📌 Core Information
🔹 Job Title: Property Liability (PL) Marketing Program Management Manager
🔹 Company: Allstate
🔹 Location: USA - IL (Remote)
🔹 Job Type: Full-Time
🔹 Category: Marketing
🔹 Date Posted: 2025-04-10
🔹 Experience Level: 5-10 years
🔹 Remote Status: Remote
🚀 Job Overview
Key aspects of this role include:
- Leading strategy, planning, development, and execution of complex marketing programs
- Collaborating with internal and external partners to enhance marketing initiatives
- Driving market share growth and retention initiatives in the Allstate agency channel
- Managing vendor relationships and negotiating agreements
- Analyzing program results and making data-driven recommendations
ASSUMPTION: This role requires a strategic mindset, strong leadership skills, and the ability to manage complex projects and cross-functional teams.
📋 Key Responsibilities
✅ Assure PL marketing programs are compliant with federal, state, and local regulations
✅ Manage and enhance existing vendor relationships and offerings
✅ Analyze, research, and make recommendations on vendor technology solutions and tools
✅ Collaborate with internal stakeholders and external partners to develop new strategic, innovative offerings and solutions
✅ Negotiate vendor agreements to drive agent adoption and provide the best program offers and price
✅ Evaluate the return on investment of programs, report program results, and inform recommendations
✅ Present strategy and key findings to senior leadership
✅ Develop presentations, program overviews, recaps, and other materials for internal and external meetings
✅ Project manage large-scale complex marketing programs and initiatives
✅ Oversee development of holistic, detailed communication plans integrated with enterprise communications
✅ Identify potential gaps and recommend innovative solutions to support strategic business unit objectives
✅ Lead Design Thinking sessions to identify areas of opportunities and to improve current processes
ASSUMPTION: This role involves a high level of responsibility and requires strong project management, communication, and analytical skills.
🎯 Required Qualifications
Education: 4-year Bachelor's Degree (Preferred), MBA
Experience: 7 or more years of experience (Preferred)
Required Skills:
- Advanced decision-making skills
- Advanced organization and project management skills
- Advanced communication skills
- Advanced strategic thinking skills
- Advanced leadership skills
- Advanced problem-solving skills
- Advanced analytical skills and the ability to translate analysis into actionable steps
- Intermediate proficiency in Microsoft Office Excel, Word, PowerPoint
- Intermediate proficiency in data visualization solutions (Power BI, Tableau)
Preferred Skills:
- Experience in the insurance industry
- Experience with marketing automation tools
- Experience with customer relationship management (CRM) systems
ASSUMPTION: While not explicitly stated, having experience in the insurance industry or marketing field would be beneficial for this role.
💰 Compensation & Benefits
Salary Range: $95,700.00 - $170,925.00 annually
Benefits:
- Health, dental, and vision insurance
- 401(k) with company match
- Paid time off (vacation, sick, and holidays)
- Employee discounts on Allstate products
- Tuition assistance and professional development opportunities
Working Hours: Full-time, typically Monday-Friday, 8:30 AM - 5:00 PM, with flexibility for the remote role
ASSUMPTION: The salary range provided is based on the job description and industry standards for similar roles. Benefits are inferred from typical benefits offered by large corporations.
📌 Applicant Insights
🔍 Company Context
Industry: Insurance. Allstate is one of the largest insurance providers in the United States, offering a wide range of products including auto, home, life, and commercial insurance.
Company Size: 10,001+ employees. As a large company, Allstate offers numerous opportunities for career growth and development.
Founded: 1931. Allstate has a long history in the insurance industry and has established itself as a trusted brand.
Company Description:
- Allstate is committed to protecting people from life's uncertainties
- The company offers a wide range of insurance products and services
- Allstate is known for its innovative drive and advocacy for safety initiatives
Company Specialties:
- Auto Insurance
- Life Insurance
- Retirement Planning
- Homeowners Insurance
- Motorcycle Insurance
- Boat Insurance
- RV Insurance
- Bundled Insurance
- Renter's Insurance
- Flood Insurance
- Roadside Assistance
- General Liability
- Annuities
Company Website: http://al.st/WelcomeLI
ASSUMPTION: Allstate's extensive product offerings and large size provide numerous opportunities for career growth and development.
📊 Role Analysis
Career Level: Mid-level to senior. This role requires a significant amount of experience and responsibility.
Reporting Structure: This role reports to the Senior Manager, PL Marketing Program Management.
Work Arrangement: Remote, with the expectation of being available during core business hours.
Growth Opportunities:
- Potential to move into senior management roles within the marketing department
- Opportunities to work on high-impact projects and initiatives
- possibility to gain experience in various aspects of marketing and program management
ASSUMPTION: As a large company, Allstate offers numerous opportunities for career growth and development.
🌍 Location & Work Environment
Office Type: Remote, with the option to work from home or a co-working space.
Office Location(s): Northbrook, Illinois (headquarters)
Geographic Context:
- Northbrook, Illinois is a suburb of Chicago, offering a mix of urban and suburban living
- The area has a diverse range of housing options, restaurants, and cultural attractions
- Allstate's headquarters is located in a business park with easy access to major highways
Work Schedule: Full-time, typically Monday-Friday, 8:30 AM - 5:00 PM, with flexibility for the remote role
ASSUMPTION: While the role is remote, there may be occasional travel required for meetings or events.
💼 Interview & Application Insights
Typical Process:
- Phone or video screen with a recruiter or HR representative
- Behavioral and situational interview with the hiring manager
- Final interview with senior leadership or other stakeholders
Key Assessment Areas:
- Problem-solving skills and analytical thinking
- Communication and presentation skills
- Leadership and team management skills
- Industry knowledge and understanding of marketing principles
Application Tips:
- Highlight relevant experience and achievements in your resume, focusing on marketing program management, vendor management, and data analysis
- Tailor your cover letter to demonstrate your understanding of Allstate's business and the role's requirements
- Prepare examples of your work, such as marketing campaign plans or vendor management strategies
ATS Keywords: Marketing program management, vendor management, data analysis, strategic planning, cross-functional team management, insurance industry, Allstate
ASSUMPTION: Allstate uses an Applicant Tracking System (ATS) to manage job applications, so including relevant keywords in your resume and cover letter can help your application stand out.
🛠️ Tools & Technologies
- Microsoft Office Suite (Excel, Word, PowerPoint)
- Data visualization tools (Power BI, Tableau)
- Marketing automation tools (e.g., Marketo, HubSpot)
- Customer relationship management (CRM) systems (e.g., Salesforce, Microsoft Dynamics 365)
ASSUMPTION: Proficiency in Microsoft Office Suite and data visualization tools is required for this role. Experience with marketing automation and CRM tools is preferred.
👔 Cultural Fit Considerations
Company Values:
- Customer first
- Empowerment
- Integrity
- Innovation
- One team
Work Style:
- Collaborative and team-oriented
- Data-driven and analytical
- Innovative and creative
- Results-focused and accountable
Self-Assessment Questions:
- Do you have a proven track record of driving results through marketing programs?
- Are you comfortable working with data and using it to inform strategic decisions?
- Can you thrive in a collaborative, team-oriented environment?
ASSUMPTION: Allstate values employees who are customer-focused, innovative, and results-driven, with a strong commitment to integrity and collaboration.
⚠️ Potential Challenges
- Managing multiple vendors and marketing programs simultaneously
- Balancing strategic planning with day-to-day tactical execution
- Working remotely and maintaining productivity and engagement
- Navigating a large organization and building relationships with various stakeholders
ASSUMPTION: These challenges are common in marketing program management roles, especially in a large, remote-friendly organization like Allstate.
📈 Similar Roles Comparison
- This role is similar to a Marketing Program Manager or Marketing Operations Manager in other industries
- However, the insurance industry has unique regulations and compliance requirements
- Career progression may involve moving into senior marketing roles or transitioning into a more specialized function within marketing
ASSUMPTION: While this role shares similarities with marketing program management roles in other industries, the insurance industry's unique aspects and Allstate's size and structure may present unique opportunities and challenges.
📝 Sample Projects
- Developing and executing a multi-channel marketing campaign to promote a new insurance product
- Negotiating vendor agreements to secure favorable terms and maximize program utilization
- Analyzing program performance data to identify trends, optimize campaigns, and inform strategic decisions
ASSUMPTION: These sample projects demonstrate the range of responsibilities and skills required for this role.
❓ Key Questions to Ask During Interview
- What are the biggest challenges facing the marketing department currently, and how does this role address them?
- How does this role collaborate with other departments and teams within Allstate?
- What opportunities are there for professional development and growth within this role?
- How does Allstate support work-life balance for remote employees?
- What are the key priorities for this role in the first 30, 60, and 90 days?
ASSUMPTION: These questions demonstrate your interest in the role, the company, and the opportunity for professional growth.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume to highlight relevant experience and skills, such as marketing program management, vendor management, and data analysis
- Write a cover letter explaining your interest in the role and how your background and skills make you a strong fit
- Prepare examples of your work, such as marketing campaign plans or vendor management strategies, to showcase your skills and experience
- Follow up with the recruiter or hiring manager one week after submitting your application to express your continued interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
