📌 Core Information
🔹 Job Title: Promotional Marketing Specialist
🔹 Company: Alphabe Insight Inc
🔹 Location: Atlanta, Georgia, United States
🔹 Job Type: Full-time
🔹 Category: Marketing
🔹 Date Posted: 2025-07-11
🔹 Experience Level: 1-3 years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Developing and executing promotional marketing campaigns to enhance brand visibility and drive customer engagement
- Collaborating with cross-functional teams to ensure alignment between messaging, design, and strategic objectives
- Analyzing market trends to identify promotional opportunities and managing project timelines and budgets
- Representing client brands at promotional events and product activations
- Ensuring consistency in brand voice and message across all promotional efforts
ASSUMPTION: This role requires a balance of creative and analytical skills, with a strong focus on project management and collaboration.
📋 Key Responsibilities
✅ Plan and implement promotional marketing campaigns across various channels
✅ Analyze market trends to identify promotional opportunities
✅ Coordinate with creative and sales teams to develop campaign materials
✅ Monitor and report on campaign performance and effectiveness
✅ Manage project timelines and budgets
✅ Represent client brands at promotional events and product activations
✅ Ensure consistency in brand voice and message across all promotional efforts
ASSUMPTION: This role involves a mix of strategic planning, creative execution, and analytical reporting, with a strong emphasis on project management.
🎯 Required Qualifications
Education: Bachelor’s degree in Marketing, Business, or related field
Experience: 1-3 years of experience in promotional marketing, brand activation, or related area
Required Skills:
- Strong written and verbal communication skills
- Excellent organizational and project management abilities
- Ability to work both independently and collaboratively in a fast-paced environment
- Analytical mindset with attention to detail
Preferred Skills:
- Experience with campaign tracking tools
ASSUMPTION: Candidates should have a strong foundation in marketing principles and a proven track record in promotional marketing or a related field.
💰 Compensation & Benefits
Salary Range: $50,000 - $70,000 per year (Based on industry standards for promotional marketing specialists in Atlanta with 1-3 years of experience)
Benefits:
- Competitive salary
- Growth opportunities and ongoing professional development
- Collaborative and supportive team environment
- Health, dental, and vision insurance
- Paid time off and holidays
- On-site training and leadership development programs
Working Hours: Full-time, typically 40 hours per week with flexibility based on project demands
ASSUMPTION: The salary range is estimated based on industry standards and may vary depending on the candidate's experience and skills.
📌 Applicant Insights
🔍 Company Context
Industry: Marketing and Advertising
Company Size: 51-200 employees (Small to mid-sized company, offering a more intimate work environment with opportunities for growth and impact)
Founded: 2019 (Relatively new company with a dynamic and innovative culture)
Company Description:
- At Alphabe Insight Inc, we believe in transforming innovative ideas into compelling market presence
- We specialize in delivering promotional strategies that elevate brands and connect them with their audience
- Our team thrives in a collaborative, results-oriented environment where creativity and strategy intersect to produce exceptional outcomes
Company Specialties:
- Promotional Marketing
- Brand Activation
- Campaign Development
- Market Analysis
Company Website: https://www.signaltrubrand.com
ASSUMPTION: Alphabe Insight Inc is a growing marketing firm that values creativity, collaboration, and strategic thinking.
📊 Role Analysis
Career Level: Mid-level (This role offers opportunities for growth and career advancement within the marketing field)
Reporting Structure: This role reports directly to the Marketing Manager and works closely with cross-functional teams, including creative and sales teams
Work Arrangement: On-site (This role requires regular on-site presence for collaboration and event representation)
Growth Opportunities:
- Advancement to a Senior Promotional Marketing role
- Expansion into account management or client services
- Potential to lead and mentor junior team members
ASSUMPTION: This role offers opportunities for career growth and development within the marketing field, with a focus on promotional marketing and brand activation.
🌍 Location & Work Environment
Office Type: Modern, collaborative workspace
Office Location(s): 1515 Plumas St, Reno, Nevada 89509, US
Geographic Context:
- Atlanta, Georgia, offers a vibrant and diverse cultural scene with numerous attractions and entertainment options
- The office is located in a convenient and accessible area, with nearby amenities and public transportation
- The region experiences a humid subtropical climate, with mild winters and hot, humid summers
Work Schedule: Standard business hours with flexibility for event representation and project demands
ASSUMPTION: The Atlanta office provides a modern and collaborative work environment, with easy access to local amenities and attractions.
💼 Interview & Application Insights
Typical Process:
- Initial phone or video screen to assess communication skills and cultural fit
- In-depth behavioral interview to discuss past experiences and problem-solving skills
- Final interview with the Marketing Manager to discuss career goals and alignment with company objectives
Key Assessment Areas:
- Communication skills and ability to articulate ideas clearly and concisely
- Problem-solving skills and ability to think critically and strategically
- Project management abilities and attention to detail
- Cultural fit and alignment with company values
Application Tips:
- Highlight specific examples of promotional marketing campaigns you've developed and executed, including results and outcomes
- Tailor your resume and cover letter to emphasize relevant skills and experiences for this role
- Prepare questions that demonstrate your interest in the company and the role, focusing on growth opportunities and company culture
ATS Keywords: Promotional Marketing, Brand Activation, Campaign Development, Market Analysis, Project Management, Event Representation, Brand Consistency
ASSUMPTION: The application process for this role will focus on assessing communication skills, problem-solving abilities, and cultural fit, with a strong emphasis on relevant marketing experience.
🛠️ Tools & Technologies
- Campaign tracking tools (e.g., Google Analytics, social media analytics, etc.)
- Project management software (e.g., Asana, Trello, etc.)
- Microsoft Office Suite (Word, Excel, PowerPoint)
- Design tools (e.g., Adobe Creative Suite, Canva, etc.)
ASSUMPTION: This role requires proficiency in project management software and campaign tracking tools, with a strong emphasis on data-driven decision-making.
👔 Cultural Fit Considerations
Company Values:
- Creativity and innovation
- Collaboration and teamwork
- Results-driven and strategic thinking
- Authenticity and integrity
Work Style:
- Dynamic and fast-paced environment
- Strong emphasis on collaboration and teamwork
- Opportunities for growth and professional development
- Focus on results and data-driven decision-making
Self-Assessment Questions:
- Do you thrive in a dynamic and collaborative work environment?
- Are you comfortable working with cross-functional teams to achieve shared goals?
- Do you have a strong track record of developing and executing successful promotional marketing campaigns?
- Are you committed to ongoing professional development and growth?
ASSUMPTION: Candidates who are creative, collaborative, and results-driven will be well-suited to the company culture and work environment at Alphabe Insight Inc.
⚠️ Potential Challenges
- Managing multiple projects and deadlines in a fast-paced environment
- Adapting to changing market trends and client needs
- Balancing creative and analytical responsibilities
- Representing client brands at promotional events and activations
ASSUMPTION: This role presents unique challenges that require strong project management skills, adaptability, and a balance of creative and analytical thinking.
📈 Similar Roles Comparison
- Unlike related roles, this position focuses heavily on promotional marketing and brand activation, with a strong emphasis on project management and event representation
- In the marketing and advertising industry, this role offers a unique blend of creative and analytical responsibilities, with opportunities for growth and development
- Career paths for promotional marketing specialists may include advancement to senior roles, expansion into account management, or transition to related marketing disciplines
ASSUMPTION: This role offers a unique blend of responsibilities and growth opportunities within the marketing and advertising industry.
📝 Sample Projects
- Developing and executing a promotional campaign for a new product launch, including event planning, collateral development, and performance tracking
- Analyzing market trends to identify promotional opportunities and developing targeted campaigns to capitalize on emerging trends
- Managing a client's promotional budget and ensuring project timelines are met, while maintaining consistent brand messaging and voice
ASSUMPTION: Sample projects for this role will focus on promotional marketing campaign development, market analysis, and project management, with a strong emphasis on data-driven decision-making and results-driven outcomes.
❓ Key Questions to Ask During Interview
- Can you describe the company's approach to professional development and growth opportunities for this role?
- How does the Marketing team collaborate with other departments, such as Sales and Creative, to ensure consistent brand messaging and alignment with strategic objectives?
- What are the most challenging aspects of this role, and how have previous team members approached them?
- How does the company support work-life balance for employees in this role?
- What are the key performance indicators (KPIs) used to measure success in this position, and how are they tracked and reported?
ASSUMPTION: Interview questions for this role should focus on growth opportunities, collaboration, and performance metrics, with a strong emphasis on understanding the company's approach to professional development and work-life balance.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight relevant skills and experiences for this role
- Prepare questions that demonstrate your interest in the company and the role, focusing on growth opportunities and company culture
- Follow up with the hiring manager within one week of submitting your application to express your continued interest in the position
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
