📌 Core Information
🔹 Job Title: Promotional Writer I for University Marketing
🔹 Company: Liberty University
🔹 Location: Remote Location
🔹 Job Type: Full-Time
🔹 Category: Marketing
🔹 Date Posted: May 14, 2025
🔹 Experience Level: Entry Level (0-2 years)
🔹 Remote Status: Hybrid (Remote with occasional on-site requirements)
🚀 Job Overview
Key aspects of this role include:
- Executing various copy projects for university marketing
- Collaborating with creative team and clients to develop marketing strategies
- Writing and editing marketing materials across multiple platforms
- Managing marketing content from concept through final execution
ASSUMPTION: This role requires strong communication skills, creativity, and the ability to work well with clients and team members. The hybrid work arrangement allows for flexibility while maintaining a connection to the on-site team.
📋 Key Responsibilities
✅ Researches, writes, and edits a variety of marketing materials, including brochures, newsletters, direct mail, advertising, social media, and email campaigns
✅ Develops creative ideas and concepts using a proactive and strategic approach, often in partnership with the team of Graphic Designers and Project Coordinators
✅ Takes initiative in identifying tone and voice of both the university and the client in order to write clear, persuasive, original copy
✅ Displays strong attention to detail and proofreads copy to check spelling, grammar, and compliance with AP format and the Liberty University verbal brand and style guide
✅ Shows flexibility in amending, revising, or redeveloping campaigns in response to feedback from the marketing manager, quality control team, marketing leadership, and/or departmental clients
✅ Interacts with team and/or clients to identify solutions to challenges and regarding feedback on communication projects
✅ Creates HTML with the assistance of the Dreamweaver software program to execute effective communication campaigns
✅ Manages working on several projects at once, sometimes under pressure and often within tight deadlines
✅ Engages in continued learning through competitor research and professional development to strengthen writing skills and gain familiarity with marketing trends in higher education
✅ Utilizes external tools, such as the URL Checker, to ensure the proper functionality of links
✅ Shares ideas and suggestions with other writers in the office
ASSUMPTION: This role requires strong organizational skills, the ability to multitask, and the capacity to work efficiently in a fast-paced environment.
🎯 Required Qualifications
Education: Bachelor's degree in English, Communication, or related field
Experience: Approximately zero - two years of related experience required or an equivalent combination of education and experience
Required Skills:
- Excellent verbal and written communication skills
- Ability to understand and follow directions and work under limited supervision
- Ability to work well with clients and co-workers and present a positive attitude while being courteous, detail-oriented, self-motivated, diligent, trustworthy, and possessing strong organizational skills
- Thorough knowledge of Microsoft Office applications
- Desire to work with a team to accomplish goals. Ambition to grow and improve. Ability to think creatively and critically and problem solve efficiently
Preferred Skills:
- Bachelor's degree (BA/BS) in English, Communication, or related field from a four-year college or university
- Familiarity with Adobe Dreamweaver
ASSUMPTION: While a Bachelor's degree is required, relevant experience and a strong portfolio may be considered in lieu of formal education.
💰 Compensation & Benefits
Salary Range: $35,000 - $45,000 per year (Estimated based on entry-level marketing roles in higher education)
Benefits:
- Health, dental, and vision insurance
- Retirement plans
- Tuition assistance
- Paid time off
Working Hours: Full-time, typically Monday-Friday, 8:30 AM - 5:00 PM EST, with flexibility for occasional on-site requirements
ASSUMPTION: Salary range is estimated based on industry standards for entry-level marketing roles in higher education. Actual compensation may vary based on experience and performance.
📌 Applicant Insights
🔍 Company Context
Industry: Higher Education
Company Size: 201-500 employees
Founded: 1971
Company Description:
- Liberty University provides a world-class education with a solid Christian foundation, equipping men and women with the values, knowledge, and skills essential for success in every aspect of life
- Offers over 500 degrees and certificates in fields such as medicine, religion, law, aviation, cinematic arts, psychology, business, and more
- All courses are taught from a Christian worldview by professors who regard teaching as more than a job — it’s their calling
Company Specialties:
- Online Learning
- Higher Education
- Christian Education
- Corporate Partnerships
- Biblically based Curriculum
- Innovative Curriculum
Company Website: http://www.Liberty.edu
ASSUMPTION: Liberty University is a well-established institution with a strong reputation in Christian higher education. This role offers an opportunity to grow professionally in a supportive and values-driven environment.
📊 Role Analysis
Career Level: Entry Level
Reporting Structure: Reports to the Marketing Manager
Work Arrangement: Hybrid (Remote with occasional on-site requirements)
Growth Opportunities:
- Potential for career advancement within the Marketing Department or other departments within the university
- Opportunities for professional development and skill-building through workshops, webinars, and online courses
- Chance to work on a variety of marketing projects and gain experience in different aspects of university marketing
ASSUMPTION: This role provides an excellent entry point for individuals interested in pursuing a career in marketing, with ample opportunities for growth and development.
🌍 Location & Work Environment
Office Type: Remote with occasional on-site requirements
Office Location(s): Lynchburg, Virginia
Geographic Context:
- Lynchburg, Virginia, is a mid-sized city with a population of approximately 80,000 people
- The city offers a mix of urban and rural environments, with easy access to outdoor activities and cultural attractions
- Liberty University's main campus is located in Lynchburg, providing a vibrant and dynamic work environment
Work Schedule: Full-time, typically Monday-Friday, 8:30 AM - 5:00 PM EST, with flexibility for occasional on-site requirements
ASSUMPTION: The hybrid work arrangement allows for a good balance between remote work and on-site collaboration, providing the best of both worlds for employees.
💼 Interview & Application Insights
Typical Process:
- Online application and resume submission
- Phone or video screening with the hiring manager
- In-person or virtual interview with the marketing team
- Final interview with the marketing director
Key Assessment Areas:
- Writing and editing skills
- Creativity and strategic thinking
- Communication and interpersonal skills
- Attention to detail and proofreading abilities
- Adaptability and flexibility in response to feedback
Application Tips:
- Tailor your resume and cover letter to highlight relevant skills and experiences for this role
- Provide examples of your writing and editing work, demonstrating your ability to write clear, persuasive copy
- Demonstrate your understanding of the university's mission and values in your application materials
ATS Keywords: Marketing, Copywriting, Editing, Research, Creative Thinking, Attention to Detail, Communication, Teamwork, Problem Solving, Time Management, HTML, Microsoft Office, Adobe Dreamweaver, Marketing Strategies, Client Interaction, Proofreading, Social Media
ASSUMPTION: Liberty University uses an Applicant Tracking System (ATS) to manage job applications. Including relevant keywords in your resume and application materials can help ensure that your application is seen by the hiring manager.
🛠️ Tools & Technologies
- Microsoft Office Suite (Word, Excel, PowerPoint)
- Adobe Dreamweaver
- HTML
- URL Checker
ASSUMPTION: Familiarity with these tools and technologies is preferred but not required. Training will be provided as needed.
👔 Cultural Fit Considerations
Company Values:
- Christ-centered
- Champions for students
- Collaborative
- Committed to excellence
Work Style:
- Creative and innovative
- Collaborative and team-oriented
- Adaptable and responsive to feedback
- Results-driven and focused on student success
Self-Assessment Questions:
- How do you align with Liberty University's mission and values?
- How comfortable are you working in a hybrid environment, balancing remote work and on-site collaboration?
- How well do you work with clients and team members to identify solutions to challenges and incorporate feedback into your work?
ASSUMPTION: Liberty University is a Christian institution, and applicants should be comfortable working in a values-driven environment that prioritizes student success and academic excellence.
⚠️ Potential Challenges
- Occasional on-site requirements may disrupt remote work routines
- Managing multiple projects simultaneously may be challenging for some individuals
- Working within tight deadlines may require strong time management skills
- Adapting to feedback and making revisions may be difficult for some writers
ASSUMPTION: These challenges can be overcome with strong organizational skills, adaptability, and a commitment to continuous learning and improvement.
📈 Similar Roles Comparison
- This role is similar to a Junior Copywriter or Entry-Level Marketing Associate position in other industries
- However, this role is unique in that it focuses on university marketing and requires an understanding of higher education marketing trends and strategies
- Career progression may include roles such as Senior Copywriter, Marketing Manager, or Director of Marketing Communications
ASSUMPTION: While this role shares similarities with other entry-level marketing positions, its focus on higher education marketing sets it apart and offers unique opportunities for growth and development.
📝 Sample Projects
- Developing a marketing campaign for a new online degree program
- Creating a series of social media posts to promote an upcoming university event
- Editing and proofreading a university brochure to ensure accuracy and adherence to brand guidelines
ASSUMPTION: These sample projects demonstrate the variety of marketing tasks and responsibilities required for this role.
❓ Key Questions to Ask During Interview
- Can you describe the team structure and how this role fits into the overall marketing strategy?
- How does Liberty University support the professional development and growth of its marketing team members?
- What are the most important qualities and skills for success in this role, according to the hiring manager?
- How does this role contribute to the university's mission and values, and how can I make a positive impact in this area?
- What are the next steps for growth and advancement within the Marketing Department or other departments within the university?
ASSUMPTION: Asking thoughtful and insightful questions during the interview process demonstrates your interest in and understanding of the role and the organization.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight relevant skills and experiences for this role
- Provide examples of your writing and editing work, demonstrating your ability to write clear, persuasive copy
- Demonstrate your understanding of the university's mission and values in your application materials
- Follow up with the hiring manager one week after submission to confirm receipt of your application and express your interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
