📌 Core Information
🔹 Job Title: Promotions Marketing Executive
🔹 Company: Reach plc
🔹 Location: London, England, United Kingdom
🔹 Job Type: Full-time
🔹 Category: Marketing
🔹 Date Posted: May 8, 2025
🔹 Experience Level: 2-5 years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Managing reader offers lifecycle from creation to delivery across multiple platforms
- Developing engaging ad copies based on audience insights and trend analysis
- Coordinating content distribution across platforms for optimal ad placement
- Tracking campaign performance and using insights to refine strategies
- Collaborating with internal teams to align offers with brand guidelines and business objectives
ASSUMPTION: This role requires a high level of organization, creativity, and analytical skills to manage the full lifecycle of reader offers effectively.
📋 Key Responsibilities
✅ Manage the full lifecycle of reader offers from creation to delivery across multiple platforms
✅ Develop engaging ad copies based on audience insights and trend analysis
✅ Create clear briefs for design teams to ensure offers are visually appealing, accurate, and strategically placed
✅ Coordinate the distribution of content across various platforms for optimal ad placement
✅ Track campaign performance and utilise post-campaign insights to drive improvements and inform future offers
✅ Collaborate with marketing, trading, ad operations, and editorial teams to ensure offers align with brand guidelines, business objectives, and timelines
✅ Build strong relationships with editorial teams to identify opportunities and ensure offers align with editorial themes and publishing schedules
ASSUMPTION: This role involves working closely with various teams and requires strong communication and collaboration skills.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business Administration, or a related field (preferred)
Experience: Proven experience in a similar role
Required Skills:
- Excellent communication skills
- Strong analytical abilities
- Knowledge of digital marketing trends
- Proficiency in using marketing software
- Ability to work well under pressure and meet deadlines
Preferred Skills:
- Experience with reader offers or promotions marketing
- Familiarity with the publishing industry
ASSUMPTION: While a degree in a related field is preferred, relevant experience and skills are more important for success in this role.
💰 Compensation & Benefits
Salary Range: £25,000 - £35,000 per annum (based on industry standards for a Marketing Executive role in London)
Benefits:
- Pension scheme with employer match up to 6%
- 25 days' holiday per year, with the option to purchase additional days
- Enhanced family leave policies
- Private Healthcare Cash Plan
- Wellbeing support, including a 24/7 assistance programme
- Giving back day - an additional day's leave each year to support a cause close to your heart
- Career opportunities with clear career pathway and salary bandings
Working Hours: Full-time, typically Monday to Friday, 9:00 AM to 5:30 PM with a 30-minute lunch break
ASSUMPTION: The salary range provided is an estimate based on industry standards for a Marketing Executive role in London. Actual compensation may vary based on the candidate's experience and skills.
📌 Applicant Insights
🔍 Company Context
Industry: Reach plc is the UK’s and Ireland’s largest commercial news publisher, with over 120 trusted brands across national and local titles, as well as US brands. They reach 69% of the UK online population with trusted news, entertainment, and sport content.
Company Size: Reach plc has 1,001-5,000 employees, providing a mid-sized company environment with ample opportunities for collaboration and growth.
Founded: 1832, with a rich history in publishing and a strong commitment to journalism and storytelling.
Company Description:
- Home to iconic media brands like the Mirror, Daily Express, OK!, and regional titles such as the Birmingham Post, Liverpool Echo, and Manchester Evening News
- Committed to creating an environment where everyone feels supported, valued, and able to grow
- Prioritises flexibility and work-life balance, making it easier for employees to thrive both in and outside of work
Company Specialties:
- News publishing
- Digital media
- Marketing and advertising
- Reader offers and promotions
Company Website: http://www.reachplc.com
ASSUMPTION: Reach plc's extensive portfolio of brands and large employee base provide ample opportunities for career growth and development.
📊 Role Analysis
Career Level: This role is suitable for an early to mid-career marketing professional with 2-5 years of experience in a similar role.
Reporting Structure: The Reader Offer Manager reports directly to the Head of Reader Offers and works closely with marketing, trading, ad operations, and editorial teams.
Work Arrangement: This role is on-site, with the opportunity to work from the company's headquarters in Canary Wharf, London.
Growth Opportunities:
- Progression to a Senior Reader Offer Manager or similar role within the marketing department
- Expansion into other areas of marketing, such as brand management or campaign strategy
- Potential to work on high-profile campaigns and collaborate with key stakeholders across the business
ASSUMPTION: This role offers strong potential for career growth and development within the marketing department and across the wider business.
🌍 Location & Work Environment
Office Type: Modern, open-plan office with collaborative workspaces and state-of-the-art facilities
Office Location(s): One Canada Square, Canary Wharf, London E14 5AP, GB
Geographic Context:
- Canary Wharf is a major business district in London, offering easy access to public transportation and numerous amenities
- London is a vibrant, multicultural city with a rich history and diverse range of cultural attractions
- The UK has a temperate maritime climate, with mild winters and cool summers
Work Schedule: Full-time, typically Monday to Friday, with some flexibility for occasional remote work or adjusted hours
ASSUMPTION: The modern office environment and central London location provide an ideal work setting for collaboration and growth.
💼 Interview & Application Insights
Typical Process:
- Online application and resume screening
- Phone or video screening with the HR department
- Face-to-face interview with the hiring manager and a member of the marketing team
- Final interview with the Head of Reader Offers
Key Assessment Areas:
- Communication and interpersonal skills
- Analytical and problem-solving abilities
- Creativity and strategic thinking
- Knowledge of digital marketing trends and marketing software
Application Tips:
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Prepare examples of reader offers or promotions you've worked on, and discuss their outcomes and the insights you gained
- Research Reach plc and the publishing industry to demonstrate your understanding of the business and its context
ATS Keywords: Reader offers, promotions marketing, audience insights, trend analysis, campaign performance, brand guidelines, editorial themes, marketing software, collaboration, communication, analytical skills
ASSUMPTION: The interview process will focus on assessing the candidate's communication, analytical, and creative skills, as well as their understanding of the role and the company.
🛠️ Tools & Technologies
- Marketing software (e.g., Google Analytics, social media management tools, email marketing platforms)
- Design tools (e.g., Adobe Creative Suite, Canva)
- Project management tools (e.g., Asana, Trello)
- Office suite (e.g., Microsoft Office, Google Workspace)
ASSUMPTION: Proficiency in marketing software and design tools is essential for success in this role.
👔 Cultural Fit Considerations
Company Values:
- Collaboration
- Imagination
- Determination
- Support
- Valuing everyone
- Growth
Work Style:
- Collaborative and team-oriented
- Fast-paced and dynamic
- Focused on continuous improvement and innovation
Self-Assessment Questions:
- How do you approach working collaboratively with diverse teams to achieve common goals?
- Can you provide an example of a time when you identified a trend or insight and used it to inform a marketing strategy or campaign?
- How do you balance creativity and strategic thinking to develop engaging and effective reader offers?
ASSUMPTION: Reach plc values candidates who are collaborative, imaginative, and determined, with a strong focus on supporting and valuing their employees.
⚠️ Potential Challenges
- Managing multiple projects and deadlines simultaneously
- Adapting to a fast-paced and dynamic work environment
- Working with a diverse range of internal teams and stakeholders
- Keeping up-to-date with digital marketing trends and industry developments
ASSUMPTION: These challenges can be overcome by strong organizational skills, adaptability, and a proactive approach to learning and development.
📈 Similar Roles Comparison
- Unlike other marketing roles, this position focuses specifically on reader offers and promotions, requiring a unique blend of creativity and analytical skills
- In the publishing industry, reader offers play a crucial role in driving engagement and revenue, making this role integral to the company's success
- Career progression in this role could lead to senior marketing positions within the company or related industries
ASSUMPTION: This role offers a unique opportunity to specialize in reader offers and promotions marketing within the publishing industry.
📝 Sample Projects
- Developing a reader offer campaign for a national newspaper, including ad copy creation, design briefs, and cross-platform distribution
- Analyzing campaign performance data to identify trends and optimize future offers
- Collaborating with the editorial team to create targeted reader offers aligned with specific editorial themes or events
ASSUMPTION: These sample projects illustrate the key responsibilities and skills required for success in this role.
❓ Key Questions to Ask During Interview
- Can you describe a typical day or week in this role and how it might evolve over time?
- How does this role contribute to the overall success of the company, and what are the key performance indicators for this position?
- What opportunities are there for professional development and growth within this role and the wider marketing department?
- How does the company support work-life balance, and what flexible working arrangements are available?
- Can you provide examples of successful reader offer campaigns and the strategies behind them?
ASSUMPTION: These questions demonstrate the candidate's interest in the role, the company, and their commitment to professional development.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through the Reach plc careers portal
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Prepare examples of reader offers or promotions you've worked on, and discuss their outcomes and the insights you gained
- Research Reach plc and the publishing industry to demonstrate your understanding of the business and its context
- Follow up with the HR department one week after submitting your application to confirm receipt and inquire about the next steps in the process
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
