📌 Core Information
🔹 Job Title: Public Relations and Communications Assistant - Entry-Level
🔹 Company: New Catalyst Inc.
🔹 Location: Louisville, KY
🔹 Job Type: Full-Time
🔹 Category: Public Relations & Communications
🔹 Date Posted: April 3, 2025
🔹 Experience Level: Entry-Level
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Assisting in developing and executing PR strategies
- Crafting content for various platforms, including press releases, blog posts, and social media
- Supporting media outreach efforts and building relationships with media contacts
- Managing social media accounts and scheduling content
- Assisting with event planning and coordination
- Monitoring media coverage and preparing reports on PR efforts
- Contributing to internal communications to keep employees informed
- Conducting research to support PR strategies
ASSUMPTION: This role is ideal for recent graduates or early-career professionals looking to gain hands-on experience in the public relations industry.
📋 Key Responsibilities
✅ Content Creation: Assist in writing and editing press releases, blog posts, social media posts, newsletters, and other written materials.
✅ Media Outreach: Support the team in building and maintaining relationships with media contacts, including pitching stories and organizing interviews.
✅ Social Media Management: Help manage social media accounts by creating posts, scheduling content, and monitoring engagement.
✅ Event Support: Assist with the planning and coordination of PR events, press conferences, and media appearances.
✅ Monitoring and Reporting: Track media coverage and prepare reports on PR efforts and outcomes.
✅ Internal Communications: Assist with crafting internal communications to keep employees informed about company news and updates.
✅ Research: Conduct research on industry trends, competitors, and media opportunities to support PR strategies.
ASSUMPTION: The responsibilities listed are subject to change based on the team's needs and the company's growth.
🎯 Required Qualifications
Education: Bachelor’s degree in Public Relations, Communications, Journalism, Marketing, or a related field.
Experience: Entry-level; no prior professional experience is required.
Required Skills:
- Excellent written and verbal communication skills
- Strong attention to detail and ability to work under tight deadlines
- Proficiency in Microsoft Office Suite (Word, Excel, PowerPoint)
- Familiarity with social media platforms and basic social media management tools
- Passion for storytelling and public relations
- Ability to work well both independently and as part of a team
Preferred Skills:
- Internship experience or coursework in public relations, journalism, or communications
- Basic knowledge of media relations and PR best practices
- Experience with content management systems (CMS), email marketing platforms, or PR software
- Creative mindset with an interest in branding and digital media
ASSUMPTION: While not required, having relevant internship experience or coursework can significantly enhance a candidate's chances of success in this role.
💰 Compensation & Benefits
Salary Range: $36,000 - $58,000 per year. This range is based on industry standards for entry-level public relations roles in Louisville, KY.
Benefits:
- Competitive compensation plus additional incentives
- Mentorship and professional development in the PR and communications field
- Opportunities for growth and advancement within the company
- Collaborative and dynamic work environment
Working Hours: Full-time position with standard business hours (Monday - Friday, 9:00 AM - 5:00 PM). Occasional evening or weekend work may be required for events.
ASSUMPTION: The salary range provided is an estimate based on market research and may vary depending on the candidate's qualifications and the company's performance.
📌 Applicant Insights
🔍 Company Context
Industry: New Catalyst Inc. operates in the technology sector, focusing on innovative software solutions.
Company Size: As a mid-sized company, New Catalyst Inc. offers a supportive work environment with opportunities for growth and mentorship.
Founded: The company was founded in 2015 and has since grown to employ over 150 people.
Company Description:
- New Catalyst Inc. is committed to driving innovation through technology
- The company values collaboration, creativity, and continuous learning
- New Catalyst Inc. fosters a dynamic and inclusive work environment
Company Specialties:
- Software development
- Data analytics
- Cybersecurity
Company Website: https://www.newcatalystinc.com/
ASSUMPTION: New Catalyst Inc. is a growing company with a strong focus on employee development and innovation.
📊 Role Analysis
Career Level: This role is an entry-level position, ideal for recent graduates or early-career professionals seeking to gain experience in public relations.
Reporting Structure: The Public Relations and Communications Assistant will report directly to the Director of Public Relations and Communications.
Work Arrangement: This is an on-site position, with the possibility of occasional remote work for events or special projects.
Growth Opportunities:
- Gaining hands-on experience in public relations and communications
- Developing strong relationships with media contacts and industry professionals
- Potential advancement to a Public Relations Coordinator or similar role
ASSUMPTION: Successful candidates will have the opportunity to grow within the company as they gain experience and demonstrate their skills.
🌍 Location & Work Environment
Office Type: New Catalyst Inc. operates a modern, open-concept office space designed to foster collaboration and creativity.
Office Location(s): 1234 Main Street, Louisville, KY 40216
Geographic Context:
- Louisville, KY, is a vibrant city with a rich history and a thriving arts and culture scene
- The city offers a lower cost of living compared to larger metropolitan areas
- Louisville is home to several major corporations and has a strong job market
Work Schedule: The standard workweek is Monday through Friday, with occasional evening or weekend work required for events or special projects.
ASSUMPTION: The work environment at New Catalyst Inc. is dynamic and collaborative, with a strong emphasis on teamwork and open communication.
💼 Interview & Application Insights
Typical Process:
- Resume screening
- Phone or video screening
- In-person or virtual interview with the hiring manager
- Final interview with the team
Key Assessment Areas:
- Communication skills (written and verbal)
- Attention to detail
- Creativity and problem-solving skills
- Teamwork and collaboration
Application Tips:
- Tailor your resume to highlight relevant skills and experiences for this role
- Craft a compelling cover letter that demonstrates your passion for public relations and communications
- Prepare examples of your writing and social media management skills to showcase during the interview
- Research New Catalyst Inc. and be prepared to discuss how your skills and experiences align with the company's mission and values
ATS Keywords: Public Relations, Communications, Content Creation, Media Outreach, Social Media Management, Event Support, Monitoring and Reporting, Internal Communications, Research, Entry-Level
ASSUMPTION: The application process at New Catalyst Inc. is designed to assess candidates' skills and cultural fit, with a focus on communication, creativity, and teamwork.
🛠️ Tools & Technologies
- Microsoft Office Suite (Word, Excel, PowerPoint)
- Social media management platforms (e.g., Hootsuite, Buffer)
- Content management systems (CMS) (e.g., WordPress, Drupal)
- Email marketing platforms (e.g., Mailchimp, Constant Contact)
- PR software (e.g., Muck Rack, Agility PR Solutions)
ASSUMPTION: Familiarity with these tools is not required but can be beneficial for candidates looking to excel in this role.
👔 Cultural Fit Considerations
Company Values:
- Collaboration
- Creativity
- Continuous learning
- Innovation
- Inclusivity
Work Style:
- Dynamic and fast-paced
- Team-oriented and collaborative
- Focused on continuous improvement and growth
- Open and transparent communication
Self-Assessment Questions:
- Do you thrive in a collaborative and dynamic work environment?
- Are you passionate about public relations and communications?
- Do you have strong written and verbal communication skills?
- Are you comfortable working under tight deadlines and managing multiple projects?
ASSUMPTION: Successful candidates will demonstrate a strong fit with New Catalyst Inc.'s values and work style, with a focus on collaboration, creativity, and continuous learning.
⚠️ Potential Challenges
- Managing multiple projects and deadlines simultaneously
- Adapting to a fast-paced and dynamic work environment
- Building relationships with media contacts and industry professionals
- Occasional evening or weekend work for events or special projects
ASSUMPTION: These challenges can be overcome with strong organizational skills, adaptability, and a commitment to continuous learning and growth.
📈 Similar Roles Comparison
- This role is similar to an entry-level Public Relations Coordinator or Communications Assistant position in other companies
- However, New Catalyst Inc. offers a unique work environment focused on innovation, collaboration, and continuous learning
- Growth opportunities may vary depending on the company's size, industry, and specific needs
ASSUMPTION: While this role may share similarities with other entry-level public relations positions, the unique work environment and focus on innovation set New Catalyst Inc. apart.
📝 Sample Projects
- Developing and executing a social media campaign to promote a new product launch
- Crafting a press release and pitching it to local and industry media outlets
- Assisting with the planning and coordination of a press conference or media event
- Conducting research on industry trends and competitors to inform PR strategies
ASSUMPTION: These sample projects are designed to provide candidates with a sense of the day-to-day responsibilities and tasks associated with this role.
❓ Key Questions to Ask During Interview
- What are the most important qualities you're looking for in a candidate for this role?
- How does this role fit into the overall communications strategy for the company?
- What opportunities are there for growth and advancement within the company?
- How does the team collaborate and support one another in achieving shared goals?
- What is the company's approach to work-life balance, and how is that supported in this role?
ASSUMPTION: Asking thoughtful and insightful questions during the interview process can help candidates better understand the role, the team, and the company's culture.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume to highlight relevant skills and experiences for this role
- Craft a compelling cover letter that demonstrates your passion for public relations and communications
- Prepare examples of your writing and social media management skills to showcase during the interview
- Follow up with the hiring manager one week after submitting your application to express your interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
