📌 Core Information
🔹 Job Title: Public Courses Marketing Specialist
🔹 Company: Fitch Group
🔹 Location: London, City of, United Kingdom
🔹 Job Type: Full-time, Hybrid
🔹 Category: Marketing
🔹 Date Posted: 2025-06-24
🔹 Experience Level: Mid-Senior level (5-10 years)
🔹 Remote Status: On-site/Hybrid
🚀 Job Overview
Key aspects of this role include:
- Developing and executing strategic marketing plans to drive enrollment for public courses
- Creating engaging content and thought leadership that resonates with target audiences
- Optimizing SEO and SEM strategies to boost organic and paid traffic
- Leading digital advertising efforts on platforms like Google and LinkedIn
- Utilizing data analytics to inform strategic decisions and drive campaign innovation
ASSUMPTION: This role requires a strategic and data-driven marketer with experience in digital marketing, content development, and data analysis within the education and financial services sectors.
📋 Key Responsibilities
✅ Own the development and execution of strategic marketing plans using data analysis to drive enrollment for public courses
✅ Develop engaging content and thought leadership that resonates with target audiences, generates engagement, and builds brand loyalty through storytelling and meaningful connections
✅ Optimize SEO and SEM strategies to boost organic and paid traffic
✅ Lead digital advertising efforts on platforms like Google and LinkedIn, managing external agencies for maximum reach
✅ Utilize advanced data analytics to inform strategic decisions, leveraging insights to drive campaign innovation and adaptability, including using Conversion Rate Optimization (CRO) techniques
✅ Communicate campaign objectives and results effectively to stakeholders
✅ Collaborate with cross-functional teams to improve the customer journey and adapt to new digital trends, including AI
ASSUMPION: The role requires strong analytical skills, creativity, and the ability to work effectively with various teams to achieve marketing objectives.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field
Experience: Proven experience (5-10 years) in digital and data-driven marketing within education and financial services, with a commercial focus
Required Skills:
- Expertise in implementing comprehensive digital marketing strategies that leverage multiple channels, including social media, email, and search marketing
- Strong analytical skills to translate data insights into strategies using tools like Adobe Analytics
- Proficiency in marketing automation tools, CRM systems, web CMSs, and content marketing strategies
- Highly effective written and verbal communication skills
- Strategic thinker with an understanding of customer behavior and experience optimization
- Ability to work under pressure, manage multiple tasks, and stay organized in fast-paced environments
- Basic skills in graphic design using Adobe InDesign or similar graphics software to create content for a variety of platforms and channels
Preferred Skills:
- Experience in D2C, B2B2C, or B2C marketing, handling lead-generating campaigns using inbound and outbound methods
- Ability to craft compelling narratives and developing thought leadership content that resonates with target audiences and that align with brand values
ASSUMPTION: Candidates should have a proven track record in digital marketing, with a strong focus on data analysis and content development. Experience in the education and financial services sectors is highly desirable.
💰 Compensation & Benefits
Salary Range: £50,000 - £70,000 per annum (Estimated based on industry standards for a mid-senior level marketing role in London)
Benefits:
- Competitive benefits package, including health insurance and pension contributions
- Opportunities for professional development and career growth within a global organization
- Hybrid work arrangement with a mix of on-site and remote work
Working Hours: Full-time (35-40 hours per week), with flexibility for occasional overtime
ASSUMPTION: The salary range is an estimate based on industry standards for a mid-senior level marketing role in London. The actual salary may vary depending on the candidate's experience and qualifications.
📌 Applicant Insights
🔍 Company Context
Industry: Financial Services
Company Size: Large (5,001-10,000 employees)
Founded: 1913 (as Fitch Ratings, part of Fitch Group since 2000)
Company Description:
- Fitch Group is a global leader in financial information services with operations in more than 30 countries
- The company is comprised of Fitch Ratings, a global leader in credit ratings and research, and Fitch Solutions, a leading provider of data, research, and analytics
- Fitch Group is committed to providing global securities markets with objective, timely, independent, and forward-looking credit opinions
Company Specialties:
- Credit Ratings
- Financial Research
- Data and Analytics
- Education and Training
Company Website: Fitch Group
ASSUMPTION: Fitch Group is a well-established and respected organization in the financial services industry, offering a range of products and services to clients worldwide.
📊 Role Analysis
Career Level: Mid-Senior level (5-10 years of experience)
Reporting Structure: Reports directly to the Head of Marketing
Work Arrangement: Hybrid (a mix of on-site and remote work)
Growth Opportunities:
- Potential to take on more responsibilities and advance to a senior marketing role
- possibility to work on international projects and collaborate with global teams
- Opportunities for professional development and training within the organization
ASSUMPTION: This role offers a clear career path for marketing professionals looking to advance their careers in a global organization.
🌍 Location & Work Environment
Office Type: Modern, collaborative office space in Canary Wharf, London
Office Location(s): 30 North Colonnade, Canary Wharf, London E14 5GN, GB
Geographic Context:
- Canary Wharf is a major business district in London, home to many global financial institutions
- The area offers excellent transport links, shopping, dining, and entertainment options
- London is a multicultural city with a rich history and a thriving arts, culture, and food scene
Work Schedule: Flexible hours with core working hours between 9:00 AM and 5:30 PM
ASSUMPTION: The role requires occasional overtime, with flexibility to work from home when needed.
💼 Interview & Application Insights
Typical Process:
- Online application and resume screening
- Phone or video screening with the HR team
- Face-to-face or video interview with the hiring manager and/or team members
- Final round interviews, potentially including a presentation or case study
Key Assessment Areas:
- Digital marketing expertise and strategic thinking
- Data analysis and interpretation skills
- Content creation and storytelling abilities
- Communication and presentation skills
- Cultural fit and team dynamics
Application Tips:
- Tailor your resume and cover letter to highlight relevant skills and experiences for this role
- Showcase your understanding of the company, its products, and the industry
- Demonstrate your ability to create engaging content and thought leadership
- Prepare for behavioral and situational interview questions, focusing on your problem-solving skills and adaptability
ATS Keywords: Digital Marketing, Data Analysis, Content Development, SEO, SEM, Marketing Automation, CRM, Web CMS, Graphic Design, Stakeholder Management, Thought Leadership
ASSUMPTION: The interview process will focus on assessing the candidate's marketing expertise, strategic thinking, and cultural fit within the organization.
🛠️ Tools & Technologies
- Marketing automation tools (e.g., Marketo, HubSpot)
- CRM systems (e.g., Salesforce, HubSpot CRM)
- Web CMSs (e.g., WordPress, Adobe Experience Manager)
- Graphic design software (e.g., Adobe InDesign, Canva)
- SEO and SEM tools (e.g., Google Analytics, Google Ads, SEMrush)
- Data analytics tools (e.g., Adobe Analytics, Google Data Studio)
ASSUMPTION: The role requires proficiency in a range of marketing tools and technologies, with a focus on data analysis and content creation.
👔 Cultural Fit Considerations
Company Values:
- Integrity
- Objectivity
- Expertise
- Collaboration
- Innovation
Work Style:
- Data-driven and analytical
- Collaborative and team-oriented
- Adaptable and responsive to change
- Results-focused and accountable
- Innovative and creative, with a continuous improvement ethos
Self-Assessment Questions:
- How do you align with Fitch Group's values, particularly in the context of this role?
- How comfortable are you working in a fast-paced, data-driven environment, and adapting to new digital trends?
- How do you approach stakeholder management and collaboration, particularly with cross-functional teams?
ASSUMPTION: Fitch Group values candidates who are data-driven, collaborative, and adaptable, with a strong focus on innovation and continuous improvement.
⚠️ Potential Challenges
- Working in a fast-paced, dynamic environment with tight deadlines and competing priorities
- Managing multiple marketing channels and campaigns simultaneously
- Keeping up with the latest digital marketing trends and tools
- Balancing data-driven decision-making with creative content development
- Navigating a large, global organization with diverse teams and stakeholders
ASSUMPTION: The role requires strong organizational skills, adaptability, and the ability to manage multiple priorities effectively.
📈 Similar Roles Comparison
- This role focuses more on public course enrollment and engagement, whereas related positions may concentrate on corporate or enterprise-level clients
- Industry-specific context: Financial services education and training, with a focus on public courses
- Career path comparison: Potential progression to senior marketing roles within the organization, with opportunities to work on international projects and collaborate with global teams
ASSUMPTION: This role offers a unique blend of marketing, data analysis, and content development within the financial services education sector.
📝 Sample Projects
- Developing and executing a comprehensive digital marketing strategy to drive enrollment for a new public course
- Creating engaging thought leadership content and targeted campaigns to build brand loyalty and generate engagement
- Optimizing SEO and SEM strategies to boost organic and paid traffic for a high-demand public course
ASSUMPTION: These sample projects illustrate the data-driven, strategic, and creative aspects of the role, focusing on enrollment growth, engagement, and brand building.
❓ Key Questions to Ask During Interview
- What are the key priorities for this role in the first 30-60-90 days?
- How does this role collaborate with other marketing teams and stakeholders within the organization?
- What are the most significant challenges facing the public courses marketing team currently, and how can this role address them?
- How does Fitch Group support the professional development and growth of its marketing team members?
- What are the key performance indicators (KPIs) for this role, and how are they tracked and measured?
ASSUMPTION: Asking these questions demonstrates your interest in the role, the organization, and your potential impact on the team's success.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through the Fitch Group careers portal
- Tailor your resume and cover letter to highlight your relevant skills and experiences for this role
- Prepare for behavioral and situational interview questions, focusing on your problem-solving skills and adaptability
- Research the company, its products, and the industry to demonstrate your understanding and enthusiasm for the role
- Follow up with the hiring manager or HR team within a week after your interview, expressing your continued interest in the position
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
