📌 Core Information
🔹 Job Title: Public Relations and Communications Assistant – Entry Level
🔹 Company: New Catalyst Inc.
🔹 Location: Louisville, KY
🔹 Job Type: Full-Time
🔹 Category: Advertising Services
🔹 Date Posted: May 5, 2025
🔹 Experience Level: Entry Level
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Supporting the planning and execution of public relations and promotional marketing projects
- Assisting in coordinating live, in-store promotional events and on-site campaign logistics
- Collaborating with marketing and client teams to integrate PR strategies into branded experiences
- Gaining hands-on experience in public relations, campaign development, and event execution
ASSUMPTION: This role is ideal for recent graduates or early-career professionals seeking to break into the communications, PR, or event marketing fields. It offers a unique opportunity to learn and grow within a dynamic and supportive team environment.
📋 Key Responsibilities
✅ Support the planning and execution of public relations and promotional marketing projects
✅ Assist in coordinating live, in-store promotional events and on-site campaign logistics
✅ Collaborate with marketing and client teams to integrate PR strategies into branded experiences
✅ Build rapport with event attendees and deliver key messaging in a clear, engaging way
✅ Contribute to the development of promotional materials, signage, and event visuals
✅ Track event attendance, performance, and inventory, and provide organized reporting
✅ Maintain professional relationships with vendors, retail partners, and venue staff
✅ Identify and suggest opportunities to enhance campaign performance and audience engagement
✅ Participate in regular team meetings and brainstorms to support innovation and growth
ASSUMPTION: The role requires strong communication skills, adaptability, and the ability to manage multiple priorities in a fast-paced environment.
🎯 Required Qualifications
Education: Bachelor's degree in Communications, Marketing, Public Relations, or a related field
Experience: Previous experience in PR, marketing, events, or customer service is a plus but not required
Required Skills:
- Strong communication skills, both written and verbal
- Ability to work independently and manage multiple priorities
- Reliable, adaptable, and eager to contribute to team goals
- Detail-oriented and organized with strong time management abilities
- Creative problem solver with a passion for brand storytelling
- Comfortable interacting with diverse audiences in fast-paced event settings
Preferred Skills:
- Previous experience in PR, marketing, events, or customer service
- Fluency in additional languages
ASSUMPTION: While previous experience is not required, candidates with relevant experience may have an advantage in this competitive entry-level role.
💰 Compensation & Benefits
Salary Range: $35,000 - $55,000 per year
Benefits:
- Hands-on training in public relations, campaign development, and event execution
- Opportunities to work on high-profile client campaigns and community initiatives
- Supportive, collaborative team culture with room for creativity and idea-sharing
- Clear advancement paths into campaign management and leadership roles
- Competitive base pay plus performance bonuses and incentives
- Access to networking and travel opportunities for top performers
Working Hours: Full-time, Monday-Friday, with occasional evenings and weekends for events
ASSUMPTION: The salary range provided is based on industry standards for entry-level PR and communications roles in Louisville, KY.
📌 Applicant Insights
🔍 Company Context
Industry: New Catalyst Inc. operates in the advertising services industry, specializing in interactive, event-driven marketing campaigns that connect brands with their audiences through meaningful community engagement and direct outreach.
Company Size: With 51-200 employees, New Catalyst Inc. offers a mid-sized company environment, providing ample opportunities for collaboration and growth while maintaining a personal touch.
Founded: Founded in 1990, New Catalyst Inc. has over three decades of experience in the marketing and advertising industry, demonstrating stability and longevity.
Company Description:
- New Catalyst Inc. combines intellectual curiosity and analytics with hardcore measurement to improve clients' marketing efforts
- The company takes a "Science + Soul" approach, yielding deeper insights that anticipate customers' needs better
- New Catalyst Inc. works with a diverse range of clients, including AAA, ACI Worldwide, AMC Theatres, and American Family Insurance
Company Specialties:
- CRM
- Database Development
- Analytics
- Omnichannel Marketing
- Strategic Planning
- Creative Development
- Acquisition Programs
- Web Development
- Retention Programs
- Mobile Marketing
- Email Marketing
- Customer Journey Mapping
- Customer Experience Design
Company Website: http://www.catalystinc.com
ASSUMPTION: New Catalyst Inc. is a well-established company with a strong reputation in the advertising services industry, offering a supportive and collaborative work environment for employees.
📊 Role Analysis
Career Level: This role is an entry-level position, ideal for recent graduates or early-career professionals seeking to break into the communications, PR, or event marketing fields.
Reporting Structure: The Public Relations and Communications Assistant will report directly to the Marketing Manager or a similar role within the organization.
Work Arrangement: This is an on-site position, with occasional evenings and weekends required for event coordination and execution.
Growth Opportunities:
- Clear advancement paths into campaign management and leadership roles
- Opportunities to work on high-profile client campaigns and community initiatives
- Access to networking and travel opportunities for top performers
ASSUMPTION: New Catalyst Inc. offers strong growth opportunities for employees who demonstrate strong performance and a commitment to learning and development.
🌍 Location & Work Environment
Office Type: New Catalyst Inc. operates a single office location in Rochester, NY, with this position based in Louisville, KY.
Office Location(s): 110 Marina Drive, Rochester, NY 14626, US
Geographic Context:
- Louisville, KY, is the largest city in the state and the 29th-most populous city in the United States
- The city is known for its diverse cultural attractions, including the Louisville Slugger Museum & Factory and the Kentucky Derby
- Louisville offers a lower cost of living compared to other major metropolitan areas in the United States
Work Schedule: Full-time, Monday-Friday, with occasional evenings and weekends for events
ASSUMPTION: The Louisville office provides a dynamic and engaging work environment, with ample opportunities for collaboration and professional growth.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening with the HR department
- In-person or virtual interview with the hiring manager and/or team members
- Background check and reference check
- Job offer and onboarding
Key Assessment Areas:
- Communication skills, both written and verbal
- Ability to work independently and manage multiple priorities
- Adaptability and problem-solving skills
- Cultural fit and alignment with New Catalyst Inc.'s values
Application Tips:
- Tailor your resume and cover letter to highlight relevant skills and experiences for this role
- Demonstrate your enthusiasm for public relations, communications, and event marketing in your application materials
- Prepare examples of your work or projects that showcase your creativity, problem-solving skills, and attention to detail
- Research New Catalyst Inc. and be prepared to discuss how your skills and experiences align with the company's mission and values
ATS Keywords: Public Relations, Communications, Event Marketing, Brand Storytelling, Campaign Development, Event Coordination, Marketing, PR, Advertising Services
ASSUMPTION: The application process for this role may vary, and it is essential to follow the specific instructions provided by New Catalyst Inc. during the application process.
🛠️ Tools & Technologies
- Microsoft Office Suite (Word, Excel, PowerPoint)
- Project management tools (e.g., Asana, Trello, or Microsoft Project)
- Social media platforms (e.g., Facebook, Twitter, Instagram, LinkedIn)
- Graphic design tools (e.g., Adobe Creative Suite, Canva)
- Customer relationship management (CRM) software (e.g., Salesforce, HubSpot)
ASSUMPTION: The specific tools and technologies required for this role may vary depending on the projects and campaigns assigned to the Public Relations and Communications Assistant.
👔 Cultural Fit Considerations
Company Values:
- Intellectual curiosity and inquisitiveness
- Data-driven decision-making and measurement
- Collaboration and teamwork
- Creativity and innovation
- Customer-centric approach
Work Style:
- Dynamic and fast-paced environment
- Supportive and collaborative team culture
- Opportunities for creativity and idea-sharing
- Focus on continuous learning and development
- Occasional evenings and weekends required for event coordination and execution
Self-Assessment Questions:
- Do you possess strong communication skills, both written and verbal?
- Are you comfortable working independently and managing multiple priorities in a fast-paced environment?
- Do you have a passion for brand storytelling and creative problem-solving?
- Are you adaptable and eager to contribute to team goals?
- Do you thrive in dynamic environments and enjoy the energy of live promotional events?
ASSUMPTION: New Catalyst Inc. values employees who are intellectually curious, data-driven, and committed to continuous learning and development.
⚠️ Potential Challenges
- Occasional evenings and weekends required for event coordination and execution
- Fast-paced work environment with multiple priorities and tight deadlines
- Requires strong communication skills and adaptability in diverse event settings
- May involve physical demands, such as standing for extended periods and lifting heavy objects
ASSUMPTION: The potential challenges associated with this role are outweighed by the opportunities for learning, growth, and professional development within a supportive and collaborative work environment.
📈 Similar Roles Comparison
- Compared to other entry-level PR and communications roles, this position offers a unique opportunity to gain hands-on experience in event coordination and campaign development
- New Catalyst Inc. is a well-established company with a strong reputation in the advertising services industry, providing a stable and supportive work environment
- This role offers clear advancement paths into campaign management and leadership positions, with opportunities to work on high-profile client campaigns and community initiatives
ASSUMPTION: While this role may share similarities with other entry-level PR and communications positions, it offers unique opportunities for learning and growth within a dynamic and supportive work environment.
📝 Sample Projects
- Planning and executing a live, in-store promotional event for a major retail client
- Developing promotional materials, signage, and event visuals to support a brand launch campaign
- Tracking event attendance, performance, and inventory, and providing organized reporting to the marketing team
- Identifying opportunities to enhance campaign performance and audience engagement, and presenting recommendations to the team
ASSUMPTION: The specific projects assigned to the Public Relations and Communications Assistant may vary depending on the organization's current campaigns and client needs.
❓ Key Questions to Ask During Interview
- Can you describe a typical day or week in this role?
- How does this role support the overall goals and objectives of the marketing department?
- What opportunities are there for professional growth and development within the company?
- How does New Catalyst Inc. approach work-life balance for its employees?
- Can you provide an example of a successful PR or marketing campaign that the company has executed, and what role did this position play in its success?
ASSUMPTION: Asking thoughtful and insightful questions during the interview process demonstrates your interest in the role and commitment to learning and development.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight relevant skills and experiences for this role
- Prepare examples of your work or projects that showcase your creativity, problem-solving skills, and attention to detail
- Research New Catalyst Inc. and be prepared to discuss how your skills and experiences align with the company's mission and values
- Follow up with the hiring manager one week after submitting your application to express your continued interest in the position
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
