📌 Core Information
🔹 Job Title: Property Management VA (Marketing) - Permanent Work From Home
🔹 Company: VirtuallyinCredible Careers
🔹 Location: Quezon City, Philippines
🔹 Job Type: Permanent, Full-Time
🔹 Category: Real Estate
🔹 Date Posted: April 23, 2025
🔹 Experience Level: 2-5 years
🔹 Remote Status: On-site (Quezon City, Philippines)
🚀 Job Overview
Key aspects of this role include:
- Optimizing property marketing efforts and ensuring leasing success
- Managing digital listings and monitoring vacancies
- Collaborating with property managers to enhance marketing strategies
- Providing insights on digital ad campaigns and market research
ASSUMPTION: This role requires strong attention to detail, an analytical mindset, and excellent communication skills to work effectively with property managers and marketing vendors.
📋 Key Responsibilities
✅ Update leasing specials bi-monthly across platforms (AppFolio, Zillow, Apts.com, Rent.com, property websites) based on vacancies, guest card traffic, and pending applications.
✅ Monitor vacancies and escalate concerns if prolonged high vacancy rates persist.
✅ Set up and manage social media ads, ensuring property managers' Facebook postings align with marketing goals.
✅ Update marketing photos and pricing per manager/owner requests.
✅ Compile and analyze lead data compared to marketing spend on a monthly basis.
✅ Manage marketing platform accounts, including packages, listing accuracy, and billing issues.
✅ Regularly audit marketing platforms to ensure accurate and updated information is displayed.
✅ Provide ROI insights on digital ad campaigns (Google Ads, Facebook Ads, etc.).
✅ Conduct market research and collaborate with marketing vendors to assess competition.
✅ Coordinate property photo/video shoots for marketing purposes.
✅ Identify and leverage pre-leasing opportunities.
✅ Monitor and manage activity on property Facebook pages, creating new pages as needed.
✅ Maintain and optimize Google Business accounts.
✅ Utilize and maximize AppFolio’s marketing features, including reporting and premium listings.
✅ Track and manage advertising contracts, processing billing and forecasting cancellations as needed
ASSUMPTION: This role involves a high degree of multitasking and requires the ability to manage multiple platforms and projects simultaneously.
🎯 Required Qualifications
Education: Not specified
Experience: 2 years of proven experience in leasing coordination and at least 1 year of experience in marketing
Required Skills:
- Proven experience in leasing coordination
- At least 1 year of experience in marketing
- Experience with AppFolio, Zillow, Apts.com, Rent.com, and property websites (preferred)
- Knowledge on utilizing Google Ads and Facebook Ads (preferred)
- Quiet home office work environment
- Willing to work on the graveyard shift
- Fast and reliable internet connection of at least 10MBPS with internet backup available
- Dependable electricity with power backup available
- At least 8-gen i3 processors, 8GB RAM, and Windows or MAC, SSD Disc
Preferred Skills:
- Fluency in English
- Strong analytical skills
- Excellent communication skills
ASSUMPTION: While not explicitly stated, strong analytical and communication skills are highly desirable for this role.
💰 Compensation & Benefits
Salary Range: PHP 45,000.00 - PHP 50,000.00 per month
Benefits:
- Paid training
- Annual performance appraisals
- Free noise-cancelling headset
- Holiday pay
- Overtime pay
- Generous referral bonus
- Year-end bonus
Working Hours: 40 hours per week, with flexible scheduling to accommodate the graveyard shift
ASSUMPTION: The salary range provided is an estimate based on industry standards for similar roles in the Philippines.
📌 Applicant Insights
🔍 Company Context
Industry: Real Estate
Company Size: 501-1,000 employees
Founded: 2011
Company Description:
- VirtuallyinCredible is a real estate company based in Palm Beach Gardens, Florida, USA.
- Their mission is to provide exceptional property management services, utilizing technology and innovation to streamline processes and enhance the client experience.
- The company offers a range of services, including leasing, marketing, and maintenance for residential and commercial properties.
Company Specialties:
- Property Management
- Leasing
- Marketing
- Maintenance
Company Website: https://virtuallyincredible.com/
ASSUMPTION: VirtuallyinCredible is a well-established real estate company with a strong focus on technology and innovation in property management.
📊 Role Analysis
Career Level: Intermediate
Reporting Structure: This role reports directly to the Property Management team and works closely with property managers and marketing vendors.
Work Arrangement: Permanent, full-time, on-site position in Quezon City, Philippines, with the option to work from home.
Growth Opportunities:
- Potential career progression into senior leasing or marketing roles within the company
- Opportunities to gain experience in various aspects of property management and marketing
- Possibility to work on special projects and initiatives, contributing to the company's growth and success
ASSUMPTION: This role offers opportunities for career growth and development within the company, as well as the chance to gain valuable experience in the real estate industry.
🌍 Location & Work Environment
Office Type: On-site office in Quezon City, Philippines, with the option to work from home
Office Location(s): Quezon City, Philippines
Geographic Context:
- Quezon City is the most populous city in the Philippines, located in the National Capital Region (NCR).
- The city offers a mix of urban and suburban living, with a wide range of amenities and attractions.
- Quezon City is home to several universities, shopping centers, and entertainment hubs, providing ample opportunities for personal and professional growth.
Work Schedule: Flexible scheduling to accommodate the graveyard shift, with a 40-hour workweek
ASSUMPTION: The on-site office in Quezon City provides a collaborative and supportive work environment, with the flexibility to work from home as needed.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening
- In-depth interviews with the Property Management team
- Background check and reference verification
- Job offer and onboarding
Key Assessment Areas:
- Leasing coordination experience
- Marketing experience and knowledge
- Analytical skills and attention to detail
- Communication skills and ability to collaborate with property managers and marketing vendors
- Technical skills, including proficiency in relevant software and platforms
Application Tips:
- Highlight your relevant experience in leasing coordination and marketing, including any experience with AppFolio, Zillow, Apts.com, Rent.com, and property websites.
- Tailor your resume and cover letter to emphasize your analytical skills, attention to detail, and ability to manage multiple projects simultaneously.
- Prepare examples of your market research and digital ad campaign analysis to demonstrate your skills and expertise.
ATS Keywords: Leasing Coordination, Marketing, Digital Listings, Social Media Ads, Market Research, Google Ads, Facebook Ads, AppFolio, Zillow, Apts.com, Rent.com, Property Websites, Data Analysis, Collaboration, Attention to Detail, ROI Insights
ASSUMPTION: The application process for this role is likely to be competitive, with a focus on assessing candidates' relevant experience, skills, and cultural fit.
🛠️ Tools & Technologies
- AppFolio
- Zillow
- Apts.com
- Rent.com
- Property websites
- Google Ads
- Facebook Ads
- Social media platforms (Facebook, Instagram, etc.)
- Microsoft Office Suite (Word, Excel, PowerPoint)
- Project management tools (Asana, Trello, etc.)
ASSUMPTION: Familiarity with the listed tools and technologies is essential for success in this role, and candidates should be prepared to demonstrate their proficiency during the interview process.
👔 Cultural Fit Considerations
Company Values:
- Integrity
- Excellence
- Innovation
- Collaboration
- Customer Focus
Work Style:
- Results-driven
- Adaptable and flexible
- Strong attention to detail
- Excellent communication and collaboration skills
- Ability to work independently and manage multiple projects simultaneously
Self-Assessment Questions:
- Do you have a proven track record of success in leasing coordination and marketing?
- Are you comfortable working in a fast-paced, dynamic environment and managing multiple projects simultaneously?
- Do you possess strong analytical skills and the ability to provide data-driven insights on digital ad campaigns and market research?
- Are you a strong communicator, able to collaborate effectively with property managers and marketing vendors?
- Do you thrive in a results-driven, customer-focused work environment?
ASSUMPTION: Candidates who align with VirtuallyinCredible's company values and work style are more likely to be successful in this role and contribute to the company's continued growth and success.
⚠️ Potential Challenges
- Managing multiple platforms and projects simultaneously may be challenging for some candidates.
- The graveyard shift schedule may not be suitable for all candidates, and working from home may present unique distractions and challenges.
- Candidates may need to adapt to a fast-paced, dynamic work environment and be comfortable with change and ambiguity.
- The role may require candidates to work evenings and weekends to accommodate property managers' and marketing vendors' schedules.
ASSUMPTION: Candidates should carefully consider the potential challenges associated with this role and ensure they are well-suited to the demands of the position before applying.
📈 Similar Roles Comparison
- This role is similar to a Leasing Coordinator or Marketing Coordinator position in the real estate industry, but with a stronger focus on digital marketing and data analysis.
- Unlike some marketing roles, this position requires a proven track record of success in leasing coordination and a strong understanding of the property management industry.
- Career progression in this role may lead to senior leasing or marketing positions within the company, or to related roles in property management or real estate development.
ASSUMPTION: Candidates should research similar roles in the real estate industry to gain a better understanding of the skills and qualifications required for success in this position.
📝 Sample Projects
- Developing and implementing a digital marketing strategy to increase lead generation and leasing success for a portfolio of properties
- Conducting market research to assess competition and identify opportunities for growth and differentiation
- Analyzing digital ad campaign performance and providing data-driven insights to optimize marketing spend and maximize ROI
- Collaborating with property managers to enhance marketing strategies and improve leasing outcomes
ASSUMPTION: Candidates should be prepared to discuss their experience with similar projects during the interview process and demonstrate their ability to provide value in this role.
❓ Key Questions to Ask During Interview
- Can you describe the typical workday for this role and how it may vary depending on the property portfolio and marketing needs?
- How does this role collaborate with other departments within the company, such as property management and maintenance?
- What opportunities are there for career growth and development within the company, and how does the company support employee growth and success?
- How does the company measure the success of this role, and what key performance indicators (KPIs) will I be expected to track and report on?
- What is the company's approach to work-life balance, and how does it support employees in maintaining a healthy work-life balance?
ASSUMPTION: Candidates should prepare thoughtful questions to ask during the interview process to demonstrate their interest in the role and their commitment to the company's success.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience in leasing coordination and marketing, as well as your analytical skills and attention to detail.
- Prepare examples of your market research and digital ad campaign analysis to demonstrate your skills and expertise.
- Follow up with the hiring manager one week after submitting your application to express your continued interest in the role.
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
