Propositie Marketing Manager

📌 Core Information

🔹 Job Title: Propositie Marketing Manager

🔹 Company: Eneco eMobility

🔹 Location: Rotterdam, Zuid-Holland, Netherlands

🔹 Job Type: Full-Time

🔹 Category: Services for Renewable Energy

🔹 Date Posted: 2025-05-20

🔹 Experience Level: 5-10 years

🔹 Remote Status: On-site (Hybrid: 2 days office, 2 days home, 1 day flexible)

🚀 Job Overview

Key aspects of this role include:

• Developing and launching innovative, customer-focused propositions for our charging solutions
• Leading improvement and innovation projects to ensure propositions perform optimally and stay ahead in the market
• Collaborating with colleagues in the marketing team and external agencies
• Translating client needs, market trends, and competitor analyses into distinctive solutions with high commercial potential

ASSUMPTION: This role requires a proactive, analytical, and pragmatic individual who can drive projects forward and engage stakeholders across different teams and levels.

📋 Key Responsibilities

✅ Developing customer-oriented propositions from MVP to successful market introduction

✅ Leading improvement and innovation projects to ensure propositions perform optimally and stay ahead in the market

✅ Collaborating with colleagues in the marketing team and external agencies to develop and launch propositions

✅ Translating client needs, market trends, and competitor analyses into distinctive solutions with high commercial potential

✅ Taking the lead in verbeter- en innovatieprojecten, ensuring our propositions always perform optimally and stay ahead in the market

ASSUMPTION: This role requires a strong analytical mindset, creativity, and the ability to connect internal departments and manage projects effectively.

🎯 Required Qualifications

Education: Completed WO or HBO degree in marketing, business administration, or economics

Experience: At least 5 years of experience in B2B proposition marketing or marketing management

Required Skills:

• Strong analytical skills
• Ability to connect internal departments and manage projects effectively
• Fluent in Dutch and English (writing and speaking)
• Entrepreneurial, result-oriented, and able to maintain overview in a dynamic environment
• Ability to switch between strategy, execution, and stakeholders
• Understanding of how marketing, client needs, and innovation come together

Preferred Skills:

• Experience in a start-up or scale-up environment

ASSUMPTION: Candidates with a strong academic background in marketing, business, or a related field, along with relevant work experience, will be well-suited for this role.

💰 Compensation & Benefits

Salary Range: €4,627 - €6,610 gross per month based on 40 hours (Assumption: This range is based on industry standards for a marketing manager role with 5-10 years of experience in the Netherlands)

Benefits:

• 5% development budget
• Sport allowance
• Access to Good Habitz development portal
• Hybrid working (2 days home, 2 days office, 1 day flexible)
• Home office allowance (€32.50 net per month)
• Free public transport subscription (24/7 in whole Netherlands)
• Attractive lease bicycle scheme
• 27 days leave + option to buy extra leave (5 days per year)
• Focus on professional challenges, balance, and pleasure

Working Hours: 40 hours per week

ASSUMPTION: The salary range is estimated based on industry standards for a marketing manager role with the given experience level in the Netherlands. Benefits are listed as provided in the job description.

📌 Applicant Insights

🔍 Company Context

Industry: Eneco eMobility operates in the services for renewable energy industry, focusing on electric vehicle charging solutions for businesses and consumers

Company Size: Eneco eMobility has 201-500 employees, providing a mid-sized company environment with opportunities for growth and impact

Founded: 2009, as a project within Eneco. Evolved into an independent B.V. under the Eneco Group umbrella in 2017

Company Description:

• Eneco eMobility is a fast-growing charging service provider in the Netherlands, Belgium, and Luxembourg
• Offers installation, hosting, maintenance, and service for charging points, as well as charging passes for customers
• Seeking individuals who want to help accelerate the energy transition

Company Specialties:

• Electric vehicle charging solutions
• Charging infrastructure for businesses and consumers
• Hosting, maintenance, and service for charging points

Company Website: http://www.eneco-emobility.com

ASSUMPTION: Eneco eMobility is a dynamic, growing company with a strong focus on innovation and sustainability, providing an exciting environment for professionals looking to make an impact in the renewable energy sector.

📊 Role Analysis

Career Level: Mid-level to senior marketing manager role, with opportunities for growth and impact within the company

Reporting Structure: Reports directly to the marketing team, collaborating with colleagues and external agencies

Work Arrangement: Hybrid: 2 days home, 2 days office, 1 day flexible

Growth Opportunities:

• Potential to grow within the marketing team or take on additional responsibilities as the company expands
• Opportunities to work on innovative projects and drive the company's success

ASSUMPTION: This role offers a unique opportunity for a marketing professional to make a significant impact on the company's growth and success, with potential for career advancement as the company continues to expand.

🌍 Location & Work Environment

Office Type: Hybrid: 2 days home, 2 days office, 1 day flexible

Office Location(s): Rotterdam, Zuid-Holland, Netherlands

Geographic Context:

• Rotterdam is the second-largest city in the Netherlands, with a vibrant and multicultural atmosphere
• Zuid-Holland is a province in the western Netherlands, known for its coastal regions and urban areas
• The Netherlands is a small, densely populated country in Western Europe, with a strong focus on sustainability and innovation

Work Schedule: 40 hours per week, with flexible working hours and the option to work from home two days a week

ASSUMPTION: The hybrid work arrangement offers a good balance between working from home and collaborating with colleagues in the office, providing a flexible and productive work environment.

💼 Interview & Application Insights

Typical Process:

• Online application and resume screening
• Phone or video call with the hiring manager
• On-site or virtual interview with the marketing team
• Final interview with the director of marketing

Key Assessment Areas:

• Marketing and proposition development skills
• Analytical and problem-solving abilities
• Communication and stakeholder engagement
• Cultural fit and alignment with company values

Application Tips:

• Tailor your resume and cover letter to highlight relevant skills and experiences for this role
• Demonstrate your understanding of the company, its mission, and the specific challenges of this role
• Prepare examples of your marketing and proposition development work, as well as any relevant projects or achievements

ATS Keywords: B2B proposition marketing, marketing management, business services, physical products, start-up experience, fluent in Dutch, fluent in English, entrepreneurial, result-oriented, project management, stakeholder engagement, customer needs understanding, innovation

ASSUMPTION: The application process for this role is likely to be competitive, with a focus on assessing the candidate's marketing and proposition development skills, as well as their cultural fit with the company.

🛠️ Tools & Technologies

• Marketing automation tools (e.g., HubSpot, Marketo)
• CRM software (e.g., Salesforce, HubSpot CRM)
• Project management tools (e.g., Asana, Trello)
• Data analysis tools (e.g., Google Analytics, Tableau)

ASSUMPTION: The specific tools and technologies used in this role may vary depending on the company's tech stack and the candidate's expertise.

👔 Cultural Fit Considerations

Company Values:

• Innovation
• Sustainability
• Collaboration
• Customer focus

Work Style:

• Proactive and entrepreneurial
• Analytical and pragmatic
• Results-oriented and focused on impact
• Collaborative and team-driven

Self-Assessment Questions:

• How do you align with Eneco eMobility's focus on innovation and sustainability?
• How do you approach working collaboratively with colleagues and external stakeholders?
• How do you ensure that your marketing strategies and propositions meet the needs of your target audience?

ASSUMPTION: Eneco eMobility values candidates who are proactive, analytical, and pragmatic, with a strong focus on innovation, sustainability, and customer focus. Successful candidates will be able to work collaboratively and drive results in a dynamic and growing environment.

⚠️ Potential Challenges

• Managing multiple projects and stakeholders simultaneously
• Balancing strategic thinking with day-to-day execution
• Adapting to a dynamic and growing company environment
• Working in a hybrid setting, requiring strong communication and collaboration skills

ASSUMPTION: This role may present challenges in managing multiple projects and stakeholders, balancing strategic thinking with day-to-day execution, and adapting to a dynamic and growing company environment. Successful candidates will be able to thrive in a hybrid work setting and demonstrate strong communication and collaboration skills.

📈 Similar Roles Comparison

• Unlike traditional marketing roles, this position focuses specifically on proposition development and management
• This role requires a strong analytical mindset and the ability to connect internal departments and manage projects effectively
• Career progression may involve taking on additional responsibilities or moving into a more senior marketing role as the company grows

ASSUMPTION: This role is unique in its focus on proposition development and management, requiring a strong analytical mindset and the ability to connect internal departments and manage projects effectively. Career progression may involve taking on additional responsibilities or moving into a more senior marketing role as the company grows.

📝 Sample Projects

• Developing and launching a new charging solution for businesses, from MVP to market introduction
• Conducting market research and competitor analysis to inform proposition development
• Leading a project to improve the performance of an existing charging solution, ensuring it stays ahead in the market

ASSUMPTION: Sample projects for this role may involve developing and launching new charging solutions, conducting market research and competitor analysis, and leading projects to improve the performance of existing solutions.

❓ Key Questions to Ask During Interview

• How does this role fit into the overall marketing strategy for Eneco eMobility?
• What are the key priorities for this role in the first 30, 60, and 90 days?
• How does the marketing team collaborate with other departments, such as sales and product management?
• What are the most significant challenges facing the company in the next 1-2 years, and how can this role address them?
• How does Eneco eMobility support the professional growth and development of its employees?

ASSUMPTION: Key questions to ask during the interview may include how the role fits into the overall marketing strategy, the priorities for the first 90 days, how the marketing team collaborates with other departments, the challenges facing the company, and how Eneco eMobility supports employee growth and development.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight relevant skills and experiences for this role
• Prepare examples of your marketing and proposition development work, as well as any relevant projects or achievements
• Follow up with the hiring manager one week after submitting your application to express your interest and reiterate your qualifications

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.