Promotional Marketing Associate

📌 Core Information

🔹 Job Title: Promotional Marketing Associate

🔹 Company: IIM Group

🔹 Location: West Falls Church, Virginia

🔹 Job Type: Full-Time

🔹 Category: Marketing

🔹 Date Posted: June 18, 2025

🔹 Experience Level: Entry-Level (0-2 years)

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Direct consumer interaction to promote products and services
• Campaign execution and tracking of consumer engagements
• Collaboration with the team to develop innovative promotional strategies
• Supporting the marketing team with administrative tasks and sales strategies
• Opportunities for growth in sales, marketing, and customer service skills

ASSUMPTION: This role is ideal for recent graduates or early-career professionals looking to gain hands-on experience in sales, marketing, and customer service.

📋 Key Responsibilities

✅ Execute promotional marketing campaigns and promote products directly to consumers

✅ Interact with interested consumers and deliver engaging promotional presentations

✅ Build and maintain strong relationships with new and existing clients and consumers

✅ Assist in the presentation and education of clients' products and services to enhance brand awareness, generate interest, and close sales

✅ Track consumer engagements, report sales and marketing metrics, and provide feedback to leadership

✅ Support the Promotional Marketing Team and other senior executives with administrative tasks, marketing initiatives, and sales strategies

✅ Collaborate with the team to develop innovative approaches for promotional campaigns

✅ Maintain a positive and professional attitude by fostering a team-family work environment

ASSUMPTION: This role requires strong communication skills, self-motivation, and the ability to thrive in a fast-paced environment.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Advertising, Communications, or a related field is preferred but not required

Experience: Experience in sales, marketing, advertising, or as a Promotional Marketing Associate is preferred

Required Skills:

• Excellent verbal and written communication skills, especially in a face-to-face setting
• Self-motivated, results-driven, and eager to take on new challenges
• Strong time management skills and the ability to handle numerous tasks in a fast-paced environment
• Availability to work evenings and weekends as needed

Preferred Skills:

• Student mindset, always looking to learn from those around you

ASSUMPTION: While a degree in a related field is preferred, the company values a strong work ethic and willingness to learn over formal education.

💰 Compensation & Benefits

Salary Range: $48,000 - $55,000 per year

Benefits:

• Extensive hands-on experience and training in sales, marketing, and customer service
• Opportunities for growth and development within the company

Working Hours: Full-time, with the possibility of working evenings and weekends as needed

ASSUMPTION: The salary range provided is based on industry standards for entry-level marketing positions in the Virginia area.

📌 Applicant Insights

🔍 Company Context

Industry: Marketing Services

Company Size: 11-50 employees

Founded: The company's founding date is not specified on their LinkedIn profile.

Company Description:

• At Infinite Icons, they believe in investing in their greatest asset: their team.
• They prioritize training and development initiatives to equip team members with the skills and knowledge needed to effectively manage new office locations and support clients' growth initiatives.

Company Specialties:

• Marketing Services

Company Website: infiniteiconsinc.com

ASSUMPTION: Infinite Icons is a small marketing services company that focuses on employee development and growth.

📊 Role Analysis

Career Level: Entry-Level

Reporting Structure: This role reports directly to the Promotional Marketing Team and other senior executives.

Work Arrangement: On-site, with the possibility of working evenings and weekends as needed.

Growth Opportunities:

• Extensive hands-on experience and training in sales, marketing, and customer service
• Development of strong leadership qualities and skills from top performers

ASSUMPTION: This role offers significant opportunities for growth and development within the company.

🌍 Location & Work Environment

Office Type: On-site, with a collaborative team environment

Office Location(s): 8850 Richmond Hwy, Alexandria, Virginia 22309, US

Geographic Context:

• The office is located in Alexandria, Virginia, which is part of the Washington, D.C. metropolitan area.
• The area offers a mix of urban and suburban living, with a variety of cultural attractions and outdoor activities nearby.

Work Schedule: Full-time, with the possibility of working evenings and weekends as needed

ASSUMPTION: The work environment is collaborative and team-oriented, with a focus on growth and development.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screening
• In-person or virtual interview with the hiring manager
• Background check and reference check

Key Assessment Areas:

• Communication skills
• Self-motivation and drive
• Adaptability and problem-solving skills
• Alignment with company values and culture

Application Tips:

• Highlight any relevant experience in sales, marketing, or customer service on your resume.
• Tailor your cover letter to demonstrate your enthusiasm for the role and your fit with the company's culture.
• Prepare examples of your communication skills and problem-solving abilities for the interview.

ATS Keywords: Promotional Marketing, Sales, Marketing, Customer Service, Communication, Teamwork, Leadership, Time Management, Self-Motivation, Results-Driven, Creativity, Presentation Skills, Administrative Support, Collaboration, Problem Solving, Adaptability, Learning Mindset

ASSUMPTION: The application process may vary depending on the specific needs of the hiring manager and the company's current hiring practices.

🛠️ Tools & Technologies

• Microsoft Office Suite (Word, Excel, PowerPoint)
• Customer Relationship Management (CRM) software (specific platform not mentioned)
• Social media platforms (Facebook, Instagram, Twitter, etc.)

ASSUMPTION: The specific tools and technologies used may vary depending on the company's current needs and the role's requirements.

👔 Cultural Fit Considerations

Company Values:

• Investment in employee growth and development
• Collaboration and teamwork
• Customer focus and satisfaction

Work Style:

• Fast-paced and dynamic
• Collaborative and team-oriented
• Focused on growth and development

Self-Assessment Questions:

• Do you have strong communication skills and the ability to thrive in a fast-paced environment?
• Are you self-motivated, results-driven, and eager to take on new challenges?
• Do you have a student mindset and a willingness to learn from those around you?

ASSUMPTION: The company values a strong work ethic, collaboration, and a focus on customer satisfaction.

⚠️ Potential Challenges

• Working evenings and weekends as needed
• Adapting to a fast-paced and dynamic work environment
• Meeting and exceeding sales and marketing metrics
• Developing strong leadership qualities and skills

ASSUMPTION: This role may present challenges in terms of work-life balance, meeting performance expectations, and developing leadership skills.

📈 Similar Roles Comparison

• Compared to other entry-level marketing roles, this position offers extensive hands-on experience and training in sales, marketing, and customer service.
• In the marketing services industry, this role provides opportunities for growth and development within the company.
• Career paths in this role may include advancement to management or specialist positions within the marketing field.

ASSUMPTION: This role offers unique opportunities for growth and development within the company, compared to similar entry-level marketing positions.

📝 Sample Projects

• Developing and executing promotional marketing campaigns for clients
• Creating engaging promotional presentations for consumers
• Tracking consumer engagements and reporting sales and marketing metrics

ASSUMPTION: The specific projects and tasks assigned may vary depending on the company's current needs and the role's requirements.

❓ Key Questions to Ask During Interview

• What are the most important qualities you're looking for in a candidate for this role?
• How does this role fit into the company's long-term growth plans?
• What opportunities are there for professional development and growth within the company?
• How does the company support work-life balance for its employees?
• What is the company's approach to diversity, equity, and inclusion?

ASSUMPTION: Asking thoughtful questions during the interview process can help demonstrate your interest in the role and the company, as well as provide valuable insights into the work environment and company culture.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume to highlight your relevant experience in sales, marketing, or customer service
• Write a cover letter that demonstrates your enthusiasm for the role and your fit with the company's culture
• Prepare examples of your communication skills and problem-solving abilities for the interview
• Follow up with the hiring manager one week after submitting your application to express your continued interest in the position

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.