skills:

  • Experience in healthcare marketing
  • Familiarity with the local market and target audience

ASSUMPTION: While not explicitly stated, a strong understanding of the local market and target audience would be beneficial for this role.

πŸ’° Compensation & Benefits

Salary Range: CHF 80,000 - 100,000 per year (based on industry standards for similar roles in Switzerland)

Benefits:

  • Discounted meals
  • Free coffee
  • Free fruit

Working Hours: Full-time (40 hours per week)

ASSUMPTION: The salary range is an estimate based on industry standards for similar roles in Switzerland. The actual salary may vary depending on the candidate's experience and qualifications.

πŸ“Œ Applicant Insights

πŸ” Company Context

Industry: Healthcare & Hospitals

Company Size: 5,001-10,000 employees (Mediclinic International)

Founded: 1983 (Mediclinic International)

Company Description:

  • Mediclinic Middle East is part of Mediclinic International, a private hospital group with operations in Southern Africa, Switzerland, and the United Arab Emirates
  • The company operates seven hospitals and over 20 clinics with more than 900 inpatient beds in the United Arab Emirates
  • Mediclinic puts science at the heart of its care approach, focusing on providing the best possible facilities with international-standard technology, backed-up by sound medical expertise and the empathy of its nursing staff

Company Specialties:

  • Healthcare & Hospitals

Company Website: http://www.mediclinic.ae

ASSUMPTION: As a large international healthcare provider, Mediclinic offers a wide range of career opportunities and benefits.

πŸ“Š Role Analysis

Career Level: Mid-level professional

Reporting Structure: This role reports directly to the Co-Leadership of Marketing and Communication

Work Arrangement: On-site, full-time

Growth Opportunities:

  • Potential to grow into a leadership role within the marketing and communication department
  • Opportunities to work on diverse projects and gain experience in various aspects of marketing and communication
  • Possibility to develop skills in project management, team leadership, and strategic planning

ASSUMPTION: This role offers significant opportunities for professional growth and development within the marketing and communication department.

🌍 Location & Work Environment

Office Type: Hospital-based office

Office Location(s): Hirslanden Klinik St. Anna, Luzern

Geographic Context:

  • Luzern is a city in central Switzerland, located on the shores of Lake Lucerne
  • The city is known for its high quality of life, beautiful natural surroundings, and rich cultural heritage
  • Luzern is well-connected by road, rail, and air, with easy access to major cities in Switzerland and neighboring countries

Work Schedule: Standard office hours, with flexibility for project demands

ASSUMPTION: The work environment is likely to be dynamic and fast-paced, with a strong focus on collaboration and teamwork.

πŸ’Ό Interview & Application Insights

Typical Process:

  • Online application
  • Phone or video screening
  • On-site interview with the Co-Leadership of Marketing and Communication
  • Final interview with the HR Rekrutierungspartnerin

Key Assessment Areas:

  • Communication and interpersonal skills
  • Organizational skills and project management abilities
  • Cultural fit and alignment with company values
  • Technical skills in marketing and communication tools

Application Tips:

  • Tailor your resume and cover letter to highlight your relevant experience and skills for this role
  • Be prepared to discuss your experience with marketing and communication tools, as well as your understanding of the local market and target audience
  • Demonstrate your enthusiasm for the role and your fit with the company's culture and values

ATS Keywords: Marketing, Communication, Project Management, Content Planning, Digital Channels, InDesign, Photoshop, CMS, SEO, SEA, Teamwork, Empathy, Texting

ASSUMPTION: The application process is likely to be competitive, with a strong focus on cultural fit and relevant experience.

πŸ› οΈ Tools & Technologies

  • InDesign
  • Photoshop
  • CMS
  • SEO
  • SEA

ASSUMPTION: Familiarity with these tools and technologies is essential for success in this role.

πŸ‘” Cultural Fit Considerations

Company Values:

  • Patient-centered care
  • Expertise and innovation
  • Collaboration and teamwork
  • Empathy and compassion

Work Style:

  • Dynamic and fast-paced
  • Collaborative and team-oriented
  • Focused on results and continuous improvement
  • Flexible and adaptable to changing priorities and demands

Self-Assessment Questions:

  • Do you have a strong patient focus and a commitment to providing high-quality care?
  • Are you comfortable working in a dynamic, fast-paced environment and adapting to changing priorities?
  • Do you have strong communication and interpersonal skills, and the ability to work effectively in a team?

ASSUMPTION: Cultural fit is likely to be a critical factor in the hiring process, with a strong emphasis on values alignment and teamwork.

⚠️ Potential Challenges

  • The role may require working on multiple projects simultaneously, with tight deadlines and high expectations
  • The work environment may be demanding and fast-paced, with a need for strong organizational skills and adaptability
  • The role may require occasional weekend or evening work to support events and projects
  • The role may involve working with diverse stakeholders, including internal teams, external partners, and patients, requiring strong communication and interpersonal skills

ASSUMPTION: These challenges are inherent to the role and require a strong, adaptable, and organized individual to succeed.

πŸ“ˆ Similar Roles Comparison

  • This role is similar to a Marketing and Communication Manager, with a focus on project management and content planning
  • In comparison to other marketing and communication roles, this position offers a unique blend of project management, strategic planning, and hands-on content creation
  • Career progression in this role may lead to leadership positions within the marketing and communication department or related fields

ASSUMPTION: This role offers a unique blend of responsibilities and opportunities for professional growth and development.

πŸ“ Sample Projects

  • Developing and implementing a comprehensive marketing and communication strategy for a new hospital wing or service line
  • Managing a team to create and execute a multi-channel marketing campaign for a major hospital event or initiative
  • Collaborating with internal teams to create and distribute patient education materials and resources

ASSUMPTION: These sample projects demonstrate the breadth and depth of responsibilities in this role, requiring strong project management, communication, and strategic planning skills.

❓ Key Questions to Ask During Interview

  • Can you describe the team structure and dynamics within the marketing and communication department?
  • How does this role fit into the overall organizational structure and strategy of the hospital?
  • What are the key priorities and challenges facing the marketing and communication department in the near future?
  • What opportunities are there for professional growth and development within the department or the organization as a whole?
  • How does the hospital support work-life balance for its employees?

ASSUMPTION: These questions will help you better understand the role, the team, and the organization, and demonstrate your interest and engagement in the position.

πŸ“Œ Next Steps for Applicants

To apply for this position:

  • Submit your application through the online application portal
  • Tailor your resume and cover letter to highlight your relevant experience and skills for this role
  • Prepare examples of your past marketing and communication projects and their outcomes
  • Follow up with the HR Rekrutierungspartnerin one week after submitting your application to inquire about the status of your application

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.