📌 Core Information
🔹 Job Title: Public Relations and Communications Assistant – Entry Level
🔹 Company: New Catalyst Inc.
🔹 Location: Louisville, KY
🔹 Job Type: Full-Time
🔹 Category: Marketing & PR
🔹 Date Posted: April 23, 2025
🔹 Experience Level: Entry Level
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Joining a fast-growing event-based promotional marketing team
- Assisting in managing and executing promotional marketing projects
- Collaborating with internal teams and clients to integrate PR campaigns
- Working with a dynamic and supportive team environment
- Opportunities to work with well-known clients and community-driven campaigns
ASSUMPTION: This role is ideal for recent graduates or early-career professionals seeking to launch a career in PR, communications, or event marketing. It offers hands-on training and clear advancement opportunities.
📋 Key Responsibilities
✅ Assist in managing and executing promotional marketing projects assigned by the Marketing Manager
✅ Collaborate with internal teams and clients to integrate PR campaigns with customer-focused promotions
✅ Coordinate in-store promotional events and ensure smooth, successful daily operations
✅ Build strong relationships with customers and clearly communicate brand messaging and promotional services
✅ Work with the marketing team to develop and refine campaign tracking and performance measurement strategies
✅ Contribute to the design and distribution of promotional materials and visual merchandising elements
✅ Maintain professional relationships with vendors, retail staff, and event partners
✅ Track and report on event traffic, performance, and inventory in a timely and organized manner
✅ Stay alert to new marketing opportunities and recommend innovative ways to improve campaigns
✅ Position may lead to senior campaign management roles based on individual performance
ASSUMPTION: This role requires a high level of organization, strong communication skills, and the ability to work independently. Previous experience in marketing, PR, event coordination, or customer service is a plus but not required.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Communications, Public Relations, or a related field
Experience: 0-2 years of relevant experience
Required Skills:
- Strong verbal and written communication skills
- Ability to work independently and prioritize tasks with minimal supervision
- Excellent organizational skills and attention to detail
- Reliable, adaptable, and ready to take ownership of tasks
- Creative and strategic thinker with a passion for building brand awareness and engagement
Preferred Skills:
- Previous experience in marketing, PR, event coordination, or customer service
ASSUMPTION: While previous experience is not required, candidates with relevant experience may have an advantage in this competitive entry-level role.
💰 Compensation & Benefits
Salary Range: $35,000 - $55,000 per year
Benefits:
- Hands-on training in PR strategy, communications, event execution, and campaign development
- Clear advancement opportunities based on performance and leadership ability
- Dynamic and supportive team environment
- Opportunities to work with well-known clients and community-driven campaigns
- Competitive compensation with additional performance incentives
Working Hours: Full-time, 40 hours per week
ASSUMPTION: The salary range provided is an estimate based on industry standards for entry-level marketing and PR roles in Louisville, KY.
📌 Applicant Insights
🔍 Company Context
Industry: Advertising Services
Company Size: 51-200 employees
Founded: 1990
Company Description:
- New Catalyst Inc. is a marketing agency that helps clients develop more profitable customer relationships by combining intellectual curiosity and inquisitiveness with hardcore analytics and measurement.
- The company is headquartered in Rochester, NY, and has clients from various industries, including AAA, ACI Worldwide, AMC Theatres, and American Family Insurance.
- New Catalyst Inc. offers a dynamic and supportive team environment with opportunities to work with well-known clients and community-driven campaigns.
Company Specialties:
- CRM
- Database Development
- Analytics
- Omnichannel Marketing
- Strategic Planning
- Creative Development
- Acquisition Programs
- Web Development
- Retention Programs
- Mobile Marketing
- Email Marketing
- Customer Journey Mapping
- Customer Experience Design
Company Website: https://www.newcatalystinc.com/
ASSUMPTION: New Catalyst Inc. is a well-established marketing agency with a strong focus on data-driven marketing strategies and a diverse client base.
📊 Role Analysis
Career Level: Entry Level
Reporting Structure: This role reports directly to the Marketing Manager and works closely with internal teams and clients.
Work Arrangement: This is an on-site, full-time position with the opportunity for advancement based on performance.
Growth Opportunities:
- Clear advancement opportunities based on performance and leadership ability
- Hands-on training in PR strategy, communications, event execution, and campaign development
- Opportunities to work with well-known clients and community-driven campaigns
ASSUMPTION: This entry-level role offers significant growth opportunities for the right candidate, with a clear path to advancement based on performance.
🌍 Location & Work Environment
Office Type: On-site, with a dynamic and supportive team environment
Office Location(s): Louisville, KY
Geographic Context:
- Louisville is the largest city in Kentucky and is known for its vibrant arts scene, historic neighborhoods, and annual events like the Kentucky Derby.
- The city offers a lower cost of living compared to other major metropolitan areas in the United States.
- Louisville has a humid subtropical climate, with mild winters and hot, humid summers.
Work Schedule: Full-time, 40 hours per week, with the possibility of overtime during events
ASSUMPTION: The work environment at New Catalyst Inc. is dynamic and supportive, with a focus on collaboration and teamwork. The Louisville office offers a vibrant and culturally diverse work environment.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screen with the HR department
- In-person or virtual interview with the Marketing Manager
- Final interview with the Marketing Director
Key Assessment Areas:
- Communication skills and ability to work independently
- Problem-solving and customer interaction skills
- Organizational skills and attention to detail
- Creativity and strategic thinking
Application Tips:
- Tailor your resume and cover letter to highlight relevant skills and experiences for this entry-level marketing role.
- Be prepared to discuss your passion for building brand awareness and engagement, as well as your ability to work independently and prioritize tasks.
- Research New Catalyst Inc. and be ready to discuss how your skills and experiences align with the company's mission and values.
ATS Keywords: Marketing, PR, communications, event coordination, customer service, brand awareness, engagement, campaign development, promotional materials, event traffic, performance measurement
ASSUMPTION: The application process for this role may involve multiple interviews and assessments to evaluate the candidate's communication skills, problem-solving abilities, and cultural fit with the company.
🛠️ Tools & Technologies
- Microsoft Office Suite (Word, Excel, PowerPoint)
- Customer Relationship Management (CRM) software
- Social media platforms (Facebook, Twitter, Instagram, LinkedIn)
- Event planning and management software
- Project management tools (Asana, Trello, Microsoft Project)
ASSUMPTION: The tools and technologies required for this role may vary depending on the specific needs of the marketing campaigns and events.
👔 Cultural Fit Considerations
Company Values:
- Innovation and creativity
- Collaboration and teamwork
- Data-driven decision making
- Customer focus
- Continuous learning and improvement
Work Style:
- Dynamic and fast-paced environment
- Focus on results and performance
- Opportunities for growth and advancement
- Supportive and collaborative team culture
Self-Assessment Questions:
- Do you thrive in a dynamic and fast-paced work environment?
- Are you comfortable working independently and prioritizing tasks with minimal supervision?
- Do you have a passion for building brand awareness and engagement?
- Are you a creative and strategic thinker with strong communication skills?
ASSUMPTION: Candidates who are a strong cultural fit for New Catalyst Inc. will be innovative, collaborative, and results-driven, with a strong focus on customer satisfaction and continuous learning.
⚠️ Potential Challenges
- Managing multiple projects and deadlines simultaneously
- Working in a fast-paced and dynamic environment
- Adapting to changes in marketing strategies and campaign priorities
- Dealing with challenging customer interactions or event issues
ASSUMPTION: While this role offers significant growth opportunities, it also presents challenges that require strong organizational skills, adaptability, and the ability to work well under pressure.
📈 Similar Roles Comparison
- This role is similar to an entry-level Marketing Coordinator or PR Assistant position, with a focus on event-based promotional marketing.
- Compared to other entry-level marketing roles, this position offers more hands-on experience and opportunities for advancement.
- Career paths for this role may include advancement to Senior Campaign Manager, Marketing Manager, or other leadership positions within the marketing department.
ASSUMPTION: While this role is similar to other entry-level marketing positions, it offers unique opportunities for growth and advancement within the event-based promotional marketing field.
📝 Sample Projects
- Assisting in the planning and execution of a large-scale promotional event for a major client
- Developing and implementing a social media campaign to increase brand awareness and engagement
- Collaborating with the marketing team to refine campaign tracking and performance measurement strategies
ASSUMPTION: Sample projects for this role may vary depending on the specific needs of the marketing campaigns and events, but will generally involve a combination of event planning, promotional materials development, and customer interaction.
❓ Key Questions to Ask During Interview
- What are the most important qualities and skills for success in this role?
- How does this role fit into the overall marketing strategy for the company?
- What opportunities are there for growth and advancement within the marketing department?
- How does the company support work-life balance for its employees?
- What is the company's approach to professional development and training for employees?
ASSUMPTION: Asking insightful questions during the interview process demonstrates your interest in the role and provides an opportunity to assess the company culture and fit.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant skills and experiences for this entry-level marketing role.
- Prepare for your interview by researching New Catalyst Inc. and practicing your responses to common interview questions.
- If selected for a final interview, be prepared to discuss your passion for building brand awareness and engagement, as well as your ability to work independently and prioritize tasks.
- Follow up with the HR department within one week of your interview to express your appreciation for the opportunity and reiterate your interest in the position.
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
