Promotions Marketer JPC

📌 Core Information

🔹 Job Title: Promotions Marketer JPC

🔹 Company: Betway Group

🔹 Location: Johannesburg, Gauteng, South Africa

🔹 Job Type: On-site

🔹 Category: Not Specified

🔹 Date Posted: March 31, 2025

🔹 Experience Level: 2-5 years

🔹 Remote Status: On-site

📌 Essential Job Details

🚀 Job Overview

Key aspects of this role include:

• Mapping customer journeys for retention and value extraction in the South African market.
• Implementing retention marketing activities to increase retention, activity rates, and revenue.
• Analyzing customer experiences and adapting communications.
• Developing dynamic promotions and campaigns for the online casino industry.

ASSUMPTION: The role focuses on the South African market due to the company's operational focus and detailed references to localised campaigns.

📋 Key Responsibilities

✅ Devise and execute dynamic, innovative opening offers and marketing strategies.

✅ Manage the retention lifecycle calendar to conduct relevant campaigns.

✅ Develop customer promotions for retention and growth.

✅ Analyze market/competitors to ensure campaign competitiveness.

✅ Perform result analysis and present outcomes with recommendations.

✅ Ensure effective marketing of all product features and verticals.

ASSUMPTION: Responsibilities revolve around using data-driven insights due to the emphasis on analysis and reporting throughout the job description.

🎯 Required Qualifications

Education: Marketing Degree or equivalent qualification/experience required.

Experience: Minimum of 3 years' experience in marketing within the betting or related industry.

Required Skills:

• Analytical approach with commercial acumen
• Project management and presentation skills
• Interpersonal and negotiation skills
• Time management and ability to work under pressure
• High computer literacy and adaptability

Preferred Skills:

• Experience and knowledge of the online casino space
• Creative problem-solving and innovative thinking

ASSUMPTION: The industry focus on technology and data suggests require strong analytical and digital literacy skills.

💰 Compensation & Benefits

Salary Range: Not specified; expectation aligns with industry standards in online gaming and casino marketing roles.

Benefits:

• Standard company benefits applicable
• Relevant industry-specific perks likely
• Professional development opportunities

Working Hours: 40 hours per week, typical of industry standards.

ASSUMPTION: Benefits may include industry-specific perks such as free or discounted access to gaming and entertainment events.

📌 Applicant Insights

🔍 Company Context

Industry: Gambling Facilities and Casinos, focusing on innovation and technology within online gaming.

Company Size: 201-500 employees, allowing for a balance between agile operations and resource availability.

Founded: 2006

Company Description:

• Member of Super Group, listed on the NYSE
• Focus on interactive and innovative gaming experiences
• Commitment to providing a fair and responsible gaming environment

Company Specialties:

• iGaming
• eSports
• Casino and Sportsbook

Company Website: http://betwaygroup.com/

ASSUMPTION: The company's international reach with multiple locations offers diverse career opportunities and perspectives.

📊 Role Analysis

Career Level: Intermediate level, suitable for professionals with a few years of marketing experience.

Reporting Structure: Likely works under the CX Team Lead, collaborating with various departments.

Work Arrangement: On-site work with a dynamic team-focused environment.

Growth Opportunities:

• Potential to advance within the marketing team
• Opportunity to diversify experience across various marketing channels
• Enhance skills in a fast-paced, innovative industry

ASSUMPTION: The role emphasizes growth and skill enhancement due to the dynamic nature of the iGaming industry.

🌍 Location & Work Environment

Office Type: Modern office setting designed to facilitate collaboration and innovation.

Office Location(s): Johannesburg, Gauteng, South Africa

Geographic Context:

• Access to local markets through proximity to major urban centers
• Presence in a diverse and rapidly growing economic environment
• Potential for networking within a key business district

Work Schedule: Standard workweek aligns with industry norms.

ASSUMPTION: The central location in Johannesburg supports regional market engagement and business operations.

💼 Interview & Application Insights

Typical Process:

• Initial application screening
• Skills and experience assessment
• Interview with HR and departmental leads

Key Assessment Areas:

• Marketing expertise in the casino and betting industry
• Analytical and project management skills
• Ability to adapt strategies based on data insights

Application Tips:

• Highlight relevant marketing experience and industry knowledge
• Demonstrate innovative thinking and problem-solving abilities
• Be ready to discuss past projects and outcomes

ATS Keywords: Marketing Degree, Retention Marketing, Analytical Skills, Project Management

ASSUMPTION: The recruitment process is structured to identify candidates with strategic thinking and industry-specific skills.

🛠️ Tools & Technologies

• Marketing automation platforms
• CRM systems
• Data analytics tools

ASSUMPTION: Familiarity with digital marketing tools is essential for implementing strategic marketing campaigns effectively.

👔 Cultural Fit Considerations

Company Values:

• Innovation and creativity
• Commitment to customer experience
• Team collaboration and diversity

Work Style:

• Fast-paced and dynamic
• Collaborative and open communication
• Result-oriented with a focus on continuous improvement

Self-Assessment Questions:

• Are you passionate about the iGaming industry?
• Can you work effectively in a team setting?
• Do you thrive in dynamic and innovative environments?

ASSUMPTION: Successful candidates are likely those who value collaboration, diversity, and innovation.

⚠️ Potential Challenges

• Adapting strategies quickly in a fast-paced environment
• Balancing multiple projects and priorities
• Keeping up with industry trends and customer preferences
• Navigating regulatory requirements in the gambling industry

ASSUMPTION: Challenges typical of the gaming industry include keeping up with rapid technological and market changes.

📈 Similar Roles Comparison

• Similar roles may include positions focused on customer acquisition in eCommerce industries
• Roles in digital marketing agencies may offer comparable experiences in campaign management
• Positions in tech startups with a focus on user engagement may have similarities

ASSUMPTION: Candidates with experience in eCommerce or tech startups could find parallels in this role due to similar market dynamics.

📝 Sample Projects

• Development and launch of a targeted customer retention campaign
• Implementation of an analytics system to track user engagement
• Design of personalized marketing communications based on user data

ASSUMPTION: Projects are likely data-driven with a focus on customer journey and experience.

❓ Key Questions to Ask During Interview

• What are the top priorities for this role over the next 6 months?
• How does this role contribute to the company's overall marketing strategy?
• What metrics are used to measure success in this position?
• Can you describe the team dynamics and how this role fits within it?
• What are the potential career paths following this position?

ASSUMPTION: These questions help gauge alignment with company goals and personal career aspirations.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Ensure your resume highlights relevant marketing experience
• Prepare for potential skills assessments as part of the selection process
• Be ready to provide references or complete background checks
• Stay in contact for interview scheduling and feedback

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.