📌 Core Information
🔹 Job Title: Promotional Marketing Specialist
🔹 Company: Alphabe Insight Inc
🔹 Location: Washington, District of Columbia, United States
🔹 Job Type: Full-time
🔹 Category: Marketing
🔹 Date Posted: 2025-08-08
🔹 Experience Level: 2-5 years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Planning and executing promotional campaigns across in-person events and digital touchpoints
- Managing event logistics, vendor coordination, and on-site activations
- Developing campaign assets, training brand ambassadors, and tracking KPIs
- Collaborating with cross-functional teams to ensure client goals and timelines are met
ASSUMPTION: This role requires strong organizational skills, attention to detail, and the ability to work well under pressure. It also demands a good understanding of promotional marketing strategies and a strong grasp of analytics tools.
📋 Key Responsibilities
✅ Plan and execute promotional and experiential campaigns from brief to post-campaign reporting
✅ Coordinate event logistics (permits, vendors, staffing, materials, timelines, budgets)
✅ Develop talking points, product demos, and training for field teams and brand ambassadors
✅ Partner with creative to produce promotional assets (booth collateral, leave-behinds, scripts)
✅ Manage on-site activations, ensure brand standards, and resolve real-time issues
✅ Track KPIs (reach, engagements, leads, redemptions, CTRs) and deliver performance reports
✅ Source and manage partnerships with venues, community groups, and local organizations
✅ Maintain inventory of promotional materials and oversee shipments
✅ Ensure compliance with local regulations, safety guidelines, and client requirements
ASSUMPTION: This role involves a significant amount of travel for regional activations and may require working occasional evenings and weekends.
🎯 Required Qualifications
Education: Bachelor’s degree in Marketing, Communications, Business, or related field
Experience: 2+ years in promotional, field, or experiential marketing (agency or brand-side)
Required Skills:
- Proven experience managing events, budgets, vendors, and on-site teams
- Strong copywriting and presentation skills; detail-oriented project management
- Comfortable with analytics dashboards and CRM/lead-capture tools
- Ability to lift and transport event materials as needed and work occasional evenings/weekends
- Valid driver’s license and ability to travel for regional activations
Preferred Skills:
- Experience with specific event management software or tools
- Fluency in additional languages
ASSUMPTION: While not explicitly stated, proficiency in Microsoft Office Suite and Google Workspace is likely expected for this role.
💰 Compensation & Benefits
Salary Range: $67,000 - $70,000 per year. This range is based on industry standards for promotional marketing specialists with 2-5 years of experience in the Washington, DC area.
Benefits:
- Medical, dental, and vision coverage
- Paid time off and company holidays
- 401(k) with company match
- Performance-based bonuses
- Professional development, certifications, and growth opportunities
- Mileage reimbursement and per diem for approved travel
Working Hours: Full-time position with a standard workweek of 40 hours. Occasional evenings and weekends may be required for event activations.
ASSUMPTION: The salary range provided is an estimate based on market research and may vary depending on the candidate's exact qualifications and experience.
📌 Applicant Insights
🔍 Company Context
Industry: Alphabe Insight Inc operates in the Marketing and Advertising industry, with a focus on promotional marketing services.
Company Size: With 2-10 employees, Alphabe Insight Inc is a small company where applicants can expect a high level of autonomy and the opportunity to make a significant impact on the organization's growth and success.
Founded: The company was founded in 2025, making it a relatively new player in the industry.
Company Description:
- Alphabe Insight Inc specializes in building powerful connections between brands and their audiences through creative, strategic, and innovative promotional experiences.
- The company prides itself on delivering memorable brand experiences that elevate visibility, drive loyalty, and generate measurable results.
- Alphabe Insight Inc focuses on authenticity, engagement, and community-driven strategies to create lasting connections between brands and their target audiences.
Company Specialties:
- Promotional Marketing
- Event Coordination
- Brand Activation
- Community Engagement
Company Website: https://www.alphabeinsight.com
ASSUMPTION: As a small, growing company, Alphabe Insight Inc may have a more flexible and entrepreneurial work environment compared to larger, more established organizations.
📊 Role Analysis
Career Level: The Promotional Marketing Specialist role is an intermediate-level position that requires a combination of strategic thinking, tactical execution, and strong project management skills.
Reporting Structure: This role reports directly to the Marketing Manager or Director and may oversee junior team members or event staff during activations.
Work Arrangement: This is an on-site position with a standard workweek of 40 hours. Occasional travel for regional activations and evening/weekend work may be required.
Growth Opportunities:
- As the company grows, there may be opportunities for the incumbent to take on more responsibilities or move into a management role.
- Alphabe Insight Inc offers professional development, certifications, and growth opportunities as part of its benefits package.
- The diverse range of clients and projects at the company provides ample opportunities for learning and skill development.
ASSUMPTION: Given the company's small size and focus on growth, there may be opportunities for the right candidate to take on additional responsibilities and make a significant impact on the organization's success.
🌍 Location & Work Environment
Office Type: Alphabe Insight Inc operates out of a single office location in Washington, DC.
Office Location(s): 1515 Plumas St, Reno, Nevada 89509, US
Geographic Context:
- The Washington, DC area offers a diverse range of cultural, historical, and recreational opportunities, making it an attractive location for professionals.
- The region is home to numerous Fortune 500 companies, government agencies, and non-profit organizations, providing ample networking and career advancement opportunities.
- The cost of living in Washington, DC is relatively high compared to other US cities, but the area's strong job market and economic growth help offset this factor.
Work Schedule: The standard workweek is 40 hours, with occasional evenings and weekends required for event activations. The work schedule may be flexible to accommodate the incumbent's needs and the demands of the role.
ASSUMPTION: The work environment at Alphabe Insight Inc is likely to be fast-paced, dynamic, and collaborative, with a strong emphasis on teamwork and cross-functional collaboration.
💼 Interview & Application Insights
Typical Process:
- Online application review and resume screening
- Phone or video screen with the HR department
- In-person or virtual interview with the Marketing Manager or Director
- Final interview with the company founder or another senior team member
- Background check and reference verification
Key Assessment Areas:
- Event planning and logistics management skills
- Project management and organizational skills
- Communication and presentation skills
- Adaptability and problem-solving skills
- Understanding of promotional marketing strategies and tactics
Application Tips:
- Highlight relevant experience and achievements in promotional marketing, event coordination, and project management.
- Tailor your resume and cover letter to emphasize your fit with the company's mission and values.
- Prepare examples of successful promotional campaigns or events you've managed, including challenges faced and solutions implemented.
- Demonstrate your understanding of the company's industry and target audience during the interview.
ATS Keywords: Promotional Marketing, Event Coordination, Campaign Execution, KPI Tracking, Brand Activation, Community Engagement, Vendor Management, Project Management, Analytics, CRM Tools
ASSUMPTION: As a small company, Alphabe Insight Inc may have a more streamlined and personal interview process compared to larger organizations. The company may also place a strong emphasis on cultural fit and alignment with its mission and values.
🛠️ Tools & Technologies
- Microsoft Office Suite
- Google Workspace
- Event management software (e.g., Cvent, Eventbrite, Bizzabo)
- CRM software (e.g., Salesforce, HubSpot, Zoho CRM)
- Analytics and reporting tools (e.g., Google Analytics, Tableau, Power BI)
ASSUMPTION: The specific tools and technologies used by Alphabe Insight Inc may vary depending on the client and project requirements. The company may also utilize industry-specific software or platforms to support its promotional marketing services.
👔 Cultural Fit Considerations
Company Values:
- Creativity and innovation
- Authenticity and engagement
- Community-driven strategies
- Collaboration and teamwork
- Continuous learning and growth
Work Style:
- Fast-paced and dynamic
- Collaborative and team-oriented
- Adaptable and flexible
- Results-driven and focused on client success
- Committed to professional development and growth
Self-Assessment Questions:
- Do you thrive in fast-paced, dynamic environments and enjoy working on multiple projects simultaneously?
- Are you comfortable working with diverse teams and collaborating across departments to achieve shared goals?
- Do you have a strong commitment to continuous learning and professional development?
- Are you passionate about creating authentic, engaging brand experiences that resonate with diverse audiences?
ASSUMPTION: As a small, growing company, Alphabe Insight Inc may place a strong emphasis on cultural fit and alignment with its mission and values. The company may also prioritize candidates who demonstrate a strong work ethic, adaptability, and a commitment to professional growth.
⚠️ Potential Challenges
- The fast-paced and dynamic work environment may be challenging for candidates who prefer a more structured or predictable work setting.
- The role may require occasional travel for regional activations, which could be challenging for candidates with family or personal commitments that limit their availability.
- The company's small size may result in limited resources and support for certain tasks or projects, requiring the incumbent to be proactive and self-sufficient.
- The competitive nature of the promotional marketing industry may present challenges in securing and retaining clients, which could impact the incumbent's job security and career advancement opportunities.
ASSUMPTION: Given the company's small size and focus on growth, there may be opportunities for the right candidate to take on additional responsibilities and make a significant impact on the organization's success. However, this also means that the incumbent may be required to wear multiple hats and adapt to changing priorities and demands.
📈 Similar Roles Comparison
- Compared to other promotional marketing roles, this position places a stronger emphasis on event coordination and logistics management, requiring candidates to have a solid understanding of event planning and vendor management.
- The role's focus on community-driven strategies and authentic engagement sets it apart from more traditional promotional marketing positions that prioritize mass reach and brand awareness.
- As a small company, Alphabe Insight Inc may offer more opportunities for career growth and advancement compared to larger, more established organizations. However, this also means that the incumbent may be required to take on additional responsibilities and adapt to changing priorities and demands.
ASSUMPTION: The specific requirements and responsibilities of promotional marketing roles may vary depending on the company's size, industry focus, and target audience. Candidates should research the company and its clients to gain a better understanding of the role's unique demands and opportunities.
📝 Sample Projects
- Planning and executing a multi-city promotional campaign for a consumer electronics brand, including event logistics, vendor coordination, and on-site activations
- Developing and implementing a community-driven promotional strategy for a non-profit organization focused on environmental conservation, including partnerships with local organizations and community events
- Managing a product launch event for a tech startup, including event logistics, brand ambassador training, and post-event reporting and analysis
ASSUMPTION: The specific projects and initiatives undertaken by Alphabe Insight Inc may vary depending on the client and project requirements. The company may also engage in industry-specific or niche promotional marketing campaigns that require specialized knowledge and expertise.
❓ Key Questions to Ask During Interview
- Can you describe the company's approach to promotional marketing and how it differs from other agencies or brands in the industry?
- How does the company measure the success of its promotional campaigns, and what metrics are most important for this role?
- What opportunities are there for professional development and growth within the company, and how does the company support its employees' career advancement?
- How does the company collaborate with its clients to ensure that promotional campaigns align with their brand identity and marketing objectives?
- What is the company's approach to work-life balance, and how does it support employees' personal and professional growth?
ASSUMPTION: The interview process for this role may include a combination of behavioral, situational, and technical questions designed to assess the candidate's fit with the company's mission, values, and cultural norms. Candidates should prepare thoughtful and insightful questions to demonstrate their interest in the role and the company.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through the Alphabe Insight Inc careers page
- Tailor your resume and cover letter to highlight your relevant experience and skills, emphasizing your fit with the company's mission and values
- Prepare examples of successful promotional campaigns or events you've managed, including challenges faced and solutions implemented
- Research the company and its clients to gain a better understanding of the role's unique demands and opportunities
- Follow up with the HR department one week after submitting your application to inquire about the status of your application
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
